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Graeve, Oscar (ed.) / Delineator
Vol. 118, No. 6 (June, 1931)
[Cover] Delineator - June 1931, pp. [unnumbered]-1
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J UN E, 1 931 "Pink Tooth Brush" really serious? A CONVERSATION BETWEEN YOU AND YOUR DENTIST - I Ivf A / I / ( Ip a n a tooth paste YOU: Is "pink tooth brush" really serious? DENTIST: It can be. But its seriousness largely depends on how long you have had it. You: I've had it for quite a long time -for years, I suppose. I remember I was rather worried when I first noticed that my gums were tender and bled easily. But not worried enough to do anything about it. Why should I have "pink tooth brush"? I take such awfully good care of my teeth! DENTIST: Anybody may have "pink tooth brush"! Mod- ern diet, you see. Soft foods. The gums need exer- cise to keep them healthy, just as one's muscles need work. Without exercise - work, if you please - your gums grow logy and dull. They get soft-a bit flabby -and in time become so tender that they begin to bleed. You: And after that? DENTIST: Well, "pink tooth brush" makes it easy for any one of an entire group of gum troubles to get a start. Vincent's disease, for instance, gingivitis. Some- times, even pyorrhea, though that particular one is rather rare. You: I haven't any of those terrible things, have I? DENTIST: You'd probably know it if you did! But even if you haven't, there's another reason to stop "pink tooth brush" quickly! An unhealthy condition of the gums is likely to spoil the natural polish of your teeth. If you let it go on long enough, the roots of some of them may even become infected. And that may threaten some of your sound, white teeth. You: No, thanks. I'll get rid of the '"ink tooth brush" instead of my teeth ! What's this about massaging Ipana Tooth Paste into the gums, to stop "pink tooth brush"? DENTIST: Ipana has ziratol in it. Ziratol is what we den- tists use for toning and stimulating the gums back to health. You see, the Ipana plus the massage speeds up circulation in the gum cells and firms the walls. Try it. Just clean your teeth with Ipana- it's a splen- did cleanser. Then put some additional Ipana on your brush and massage it lightly into your gums. Once or twice a day. In a month or so your gums should be considerably harder and healthier than they are right at this minute. BRISTOL-MYERS CO., Dept. B-61 73 West Street, New York, N. Y Kindly send me a trial tube of IPANA TOOTH PASTE. Enclosed is a two-cent stamp to cover partly the cost of packing and mailing. Name........... ........................................... Street.............. .................................... City................. ....... ............ State............. I
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