Charles A., Elizabeth, and Charles E. Kading Papers, 1893-1976

Container Title
Series: Office Files, 1927-1976
Physical Description: 343 boxes (234.0 cubic feet) and 1 reel of microfilm (35 mm) 
Scope and Content Note: The Office files are arranged into 9 sub-series: Advisory Council Reports and Minutes; Executives; Public Relations; Corporate Relations; Operations; Spot Sales and Owned-and-Operated Stations; Public Affairs; Radio Network; Television Network.
Subseries: Advisory Council Reports and Minutes, 1927-1936
Physical Description: 1 box (0.4 cubic feet) 
Scope and Content Note

Reports and minutes of the NBC Advisory Council, 1927-1936. Created by Owen D. Young, the council was composed of such other distinguished citizens as Charles Evans Hughes, Walter Damrosch, Dwight Morrow, Newton D. Baker, Robert M. Hutchins, and Elihu Root, and it reviewed programming and made suggestions on NBC policy in the areas of ethics, good taste, and the public interest. Although touted as a forum for public access to broadcast decision-making, the council never functioned in that manner.

Half of the reports and minutes are bound, the others are in pamphlet form. For 1927, 1929, and 1934 there are minutes of the annual meetings, while the reports cover the period from the beginning of NBC operations in November 1926 through early 1936. (The council continued operation until February 1941.)

Particularly noteworthy is the annual report to the Advisory Council by the NBC president. Included here is information on the past year's broadcasting highlights with discussions of future plans. Through 1934 there are committee reports on such program areas as agriculture, education, labor, music, religion, and women's activities; in the last two years these are replaced by program summaries. For the later reports there are usually detailed program analyses; these are accompanied by program highlights broken down by type and often with narrative descriptions. For most of the 1930s there is a considerable amount of information on NBC's international broadcasts. Many of the reports also list NBC network stations and affiliates, advertisers, and notable entertainers and prominent individuals heard over the network. There is usually a map of NBC's broadcast circuits in the United States. The reports and minutes are arranged chronologically by year. The 1939 volume is a brief history.

Box   107
Folder   1-10
Reports, 1927-1936
Box   107
Folder   11
History, 1939
Subseries: Executives, 1931-1956
Physical Description: 22 boxes (18.3 cubic feet) 
Scope and Content Note: The Executives subseries contain the papers of: John F. Royal; Niles Trammell; Sylvester L. Weaver Jr.; and Frank K. White.
Royal, John F. (1886-1978). Papers, 1931-1950
Physical Description: 6 boxes (5.4 cubic feet) 
Scope and Content Note

Papers of an NBC vice president for programming, 1931-1940; for international relations, 1940-1944; and for television, 1940-1950. The papers consist of correspondence, memos, reports, pamphlets, newspaper and magazine articles, lists, drafts, photographs, notes, schedules, charts, and related material. They are divided into two groups: carbons of outgoing correspondence, 1931-1942, and an alphabetically-arranged subject file, 1940-1950; there is some duplication between the two.

The bulk of the outgoing correspondence pertains to Royal's tenure as vice president for programming. These papers document particularly well the development of music programming, the growth of NBC's involvement with Latin America, coverage of European war news, and NBC's first television broadcasts. There is also material on routine policy implementation; production, especially for educational and cultural programs; ASCAP; censorship; and the FCC. Major programs treated include America's Town Meeting of the Air and the University of Chicago Round Table; prominent individuals that may be noted include George V. Denny, Hans V. Kaltenborn, Nelson Rockefeller, Raymond Gram Swing, and Arturo Toscanini. There is also a significant amount of material regarding such NBC figures as James Rowland Angell, Samuel Chotzinoff, Margaret Cuthbert, Frank E. Mullen, Frank Russell, David Sarnoff, A. A. Schecter, Niles Trammell, and Mark Woods.

Interest in programming can also be found in Royal's later files. Notable here is a 1943 continuity acceptance working manual; a report on NBC operations in 1943; several files on post-war planning; and a file on litigation over Mr. District Attorney.

For Royal's tenure as vice president for international relations the papers document the network's part in World War II through short wave broadcasting and reveal the close cooperation among the international division, the coordinator for inter-American affairs, and the Office of War Information. Though there is substantial material concerning broadcasts to Europe and to military personnel throughout the world, most of the files concern Latin America. Especially interesting is the development of the Pan American Network of NBC affiliates and the implementation of Royal's policies for the coverage of events of interest to Latin Americans and the broadcasting of selected Latin American programs for listeners. There is significant material regarding competition for the Latin American audience with the Columbia Broadcasting System, the Mutual Broadcasting System, and the Crosley Corporation; difficulties in obtaining time and equipment for operations; broadcasts of such NBC programs as the Inter-American University of the Air and the NBC Symphony; and attempts by advertisers to become involved in short wave broadcasting. Other files concern NBC's relations with RCA, especially regarding the sale of its equipment in Latin America; the use of recordings in short wave broadcasts; and broadcasts by two NBC commentators, Edward Tomlinson and Raymond Gram Swing.

Activities in television broadcasting are documented primarily in the television portion of the subject file, though there is related material elsewhere. A particularly significant report is Royal's “Quo Vadis: Wither Goest Thou NBC?” (1945), with related correspondence from 1949. Fragmentary and generally routine, the other television files concern such matters as filmed television shows, plays, and related matters.

NBC executives and other prominent personnel represented here are James Rowland Angell, Fred Bate, William F. Brooks, Max Jordan, Frank Mullen, A. A. Schecter, and Niles Trammell. There is also correspondence with Emilio Azcarraga, Allen Nevins, Nelson Rockefeller, Raymond Gram Swing, Edward Tomlinson, and Sylvester L. Weaver Jr.

