Wisconsin Cheese Makers' Association / Proceedings of the Wisconsin Cheese Makers' Association forty-third annual convention November 14, 15, 1934 assembled in the Eagles Auditorium Sheboygan, Wisconsin
Balderston, Robert W.
Methods and results of national advertising of dairy products, pp. 55-60 PDF (1.4 MB)
FORTY-THIRD ANNUAL CONVENTION fluence, in spite of the fact that we have seen them criticized as mean- ingless stunts, but I think you will agree very well that it is worth while, and I am going to leave the answer with you. PRENSDErT WHMNG: We have a few announcements to make. The Resolutions Committee will meet at room 349 Foeste Hotel right after dinner at 1:15 sharp. Anyone that has any suggestions or resolutions, bring them in to that committee. Convention Procession SECRErARY SAMMIS: Out of courtesy to the Chamber of Commerce who made this convention possible here, I am asked to read this notice, that lunch will be served in the Chamber of Commerce rooms, Heidel- berg Club, 7th Floor of the Security National Bank Building. You pay for what you get and there is a bar in connection. By arrangement with the Sheboygan Association of Commerce and other people, we have an agreement to co-operate with them at 12 o'clock downstairs at the front door to march'in procession. They will be down there and you are asked to take the next ten minutes to get yourselves all downstairs and out of the front door. As you go out of the front door you will receive the regalia of the cheese makers pa- rade, hats, caps, horns, canes and everything else. Everybody is wel- come to march. We want to show the city of Sheboygan there are a few cheese makers in town. It is up to you to decide right now whether you want the afternoon meeting in this room or in the theatre. Is this room big enough? All those in favor of meeting up here will say aye. Those in favor of meeting over at the theatre will say aye. You have voted to remain here this afternoon. We are very much obliged to Mr. Broughton for making the theatre available in case we need it. By some unfortunate mistake which can't be explained, his name was left off the program but Mr. Broughton will be one of the chief speakers this afternoon and we will all be glad to hear him. Thursday Afternoon Session METHODS AND RESULTS OF NATIONAL ADVERTISING OF DAIRY PRODUCTS By RoBEaT W. BALDIRSTON, Manager, National Dairy Council Mr. President, Gentlemen and friends: I certainly feel quite humble in being forced on this afternoon's program. I will try my very best to make it worth your while. It is indeed a pleasure to come to Wisconsin and talk any type of dairy product, as we all realize Wisconsin is the real heart of the dairy industry in the United States. I wonder how many of you know that last year Wisconsin surpassed New York in the total of all dairy products. Last year Wisconsin had 109 million returns from her fair dairy products and New York only 106 million. 55
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