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Covering rural Wisconsin effectively
([1925/1926?])

Sparta, 4,466,   pp. 124-125 PDF (481.2 KB)


Page 124


Covering Rural Wisconsin Effectively
                          SC(JTH MI1VIIJUKEE JOURIIAL
Circulation, 925         Is it sworn? Yes.                            Friday
Advertising rates - display, per inch 35g. Classified, per word 1g.
        Cash discount, 2%.
Mechrnical requirements - width of column, 13 ems. Depth of column, 192
        inches. Columns to page, 6. Body type, 8 pt. Screen of halftones,
        85. Use itats? Yes.
        In 1892 T. J. Russell and L. J.. il.iner printed the first issue
of
this weekly and they stuck to the job till 1904. Their successor, Frank
Atkins, continued for another Year; and F. If. Lemners curried the paper
to 1906. The present editor, Fred L. Hook, has been on the ground since
1906.
                                     B W
SOUTH WAYNE, 290                                                   LAFAYETTE
         South WTayne is in the heart of a prosperous farming and dairying
section of La Fayette county. About 3,000,000 of cheese are shipped
annually from this place. South Wayne has two rural routes.
                            SCUmH WAYNE HOMESTEAD
Circulation, 500         Is it sworn? No                            Thursday
Advertising rates - display, per inch 15$. Classified, per line 5$.
         Agency commission, 15%.   Cash discount, 2%X.
 Mechanical requirements - width of column, 13 ems. Depth of column, 21
         inches. Columns to page, 7. Body -typo, 10 pt. Use 1.hats? No.
 Advertising representatives - American Press Association
         In 1905 the first number of this weekly was printed. Its present
 editor is Harry Hough.
                                     B W
 SPARTA, 4,466                                                        MONROE
         Located in Monroe county, where nearly 7,000,000 pounds of butter
 were produced in 1923, this city calls itself the "Greatest butter
produc-
 ing community in the greatest dairy state".   This city has several
small
 factories and industries. Guernsey and Holstein dairy cattle Predominate
 on the locel farms. Strawberries and leaf tobacco are grown in this com-
 munity. Sparta has eight rural routes.
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