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United States. Office of the US High Commissioner for Germany. Management and Budget Division / The America Houses, a study of the U.S. Information Center in Germany
(1953)
V. B. Programming, pp. 132-136
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Page 133
2. Concerts a. Amrican Artists 1. Live concerts by Aerican artists 2. Recocrded concerts by American artists b. Arican Music 1. Live concerts featuring Arican music 2 * Recorded concerts featuring American music 3. Miscellaneou Under this heading cam the ents that the America House co- sponsors from time to time with recognized German organizations as part of its role as a community cultural center. Advanced Plannig of CohesiveA Coordited Prganing The reproduction on the next page represents the chart wich should be used by each Amrica House director in order to keep a continuous check on his sucess in maintaining a balanced program. A filled-out copy should be transmitted monthly to the respective Public Affairs officers. 1. Headquarters should continue to submit to the regional Public Affairs officers and to the America House directrs its counsel and suggestions as to programing themes, as well as advance information on potentially available speakers, artists, and fil 2. Regional Public Affairs officers should give Amrica House directors specific, advance instructions and guidance as to the nature of programming activities and subjects. This should be done on a regular basis by developng, -in conjyction with the directors, advance monthly or quarterly frameork programs which will give cohesiveness to the program direction and will enable the America Houses to coordinate all available media toward the accomplishment of the basic objectives. 3. Following the establishment of the objectives as contemplated in 1. and 2., the Africa House directors and their programing personnel should prepare major programing projects, such as monthly or quarterly programs, in advance and submit them to their Public Affairs officers for approval. 4. After review and necessary modification by the regional Public Affairs officer, the proposed programing projects again should be reviewed by headquarters for central programing assistance. - 133 -
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