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Kamarck, Edward (ed.) / Arts in society: the arts of activism
(1969)
Warshaw, Laurence
Notes and discussion: intermedia workshop, pp. 448-454
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Page 452
INSTITUTE FOR STUDIES OF LEISURE AT UNIVERSITY OF SOUTH FLORIDA TAMPA -An Institute for Studies of Leisure has been established at the University of South Florida with Dr. Max Kaplan as its director. As the only institute in the United States devoted entirely to this program, it will include an international advisory board and embrace research, teaching and service. "There is an urgent need for this Institute to bring systematic study to such enormous problems as the meaning of technology in our lives, studies of what Americans and others are really doing with their increased affluence and time and the developing of adequate alternatives for many tastes in the use of time," Dr. Kaplan said. "The Institute is interested in all age groups. It is concerned with international problems since the spread of industrialization and computerization crosses national lines. We will be dealing with both current and emerging issues, philosophies and policies," he continued. Present members of the Institute's international advisory board include Prof. David Riesman, Harvard sociologist and author of "The Lonely Crowd"; Prof. Paul Lazarsfeld, Columbia University authority in studies of mass media; Prof. Alexander Szalai, deputy chief of the United States Institute for Training and Research and director, Multinational Comparative Time Budget Research Project; and Dr. Joffre Dumazedier, Paris, of the Centre d'Etudes Sociologiques and chairman of the UNESCO Commission on Leisure and Mass Culture. Among the first major projects of the new Institute was a conference on the USF campus May 1-3 on the theme "Technology, Human Values and Leisure." Speakers included Robert Hutchins, distinguished educator and head of the Center for Study of Democratic Institutions; Robert Theobald, noted economist and advocate of 452 the guaranteed annual wage; Dorothy Maynor, noted concert singer and head of the Harlem School of the Arts; Harrison Brown, scientist and author; Emanuel Mesthene, director of Harvard's Program on Technology and Society; Arthur Schlesinger, Jr., historian; Dr. Dumazedier; and Prof. Szalai. An intensive inventory of leisure resources in central Florida and patterns of use is being planned. The area includes the nation's largest concentration of retired persons, a vacation-minded and tourist-oriented arma and industry, significant established and new groups and agencies in the arts, and numerous private and public universities and colleges. Other programs covering such special areas as the arts and aging are also under consideration. An expert in the fields of leisure and arts, Dr. Kaplan has spent the past 15 years teaching, writing, lecturing, consulting and organizing community programs on leisure. While at Boston University from 1957-63, he founded and directed the Arts Center and assisted in the formation of the famous Greater Boston Youth Symphony Orchestra. His professional writing includes five books, among them LEISURE IN AMERICA: A SOCIAL INQUIRY, and FOUNDATIONS AND FRONTIERS OF MUSIC EDUCATION. "TEN PERCENT OF BUSINESS PHILANTHROPY FOR THE ARTS" A proposal that business direct at least ten percent of its philanthropy to the arts was made by Douglas Dillon, chairman of the Business Committee for the Arts, at the Committee's second annual meeting, held in List Hall of the Metropolitan Opera House, Lincoln Center, New York, on January 27, 1969. He expressed the hope
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