University of Wisconsin Digital Collections
Link to University of Wisconsin Digital Collections
Link to University of Wisconsin Digital Collections
The History Collection

Page View

Military government weekly information bulletin
No. 35 (April 1946)

[Highlights of policy],   pp. 7-10 PDF (2.1 MB)


Page 9

same vein, more of the better educated
preferred lectures and. discussions as
compared with those of average or below-
average education
The survey also showed that less than
half of the population in the American
zone had radios in. good working !order.
But nearly one in three radios in the
zone was a twotube Volksempfaenger,
which is a mass-production receiver with
extremely limited range. Practically no
radios were operated by batteries. Middle
wave lengths could be picked up by
nearly all sets, but only one-third of the
sets were equipped to receive short wave.
WEEKEND LISTENERS
An appreciable proportion of the people
(37 percent) restricted their listening to
save electricity. Nearly all these re-
strictions were imposed upon day time
listening.  Large  audiences developed
during the evening hours, from six to
ten PM, but significant audiences! were
at: their radios at 7 AM  and at noon.
Listeners with larger than average fami-
lies seemed to use the radio socially
as the center of the evening at home. The
daily average time spent at the radio
was two hours. About six in ten people
(59 percent) indicated that-they listened
longer 'on some days than others. Most
people (34 percent) spent more hours
at the   radio  on  Sundays, but an
appreciable group (24 percent) also men-
tioned Saturday as a day on which more
than average time was spent at the radio.
The weekend, then, undoubtedly finds a
much larger audience than any of the
week days.
A plurality- of people (31 percent) said
they listened to their radio from two
to four hours daily. But a similar group
(29, percent) said they only listened !one
or two hours. During the daytime a
slightly larger proportion of listeners
were women. But in the evening (from
7 to 11) a larger proportion of men than
of women used the radio.
More people over 50, than younger
listened in the morning. From 6 to ..7 -at
.night, those under 30 and those L*qlover
50- made up a disproportionate part of
the audience. After '9 o'clock in the ev!e-
ning more people under 30 than middle
aged or old listened to the radio. For
example, at 9 o'clock'eight in ten of those
under 30,ibut only six in ten of those older
listened. At ten o'clock one in three of
those under 30, but only about one in
five of those older listened.
Listening habits varied somewhat
among the three Laender. In Wuerttem-
berg-Baden the audience before 11 AM
was only a few    percent of all liste-
tners. ,This was due to the fact that
Stuttgart did not go on the air until
late in the morning. Beginning 31 March
it will transmit early programs. At noon ,
relatively large proportion of the people
in this land (35 percent) turned on their
radios. In the evenings, the two hours
between seven and nine were most popu-
lar (about three in four 'of all listeners),
but half the listeners said they had their
radios on at six and at nine. At ten
the audience had shrunk to about one in
ten.
In Bavaria and Great Hesse similar
patterns developed during the daytime.
A morning peak (19 percent and 12; per-
cent, respectively) developed at- seven
o'clock, and there is a noon peak of
about ionne in four listeners In the evening,
listening in Bavaria was relatively grea-
ter at six o'clock (52 percent) and built
up to eight o'clock (83 percent), dropping
to 60 percent at nine 'o'clock and 25 per-
cent at ten o'clock. In Great Hesse, the
audience seemed to be in later atten-
dance at their radios. About one in three
(37 percent) were listening at six, and
this proportion grew to 85 . percent, at
eight, and fell only to 74- plercent at
nine. At ten o'clock one in five _(22 per-
cent) listened. In Greater Hesse the hours
with the largest audiences seemed to be
eight and nine o'clock. Listening also
varied by size of community. More people
9


Go up to Top of Page