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United States. Office of the US High Commissioner for Germany. Management and Budget Division / The America Houses, a study of the U.S. Information Center in Germany
(1953)

IV. B. Program operations,   pp. 122-124 PDF (1.3 MB)


Page 123

1. integrated application of al   merica House resources to
specific program themes,
2. greater standardization of program emphasis and personnel
utilization among the various Houses,
3. in-service training,
4. more headquarters and regional Public Affairs office
counsel and guidance,
5. closer attention on the part of the America House directors
to guidances issued by headquarters and the regional offices.
InteF ated Programing
A basic weakness in program operation results from the tendency of
each Africa House activity to plan and produce program with little or
no relation to other programs presented in the House.
The typicallibraryrarely ties in with other programs   The film
showings are developed in an independent fashion, too frequently with
the sole objective of attracting and entertaining people and blind to
other siltaneous program thes. Similar independence exists in other
programs.
To rectify this lack of program cohesiveness, positive and copre-
hensive planning procedures must be evolved.
Lack of Standardization among Houses
Study of the findis regarding programs and personnel utilization
discloses no pattern of uniformity.
Complete standardization of programs and personnel utilization
should not be expected aong     the Amrica Houses. Th e         dis-
crepancies which now exist, however, are  ptomatic of a   ide dispersal
of program resources.
The comparative tabulations in the F  i     section showing the
distribution of personnel and total man h  ong various activities
graphically point out the absence of standardization. For example, the
per cent of total America House staff time applied to library work varies
from a low of 21 per cent to a high of 50 per cent.  Similar variations
appear in other areas.
- 123 -


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