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United States. Office of the US High Commissioner for Germany. Management and Budget Division / The America Houses, a study of the U.S. Information Center in Germany
(1953)
V. C. Berlin program, pp. 137-138
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Page 137
V. C. BERLIN PROGRAM 1. To attain the program objectives of an integrated Public Affairs program in Berlin, a deputy Public Affairs officer should be responsible for the planning and direction of all activities in that city. Headquarters' responsibilities should be the same for Berlin as recommended for other Public Affairs regions. 2. The Berlin America House program should be completely and con- tinuously integrated with all other Public Affairs activities there. 3. The America House should, in the integration, concentrate on those activities for which it is best qualified, that is: a. The development of a major lecture and discussion program for selected and specialized civic and professional groups, both inside the America House and through the branches. Mass audiences should not be sought. b. An intensive library service, both in the America House and through its branches. c. Aside from the Sunday film showings for the East Sector and East zone audiences, films should not be shown by the America House except in conjunction with programs provided to select and specialized groups. d. Musical programs should be provided by the America House only if they fit in directly with other program themes being presented. Concerts provided for mass or miscel- laneous audiences should be the responsibility of other Public Affairs elements in Berlin. e. Recommendations made regarding the extent of English lang- uage instruction, children's programs, and the exhibits program in other America Houses should apply to Berlin. f. During the next year, the present graphics arts staff member should continue to conduct the graphics training course at the America House. The bulk of the output, however, should be utilized in exhibits outside the America House. 4. The America House should have prime responsibility for the development of joint programs with other Berlin institutions and organizations. - 137 -
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