Outgoing Correspondence
Box   108
Folder   1-48
1931-1940 October
Box   109
Folder   1-17
1940 October-1942
Subject File
Box   110
Folder   1
Advertising and Promotion Department, 1943-1944
Box   110
Folder   2
American Red Cross, 1942-1943
Box   110
Folder   3
A, 1942-1943
Box   110
Folder   4
Baseball-World Series, 1943-1944
Box   110
Folder   5
Blue Network Company, 1942-1944
Box   110
Folder   6
Board of War Communications, 1942-1944
Box   110
Folder   7
Broadcasters Victory Council, 1942
Box   110
Folder   8
B, 1942-1945
Box   110
Folder   9
Caprino Sisters (singers), 1948-1949
Box   110
Folder   10
Clark, Evans (Twentieth Century Fund), 1942
Box   110
Folder   11-17
Coordinator for Inter-American Affairs, 1942-1944
Box   110
Folder   18-19
C, 1941-1945
Box   110
Folder   20
Downes, Olin, 1943-1944
Box   110
Folder   21
D, 1942-1945
Box   110
Folder   22
Echague, Fernando Ortiz, 1942-1944
Box   110
Folder   23
E.N.S.A. Committee (entertainment for armed forces), 1942
Box   110
Folder   24
European Broadcasting Alliance Plan - A.V.L. Herbert, 1945
Box   110
Folder   25
E, 1942-1945
Box   110
Folder   26
Faulkner, George (regarding ABC's American Almanac), 1940 (1949-1950)
Box   110
Folder   27
Festival of Freedom (program series with Latin American ministers), 1942
Box   110
Folder   28-29
Frequency Modulation, 1940-1945
Box   110
Folder   30
F, 1942-1944
Box   110
Folder   31
William Grant Advertising Agency, 1942-1943
Box   110
Folder   32
Green, Max (Australian script editor), 1944
Box   110
Folder   33
G, 1942-1945
Box   110
Folder   34
H, 1942-1945
Box   110
Folder   35
Inter-American University of the Air, 1942-1944
International Division
Box   110
Folder   36
Booking orders, 1942-1943
Box   110
Folder   37
Broadcasting schedules, 1941 and 1943
Box   110
Folder   38
Budget, 1942-1944
Box   110
Folder   39
Elwood, John W., 1942-1944
Box   110
Folder   40
Organization charts, 1944
Box   110
Folder   41
Personnel, 1942-1944
Box   110
Folder   42
Reports, 1944
Box   110
Folder   43
Journalists - South and Central America, 1942-1944
Box   110
Folder   44
J, 1942-1945
Box   110
Folder   45
K, 1942-1945
Latin America
Box   111
Folder   1
Propaganda, 1942
Box   111
Folder   2
Talent, 1943
Country files
Argentina
Box   111
Folder   3
Argentine Diary, by Ray Josephs, 1944
Box   111
Folder   4
Armour, Norman (U.S. Ambassador), 1941-1943
Box   111
Folder   5
Castell, Dr. José, 1940
Box   111
Folder   6
Radio Belgrano, 1940-1944
Box   111
Folder   7
Radio Callao, 1941
Box   111
Folder   8
Radio El Mundo, 1941-1943
Box   111
Folder   9
Radio Splendid (regarding Hollywood stars), 1941-1944
Box   111
Folder   10
RCA Victor, 1940-1942
Box   111
Folder   11
Reorganization of Argentine broadcasting, 1940
Box   111
Folder   12
Teatro Colón, 1940
Box   111
Folder   13
U.S. Commerce Department, Reports, 1940-1943
Box   111
Folder   14
Miscellaneous, 1941-1945
Box   111
Folder   15
Bolivia, 1941-1943
Brazil
Box   111
Folder   16
Empresa de Propaganda Standard, Ltda., 1942
Box   111
Folder   17
Musica Internationale Downey, Ltda., 1940
Box   111
Folder   18
Pan American Conference, 1942
Box   111
Folder   19
Radiobras, 1942
Box   111
Folder   20
RCA Victor, 1941-1945
Box   111
Folder   21
Radio Difusora, 1941
Box   111
Folder   22
Radio Survey in Brazil, by Lloyd A. Free, 1941
Box   111
Folder   23
Sociedade Radio Atlantica, 1941
Box   111
Folder   24
Miscellaneous, 1936-1945
Box   111
Folder   25
Chile, 1941-1945
Colombia
Box   111
Folder   26
General, 1941-1944
Box   111
Folder   27
Easter Service, Cathedral of Bogota, 1942
Box   111
Folder   28
Costa Rica, 1940-1945
Cuba
Box   111
Folder   29
Officina Interamericana de Radio, 1941-1944
Box   111
Folder   30
Radio Salas, 1941-1944
Box   111
Folder   31
Station CMX, 1944
Box   111
Folder   32
Miscellaneous, 1941-1945
Box   111
Folder   33
Dominican Republic, 1942-1944
Ecuador
Box   111
Folder   34
Voz de los Andes, 1941-1944
Box   111
Folder   35
Miscellaneous, 1941-1942
Box   111
Folder   36
Guatamala, 1940-1944
Haiti
Box   111
Folder   37
Construction of short wave station, 1938-1939
Box   111
Folder   38
Stations, 1944
Box   111
Folder   39
Third Congress of the Caribbean, 1941
Box   111
Folder   40
Honduras, 1941
Mexico
Box   111
Folder   41
Amigos Mexicanos del Pueblo Norteamericano, 1941
Box   111
Folder   42
Border stations, 1940-1942
Box   111
Folder   43
President Comacho, 1940-1942
Box   111
Folder   44
Rubio, Olalla (Cadena Radio Continental), 1942-1943
Box   111
Folder   45
Padilla, Ezequiel (Foreign Minister), 1942-1944
Box   111
Folder   46
Radio Programmas de Mexico, S.A., 1941-1942
Box   111
Folder   47
Spanish News to Mexico, 1942-1943
Box   111
Folder   48
Miscellaneous, 1941-1944
Box   111
Folder   49
Nicaragua, 1941-1944
Box   111
Folder   50
Panama, 1941-1945
Paraguay
Box   111
Folder   51
Radio La Capital and Phillips Company, 1941-1943
Box   111
Folder   52
Miscellaneous, 1941-1943
Peru
Box   111
Folder   53
Hubbard, Ora James (Singer Sewing Machine Company), 1941-1942
Box   111
Folder   54
Radio Lima, 1941
Box   111
Folder   55
Norweb, R. Henry (U.S. Ambassador), 1941-1942
Box   111
Folder   56
President Manuel Prado's visit to the U.S., 1942
Box   111
Folder   57
RCA Victor, 1941
Box   111
Folder   58
Radio Mundial, 1942
Box   111
Folder   59
Radio Nacional, 1941-1943
Box   111
Folder   60
Miscellaneous, 1942-1944
Puerto Rico
Box   111
Folder   61
Station WNEL, 1942-1944
Box   111
Folder   62
Miscellaneous, 1941-1942
Box   111
Folder   63
El Salvador, 1942-1943
Box   111
Folder   64
Uruguay, 1941-1944
Box   111
Folder   65
Venezuela, 1941-1943
Box   111
Folder   66
London Office, 1943-1945
Box   111
Folder   67
L, 1942-1945
Box   111
Folder   68
McKay, John (Press Department), 1942-1944
Box   111
Folder   69
Menser, Clarence (Program Department), 1942-1943
Box   111
Folder   70
Metropolitan Opera, 1942-1944
Box   111
Folder   71
Middle American Information Bureau (United Fruit Company), 1943
Box   111
Folder   72
Mister District Attorney (court case), 1942
Box   111
Folder   73
Mutual Broadcasting System, 1942-1943
Box   112
Folder   1-4
M, 1942-1944
Box   112
Folder   5
National Association of Broadcasters, 1942-1943
Box   112
Folder   6
Navy Show - Joe Louis speech, 1942
Box   112
Folder   7
News and Special Events, 1942-1944
Box   112
Folder   8
Nussbaum, Lt. Col. Howard (Bombing mission broadcast, NBC-BBC), 1943-1944
Box   112
Folder   9
N, 1942-1944
Box   112
Folder   10
O, 1942-1945
Box   112
Folder   11
Pan American Airways, 1942-1945
Box   112
Folder   12
Pan American Broadcasting Company, 1943
Box   112
Folder   13
Pan American Magazine, 1940-1942
Box   112
Folder   14
Pan American Network, 1942
Box   112
Folder   15
Pan American Players (proposed tour of South America), 1949-1950
Box   112
Folder   16
Pan American Union, 1944
Box   112
Folder   17
Politics (mostly regarding Chicago conventions), 1944
Box   112
Folder   18-21
Postwar Planning (Commerce and Industry Association of New York), 1940-1944
Box   112
Folder   22
Principles and Practices (NBC), undated
Box   112
Folder   23
Priority equipment (contains articles by John F. Royal), 1942
Box   112
Folder   24
P, 1942-1945
Box   112
Folder   25
Radio around the world, 1942
Radio Corporation of America (RCA)
Box   112
Folder   26-27
General, 1942-1943
Box   112
Folder   28
Heath, Horton (contains NBC report, 1943), 1944
Box   112
Folder   29
Pfautz, E. C. (RCA Frequency Bureau), 1944
Box   112
Folder   30
RCA Laboratories Planning Committee (TV Report), 1944
Box   112
Folder   31
Royal, John F. (regarding move from International Division to TV), 1944
Box   112
Folder   32
R, 1942-1945
Box   112
Folder   33
Schechter, A.A., 1942-1944
Short Wave Broadcasting
Box   112
Folder   34
Articles, 1940-1944
Box   112
Folder   35
Bound Brook, Long Island (NBC transmitters), 1942
Box   112
Folder   36
Commentators, 1940-1943
Box   112
Folder   37
Commercial programming, 1940-1942
Box   112
Folder   38
English broadcasting schedules, 1943-1944
Box   112
Folder   39
Government allocation and distribution, 1942
Box   112
Folder   40
Guy, Raymond (NBC engineer), 1942-1943
Box   112
Folder   41
International Division, 1940-1943
Box   112
Folder   42
Listeners' mail, 1940-1944
Box   112
Folder   43
Listening Post (shortwave monitor), 1941-1943
Box   112
Folder   44
Music and musicians, 1941-1942
Box   112
Folder   45
NBC listening survey, 1940
Box   112
Folder   46
News and bulletins, 1940-1944
Box   112
Folder   47
Pan American Network, 1941-1944
Box   113
Folder   1
Proposals to meet government wartime requirements (mostly by William Paley), 1942
Box   113
Folder   2
Reception, 1940-1942
Box   113
Folder   3
Records and transcriptions, 1942-1944
Box   113
Folder   4
Franklin D. Roosevelt talks, 1940-1943
Box   113
Folder   5
Short Wave Mike (International Division) , 1944
Box   113
Folder   6
Studios, 1940-1944
Box   113
Folder   7
Tenth Anniversary (NBC), 1941
Box   113
Folder   8
Transmitters, antennas, 1940-1944
Box   113
Folder   9-11
U.S. Commerce Department, Program Reports, 1940-1941
Box   113
Folder   12
Shouse, James (Crosley Corporation), 1942-1944
Box   113
Folder   13-14
Alfred E. Smith Memorial Campaign, 1945-1946
Box   113
Folder   15
Standard Oil Symphony, 1942-1944
Box   113
Folder   16
Sustaining Program Costs, Reports, 1943-1944
Box   113
Folder   17
Sux, Alejandro (NBC commentator), 1942-1944
Box   113
Folder   18
Swing, Raymond Gram, 1942-1944
Box   113
Folder   19-20
S, 1942-1945
Television
Box   113
Folder   21
Colonial Film Productions Inc. (Parade of Trademarks for NBC), 1945-1947
Box   113
Folder   22
Dramatists Guild of Authors League of America, 1946
Box   113
Folder   23
Dunham, Franklin (regarding film catalog and other matters), 1940 (1944-1949)
Box   113
Folder   24
Fairbank, Jerry B. (TV film), 1946-1948
Box   113
Folder   25-26
Filmed Television shows (Cine Television Studios Inc.), 1944
Box   113
Folder   27
Goetz, Raymond (one and two act plays for TV), 1949
Box   113
Folder   28
Gordon, Max (producer), 1949
Reports, 1945
Box   113
Folder   29
WNBT
Box   113
Folder   30
Artistic Development of Television Programs
Box   113
Folder   31
“Quo Vadis: Whither Goest Thou NBC?”
Box   113
Folder   32
Television Report
Box   113
Folder   33
Miscellaneous, 1944
Box   113
Folder   34
Tomlinson, Edward, 1942-1944
Box   113
Folder   35
Toscanini, Arturo, 1944-1945
Box   113
Folder   36
Trammell, Niles, 1942-1945
Box   113
Folder   37
Trinidad (regarding proposed U.S.O.-N.B.C. radio station), 1942
Box   113
Folder   38
T, 1942-1945
Box   113
Folder   39
U, 1942-1944
Box   113
Folder   40
V, 1942-1945
Box   113
Folder   41
Wallace, Henry, 1942 and 1944
Box   113
Folder   42
War (NBC programming, clinics, etc.), 1942-1945
Box   113
Folder   43
Women's National Radio Committee, 1942
Box   113
Folder   44
Woodell, S.F. (salesman, International Division; later with McCann-Erikson Advertising Agency), 1942-1945
Box   113
Folder   45
W, 1942-1945
Box   113
Folder   46
Yank, 1942
Box   113
Folder   47
Y, Z, 1944-1945
Trammell, Niles. (1894-1973). Papers, 1939-1955
Physical Description: 4 boxes (2.9 cubic feet) 
Scope and Content Note

Papers of an NBC president (1940-1948), chairman of the board (1949-1952), and consultant (1952-1955), consisting of correspondence, memoranda, reports, financial data, notes, and related material. The papers are divided chronologically by year and then alphabetically by subject and are best for Trammell's tenure as president, an important period in the development of television at NBC. There is also a small amount of material concerning the FCC, 1938-1939, and miscellaneous correspondence regarding Trammell's work after 1952 with the Biscayne Television Corporation, in Miami, Florida. Throughout, there are files relating to his dealings with advertisers, his position on governmental regulation, and his relations with NBC entertainers.

Most notable perhaps are the files relating to NBC's post-war planning; located here are detailed memoranda drafted by heads of NBC departments, divisions, and stations in response to Trammell's request for two-year activity projections. Files on the Blue Network, NBC's Stations Planning Advisory Committee, and national political conventions are also prominent. Other important material concerns NBC wartime broadcasting, the recording of radio programs, and Trammell's assessment of the first year of direction by Sylvester L. Weaver Jr., and Robert W. Sarnoff.

Several significant complaints about NBC programs and performers were also handled by Trammell. Especially noteworthy are those regarding news commentators Upton Close and Edward Tomlinson and a complaint by William T. Evjue about the editing of Yesterday, Today, and Tomorrow of his remarks concerning Joseph R. McCarthy. There is also material on televised sporting events and on such entertainment shows as “Amahl and the Night Visitors,” broadcast on NBC Opera Theatre; Colgate Comedy; and Duffey's Tavern. Among Trammell's NBC correspondents are John F. Royal, David Sarnoff, Joseph V. McConnell, William S. Hedges, and Frank E. Mullen. Other prominent correspondents are indexed below.

NameDateBox Folder
Eisenhower, Dwight D.1944 September 2711439
Evjue, William T.1951 September 1111561
Hoover, Herbert1943 January 16, 2611425
Hopper, Hedda1951 May11564
Nelson, Ozzie1948 November 29, December 711538
Russell, Richard B.1947 October 3111520
Stokowski, Leopold1942 November 2411415
Susskind, David1953 October 61177
Swing, Raymond Gram1943 February 24, May 2111431
Vallee, Rudy1946 September 211156

