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Marder, Luse & Co. / Price list and printers' purchasing guide : showing specimens of printing type manufactured by Marder, Luse & Co., foundry, Chicago, Illinois, U.S.A.
(1893)

Catalogue,   pp. [10]-172


Page 162

162                 MARDER, LUSE & CO.
GENERAL INFORMATION.
Standard Newspaper Measure.
The Standard Newspaper Measure, as recognized and now in general
use, is 18 MCA. PCA
Standard Newspaper Body Type.
All sizes of body type above long primer are now universally discarded
for newspaper work unless the column is very wide. For this reason we
have omitted them Yrom the tables for newspaper estimates, but they are
embraced in the estimates for bookwork.
Leads and Slugs.
LEADS are designated as "- -to-pica," the number being that fraction of
a pica which the lead is, viz.: A 6-to-pica lead is one-sixth of a pica in thick-
ness, i. e., six 6-to-picas are equal to one pica, four 4-to-picas to one pica,
and so with other sizes or thicknesses of leads.
Average Weight of Matter.
A " piece" of solid matter 13 FmS PICA WIDE and 6 INCHES LONG will
we h about 3% lbs., but in order to allow for the sorts usually remaining
in the case 4% lbs. of type would be required to set that amount of solid
matter. When the matter is to be leaded the weight of the type may be re-
duced about one-quarter, i. e., a single column of six-column folio, solid,
will we,Ih 10 lbs., requiring about 18 lbs. of type, while the same length
column, leaded with 6-to-pica leads, will contain but 7 X lbs. solid matter,
requiring about 10 lbs. of type to set the same.
Exsms.-A single page of regular six-column folio or quarto (3xl9Y), contains 256M square
Inches of matter; 256%x4l  13 (square inches of 4% lbs  of type)= 86 +, the number of pounds of
type required to set that amount of matter, including sorts in the ease.
How to Estimate for Body Type.
To estimate the quantity of type (solid) necessary to fill a given space,
multiply the number of square inches by 5% (estimated weight, in ounces,
of one square inch of matter, including sorts in case), divide the product
P, 16 andthe result will be the weight of type requi  f leaded,a reduc-
tion in weight of type may be made as above.
xmir,.-A single page of regular six-column folio or quarto (I3xI9%) contains 256Y square
inches of matter; 256%x5i + 16=86 +; the number of pounds of type required to set that amount
of matter, including sorts in the case.
How to Order Sorts.
In order*  souTs to match type you already have, state the number of
the face as well as the size of the body;or, if you cannot do this, then send
a capital H and a lower case m  (as littleused as possible) of the fonts the
sorts are to work with; also state the number of pounds or ounces that you
wish of each particular sort.
JOB FoNTS, such as title, antique clarendon, ornamented, etc. (except
scilMts), a  put up without spaces anA quads, and if you want them to any
size ioy    will be necessary for you to mention it when ordering.


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