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There is a considerable weight of opinion among those who have occasion
think about it that the trade union press has not been as effective as it
mi$
have been, even within the limitations over which the unions and the editors-
had no control.
Particularly has the trade union press faile1 to interest the rank and
file, one articulate representative of which told me~ that the union papers
ne,
None - easier-reading articles, and two - more pictures and more cartoons."
The articles are long according to usual newspaper standards, running on
occasion to several pagas in length. They are opinionated, or as we say,
editorial rather than objective in nature. diell written for the most part,
th
arc. often over the heads of the rank dad file readers.
INo special efforts have been made by the regular trade union papers to
use typographical devices for the purpose of attracting the attention of
rea4
Pictures are hardly used at all. 1 sample survey of the number of pictuw
used in three issues each of the scveril papers showed the followings
Publication 1
Issue
Issue
Issuo
.1A.
B
C
1 photo in 8 pages
No illustration in 8 pages
No illustration in 8 pages
Publication 2
Issue
Issue
Issue
Publication 3
Publication 4
Publication _5
Issue
Issue
Issue
R~UO
Is sue
issue
Issue
Issue
Issue
Issue
B
C
4.i
B
C
B
C
Ai
B
C
Similarily, lit tle variety
and bodytype is employed.
4 one-column photos in 16 pages
2 illustrations in 16 pages
1 illustration in 16 pages
3 line drawings in 8 pages
No illustration in 8 pages
3 photos, 1 chart in 8 pages               1
1 line drawing in 4 pages
1 line drnwing inl 4 pages
1 line drawiang in 4 pages
No illustration in 8 page;s
N4o illustration in 8 pages
i6 illustration in 3 pages.
of typographical faces and sizes in headlin
-.6_