1938-1939
Federal Communications Commission
Box   114
Folder   1
General correspondence
Box   114
Folder   2
Monopoly hearings
Box   114
Folder   3
Proposed rules governing broadcast stations
1942
Box   114
Folder   4
American Forum of the Air (MBS)
Box   114
Folder   5
Blue Network
Box   114
Folder   6
Close, Upton
Box   114
Folder   7
Coca Cola Company
Box   114
Folder   8
Defense Communications Board
Box   114
Folder   9
Engineering Department
Box   114
Folder   10
Miscellaneous correspondence
Box   114
Folder   11
Program Department
Box   114
Folder   12
Salary stabilization
Stations Planning and Advisory Committee
Box   114
Folder   13
General correspondence
Box   114
Folder   14
War Clinics
Box   114
Folder   15
Stokowski, Leopold
Box   114
Folder   16
Welles, Sumner (regarding James McDonald and Edward Tomlinson)
1943
Box   114
Folder   17
Blue Network
Box   114
Folder   18
British Broadcasting Company
Federal Communications Commission
Box   114
Folder   19
Investigation by Rep. Eugene Cox (Democrat, Georgia)
Box   114
Folder   20
Network regulation
Box   114
Folder   21
F.W. Fitch Company
Box   114
Folder   22
Flourescent Lamp Committee, RCA
Box   114
Folder   23
For This We Fight
Box   114
Folder   24
General Mills Inc.
Box   114
Folder   25
Hoover, Herbert
Box   114
Folder   26
Kraft Cheese Corporation
Box   114
Folder   27
Miscellaneous correspondence
Box   114
Folder   28
NBC radio institutes
Box   114
Folder   29
Royal, John F.
Box   114
Folder   30
Stations Planning and Advisory Committee
Box   114
Folder   31
Swing, Raymond Gram
Box   114
Folder   32
YWCA
1944
Box   114
Folder   33
American Free World Association
Box   114
Folder   34
Blue Network
Box   114
Folder   35
Carnation Company
Box   114
Folder   36
Close, Upton
Box   114
Folder   37
Federal Communications Commission
Box   114
Folder   38
Jewish religious programs
Box   114
Folder   39
Miscellaneous correspondence
Box   114
Folder   40
Political conventions
Box   114
Folder   41
Ruthrauff and Ryan Inc.
Box   114
Folder   42
Stations Planning and Advisory Committee - War Clinics
War Advertising Council
Box   114
Folder   43
General
Box   563
Folder   3
Oversize
Box   114
Folder   44
War Manpower Commission
Box   114
Folder   45
Wheeler-White Bill
Box   114
Folder   46
Zenith Radio Corporation
1945
Box   114
Folder   47
American Broadcasting Company
Box   114
Folder   48
American Civil Liberties Union
Box   114
Folder   49
Leo Burnett Company Inc. (report on TV)
Box   114
Folder   50
Close, Upton
Box   114
Folder   51
Columbia Broadcasting System
Federal Communications Commission
Box   114
Folder   52-53
General
Box   114
Folder   54
Clear channel hearing
Box   114
Folder   55
Report on employee compensation
Box   114
Folder   56
Gimbel TV poll by RCA
Box   114
Folder   57
Golden, John
Box   114
Folder   58
Miscellaneous correspondence
Box   114
Folder   59
NBC Seventh War Loan Committee
Post-War Planning
Box   114
Folder   60
Letters to Vice Presidents and Department heads
Departments
Box   114
Folder   61
Advertising and Promotion
Box   114
Folder   62
Continuity Acceptance
Box   114
Folder   63
Engineering
Box   114
Folder   64
Finance
Box   114
Folder   65
Legal
Box   114
Folder   66
News and Special Events
Box   114
Folder   67
Planning and Development
Box   114
Folder   68
Program
Box   114
Folder   69
Public Service
Box   114
Folder   70
Radio Recording
Box   114
Folder   71
Sales
Box   114
Folder   72
Spot Sales
Box   114
Folder   73
Station Relations
Stations
Box   114
Folder   74
Chicago
Box   114
Folder   75
Cleveland
Box   114
Folder   76
Denver
Box   114
Folder   77
Hollywood
Box   114
Folder   78
San Francisco
Box   114
Folder   79
Washington, D.C.
Box   114
Folder   80
Final Report
Box   114
Folder   81
Procter and Gamble
Box   114
Folder   82
Franklin D. Roosevelt - funeral coverage
Box   114
Folder   83
Salvation Army
Box   114
Folder   84
Stations Planning and Advisory Committee
1946
Box   114
Folder   85
American Broadcasting Company
Box   115
Folder   1
Awards
Box   115
Folder   2
Chile
Box   115
Folder   3
Cuba (station interference with WMAQ)
Box   115
Folder   4
Closed circuit talks (regarding Parade of Stars)
Box   115
Folder   5
Federal Communications Commission
Box   115
Folder   6
Miscellaneous correspondence
Box   115
Folder   7
Personnel department
Box   115
Folder   8
Planning and Development (regarding public service programming)
Box   115
Folder   9
Program Department
Box   115
Folder   10
RCA Laboratories Division
Stations
Box   115
Folder   11
Stations Planning and Advisory Committee
1947
Box   115
Folder   12
American Broadcasting Company
Box   115
Folder   13
American Civil Liberties Union
Box   115
Folder   14
Committee on Education and Labor (U.S. House of Representatives)
Box   115
Folder   15
Crime and mystery programs
Box   115
Folder   16
Historical Arts Association
Box   115
Folder   17
The Hucksters (reactions to MGM movie)
Box   115
Folder   18-19
Marshall Plan
Box   115
Folder   20
Miscellaneous correspondence
Box   115
Folder   21
National Association of Broadcasters
Box   115
Folder   22
Procter and Gamble
Box   115
Folder   23
Rose Bowl Game
Box   115
Folder   24
Stations Planning and Advisory Committee
Box   115
Folder   25
Television Broadcast Station Register (RCA)
Box   115
Folder   26-27
White-Wolverton Bill
1948
Box   115
Folder   28
Allen, Fred
Box   115
Folder   29
American Broadcasting Company
Box   115
Folder   30
Benny, Jack
Box   115
Folder   31
Democratic National Convention
Box   115
Folder   32
Election returns
Box   115
Folder   33
Fairbanks, Jerry (regarding films for TV)
Federal Communications Commission
Box   115
Folder   34
General correspondence
Box   115
Folder   35
Hearing on editorializing
Box   115
Folder   36
Johnson Bill regarding clear channel
Box   115
Folder   37
National Beer Wholesalers Association
Box   115
Folder   38
Miscellaneous correspondence
Box   115
Folder   39
Political conventions
Box   115
Folder   40
Stations Planning and Advisory Committee
1949
Box   115
Folder   41
Airfan Radio Corporation (KFSD, San Diego, CA)
Box   115
Folder   42
Duffy's Tavern
Box   115
Folder   43
Federal Communications Commission
Box   115
Folder   44
Miscellaneous correspondence
Box   115
Folder   45
Stations Planning and Advisory Committee
Box   115
Folder   46
Swope, Herbert Bayard
Box   115
Folder   47
United Nations (regarding TV coverage)
1950
Box   115
Folder   48
Close, Upton
Box   115
Folder   49
Federal Bureau of Investigation
Box   115
Folder   50
Firestone Tire and Rubber Company
Box   115
Folder   51
Miscellaneous correspondence
Box   115
Folder   52
Operation Tandem
Box   115
Folder   53
Oxnam, Bishop G. Bromley
Box   115
Folder   54
Stations Planning and Advisory Committee
Box   115
Folder   55
United Nations
1951
Box   115
Folder   56
Amahl and the Night Visitors
Box   115
Folder   57
American Tobacco Company
Box   115
Folder   58
Boxing
Box   115
Folder   59
Colgate Comedy Hour
Box   115
Folder   60
Colgate Palmolive Company
Box   115
Folder   61
Evjue, William T.
Box   115
Folder   62
Firestone Tire and Rubber Company
Box   115
Folder   63
Football
Box   115
Folder   64
Miscellaneous correspondence
Box   115
Folder   65
Procter and Gamble
Box   115
Folder   66
Rose, Billy (NBC consultant)
Stations Planning and Advisory Committee
Box   115
Folder   67
General correspondence
Box   115
Folder   68
Basic Economic Study Report, NBC Radio Network
1952
Box   115
Folder   69
Advertising Council Inc.
Box   116
Folder   1
Baseball (regarding Liberty Broadcasting Company and MBS)
Box   116
Folder   2
Chrysler Corporation
Box   116
Folder   3
Colgate Comedy Hour
Box   116
Folder   4
Colgate Palmolive Company
Box   116
Folder   5
Common Cause
Box   116
Folder   6
DeSoto Plymouth (regarding You Bet Your Life)
Box   116
Folder   7
Guery, Alex
Box   116
Folder   8
Hammond Research Corporation (TV experiments)
Box   116
Folder   9
Kellogg Company
Box   116
Folder   10
Miscellaneous correspondence
Box   116
Folder   11
Piazza, Marguerite
Box   116
Folder   12
Political conventions
Box   116
Folder   13
Stations Planning and Advisory Committee
1953-1954
Box   116
Folder   14
Advertising Council Inc.
Box   116
Folder   15-16
American Heritage Foundation
Box   116
Folder   17
Associated Press
Box   116
Folder   18
Brown and Williamson Tobacco Company
Box   116
Folder   19
Carter, Amon
Box   116
Folder   20
Cities Service
Box   117
Folder   1
Ford Foundation (TV-Radio workshop)
Box   117
Folder   2
Government
Box   117
Folder   3
Miles Laboratories Inc.
Box   117
Folder   4-7
Miscellaneous correspondence, A-Z
Box   117
Folder   8
Procter and Gamble
Box   117
Folder   9
Radio and Television Executive Society
Box   117
Folder   10
Radio Corporation of America (RCA)
Box   117
Folder   11
Research and Planning
Box   117
Folder   12
Stations
Box   117
Folder   13
United Negro College Fund
Box   117
Folder   14
United States Steel Corporation
1955
Box   117
Folder   15
Miscellaneous correspondence
Weaver, Sylvester L., Jr. (1908-2002). Papers, 1949-1956
Physical Description: 10 boxes (9.0 cubic feet) 
Scope and Content Note

Papers of Sylvester L. Weaver Jr., also known as Pat Weaver, vice president for television (1949-1953), president (1953-1955), and chairman of the board (1955-1956).

The bulk of this material consists of correspondence and memos, but clippings, reports, logs, and a variety of financial statements are also included. The papers are divided first by year and then alphabetically by subject. Although incomplete, they are best for Weaver's years as vice president in charge of television and as president. These early files contain significant correspondence and memos about the Robert Montgomery Show, Fibber McGee and Molly, Howdy Doody, Kukla, Fran and Ollie, The Kate Smith Show, and Saturday Night. Particularly well-documented are Weaver's relations with advertising firms, performers and their agents, and NBC executives. His part in pioneering the shift from single to multiple advertisers for TV programs, referred to as the “magazine concept,” is amply documented. The papers also reflect his involvement in performer contract negotiations, his role in NBC's expansion into color television, his development of NBC “spectaculars,” and his inquiries into NBC relations with motion picture companies. Unfortunately, the collection contains little documentation for one of Weaver's main accomplishments, the development of such notable television shows as Today, Home, and Tonight and nothing regarding his resignation from NBC. The papers include numerous letters to and from television performers, e.g. Fred Allen, Steve Allen, Milton Berle, Eddie Cantor, Dave Garroway, and Jerry Lester. There is also an extensive amount of correspondence with other NBC executives, especially Thomas McAvity, Joseph V. McConnell, Richard Pinkham, John F. Royal, Manie Sacks, David Sarnoff, Robert W. Sarnoff, Davidson Taylor, and Niles Trammell.

