Page 452

INSTITUTE FOR STUDIES OF LEISURE AT UNIVERSITY OF SOUTH FLORIDA
TAMPA -An Institute for Studies of Leisure has been established at the University
of South Florida with Dr. Max Kaplan as its director. As the only institute
in the
United States devoted entirely to this program, it will include an international
advisory
board and embrace research, teaching and service.
"There is an urgent need for this Institute to bring systematic study
to such enormous
problems as the meaning of technology in our lives, studies of what Americans
and
others are really doing with their increased affluence and time and the developing
of
adequate alternatives for many tastes in the use of time," Dr. Kaplan
said.
"The Institute is interested in all age groups. It is concerned with
international
problems since the spread of industrialization and computerization crosses
national
lines. We will be dealing with both current and emerging issues, philosophies
and policies," he continued.
Present members of the Institute's international advisory board include Prof.
David
Riesman, Harvard sociologist and author of "The Lonely Crowd";
Prof. Paul Lazarsfeld,
Columbia University authority in studies of mass media; Prof. Alexander Szalai,
deputy chief of the United States Institute for Training and Research and
director,
Multinational Comparative Time Budget Research Project; and Dr. Joffre Dumazedier,
Paris, of the Centre d'Etudes Sociologiques and chairman of the UNESCO Commission
on Leisure and Mass Culture.
Among the first major projects of the new Institute was a conference on the
USF campus
May 1-3 on the theme "Technology, Human Values and Leisure." Speakers
included
Robert Hutchins, distinguished educator and head of the Center for Study
of
Democratic Institutions; Robert Theobald, noted economist and advocate of
452       the guaranteed annual wage; Dorothy Maynor, noted concert singer
and head of the
Harlem School of the Arts; Harrison Brown, scientist and author; Emanuel
Mesthene,
director of Harvard's Program on Technology and Society; Arthur Schlesinger,
Jr.,
historian; Dr. Dumazedier; and Prof. Szalai.
An intensive inventory of leisure resources in central Florida and patterns
of use
is being planned. The area includes the nation's largest concentration of
retired persons,
a vacation-minded and tourist-oriented arma and industry, significant established
and
new groups and agencies in the arts, and numerous private and public universities
and colleges.
Other programs covering such special areas as the arts and aging are also
under
consideration.
An expert in the fields of leisure and arts, Dr. Kaplan has spent the past
15 years
teaching, writing, lecturing, consulting and organizing community programs
on
leisure. While at Boston University from 1957-63, he founded and directed
the Arts
Center and assisted in the formation of the famous Greater Boston Youth
Symphony Orchestra. His professional writing includes five books, among them
LEISURE IN AMERICA: A SOCIAL INQUIRY, and FOUNDATIONS AND FRONTIERS OF
MUSIC EDUCATION.
"TEN PERCENT OF BUSINESS PHILANTHROPY FOR THE ARTS"
A proposal that business direct at least ten percent of its philanthropy
to the
arts was made by Douglas Dillon, chairman of the Business Committee for the
Arts,
at the Committee's second annual meeting, held in List Hall of the Metropolitan
Opera House, Lincoln Center, New York, on January 27, 1969. He expressed
the hope