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INDUSTRIAL
,Atlas Tag Company
THE Atlas Tag Company was organized in 1932 by Russell and Renfru
Kuehmsted to manufacture tags of all kinds. It was purchased and
reorganized in 194o by Irvin L. Young, of Chicago. There are now
branches in Chicago and Canada. Present officers are: Irvin L. Young,
President; H. W. Graverson, Vice President; Allen B. Adams, Secre-
tary; and F. B. Schreiber, Treasurer.
.jgeorge Banta Company, Inc.
GEORGE BANTA, SR., whose life spanned 78 years from 1857 to 19;35,
was founder of the Banta Publishing Company, which not only sends
its magazines and textbooks and school "workbooks" to the far places
of the earth, but furnishes employment and opportunity to over 6oo
people, many of whom are Neenah citizens. As in every constructive
enterprise, the origin of the Banta Company is traceable to an idea.
George Banta, Sr., when a boy of eight years, with his brother Charles,
set up a hand operated press in their father's woodshed. Always inter-
ested in printing as a hobby, he later installed a foot press in the family
dining room, following his marriage to Ellen Lee Pleasants in 1886. It
was not until 1901 that Mr. Banta decided to make a business of his
hobby. In that year the George Banta Printing Company was incor-
porated, with a capital of $4,000. Officers were: George Banta, Sr.,
President; W. C. Wing, Vice President; George L. Pierce, Secretary-
Treasurer; George Stein, Superintendent. Two years later the name
was changed to "George Banta Publishing Company."
  In 1903 the enterprising young concern obtained a contract for
printing The Scroll of "Phi Delta Theta," a college fraternity
that
Mr. Banta served with devotion since his college days. At the time
it was necessary to set the magazine by hand. Other fraternity and
sorority journals were added as customers. Since those early days a
great majority of the college fraternity journals have continued to
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