Thoma, Harry C. (ed.) / Wisconsin alumnus
Volume 38, Number IX (June 1937)
Who said women were timid souls?, pp. 342-343
June, 1937 343 for scholarship, womanliness, and service to the corm- of consumer in fact as well as in theory. Her posi- munity. tion is a two-way street. Until recently when her musical activities crowded On one side, leading from the consumer, she ap- out the athletic, she has played in several AAU bas- plies the viewpoint of a practical homemaker to ketball tournaments, and in two southeast sectional specific questions that arise in the business in relation hockey tournaments as a member of the All-Wash- to products and promotions. She takes to women ington team. She makes use of the Potomac river for news of product uses, recipes, menus and a hundred- swimming and canoeing whenever she can, ice-skates and-one suggestions of interest to homemakers. when there is ice. She is interested in wild flowers, The other side of the street, leading to the con- birds and butterflies, and studies them when she sumer, has a continual flow of traffic, and Mrs. Wol- roams the Blue Ridge Mountains with the Appalach- cott finds it all in a day's work to lecture before a ian Trail Club. She loves to sew and makes many of woman's club or a cooking school, to correspond her own clothes, besides do- with customers on many as- ing countless emergency rip- pects of homemaking, to pre- and-button repairs on sym- pare informative bulletins, phony tours. She stands on and to broadcast on the Yan- her head every morning be- kee network of New England fore breakfast. a three-times-a-week radio Sylvia Meyer lives ithe program of food news. her parents in a roomy, high- Her advisory relationship ceilinged, old Colonial house with the corpany has meant in Georgetown, the oldest a variety of activities. One part of Washington. There of her first jobs was to check is a dance-room on the second the instructions-for-use that floor, and she frequently in- accompanied various food vites her friends in for an packages and to make them evening of old-fashioned 100% right. This required square-dancing. "It is so contact with the advertising, much more sociable than buying and packaging depart- ball-room dancing." And ments. Preparation of at- Miss Meyer likes that too. tractive uses for a number of The Meyer family consti- nationally advertisedfoods tutes a miniature Wisconsin was another job. When the Alumni Club all by itself. First National Bakery wanted Sylvia's father, the Hon. H. a new name for a special line B. Meyer, a member of the Imogene Burch Wolcott and announcer of breads, Mrs. Wolcott test- Interstate Commerce Cor- Her vocation, homemaking; her avocation, bees ed various names with wor- MIS ion-w and- -a- former- pro-f- w eni and her re itin- 0-n con- mresi enhe isDrcoafnhdoeaer'Srie-busdyi addyotermaucitmstb fessor of economics at Wisconsin, is a graduate with sumer reactions was a factor in the decision. Thes? the class of '94, her mother is Alice Carleton Meyer, jobs have all grown out of definite needs and ideas. '98, and her brother, Carleton, graduated in 1924. Their number is unlimited and their range is literal- Another brother is a graduate of George Washington ly as well as figuratively from soup to nuts. University. The home that she guides as part of her work is a fam*ly, remaiing i the ositin Henie~a beautiful old Colonial home on a five acre farm at Sharon, Massachusetts, eighteen miles from Boston. IF ever you run into Irnogene B urch Wolcott, '18,1 And what an apple orchard there is on that farm! and think to yourself, "At last I'm going to learn The family she guides is her husband, Roger Wolcott, something about that job of hers," you are doomed to Phi Gamma Delta, '1 8, who has his own advertising disappointment. Mrs. Wolcott doesn't talk about business in Boston, and their son, Roger, Jr. her job. She makes a hobby of bee-keeping and she Since her graduation, Imogene Burch Wolcott has would rather talk about her bees. She can't exactly managed to crowd in two trips to Europe and sev- boast of her income from the honey they produce, eral to the middlewest, but she generally stays fairly but she actually hives them herself when they swarm, close to New England. and she is more proud of her ability to do this than She has written three books, "What to Talk -of anything else she does. About" and "The Book of Personality," both pub- And she can be mighty proud of her job, one she lished by G. P. Putnam's Sons, and "The Blue created four years ago after working as a consultant Gingham Cook Book," published by Win. Morrow for a New England chain of 2700 grocery stores and Z6 Co. That was some time ago, and her writing con- markets. She is Director of the Homemakers' Service tinues day in and day out. Her manuscripts must be Department of First National Stores, Incorporated, classified now, however, not as books, but as lectures, with headquarters in Somerville, Mass.-a big title letters, bulletins, and radio scripts--enough to fill a for a big piece of work. When dozen books. the department was started, it And speaking of writing-we was fitted to practicalities. Mrs. heard recently that Mary Dupuy Wolcott is a working housekeep- Bickel has sold a story to Twen- er, guiding her own home and t ieth Century, for Shirley Tern- family, remaining in the position Heinriella Nesseliikh, 116 ple, called "Forty-five Fathers."
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