1949
Box   118
Folder   1
American Tobacco Company
Box   118
Folder   2
A, B
Box   118
Folder   3
Cities Service
Box   118
Folder   4
Colgate TV Theatre
Box   118
Folder   5-6
Correspondence (carbons)
Box   118
Folder   7
C, E
Box   118
Folder   8
Fairbanks, Jerry
Box   118
Folder   9
Fibber McGee Experimental Film - Script
Box   118
Folder   10
Films
Box   118
Folder   11
Firestone Tire & Rubber Company
Box   118
Folder   12
F, G
Box   118
Folder   13
Hands of Murder
Box   118
Folder   14
Horror Stories on TV
Box   118
Folder   15
Howdy Doody
Box   118
Folder   16
Hubbard, Father
Box   118
Folder   17
Interconnected Stations
Box   118
Folder   18
Jackson & Jill
Box   118
Folder   19
Legal Department
Box   118
Folder   20
L
Box   118
Folder   21
McConnell, Joseph
Box   118
Folder   22
Master Plan
Box   118
Folder   23
Robert Montgomery Show
Box   118
Folder   24
Personnel
Box   118
Folder   25
Planning
Box   118
Folder   26
Polan, Baron
Box   118
Folder   27
Public Service
Box   118
Folder   28
P, Q
Box   118
Folder   29
Royal, John
Box   118
Folder   30
Speeches - Correspondence
Box   118
Folder   31
Station Relations
Box   118
Folder   32
S, T, W, Y
1950
Box   118
Folder   33
Abbott & Costello
Box   118
Folder   34
Advertising and Promotion
Box   118
Folder   35
Allen, Fred
Box   118
Folder   36
Anchor Hocking
Box   118
Folder   37
A
Box   118
Folder   38
Batten, Barton, Durstine, & Osborn
Box   118
Folder   39
Berle, Milton
Box   118
Folder   40
Blackburn, Norman
Box   118
Folder   41
Budget
Box   118
Folder   42
B
Box   118
Folder   43
Cads & Scoundrels
Box   118
Folder   44
Cantor, Eddie
Box   118
Folder   45
Jack Carter Show
Box   118
Folder   46
Chevrolet Teletheatre
Box   118
Folder   47
Cities Service
Box   118
Folder   48
The Clock
Colgate
Box   118
Folder   49
General
Box   118
Folder   50
Comedy Hour
Box   118
Folder   51
Color TV
Box   118
Folder   52
Comics
Box   118
Folder   53
Complaints
Box   118
Folder   54
Complimentary
Box   118
Folder   55
Confidential
Box   118
Folder   56
Continuity Acceptance
Box   118
Folder   57
Contracts
Box   118
Folder   58-63
Correspondence (carbons and logs)
Box   118
Folder   64
C, D
Box   118
Folder   65
Engineering
Box   118
Folder   66
E
Box   118
Folder   67
Fibber McGee and Molly
Box   118
Folder   68
Films
Box   118
Folder   69
Financial
Box   118
Folder   70
Goldsmith, Dr. Alfred (RCA)
Box   118
Folder   71
Greschler, Abner J.
Box   118
Folder   72
G
Box   118
Folder   73
Hofstra Study (NBC Research Department)
Box   118
Folder   74
Hopalong Cassidy
Box   118
Folder   75
Bob Hope Show
Box   118
Folder   76
Howdy Doody
Box   118
Folder   77
H, J
Box   118
Folder   78
Kinescope
Box   118
Folder   79
Kraft Television Theatre
Box   118
Folder   80
Kukla, Fran & Ollie
Box   118
Folder   81
K
Box   119
Folder   1
Lee, Pinky
Box   119
Folder   2
Legal
Box   119
Folder   3
Lester, Jerry
Box   119
Folder   4
Lever Brothers
Box   119
Folder   5
Life of Riley
Box   119
Folder   6
L
Box   119
Folder   7
Martin and Lewis
Box   119
Folder   8
Mills, Ted
Box   119
Folder   9
Montgomery, Robert
Box   119
Folder   10
Monthly Reports
Box   119
Folder   11
Musical Comedies and Operattas
Box   119
Folder   12
M
Box   119
Folder   13
NBC Convention
Box   119
Folder   14
News and Special Events
Box   119
Folder   15
N
Box   119
Folder   16
One Man's Family
Box   119
Folder   17
Operations
Box   119
Folder   18
O
Box   119
Folder   19
Polan, Baron
Box   119
Folder   20
Policies
Box   119
Folder   21
Procter and Gamble
Box   119
Folder   22
Producers
Box   119
Folder   23
Public Service
Box   119
Folder   24
P
Box   119
Folder   25
Ratings
Box   119
Folder   26
Reorganization
Box   119
Folder   27
Research
Box   119
Folder   28
Mrs. Roosevelt Series
Box   119
Folder   29
Royal, John
Box   119
Folder   30
Sales
Box   119
Folder   31
Sarnoff, David
Box   119
Folder   32
Sarnoff, Robert
Box   119
Folder   33
Saturday Night
Box   119
Folder   34
Smith, Carleton D.
Box   119
Folder   35
Kate Smith Show
Box   119
Folder   36
Space
Speeches
Box   119
Folder   37
Correspondence
Box   119
Folder   38
Research Material
Box   119
Folder   39
Stanton, Carl
Box   119
Folder   40
Station Relations
Box   119
Folder   41
Stations KNBH & WTMJ
Box   119
Folder   42
Strotz, Sidney N.
Box   119
Folder   43
Summer Hiatus
Box   119
Folder   44
S
Television
Box   119
Folder   45
Interval Plan
Box   119
Folder   46
Rate Meeting
Box   119
Folder   47
Sets
Box   119
Folder   48
Treasury Department Program
Box   119
Folder   49
T
Box   119
Folder   50
Union
Box   119
Folder   51
Voice of Firestone
Box   119
Folder   52
Wile, Fred
Box   119
Folder   53
Winchell, Paul
Box   119
Folder   54
Wynn, Ed
Box   119
Folder   55
W
Box   119
Folder   56
Your Hit Parade
1951
Box   119
Folder   57
Abbott & Costello
Box   119
Folder   58
Advertising and Promotion
Box   119
Folder   59
Anchor Hocking
Box   119
Folder   60
Appointments
Box   119
Folder   61
A
Box   119
Folder   62
Barnum, Pete
Box   119
Folder   63
Bel Geddes, Norman
Box   119
Folder   64
Berle, Milton
Box   119
Folder   65
B
Box   119
Folder   66
Caesar, Sid
Box   119
Folder   67
Camel Variety Show
Box   119
Folder   68
Cantor, Eddie
Box   119
Folder   69
Chesterfield
Box   119
Folder   70
Colgate
Box   119
Folder   71
Color TV
Box   119
Folder   72
Comedy Development Plan
Box   119
Folder   73
Commercials
Box   119
Folder   74
Confidential
Box   119
Folder   75
Controller - C.J. Cresswell
Box   119
Folder   76-79
Correspondence (Carbons and logs)
Box   119
Folder   80
Council of the Living Theatre
Box   119
Folder   81
C
Box   119
Folder   82
Durante, Jimmie
Box   119
Folder   83
D
Box   119
Folder   84
Films
Box   119
Folder   85
Foreign Facilities
Box   119
Folder   86
Four Star Revue
Box   119
Folder   87
F
Box   119
Folder   88
Garroway, Dave
Box   119
Folder   89
General Foods Corporation
Box   119
Folder   90
Gleason, Jackie
Box   119
Folder   91
Goldsmith, Dr. Alfred (RCA)
Box   119
Folder   92
Green, Luther
Box   119
Folder   93
G
Box   119
Folder   94
Hollywood
Box   119
Folder   95
Howdy Doody
Box   119
Folder   96
H, I
Box   119
Folder   97
Jones, Spike
Box   119
Folder   98
Kenny, Nick
Box   119
Folder   99
Kinescope
Box   119
Folder   100
Kukla, Fran and Ollie
Box   119
Folder   101
K
Box   119
Folder   102
Latin American Project
Box   119
Folder   103
Lee, Pinky
Box   119
Folder   104
Legal
Box   119
Folder   105
Liebman, Max
Box   119
Folder   106
Lights Out
Box   119
Folder   107
L
Box   120
Folder   1
McConnell, Joseph
Box   120
Folder   2
Martin and Lewis
Box   120
Folder   3
Melton, James
Box   120
Folder   4
Mills, Ted
Box   120
Folder   5
Montgomery, Robert
Box   120
Folder   6
William Morris Agency
Box   120
Folder   7
Music Corporation of America
Box   120
Folder   8
Musical Comedy Time
Box   120
Folder   9
M
Box   120
Folder   10
NBC Enterprises and Symphony
Box   120
Folder   11
News and Special Events
Box   120
Folder   12
Night Operations
Box   120
Folder   13
N
Box   120
Folder   14
One Man's Family
Box   120
Folder   15
Opera Series
Box   120
Folder   16
Operation Frontal Lobes
Box   120
Folder   17
O
Box   120
Folder   18
Personnel
Box   120
Folder   19
Philco Playhouse
Box   120
Folder   20
Pinkham, Richard A.R.
Box   120
Folder   21
Pinza, Ezio
Box   120
Folder   22
Political Conventions in 1952
Box   120
Folder   23
Press
Box   120
Folder   24
Procter and Gamble
Box   120
Folder   25
Producers
Box   120
Folder   26
Public Service
Box   120
Folder   27
P
Box   120
Folder   28
Religious Programming
Box   120
Folder   29
Reorganization
Box   120
Folder   30
Rose, Billy
Box   120
Folder   31
Rose Bowl
Box   120
Folder   32
Royal, John
Box   120
Folder   33
R
Box   120
Folder   34
Sarnoff, David
Box   120
Folder   35
Saturday Night
Box   120
Folder   36
Ransom Sherman Show
Box   120
Folder   37
Dinah Shore
Box   120
Folder   38
Red Skelton
Box   120
Folder   39
Kate Smith
Box   120
Folder   40
Space
Box   120
Folder   41
Sports
Box   120
Folder   42
Station Relations
Box   120
Folder   43
Stations: CMQ, Havana; WTMJ; XEW, Mexico
Box   120
Folder   44
Studio Facilities
Box   120
Folder   45
Summer Hiatus
Box   120
Folder   46
S
Box   120
Folder   47
Taylor, Davidson
Theatres
Box   120
Folder   48
Television Service
Box   120
Folder   49
General
Box   120
Folder   50
Today
Box   120
Folder   51
T
Box   120
Folder   52
Unions
Box   120
Folder   53
United States Naval History
Box   120
Folder   54
U, V
Box   120
Folder   55
Weaver, “Doodle”
Box   120
Folder   56
Wile, Fred
Box   120
Folder   57
W
Box   120
Folder   58
Young and Rubicam Advertising
Box   120
Folder   59
Young Mr. Bobbin
Box   120
Folder   60
Y
1952
Box   120
Folder   61
Advertising and Promotion
Box   120
Folder   62
All Star Revue
Box   120
Folder   63
Awards
Box   120
Folder   64
A
Box   120
Folder   65
Barnum, Pete
Box   120
Folder   66
Barry, Charles C.
Box   120
Folder   67
Budget
Box   120
Folder   68
B
Box   120
Folder   69
Cantor, Eddie
Box   120
Folder   70
Chicago
Box   120
Folder   71
Coca-Cola
Box   120
Folder   72
Colgate Comedy Hour
Box   120
Folder   73
Comedy Development Plan
Box   120
Folder   74
Complaints
Box   120
Folder   75
Complimentary
Box   120
Folder   76-79
Correspondence (carbons and logs)
Box   120
Folder   80
C
Box   120
Folder   81
Day Programming
Box   120
Folder   82
D
Box   120
Folder   83
Edwards, Ralph
Box   120
Folder   84
E
Box   121
Folder   1
Face of the Age Plan
Box   121
Folder   2
Films
Box   121
Folder   3
Joe Floyd's Exhibivision
Box   121
Folder   4
Folsom, Frank
Box   121
Folder   5
F, G
Box   121
Folder   6
Harrison, Rex
Box   121
Folder   7
Howdy Doody
Box   121
Folder   8
H, I, J
Box   121
Folder   9
Kukla, Fran and Ollie
Box   121
Folder   10
K
Box   121
Folder   11
Legal
Box   121
Folder   12
L
Box   121
Folder   13
McAvity, Thomas
Box   121
Folder   14
McConnell, Joseph H.
Box   121
Folder   15
Martin and Lewis
Box   121
Folder   16
Miller, William Burke
Box   121
Folder   17
Miner, Worthington
Box   121
Folder   18
Mr. Peppers
Box   121
Folder   19
Montgomery, Robert
Box   121
Folder   20
Morris, William
Box   121
Folder   21
M
Box   121
Folder   22
Navy Project (Victory at Sea)
Box   121
Folder   23
News and Special Events
Box   121
Folder   24
N
Box   121
Folder   25
Opera
Box   121
Folder   26
Operations
Box   121
Folder   27
O
Box   121
Folder   28
Pinkham, Richard A.R.
Box   121
Folder   29
Political Conventions
Box   121
Folder   30
Press Releases
Box   121
Folder   31
Procter and Gamble
Box   121
Folder   32
Producers
Box   121
Folder   33
Public Service
Box   121
Folder   34
P
Box   121
Folder   35
Radio Corporation of America (RCA)
Box   121
Folder   36
Ratings
Box   121
Folder   37
Royal, John
Box   121
Folder   38
R
Box   121
Folder   39
Sacks, Manie
Box   121
Folder   40
Sales
Box   121
Folder   41
Sarnoff, David
Box   121
Folder   42
Don W. Sharpe Agency
Box   121
Folder   43
Smith, Kate
Box   121
Folder   44
Speeches - Correspondence
Box   121
Folder   45
Station Relations
Box   121
Folder   46
Studio Facilities
Box   121
Folder   47
S
Box   121
Folder   48
Taylor, Davidson
Box   121
Folder   49
Theatres
Box   121
Folder   50
Trammell, Niles
Box   121
Folder   51
T
Box   121
Folder   52
Unions
Box   121
Folder   53
U
Box   121
Folder   54
Voice of Firestone
Box   121
Folder   55
Wile, Fred
Box   121
Folder   56
Winchell & Mahoney
Box   121
Folder   57
W
Box   121
Folder   58
Youth Wants to Know
Box   121
Folder   59
Y
1953
Box   121
Folder   60
Advertising and Promotion
Box   121
Folder   61
All Star Revue
Box   121
Folder   62
American Forum of the Air and Youth Wants to Know
Box   121
Folder   63
Association of National Advertisers
Box   121
Folder   64
Awards
Box   121
Folder   65
A
Box   121
Folder   66
Bel Geddes, Norman
Box   121
Folder   67
B
Box   121
Folder   68
Chicago
Box   121
Folder   69
Colgate
Color Television
Box   121
Folder   70
Advertising and Promotion
Box   121
Folder   71
Costs
Box   121
Folder   72
Day Plans
Box   121
Folder   73
Engineering and Equipment
Box   121
Folder   74
FCC
Box   121
Folder   75
Film
Box   121
Folder   76
Introductory Year
Box   121
Folder   77
Letter to Agency
Box   121
Folder   78
Meetings
Box   121
Folder   79
Personnel
Box   121
Folder   80
Press
Box   121
Folder   81
Program Planning
Box   121
Folder   82
Receivers
Box   121
Folder   83
Rehearsal Schedules and Demonstrations
Box   121
Folder   84
Spots
Correspondence (carbons and logs)
Box   121
Folder   85
1953 January-April
Box   122
Folder   1-2
1953 May-December
Box   122
Folder   3
C
Box   122
Folder   4
Day, Dennis
Box   122
Folder   5
Daytime Programming
Box   122
Folder   6
D
Box   122
Folder   7
Educational Television
Box   122
Folder   8
Engineering
Box   122
Folder   9
FCC
Box   122
Folder   10
F, G
Box   122
Folder   11
Hinderas, Natalie
Box   122
Folder   12
H
Box   122
Folder   13
International TV
Box   122
Folder   14
J
Box   122
Folder   15
Kukla, Fran and Ollie
Box   122
Folder   16
K
Box   122
Folder   17
Legal
Box   122
Folder   18
L
Box   122
Folder   19
Miami Beach Organization
Box   122
Folder   20
Miner, Worthington - “G-5” Program
Box   122
Folder   21
Monitoring
Box   122
Folder   22
M
Box   122
Folder   23
News and Special Events
Box   122
Folder   24
N
Box   122
Folder   25
Operations
Box   122
Folder   26
O
Box   122
Folder   27
Press
Box   122
Folder   28
Producers
Box   122
Folder   29
Programming
Box   122
Folder   30
Public Service
Box   122
Folder   31
P
Box   122
Folder   32
Radio Corporation of America (RCA)
Box   122
Folder   33
Research
Box   122
Folder   34
R
Box   122
Folder   35
Sales
Box   122
Folder   36
Sarnoff, David
Box   122
Folder   37
Space
Box   122
Folder   38
Sports
Box   122
Folder   39
Staff Meetings
Box   122
Folder   40-41
Station Relations
Box   122
Folder   42
