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American Type Founders Company / Specimen book and catalogue, 1923 : dedicated to the typographic art
(1923)

Ready reference index of the more important items shown in this book,   p. 16d


Page 16d

THE COMPLETE INDEX
Individual items of types, borders, ornaments, decorative material, printing machinery, steel
and wood printing office equipments, bookbinders' materials and supplies, and all miscella-
neous items, will be found at the extreme end of this catalogue
-4.     __-__        -   __   --              --------___       -        - _4
Ready Reference Index
of
The JVore Important Items
Shown in this 'Book
To assist in quickly locating the principal items in type families, typefaces,
various type classifications, important machinery, etc.
PAGES
Publicity Types. . . . . . .     17-331
General Jobbing Faces . . . .     17-331
Copperplate Gothics    . . . . 334-349
Card Faces . . . . . . . . 350-359
Text Faces . . . . . 360-366, 376-388
Society Types . . . . . . . 367-375
Correct Society Printing  . . . 389-396
Script Types   . . . . . . . 399-425
Shaded Faces . . . . . . . 429-443
Outline Faces . . 128,182,184,444-447
Gothic Faces   . . . . . . . 459-494
Newspaper Head Letter. 474-481,508-511
Classified Advertising Faces
Typewriter Faces . . . .
BodyTypes .     . . . . .
General Information. . .
Typographic Accessories     ,
Calendar Figures . . . .
Decorative Material . . .
Brass Rule . . . . . .
Kelly Presses   . . . . .
Machinery Section     . . .
Cut-Cost Equipments
Hamilton Equipments
For all other items refer to the complete index at end ofcatalogue
STUDY this catalogue page by page. It is not a mere catalogue, but
a veritable encyclopedia of typographic styles. Herein are the type
faces which eftablish typographic fashions, and also many beautiful
examples of how these type faces may be used to please the printer's
cuatomers. These examples are not shown to embellish the cata-
logue, but to demonstrate to the printer that extra profits may easily
be obtained if the printing is done with type faces of higher merit
in their design, which impart extra value to the printing. Study
this book in the interefts of your own customers
16d
TEr TYLE  SIGNS  H DON PAGU-   ,- T, 10 AT r EAEAMENf  AN
EAFEAMOND ITII.  -: FX.1  UN PAGE:1  AND16  .TH E  EHORATIVE
MAEIALS USI1E F ARE  TIAG1IRE BORDERS IN VAROUS  -O INATIONS
- - --- -  .    --    '"W
PAGES
517
521-532
535-581
582-585
586-621
602-611
625-802
811-874
879-894
895-1010
1011-1064
1067-1130
-A.
*1-
MODERN FLOURISHES


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