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Marder, Luse & Co. / Price list and printers' purchasing guide : showing specimens of printing type manufactured by Marder, Luse & Co., foundry, Chicago, Illinois, U.S.A.

Catalogue,   pp. [10]-172

Page 163

CHICAGO TYPE FOUNDRY.                            163
Instructions for Ordering Wood Type.
In ordering write plainly the full title or number of the letter, stating
the size of ftot (whether it is a SA 4A, or 5A), and whether caps, caps
and figures or caps, lower-case and figures are wanted. It will prevent
the possibility of mlies if the total number of characters and the list
price of the font is stated.
In ordering sorts send it possible, one of each letter wanted. This
will insure exact copies.
Wood type should always be kept in a cool, dry place. To  ean the sur-
face, use a soft, oiled rag-it is ruinous to use lye or water. Our wood type
has a smooth and highly polished face, and if properly cleaned and stored,
will last for years. The best way to store wood type is to put it away in a
dust-tight cabinet, of which a variety of styles are made. If it Is not so
stored, all very. large wood type should be set up on the edge when put away,
so that both sides may be equally exposed to the air, to prevent warping.
Hints on the Purchase of Type.
Select faces and bodies carefully. Buy acording to your ability and
need but only what you can use to profit. Consi derwell how you can use a
face before you purchase it. Don't buy it because it is a pretty style. It may
be pretty, and yet unsuitable for general work.
Get as large fonts as you can afford to buy. One font of 500 pounds of
long primer is more useful and more durable than two fonts of long primer
and bourgeois, each of 250 pounds. Small fonts are always unequl  and
unduly worn. The two small fonts will cost more, earn less and wear out
sooner than one large font.
Select uniform faces as far as possible. The symmetry of harmonious
faces is always pleasing. For a very large office, it may be judicious to get
a series of two or three styles of faces. In such case, lt these series be very
perceptibly unlike. But m all cases maintain the uniformity of each series.
Order sorts suitable for your own peculiar class of work. The assort-
ment sold by the founder is for general work only. The special work that
may require a profusion of figures, capitals, points, accents, etc. must have
these special sorts added to the font.
Get plenty of leads. The free use of leads is not only profitable in meas-
urement, b ut is of economical advantage in extending the capacity of the font.
About Rollers.
Endeavor to order rollers at certain seasons of the year, as there are
two distinct formulas for the composition of which they are made-one
of greater consistency to resist the heat of summer and the other thinner,
so that it shall not harden and thus become useless in colder weather.
Rollers should therefore be ordered in spring and fall where they are in-
tended for constant use.
New rollers should not be put to immediate use or, if they must be
used, it should be very carefully, at a slow speed, and not long at a time.
Where new rollers are put at work without these precautions they at
once lose their suction (or acquire too much), or may be loosened from
the core, and are quite likely to cut or tear from contact with the type.
Every press should be supplied with two complete sets of rollers at all
times, for rollers must rest. They often get to working badly when they
have not nearly outlived their usefulness. The trouble may be caused by
too dry or too damp weather, by too high or too low temerature, or by
constant use. They should be put away to rest and the intelligence of
the operator should enable him to determinc which of these causes has
prevailed and he should treat the rollers accordingly. If the roller is too
soft it should be exposed to the dry air so that some of the moisture
may evaporate. If too hard, they should be put into a closet or box where
there is a vessel of water when evaporation will soften them and give
them a better surface. Putting new rollers away with news or slow-drying
ink on them for a day or two is often helpful when they are not too soft,
as they then season without growing hard or shrinking.
Where lye or any other akaline detergent is used for washing rollers
it should be thoroughly rinsed off with clear water immediately. Job
press rollers should always be washed with benzine.
Rollers for worki  copyable ink should not be new and should have
little or no suction. Very sticky rollers will not distribute it.

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