Subscription TV
Box   122
Folder   43
S
Box   122
Folder   44
Talent Commitments
Box   122
Folder   45
Technical Developments Committee
Box   122
Folder   46
TV Repertory Theatre
Box   122
Folder   47
Theatre TV (Milton Mound)
Box   122
Folder   48
T
Box   122
Folder   49
UHF
Box   122
Folder   50
U
Box   122
Folder   51
White, Frank
Box   122
Folder   52
Wile, Fred
Box   122
Folder   53
W
Box   122
Folder   54
Your Show of Shows
1954
Box   122
Folder   55
Advertising Club of Baltimore
Box   122
Folder   56
Advertising - Commercials
Box   122
Folder   57
Advertising Council
Box   122
Folder   58
Advertising & Promotion
Box   122
Folder   59
American Forum of the Air and Youth Wants to Know
Box   122
Folder   60
Applicants
Box   122
Folder   61
Awards
Box   122
Folder   62
A
Box   122
Folder   63
Bel Geddes, Norman
Box   122
Folder   64
Biow Company
Box   122
Folder   65
British Broadcasting Corporation
Box   122
Folder   66
Brotherhood Week
Box   122
Folder   67
Leo Burnett Company Inc.
Box   122
Folder   68
By-Liners
Box   122
Folder   69
B
Box   122
Folder   70
Caesar, Sid
Box   122
Folder   71
Cantor, Eddie
Box   122
Folder   72
Chicago
Box   122
Folder   73
Coca, Imogene
Box   122
Folder   74
Colgate
Box   122
Folder   75
Color TV
Box   122
Folder   76
Complaints
Box   122
Folder   77
Complimentary
Box   122
Folder   78
Coons, Sheldon
Box   123
Folder   1-6
Correspondence (carbons and logs)
Box   123
Folder   7
Cott, Ted
Box   123
Folder   8
Cronyn, Hume
Box   123
Folder   9
C
Box   123
Folder   10
Damm, Walter
Box   123
Folder   11
Days Before Yesterday (Documentary)
Box   123
Folder   12
Diamond Jubilee of Light
Box   123
Folder   13
Disney
Box   123
Folder   14
Dragnet
Box   123
Folder   15
Durante, Jimmie
Box   123
Folder   16
D
Box   123
Folder   17
Engineering
Box   123
Folder   18
E
Box   123
Folder   19
Facts Forum (H.L. Hunt)
Box   123
Folder   20
FCC
Box   123
Folder   21
Film
Box   123
Folder   22
Firestone Tire and Rubber Company
Box   123
Folder   23
F, G
Box   123
Folder   24
Haili Choir
Box   123
Folder   25
Heffernan, Joseph
Box   123
Folder   26
Home
Box   123
Folder   27
H, I, J
Box   123
Folder   28
Kagran Inc. (Martin Stone)
Box   123
Folder   29
Kudner Agency
Box   123
Folder   30
K
Box   123
Folder   31
Legal Department
Box   123
Folder   32
Los Angeles Chamber of Commerce
Box   123
Folder   33
Louisville Advertising Club
Box   123
Folder   34
L
Box   123
Folder   35
Martin and Lewis
Box   123
Folder   36
William Morris Agency
Box   123
Folder   37
M
Box   123
Folder   38
Network Participation Program
Box   123
Folder   39
News and Special Events
Box   123
Folder   40
N, O
Box   123
Folder   41
Package Programs
Box   123
Folder   42
Personnel
Box   123
Folder   43
Political
Box   123
Folder   44
Press Department
Box   123
Folder   45
Procter and Gamble
Box   123
Folder   46
Producers
Box   123
Folder   47
Programming
Box   123
Folder   48
Public Service
Box   123
Folder   49
P
Box   123
Folder   50
Radio Corporation of America (RCA)
Box   123
Folder   51
Research
Box   123
Folder   52
Retting, Earl
Box   123
Folder   53
Royal, John
Box   123
Folder   54
Russell, Frank
Box   123
Folder   55
R
Box   123
Folder   56
Sales
Box   123
Folder   57
San Francisco
Box   123
Folder   58
Sarnoff, David
Box   123
Folder   59
Sarnoff, Robert
Box   124
Folder   1
Sports
Box   124
Folder   2
Station Relations
Stations
Box   124
Folder   3
CMQ, WJIM
Box   124
Folder   4
WJNO, WWLP
Box   124
Folder   5
Studios
Box   124
Folder   6
Sullivan, Ed
Box   124
Folder   7
Swope, Herbert Bayard
Box   124
Folder   8
S
Box   124
Folder   9
Talent Usage Reports
Box   124
Folder   10
Taylor, Davidson
Box   124
Folder   11
Television
Box   124
Folder   12
J. Walter Thompson Company
Box   124
Folder   13
Today
Box   124
Folder   14
Tonight
Box   124
Folder   15
T
Box   124
Folder   16
Unions
Box   124
Folder   17
Universal Copyright Convention
Box   124
Folder   18
U, V
Box   124
Folder   19
Wile, Fred
Box   124
Folder   20
Williams, John T.
Box   124
Folder   21
W, Y, Z
1955
Box   124
Folder   22
Advertising and Promotion
Box   124
Folder   23
Applicants
Box   124
Folder   24
Appointments
Box   124
Folder   25
Associated Rediffusion - England
Box   124
Folder   26
Awards
Box   124
Folder   27
A
Box   124
Folder   28
Batten, Barton, Durstine, & Osborn
Box   124
Folder   29
Bel Geddes, Norman
Box   124
Folder   30
Biow-Beirn-Toigo
Box   124
Folder   31
By-Liners
Box   124
Folder   32
B
Box   124
Folder   33
Chicago Affiliates
Box   124
Folder   34
Chicago Executives Club
Box   124
Folder   35
Chicago, University of
Box   124
Folder   36
Churchill, Winston
Box   124
Folder   37
Colgate
Committees
Box   124
Folder   38
Chairmanships, Memberships, Participation in a Fund-Raising Drive
Box   124
Folder   39
Children's Programming
Box   124
Folder   40
Economic Development
Box   124
Folder   41
Race Relations in Radio, TV, & Cinema
Box   124
Folder   42
Complaints
Box   124
Folder   43
Complimentary
Box   124
Folder   44
Cornberg, Sol
Box   124
Folder   45
C
Box   124
Folder   46
Damm, Walter
Box   124
Folder   47
D
Box   124
Folder   48
Economic Club of Detroit
Box   124
Folder   49
Engineering
Box   124
Folder   50
E
Box   124
Folder   51
FCC
Box   124
Folder   52
F
Box   124
Folder   53
General Foods Corporation
Box   124
Folder   54
Goldsmith, Dr. Alfred (RCA)
Box   124
Folder   55
Granik, Theodore
Box   124
Folder   56
John Guedel Productions
Box   124
Folder   57
G
Box   124
Folder   58
Hollywood
Box   124
Folder   59
H
Box   124
Folder   60
Institute of Practitioners in Advertising, London
Box   124
Folder   61
I, J
Box   124
Folder   62
King Advertising
Box   124
Folder   63
K
Box   125
Folder   1
Legal
Box   125
Folder   2
Lever Brothers
Box   125
Folder   3
Liebman, Max
Box   125
Folder   4
London
Box   125
Folder   5
L
Box   125
Folder   6
McCann-Erickson Advertising
Box   125
Folder   7
Motion Picture Company Tie-ups
Box   125
Folder   8
M
Box   125
Folder   9
National Association of Radio and Television Broadcasters
Box   125
Folder   10
National Negro Opera Company Foundation
Box   125
Folder   11
News and Special Events
Box   125
Folder   12
N, O
Box   125
Folder   13
Personnel
Box   125
Folder   14
Press
Box   125
Folder   15
Procter and Gamble
Box   125
Folder   16
Producers
Box   125
Folder   17
Public Affairs
Box   125
Folder   18
P, Q
Box   125
Folder   19
Radio
Box   125
Folder   20
Radio Corporation of America (RCA)
Box   125
Folder   21
R
Box   125
Folder   22
Sacks, Manie
Box   125
Folder   23
Sales
Box   125
Folder   24
Sarnoff, David
Box   125
Folder   25
Social Invitations
Box   125
Folder   26
Spectaculars
Box   125
Folder   27
Speech Research Material
Box   125
Folder   28
Sports
Box   125
Folder   29
Statements
Box   125
Folder   30
Station Relations
Stations
Box   125
Folder   31
CBC, WISN
Box   125
Folder   32
WJAC, WWLP
Box   125
Folder   33
Subscription Television
Box   125
Folder   34
Swope, Herbert Bayard
Box   125
Folder   35
S
Box   125
Folder   36
Talent Development Plan
Box   125
Folder   37
Themes
Box   125
Folder   38
Today, Home, Tonight
Box   125
Folder   39
T, U
Box   125
Folder   40
Weiss, E. B.
Box   125
Folder   41
W
Box   125
Folder   42
Young and Rubicam Advertising
1956
Box   125
Folder   43
Advertising and Promotion
Box   125
Folder   44
Advertising Council
Box   125
Folder   45
Applicants
Box   125
Folder   46
Awards
Box   125
Folder   47
A, B
Color Television
Box   125
Folder   48
Programming
Box   125
Folder   49
Sets
Committees
Box   125
Folder   50
Children's Program
Box   125
Folder   51
Contributions
Box   125
Folder   52
Radio Affiliates
Box   125
Folder   53
Complaints
Box   125
Folder   54
Compliments
Box   125
Folder   55
Contracts
Box   125
Folder   56-59
Correspondence (carbons and logs), 1956 January-September
Box   126
Folder   1
C, D
Box   126
Folder   2
Engineering
Box   126
Folder   3
E
Box   126
Folder   4
Financial
Box   126
Folder   5
Foreign
Box   126
Folder   6-7
Fund for the Republic
Box   126
Folder   8
F
Box   126
Folder   9
General Motors
Box   126
Folder   10
Gold Seal Company
Box   126
Folder   11
Goldsmith, Dr. Alfred
Box   126
Folder   12
G, H
Box   126
Folder   13
International TV
Box   126
Folder   14
Invitations
Box   126
Folder   15
K
Box   126
Folder   16
J.C. Laroche & Company
Box   126
Folder   17
Legal
Box   126
Folder   18
L
Box   126
Folder   19
MacManus, John and Adams
Box   126
Folder   20
Matinee Theatre
Box   126
Folder   21
Monitor
Box   126
Folder   22
Motion Picture Company Tie-ups
Box   126
Folder   23
M
Box   126
Folder   24
National Association of Radio and Television Broadcasters
Box   126
Folder   25
N
Box   126
Folder   26
Omnibus
Box   126
Folder   27
Opera
Box   126
Folder   28
Political
Box   126
Folder   29
Press and Publications
Box   126
Folder   30
Procter and Gamble
Box   126
Folder   31
Producers
Box   126
Folder   32
Project “20”
Box   126
Folder   33
Proposed Speeches
Box   127
Folder   1
Public Affairs
Box   127
Folder   2
P, Q
Box   127
Folder   3
Radio Corporation of America (RCA)
Box   127
Folder   4
Royal, John
Box   127
Folder   5
R
Box   127
Folder   6
Sales
Box   127
Folder   7
Sarnoff, David
Box   127
Folder   8
Social Invitations
Box   127
Folder   9
Spectaculars
Speeches
Box   127
Folder   10
Invitations
Box   127
Folder   11
Research Material
Box   127
Folder   12
Sports
Box   127
Folder   13
Station Correspondence
Box   127
Folder   14
Station Relations
Box   127
Folder   15
S
Talent
Box   127
Folder   16
Development Plan
Box   127
Folder   17
Usage
Box   127
Folder   18
T
Box   127
Folder   19
United States Government
Box   127
Folder   20
Weekday
Box   127
Folder   21
Weiss, E. B.
Box   127
Folder   22
Wick, Charles
Box   127
Folder   23
Wide, Wide World
Box   127
Folder   24
W
Box   566
Folder   1-22
Additions: Outgoing correspondence and registers, 1954-1955
Scope and Content Note: These additions consist of carbons of outgoing correspondence of Pat Weaver, December 1954-December 1955. Also included for each month is a correspondence register of letters referred and sent, together with an abstract of the contents of each.
White, Frank K. (1899-). Papers, 1952-1953
Physical Description: 2 boxes (1.0 cubic foot) 
Scope and Content Note: Papers of an NBC executive who joined the network as vice-president and general manager in 1952 and who served as president from January to August 1953. The papers date largely from his tenure as president and are composed of correspondence, memoranda, and occasional program reports. Although they primarily reflect the routine activities of the president's office, the papers include some material on the planning and organization of NBC's coverage of the 1952 election and the coronation of Queen Elizabeth II.
Box   128
Folder   1
Advertising Council, 1953
Box   128
Folder   2
American Inventory, 1953
Box   128
Folder   3
Awards, 1953
Box   128
Folder   4
Colgate Comedy Hour, 1953
Box   128
Folder   5
Colgate-Palmolive-Peet (regarding Color Television), 1953
Box   128
Folder   6
Comedy Development Plan, 1953
Box   128
Folder   7
Coronation, 1953
Box   128
Folder   8
Election Coverage, 1952
Box   128
Folder   9
Firestone Tire & Rubber Company, 1952
Box   128
Folder   10
Miscellaneous Correspondence, 1953
Additions, 1953
Scope and Content Note: These additions to White's papers include a portion of his files for 1953, the year in which he was president of NBC.
Box   566
Folder   23
Denny, George V.
Box   566
Folder   24
Dewey, Thomas E.
Box   566
Folder   25
Dreyfuss, Henry
Box   566
Folder   26
Educational television
Box   566
Folder   27
Ernst, Morris L.
Box   566
Folder   28
Federal Communications Commission
Box   566
Folder   29
Ford Foundation
Box   566
Folder   30
Fund for the Republic
Box   566
Folder   31
Goldwyn, Samuel
Box   566
Folder   32
General Foods
Box   566
Folder   33
Goldsmith, Alfred N.
Box   566
Folder   34
Heidt, Horace
Box   566
Folder   35
Hollywood
Box   566
Folder   36
Hope, Bob
Box   566
Folder   37
Inauguration
Box   566
Folder   38
Israel
Box   566
Folder   39
Jessel, George
Box   566
Folder   40
Johnson, S C & Son
Box   566
Folder   41
Kennedy, Joseph P.
Box   566
Folder   42
Kraft Cheese Company
Box   566
Folder   43
Kukla, Fran & Ollie
Box   566
Folder   44
Liggett & Myers
Box   566
Folder   45
McCrary, Tex and Jinx
Box   566
Folder   46
National Association of Radio and Television Producers
Box   566
Folder   47
NBC affiliates
Box   566
Folder   48
NBC Year end review
Box   566
Folder   49
Needham, Louis & Brophy Inc.
Box   566
Folder   50
Netherlands
Box   566
Folder   51
Newcomen Society
Box   566
Folder   52
News and Special Events
Box   566
Folder   53
Notre Dame
Box   566
Folder   54
Official films
Box   566
Folder   55
Overseas Writers Committee
Box   566
Folder   56
Pearson, Drew
Box   566
Folder   57
Raies, Norman W.
Box   566
Folder   58
Reynolds, R.J.
Box   566
Folder   59
Roach, Hal
Box   566
Folder   60
Royal, John F.
Box   566
Folder   61
Skelton, Red
Box   566
Folder   62
Smith, Kate
Box   566
Folder   63
Sun Oil
Box   566
Folder   64
Swopek, Herbert B.
Box   566
Folder   65
Theatre Network Television Inc.
Box   566
Folder   66
Thomas, Lowell
Box   566
Folder   67
Transatlantic TV
Box   566
Folder   68
Twentieth Century Fox Film Corporation
Box   566
Folder   69
U.S. Government
Box   566
Folder   70
Van Item, Jules
Box   566
Folder   71
Victory at Sea
Subseries: Public Relations, 1932-1961
Physical Description: 54 boxes (40.1 cubic feet) and 1 reel of microfilm (35 mm) 
Scope and Content Note: The public relations files include: William F. Brooks papers; Advertising; Continuity Acceptance; and Press and Publicity.
Brooks, William F. (1902-1975). Papers, 1950-1952
Physical Description: 4 boxes (2.0 cubic feet) 
Scope and Content Note

