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American Type Founders Company / American specimen book of type styles : complete catalogue of printing machinery and printing supplies
(c1912)

Information for buyers,   pp. 40-42


Page 42

U
Information for Buyers
SCHEME FOR 100-LB. FONT BODY TYPE
LB. oz.
4     6
1
1    14
3
6     8
1     1
1     4
3     8
2    12
5
8
1     8
2    10
4     6
4     4
1     6
5
3     5
3     6
3    12
2     2
14
1    10
5
1     4
4
1
1
5
4
4
3
3
58    12
, L . OZ,
A     8 /
B     5
C     7%/
D     6 .
E    10
F     5
G     5
H     6 /
I     6
J     4
K     4
L     6
M     71
N     7 /
0     7Y2
P     6
Q     2%/
R     8
S     8
T     9
U     5
V     3
W     7
X     2
Y     4/.
Z     2
I'E   8/1
CE    %Y
&     3%/
0. .  . .
..............
10 0
TOTALS
Lower Case.............58%
Points  ..................  4%/
Figures.................  4
C aps....................10
Small Caps.......... 3
Spaces  .................10
Quadrats...............10
............. ....... 1.....
100
LB.  AZ     LB
A     2     1
a     1     2
c     2     3
D     2     4
E     31/2  5
F     1     6
G     1%    7
H     2     8
I     1%    9
J     1%    0
K     11    $
L     2     X
M     2%    .....
N     2  --
o     2%      4
P     1%
Q             LB
R     21       1
s     2%    ;
T     2Y    :
U     12       1
V     1
w     2
x      %    !
y     1%    ?
z      V2    -
CE     1/
&            -
3    0       4
SPACES
LB.
en  set  ..........  2
3-em  set........ 6
4-em  set........ 1
5-em  set........
hair.........
10
QUADRATS
LBS,
em set..........  1
2-em  set........ 4
3-em  set........ 4
10
oz,
8
6%
5%
5
6%
5
5
5
5
10
2
0
oz
8
3
2
9
4
2
2
SCHEME OF SUNDRIES FOR 100 LBS. ROMAN
FRACTIONS  DASHES AND  REFERENCES C   MME  IAL  LEADER
DRC  O N RACES      mANR     EDR
%
K
%C
LB.  Z.       LB, AZ      LB OZ.     LB. OZ.
6             *      2   1     6
3            %/2      1   F    3
2   -        %  1     %Y  b    3
1/2--      1%  I      %       2
1   -      2              ,    I 0 ,
1   -       3        3 1
1          3    "W3   %     1 0
S...................Leaders
Referen
.......  ..                 Bracesa
Fraction
1 0         1 0      0 8    Commer
en set      4
em set     12
2-em set 2
3-em set 2
. ...............
5 0
..... ........5 1b .
ces..........8  oz.
ndDashes..I1b.
ns........11b.
cial Marks.1 lb.
Table of Point Set Spaces Divided Showing Sorts
Charged Under Various Price Tables:
SPACES     FOR FOR FOR    QUADS
BODY     HAIR AND THINNER  5  4  3
THAN  5 EMS  EM  EM  EM  N-AD M-QD 2-EM 3-EM
2
3    5  Point
2         51/  Point
1         6  Point
7  Point
8  Point
4         9  Point
10  Point
11  Point
A Z      12  Point
4       14  Point
16  Point
18  Point
10       20  Point
2       24  Point
30  Point
0       36  Point
42  Point
48  Point
Az.     54   Point
10       60  Point
2       72  Point
4       84  Point
96  Point
0      120  Point
5
5
6
6
6 9
1   1%   1/ 2     2   5   10 15
1   1%   1  2    2%   5   11 16
1   1%   11  2   3    6   12 18
1%  1    1%  2    3   7   14 21
1%  11   2   3    4   8   16 24
1/  1%   24 3     4  9    18 27
1%  2    2  3  5     10   20 30
1%  2%   2%  3    5111    22 33
1%  21/ 3    4    6  12   24 36
2   3    4   5    7  14   28
2   3    4   5    8  16   32
2   3    4   6    9  18   36
2   3   4    5   7   10  20   40
2   3   4    6   8   12  24   48
3   4   6    8  10   15  30
3   4   6    9  12   18  36
4   6   9   11  14  21   42
4   6   9   12  16  24   48
4   6   9   12  18  27   54
6   8  12   15  20  30   60
6   9  12   18  24  36   72
9  12  16   21  28  42   84
9  12  18   24  32  48   96
12  18  24   30  40  60   120
HOW TO BUY TYPE ADVANTAGEOUSLY
By ordering in regular fonts (or regular parcels
of weight fonts) buyers will get quick delivery
and the lowest prices.
Orders for less than fonts (or regular parcels
of fonts) and for type to be put up to irregular
schemes or assortments are classified as Sort
Orders, and are usually cast to order, involving
delay and sometimes necessitating billing at
higher prices.
The lowest prices for Job Type are obtained
by buying in Weight Fonts in conformity with
sizes of Minimum Weight Fonts at the top of
page 40.
The lowest prices for additions to body type
fonts are obtained by buying the regular sections
of regular fonts in conformity with Table 6, page
40.
When prices are graded according to quan-
tities ordered at one time, it is important to re-
member that the actual weight ordered is the
factor determining the list price. If, for instance,
a 500-pound font is ordered, and the weight is
diminished by omitting from the order any section
of the 500-pound font, the rate for 500 pounds
does not apply, unless other sections of fonts of
the same body, face and line are included as sub-
stitutes for the sections omitted.
In ordering additions to fonts to match type
in use it is necessary to send a cap H and lower-
case m (selecting letters that are least worn), in
addition to stating (where possible) the correct
name and size of face and the name of the manu-
facturer of the type ordered. Omission to send
samples may make it necessary to hold order
while request to send samples is sent to customer.
It is important in ordering to use the exact
name of type as printed in specimen books, giv-
ing name and date of specimen book and page
on which the type is shown. So simple a change
as ordering "Gothic Condensed" when the printed
name is "Condensed Gothic," or the omission of
the correct number may involve uncertainty and
delay.
If any part of an order is required more
urgently than the balance of the order, that fact
should be stated, for sometimes an unimportant
item, which may have to be made to order, may
delay delivery of the items urgently needed.
Customers are usually in a better position to
select the manner and route of shipping their
orders, and can frequently effect economies of
time and expense by adding shipping directions
to their orders. Small quantities shipped by
freight frequently cost as much or more than if
shipped by express, are liable to delay and are
frequently lost.
Estimates of cost of printing plants are fur-
nished in detail upon request, but it is not possi-
ble to make an intelligent estimate unless an
approximate idea of the amount the inquirer
wishes to invest in his enterprise is stated, and
also the nature of the work to be produced.
12
-4
I
LB. OZ,


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