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Military government weekly information bulletin
No. 35 (April 1946)

[Highlights of policy],   pp. 7-10 PDF (2.1 MB)

Page 10

in large cities (over 100,000) than in
smaller communities turned on their
radios at six PM and a large audience
held 'through nine o'clock. At 9 o'clock
more people listened in towns over 10,000
than in smaller communities. Throughout
the day, listeners in villages under 2000
and listeners in towns between 2000 and
10,000 had similar listening habits. The
small audience (15 percent of all
listeners). which turned on its radios
at 7 AM   was found to be more con-
sistent in its use of the radio throughout
the morning than those who tuned in to
a station at noon (27 percent of all liste-
ners). In the evening, more of the 7 AM
listeners had their radios on than did
those who listened at noon. The evidence
indicates that more persistent habits were
maintained by early morning listeners
than by midday listeners.
The report concluded that radio listen-
ing is, without doubt, a function of radio
owvnership,.and ownership is largely de-
termined by ability to purchase. Thus
more of those with higher incomes, with
superio'r economic status, with better-
paid jobs (and hence, those with more
education) listen to the radio. Two
groups, which might at first glance be
expected to fit into this pattern, did
not - the unemployed, and those with an
independent income. The status of these
two groups in Germany is; certainly not
that of the regularly destitute. Appreci-
able proportions of people in both groups
are war-dislocated, with middle and
upper status now living on savings and
wating for old jobs to be reopened. But
age also seemed to affect listening
habits - more younger people listened
than older people. A few more men tend
to listen than women.
Appreciable differences were found
between proportions of the population
listening to the radio in various sized
communities. The larger the community,
the more people listened. One striking
exception of this slide was found. In Ba-
varia many more residents in small com-
munities (under 2000) listened to the
radio than was. true in similar sized
towns in the other two Laender. Partly
as a result of this situation, nearly two
out of three people in Bavaria (65 per-
cent), only half the Hessians (52 percent)
and only four in 10 people in Wuerttem-
berg-Baden (42 percent) listened to the
the radio. But a tendency was also found
for more Bavarians in towns over 2000
population to listen to the radio than
in Greater Hesse or Wuerttemberg-Baden.
The survey was biased on personal
interviews made in 964 houses distributed
throughout the Zone so as, to represent all
hypes of residences, all classes of people,
and city 'and rural dwellings in the same
proportion as they appear in the whole pop-
ulation of the zone. Twenty standard ques-
tions were used in the questionnaire.
.(Among the most important were: How
many people use your radio? How long
do you listen to the radio daily? Atwhich
times during the day do you usually
listen? What kind of program do you
like best? What kind of musical program
do you like best?
Is there a particular program that you
prefer above all others? Do you listen
to Stimme Americas? If so, what do you
like best, - news, commenta'ry, or the
music? What material should this pro-
graln deal with? Is there too much or too
little political news ion the program?
In general, it may be concluded ion the
basis of answers to these questions that
the Germans trust the American form of
ra'dio and that the policy 'of "freedom of
the air" is a potent means 'of re-orienting
the German mind toward democracy.

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