Papers of an NBC vice-president for public relations which document overall responsibility in this area. The papers consist of correspondence, memos, pamphlets, reports, speeches, clippings, scripts, and related material. In addition to material relating to this position, there is also a small amount of documentation regarding Brooks' earlier tenure as vice-president for new and special events. The bulk of the documentation relating to that period in his career, however, may be found with the news and special events files. The public relations papers are divided into three groups: SUBJECT FILES, DEPARTMENTAL FILES, and PROGRAM FILES.

Responsibility for public relations is best evidenced by the many letters and speeches which Brooks prepared or reviewed for use by NBC executives and by correspondence and internal memoranda regarding public reaction to programs and other NBC activities. The most significant files are those on race relations, especially those concerning employment policies; on the broadcasting of the Kefauver Crime Commission hearings; on the news and special events, press and publicity, and public affairs departments; and on several programs. Files for Kukla, Fran, and Ollie, Victory at Sea, We, the People, and The Quick and the Dead are particularly interesting, as are those on American Forum of the Air and The Kate Smith Show which contain scripts. Other noteworthy material concerns NBC's 25th anniversary, the Voice of America (operated by NBC personnel), television broadcasting, and the mobile unit.

Correspondence of significance from Tallulah Bankhead and Herbert Bayard Swope is to be found in their respective folders. NBC executives of prominence in the files are Henry Cassidy, Charles Denny, Sidney H. Eiges, William S. Hedges, Stockton Helffrich, John K. Herbert, Joseph V. McConnell, Joseph Meyers, John F. Royal, David Sarnoff, Edward Stanley, Davidson Taylor, Niles Trammell, and Fred Wile.

Subject Files
Box   129
Folder   1
American Civil Liberties Union, 1951-1952
Box   129
Folder   2
American Farm Federation Bureau, 1952
Box   129
Folder   3
Armed Guards for NBC facilities, 1951
Broadcast Standards, 1951
Box   129
Folder   4
NBC booklet
Box   129
Folder   5
Complaints
Christmas Promotions
Box   129
Folder   6
“The Thing for Kids,” 1950
Box   129
Folder   7
Decoration for Macy's windows, 1951
Box   129
Folder   8
Columbia University (American Assembly), 1950-1951
Box   129
Folder   9
Congressional Services, 1951
Box   129
Folder   10
Contributions and Receipts, 1952
Correspondence
Box   129
Folder   11
Regarding new position, 1950
Box   129
Folder   12
Miscellaneous, 1950-1951
Box   129
Folder   13
Employee contests, 1950
Box   129
Folder   14
Future Farmers of America, 1950-1951
Box   129
Folder   15
Kefauver hearings, 1951
Korean War, 1951
Box   129
Folder   16
Preparedness
Box   129
Folder   17
NBC personnel
Box   129
Folder   18
Liquor advertisements, 1950-1951
Box   129
Folder   19
London trip, 1951
Box   129
Folder   20
National Association of Manufacturers, 1951
Box   129
Folder   21
National Association of Radio and Television Broadcasters, 1951
Box   129
Folder   22
Overseas Press Club, 1950-1951
Politics
Box   129
Folder   23
General, 1951
Box   129
Folder   24
National conventions, 1952
Box   129
Folder   25
Publicity, 1951
Race Relations
Box   129
Folder   26
Joseph V. Baker Associates, 1950
Box   129
Folder   27
Coordinating Council for Negro Performers, 1951
Box   129
Folder   28
The Negro National Community (conference), 1951
Box   129
Folder   29
Negro Community, 1952
Radio Corporation of America (RCA)
Box   129
Folder   30-34
General, 1950-1951
Box   129
Folder   35
David Sarnoff, 1950
Box   129
Folder   36
Radio Writers Guild, 1951
Box   129
Folder   37
Red Cross Campaign, 1951
Box   129
Folder   38
Sloan Foundation, 1951
Box   129
Folder   39
Speaking engagements, 1951
Box   129
Folder   40-41
Speeches, 1950-1951
Box   129
Folder   42
Swope, Herbert Bayard, 1951
Television
Box   129
Folder   43
General, 1951
Box   129
Folder   44-45
Color TV (mostly regarding FCC), 1950-1951
Box   129
Folder   46
Educational TV, 1950
Box   129
Folder   47
TV manufacturers ad campaign, 1950
Box   129
Folder   48
Reports on NBC television broadcasting, 1950-1951
Box   129
Folder   49
Thompson, J. Walter, Advertising, 1950
Box   129
Folder   50
Truman, Harry S speech of July 4, 1951
Box   129
Folder   51-56
Twenty-fifth anniversary (NBC), 1951
Box   129
Folder   57
Union agreements (Television Authority), 1950-1951
Box   130
Folder   1
United Nations Day, 1951
Box   130
Folder   2
United Press, 1951
Box   130
Folder   3
Voice of America, 1951
Box   130
Folder   4
World Series, 1951
Department Files
Advertising and Promotion, 1950-1951
Box   130
Folder   5-6
Radio
Box   130
Folder   7
Television
Box   130
Folder   8
Denny, Charles, 1951
Box   130
Folder   9
Engineering, 1951
Foreign Offices, 1951
Box   130
Folder   10
London
Box   130
Folder   11
Paris
Box   130
Folder   12
Tokyo
Box   130
Folder   13
Foreign stations, 1950-1951
Box   130
Folder   14
Guest Relations, 1951
Box   130
Folder   15
Hedges, William, 1951
Box   130
Folder   16
Heffernan, Joseph, 1951
News and Special Events, 1951
Box   130
Folder   17
Henry Cassidy
Box   130
Folder   18
Joseph McConnell
Box   130
Folder   19
Joseph Meyers
Box   130
Folder   20
Radio
Box   130
Folder   21
Television
Box   130
Folder   22
Miscellaneous, 1951-1952
Press and Publicity, 1950-1951
Box   131
Folder   1-3
General
Box   131
Folder   4
Releases
Box   131
Folder   5
Program, 1951
Public Affairs, 1950-1951
Box   131
Folder   6-7
General
Box   131
Folder   8
Edward Stanley
Box   131
Folder   9
Television
Box   131
Folder   10
Radio Technical Operations (mostly regarding NBC Mobile Unit), 1951
Box   131
Folder   11
Research Department, 1950-1952
Box   131
Folder   12
Royal, John F., 1951
Sales, 1950-1951
Box   131
Folder   13
John K. Herbert
Box   131
Folder   14
National Spot Sales
Box   131
Folder   15
“Operation Tandem”
Box   131
Folder   16
Radio Network Sales
Box   131
Folder   17
TV Network Sales
Box   131
Folder   18
Sports
Stations and Offices, 1951
Box   131
Folder   19
Chicago
Box   131
Folder   20
Hollywood
Box   131
Folder   21
New York
Box   131
Folder   22
Washington, D.C.
Box   131
Folder   23
Others
Box   132
Folder   1
Trammell, Niles, 1950-1951
Box   132
Folder   2
Wile, Fred, 1950-1951
Program Files
Box   132
Folder   3
American Forum of the Air, 1952
Box   132
Folder   4
Hickman, Herman, 1951
Box   132
Folder   5
Kaltenborn, Hans V., 1951
Box   132
Folder   6
NBC Symphony, 1951
Box   132
Folder   7
Kate Smith Show, 1951
Box   132
Folder   8
Kukla, Fran, and Ollie, 1951
Box   132
Folder   9
The Quick and the Dead, 1951
Box   132
Folder   10
Victory at Sea, 1951
Box   132
Folder   11
We, The People, 1951
Box   132
Folder   12
Who Said That, 1951
Box   132
Folder   13
You and Your Money, 1951
Advertising, 1948-1960
Physical Description: 18 boxes (10.5 cubic feet) and microfilm (35 mm) 
Scope and Content Note: The Advertising files include: Broadcast Promotion Files; National Audience Promotion Division Files; Richard A.R. Pinkham Papers; John H. Porter Papers; Al Rylnader Papers; Station Promotion Files; Peter M. Tintle Papers; and Edwin T. Vane Papers.
Broadcast Promotion Files, 1950-1956
Physical Description: 2 boxes (1.4 cubic feet) 
Scope and Content Note: Files of the broadcast promotion department of the audience promotion division. Created in June 1955, this unit prepared spot announcements for network on-the-air and affiliated station promotion of programs. The files represent the combined files of several individuals: Frank Macaulay, Thaine Engle, Joe Cooke, Clyde Clem, and Dick Blake. They, along with others, were responsible for writing, producing, and scheduling network identification announcements and program advertisements of less than one minute in length. The bulk of the files are for the period 1954-1955, with a significant amount of material predating the creation of broadcast promotion. The papers divide into two alphabetically-arranged groups: SUBJECT FILES and PROGRAM FILES. The subject files contain internal memoranda, correspondence with affiliates and advertising agencies, advertising copy, exploitation reports, and a phonograph record. The program files consist largely of scripts for spot announcements, though some correspondence and scripts for One Touch of Venus, a musical comedy by S.J. Perelman and Ogden Nash, and a 1953 episode of Dragnet are also included. Fred Allen, Milton Berle, and Bob Hope are also represented in the files.
Subject Files
Box   133
Folder   1
AAA Auto Race Facts, 1954
Box   133
Folder   2
Academy Awards, 1953
Box   133
Folder   3
Ad Campaigns and Commitments, 1954-1955
Box   133
Folder   4
Ads, 1950-1953
Box   133
Folder   5
Army Recruiting, 1956
Box   133
Folder   6
Baseball Games, 1954
Box   133
Folder   7
Blake, Dick, 1952
Box   133
Folder   8
Budget, 1951-1954
Box   133
Folder   9
Central Broadcast Operations, Report, 1956
Box   133
Folder   10
Clem, Clyde, 1954-1955
Box   133
Folder   11
Closed Circuits, 1954
Box   133
Folder   12
Color TV, 1950-1955
Box   133
Folder   13
Convention coverage, 1956
Box   133
Folder   14
Engle, Thaine, 1954-1956
Box   133
Folder   15
Executive Orders (Radio), 1955-1956
Box   133
Folder   16
Exploitation reports, 1955
Box   133
Folder   17
Fall Shows, 1955
Box   133
Folder   18
General Interdepartment correspondence, 1954-1956
Box   133
Folder   19
General Radio Sales Presentation, 1954
Box   133
Folder   20
Golf, 1953-1956
Box   133
Folder   21
Grey Advertising--Ads, 1955-1956
Box   133
Folder   22
Hollywood, 1954-1955
Box   133
Folder   23
Home Listening Special Promotion, 1953-1954
Box   133
Folder   24
Legal, 1953-1954
Box   133
Folder   25
Macaulay, Frank, 1955-1956
Box   133
Folder   26-27
Miscellaneous correspondence, B-W, 1953-1956
Box   133
Folder   28
Network Air Promotion, 1956
Box   133
Folder   29
News Round-Up and Agenda (Sales Meeting), 1955-1956
Box   133
Folder   30
One Minute Schedules, 1953-1954
Box   133
Folder   31
Porter, John, 1954-1956
Box   133
Folder   32
Presidential Election, 1952
Box   133
Folder   33
Program Suggestions, 1951-1956
Box   133
Folder   34
Promotion Ideas, 1951-1952
Box   133
Folder   35
Promotion of Chicago Shows, 1954-1955
Box   133
Folder   36
Promotion Plans, 1954-1955
Box   133
Folder   37
Promotion Reports, 1955
Box   133
Folder   38
Radio Broadcast Promotion, 1952-1954
Station Correspondence
Box   133
Folder   39
Joe Cook, 1954-1956
Box   133
Folder   40
Frank Macaulay, 1953-1955
Box   133
Folder   41
Thaine Engle, 1955
Box   133
Folder   42
Sustaining Shows, 1952-1954
Box   133
Folder   43
Weaver, Sylvester, Speech (Los Angeles), undated
Box   133
Folder   44
Weekly Reports, undated
Box   133
Folder   45
WIRE Spots and Mail, 1954
Program Files
Box   133
Folder   46
Alice in Wonderland, 1955
Box   133
Folder   47
Allen, Fred, 1951-1953
Box   133
Folder   48
Amateur Hour, 1950-1954
Box   133
Folder   49
American Forum of the Air, 1950-1956
Box   133
Folder   50
American Inventory, 1952, 1956
Box   133
Folder   51
Antarctica, 1956
Box   133
Folder   52
Armstrong Circle Theatre, 1955
Box   133
Folder   53
Arthur Murray Party, 1955
Box   133
Folder   54
Background, 1955
Box   133
Folder   55
Bandstand, 1956
Box   133
Folder   56
Berle, Milton, 1951-1955
Box   133
Folder   57
Big Story, 1956
Box   133
Folder   58
Children's Corner, 1955
Box   133
Folder   59
His Finest Hour (Birthday salute to Winston Churchill), 1954
Box   133
Folder   60-61
Colgate Comedy Hour, 1950-1955
Box   133
Folder   62
Daytime Serials, 1954
Box   133
Folder   63
Dennis Day Show, 1954
Box   133
Folder   64
Dragnet, 1953-1954
Note: Includes “The Big Little Jesus” #999.
Box   133
Folder   65
First Love, 1955
Box   133
Folder   66
Frontier, 1956
Box   133
Folder   67
Greatest Gift, 1954
Box   133
Folder   68
Home, 1954-1955
Box   133
Folder   69
Hope, Bob, 1953-1954
Box   134
Folder   1
Justice, 1955
Box   134
Folder   2
Life of Riley, 1954-1955
Box   134
Folder   3
Lux Radio Theatre, 1954
Box   134
Folder   4
Make the Connection, 1955
Box   134
Folder   5
McBride, Mary Margaret, 1955-1956
Box   134
Folder   6
Meet Ernest Hemingway, 1954
Box   134
Folder   7
Meet the Press, 1950-1956
Box   134
Folder   8
Mickey Rooney Show, 1954-1955
Box   134
Folder   9
Mr. Peepers, 1954
Box   134
Folder   10
NBC Opera Theatre, 1955
Box   134
Folder   11
One Touch of Venus (script), 1955
Box   134
Folder   12
Robert Montgomery Presents, 1950-1953
Box   134
Folder   13
Special Productions, 1954-1955
Box   134
Folder   14
Spectaculars, 1954-1956
Box   134
Folder   15
Sunday with Dave Garroway, 1954
Box   134
Folder   16-17
Television Playhouse, 1952-1955
Box   134
Folder   18
Walk a Mile, 1954
National Audience Promotion Division Files, 1950-1959
Physical Description: 5 boxes (3.6 cubic feet) and microfilm (35 mm) 
Scope and Content Note: Files of the division whose function was to build audiences through on-the-air and local station promotion and through newspaper and magazine advertising. The division appears to have been loosely organized and to have undergone several organizational changes during the period 1953-1955. For example, from September 1953 to March 1954 television and radio audience promotion were separate departments within the division. In 1955, national audience promotion was divided into broadcast and audience (also called station) promotion units. Activities of national audience promotion included preparation of promotional kits for use by affiliates, encouragement of participation in cooperative newspaper advertising plans, and production of ads (both written and broadcast) for sponsored network programs. These files were merged from the offices of several individuals, particularly Clyde Clem, Manager of national audience promotion, and Thaine Engle, supervisor of national audience promotion; others include Raymond Johnson, John Hurlbut, John Porter, and Edwin Vane. The files are divided into four alphabetically-arranged groups: SUBJECT FILES, STATION FILES, PROGRAM FILES, and PROMOTION KITS. The bulk of the material is from the period 1953-1955, though a few of the subject files date from 1958 and 1959 and some promotion kits pertain to the 1952-1953 and 1957-1958 seasons. The subject files contain internal memoranda, correspondence with affiliates, reports on promotional campaigns, monthly and annual reports, financial records, and advertising estimates and layouts. Station files consist almost entirely of correspondence with station promotion managers. The program files contain memos, telegrams, correspondence, advertising copy, and reports for over fifty programs. Best documented of these are All Star Revue, Big Story, Bob Hope Show, Hallmark Hall of Fame, Medic, Meet the Press, Wide, Wide World, and Youth Wants to Know. There are promotion kits for such programs as Dragnet, Meet the Press, various daytime serials, and some news programs.
Subject Files
Box   135
Folder   1
Audience Building Plans, 1958
Box   135
Folder   2-4
Audience Promotion (General), 1952-1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   135
Folder   5
Audience Promotion Plans, 1958-1959
Box   135
Folder   6
Broadcast Promotion, 1952-1953
Budget
Box   135
Folder   7-8
General, 1951-1955
Box   135
Folder   9
Accounting Records, 1952-1953
Box   135
Folder   10
Information, 1951-1952
Box   135
Folder   11
Radio, 1954
Box   135
Folder   12
CBS and ABC Advertising Plans, 1958-1959
Box   135
Folder   13
CBS vs. NBC Promotion, 1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Closed Circuit Television
Box   135
Folder   14
Audience Promotion, July 1958
Box   135
Folder   15
Broadcasts, 1953
Daytime Promotion
Box   135
Folder   16
General, 1958
Box   135
Folder   17
Contest, undated
Box   135
Folder   18
Clem, Clyde (reports), 1954-1955
Box   135
Folder   19
Color Television, 1954-1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Cooperative Newspaper Advertising
Box   135
Folder   20
General, 1952-1953
Box   135
Folder   21
Correspondence, 1952-1953
Box   135
Folder   22-23
Television, 1953, 1955
Box   135
Folder   24
Curtis Publishing Company: Reciprocal agreements, 1954-1955
Box   135
Folder   25
Daytime Television Promotion, 1954-1955
Box   135
Folder   26
Fall Program Plans, 1959
Box   135
Folder   27
Fall Promotion, 1955
Fall Promotion Campaigns
Box   135
Folder   28
General, 1951-1952
Box   135
Folder   29
“Magic 28,” 1953
Grey Advertising
Box   135
Folder   30
Advertising Faux Pas, 1954-1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   135
Folder   31
Audience Promotion Research, 1959
Box   135
Folder   32
General correspondence, 1954-1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   135
Folder   33
Media Recommendations for NBC, 1958
Box   135
Folder   34
Lamb's Club Advertisements, 1955
Box   135
Folder   35
Monthly Reports, 1952-1953
Box   135
Folder   36
NBC Hollywood, 1953-1955
Box   135
Folder   37
Newspaper Advertising Analysis, 1952-1953
Box   136
Folder   1-2
Newspaper Information, 1954-1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
On-the-Air Promotion
Box   136
Folder   3
Radio, 1954-1955
Box   136
Folder   4
Television, 1953-1955
Box   136
Folder   5
Personnel, 1953-1955
Box   136
Folder   6
Political Campaign Coverage, 1952
Box   136
Folder   7
Presentations, 1954
Box   136
Folder   8
Procter and Gamble - Collective Promotion, 1953
Box   136
Folder   9
Project Approvals, 1952-1953
Box   136
Folder   10
Sales Department, 1953-1955
Box   136
Folder   11
Starch Studies, 1953
Box   136
Folder   12
Station Audience Promotion Report, 1958-1959
Box   136
Folder   13
Summer Promotion, 1954
Television
Box   136
Folder   14
Advertising Schedules, 1951-1952
Box   136
Folder   15
Live-Announcer Copy, 1954
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Thompson, J. Walter, Advertising
Box   136
Folder   16
General, 1953-1954
Box   136
Folder   17
Budget and Billing, 1953
Box   136
Folder   18-19
Estimates, 1953-1954
Box   136
Folder   20
“Total Promotion for Total Television,” 1959
Box   136
Folder   21
“Vintner's Purchase,” 1954
Box   136
Folder   22
Workshops (radio), 1952
Station Files
Box   136
Folder   23
KGNC-TV, Amarillo, Texas, 1954-1955
Box   136
Folder   24
WOI-TV, Ames, Iowa, 1954
Box   136
Folder   25
WBAL, Baltimore, Maryland, 1953-1954
Box   136
Folder   26
WNBF-TV, Binghamton, New York, 1953-1955
Box   136
Folder   27
WBZ-TV, Boston, Massachusetts, 1953-1954
Box   136
Folder   28-29
Canada, 1954-1955
Box   136
Folder   30
WSOC, Charlotte, North Carolina, 1953-1955
Box   136
Folder   31
WNBC, Chicago, Illinois, 1955
Box   136
Folder   32
WNBQ-TV, Chicago, Illinois, 1953-1955
Box   136
Folder   33
WFAA, Dallas, Texas, 1953-1955
Box   136
Folder   34
KONA-TV, Honolulu, Hawaii, 1953-1955
Box   136
Folder   35
WKBH, La Crosse, Wisconsin, 1953-1954
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   136
Folder   36
KARK, Little Rock, Arkansas, 1953-1954
Box   136
Folder   37
KFI, Los Angeles, California, 1953-1955
Box   136
Folder   38
WTMJ-TV, Milwaukee, Wisconsin, 1954-1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   136
Folder   39
WDSU-TV, New Orleans, Louisiana, 1953-1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   136
Folder   40
WHAM, Rochester, New York, 1953-1954
Box   136
Folder   41
KSD, St. Louis, Missouri, 1953-1955
Box   136
Folder   42
WSUN-TV, St. Petersburg, Florida, 1953-1954
Box   136
Folder   43
KRON-TV, San Francisco, California, 1953-1954
Box   136
Folder   44
KHQ-TV, Spokane, Washington, 1953-1955
Box   136
Folder   45
WTTM, Trenton, New Jersey, 1953-1955
Program Files
Box   136
Folder   46
All Star Revue, 1952-1953
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   136
Folder   47
American Forum of the Air, 1952-1953
Box   136
Folder   48
Background, 1954-1955
Box   136
Folder   49
Baird Puppets, 1955
Box   136
Folder   50
Bands of America, 1954
Box   136
Folder   51
Basketball (professional), 1955
Box   136
Folder   52
Big Payoff, 1952
Box   136
Folder   53
Big Story, 1952-1953
Box   136
Folder   54
Bob Hope Show, 1952-1953
Box   137
Folder   1
Campbell TV Soundstage, 1953
Box   137
Folder   2
Cavalcade of America, 1952-1953
Box   137
Folder   3
Cavalcade of Sports, 1954
Box   137
Folder   4
Concerning Miss Marlowe, 1954-1955
Box   137
Folder   5-6
Conventions, 1952
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   137
Folder   7
Conversations with Distinguished People, 1954-1955
Box   137
Folder   8
Coronation, 1953
Box   137
Folder   9
Dear Phoebe, 1954-1955
Box   137
Folder   10
Dinah Shore Show, 1953-1955
Box   137
Folder   11
Ding Dong School, 1953-1955
Box   137
Folder   12
Dragnet, 1952-1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   137
Folder   13
DuPont Anniversary, 1952
Box   137
Folder   14
Election Story, 1954
Box   137
Folder   15
Feather Your Nest, 1954-1955
Box   137
Folder   16
Fireside Theatre, 1953-1955
Football
Box   137
Folder   17
General, 1952-1953
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   137
Folder   18
Canada, 1954
Box   137
Folder   19
Game of the Week, 1954
Box   137
Folder   20
Rose Bowl, 1954
Box   137
Folder   21
The Goldbergs, 1952-1953
Box   137
Folder   22
Greatest Fights of the Century, 1952-1953
Box   137
Folder   23-24
Hallmark Hall of Fame, 1953-1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   137
Folder   25
Hawkins Falls, 1952-1953
Box   137
Folder   26
Heart of the News, 1954
Box   137
Folder   27
His Finest Hour, 1954
Box   137
Folder   28
Life of Riley, 1952-1953
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   137
Folder   29
Matinee, 1955
Box   137
Folder   30
Medic, 1954-1955
Box   137
Folder   31
Meet the Masters, 1952
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   137
Folder   32
Meet the Press, 1952-1955
Box   137
Folder   33
Mr. Peepers, 1952-1953
Box   137
Folder   34
NBC Opera, 1952-1953
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   137
Folder   35
NBC Symphony, 1953-1954
Box   137
Folder   36
National Farm and Home Show, 1952-1953
Box   137
Folder   37
News Caravan, 1954-1955
Box   137
Folder   38
“1976” (Tomorrow), 1955
Box   137
Folder   39
On the Line with Bob Considine, 1952-1953
Box   137
Folder   40
The Original Amateur Hour, 1954
Box   137
Folder   41
Peter Pan, 1955
Spectaculars
Box   138
Folder   1
1954 September
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   137
Folder   42-43
1955 May
Box   138
Folder   2
Swayze, John Cameron, 1952-1953
Box   138
Folder   3
Telephone Hour and Woman in My House, 1954
Box   138
Folder   4
Theatre Guild on the Air, 1952-1953
Box   138
Folder   5
Today, Home, Tonight, 1954-1955
Box   138
Folder   6
Victory at Sea, 1952-1953
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   138
Folder   7
Wide, Wide World, 1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   138
Folder   8
World Series, 1952
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   138
Folder   9
You Bet Your Life, 1954
Box   138
Folder   10
Youth Wants to Know, 1952-1953, 1955
Box   138
Folder   11
Zoo Parade, 1955
Promotion Kits
Box   138
Folder   12
Belmont Stakes, 1950
Box   138
Folder   13
Dragnet, 1952-1953
Box   138
Folder   14
Meet the Press, 1957-1958
Box   138
Folder   15
NBC News, 1957-1958
Box   139
Folder   1
On the Line with Bob Considine, 1952-1953
Box   139
Folder   2
Procter and Gamble Daytime Serials, 1952-1953
Box   139
Folder   3
Religious Programs, 1957-1958
Box   139
Folder   4
Voice of Firestone, 1952-1953
Pinkham, Richard A.R. Papers, 1950-1957
Physical Description: 2 boxes (1.2 cubic feet) 
Scope and Content Note: Papers of an NBC vice-president in charge of advertising. The bulk of the papers are for the period 1956-1957 and reflect Pinkham's responsibilities for network on-the-air promotion, station promotion, and newspaper and magazine advertising. A small amount of material concerns his earlier duties as executive producer of Today and as vice-president in charge of the program department. The papers have been divided into two alphabetically arranged groups: SUBJECT FILES and PROGRAM FILES. Both groups consist of correspondence, memoranda, reports, and speeches. Some of the noteworthy program files are those for The Steve Allen Show, Today, Home, and Tonight. There is also significant representation of the work of several NBC executives and other personnel, including Kenneth Bilby, Sidney H. Eiges, Thaine Engle, Thomas McAvity, James Nelson, John Porter, Al Rylander, Davidson Taylor, Edwin Vane, and Mort Werner. A letter from William Shirer is located in Box 140, Folder 43.
Subject Files
Box   140
Folder   1
ABC, 1957
Box   140
Folder   2-3
Advertising and Promotion, 1956-1957
Box   140
Folder   4
“Advertising and Promotion - Review of Operations” (report), 1957
Box   140
Folder   5
Advertising Agencies, 1956-1957
Box   140
Folder   6
Air Promotion by Competition, 1956-1957
Box   140
Folder   7-8
Association of National Advertisers, 1954-1957
Box   140
Folder   9
Awards, 1957
Box   140
Folder   10
Billboard, 1956-1957
Box   140
Folder   11
Broadcast Operations, 1957
Box   140
Folder   12
Budget, 1956-1957
Box   140
Folder   13
CBS, 1953-1957
Box   140
Folder   14
California National Products, 1956
Box   140
Folder   15
Closed Circuits, 1957
Box   140
Folder   16
Color TV, 1956-1957
Box   140
Folder   17
Co-op Advertising, 1956-1957
Box   140
Folder   18
Daytime Ad Sales, 1956-1957
Box   140
Folder   19
Emmy Nominations, 1957
Box   140
Folder   20
Grey Advertising, 1956-1957
Box   140
Folder   21
Guest Relations, 1956-1957
Box   140
Folder   22
Magazine Advertising, 1956-1957
Box   140
Folder   23
Miscellaneous, 1956-1957
Box   140
Folder   24
NBC affiliated stations, 1956-1957
Box   140
Folder   25
NBC subscriptions and contributions, 1957
Box   140
Folder   26
NBC TV Affiliates Executive Committee, 1957
NBC Thirtieth Anniversary, 1956-1957
Box   140
Folder   27
Americana Hotel
Box   140
Folder   28
Budget
Box   140
Folder   29
Daily Events
Box   140
Folder   30
General
Box   140
Folder   31
Guest List
Box   140
Folder   32
Originating Shows
Box   140
Folder   33
Proposal for convention
Box   140
Folder   34
National Council of Churches of Christ, 1954
Box   140
Folder   35
Network ID and one minute Promo Reports, 1957
Box   140
Folder   36
Newspaper Ad Space, 1956-1957
Box   140
Folder   37
“Organization and Operation of NBC” (report), 1957
Box   140
Folder   38
Owned and Operated Project, 1956-1957
Box   140
Folder   39-44
Personnel, A-Z, 1950-1957
Box   140
Folder   45
Pinkham, Richard - Ideas, 1957
Box   140
Folder   46
Program Department - Miscellaneous, 1956-1957
Box   140
Folder   47
Promotion Committee meeting - minutes, 1957
Box   140
Folder   48
RCA, 1957
Box   140
Folder   49
Reciprocal agreements, 1956-1957
Box   140
Folder   50
Research and Planning, 1957
Box   140
Folder   51
Special Programs, 1956
Box   140
Folder   52
Special Promotion Department (report), 1957
Box   140
Folder   53
Spectaculars, 1956-1957
Box   140
Folder   54
Sponsors, 1956-1957
Box   140
Folder   55
TV Guide, 1956-1957
Box   140
Folder   56
Talent, 1956-1957
Box   140
Folder   57
Telesales, 1957
Program Files
Box   140
Folder   58
Adventures of Sir Lancelot
Box   140
Folder   59
Alcoa Hour
Box   140
Folder   60
Blondie
Box   140
Folder   61
Caesar's Hour
Box   140
Folder   62
Defunct shows
Box   140
Folder   63
Dinah Shore Show
Box   140
Folder   64
Gobel, George
Box   140
Folder   65
Goodyear Hour
Box   140
Folder   66
Hallmark Hall of Fame
Box   140
Folder   67
Home
Box   140
Folder   68
Kaiser
Box   140
Folder   69
Masquerade Party
Box   140
Folder   70
Matinee
Box   140
Folder   71
Miscellaneous
Box   140
Folder   72
News Caravan
Box   140
Folder   73
Panic!
Box   141
Folder   1
Perry Como Show
Box   141
Folder   2
Project Twenty
Box   141
Folder   3
Producer's Showcase
Box   141
Folder   4
Red Barber
Box   141
Folder   5
Robert Montgomery Presents
Box   141
Folder   6
Saturday Specials
Box   141
Folder   7
Steve Allen Show
Box   141
Folder   8
Sunday Night Specials
Box   141
Folder   9
Today, Home, Tonight
Box   141
Folder   10
Tennessee Ernie Ford Show
Box   141
Folder   11
Today
Box   141
Folder   12
Tonight
Box   141
Folder   13
True Story
Box   141
Folder   14
Twenty-One
Box   141
Folder   15
Wagon Train
Box   141
Folder   16
Washington Square
Box   141
Folder   17
Wide Wide World
Porter, John H. Papers, 1949-1958
Physical Description: 2 boxes (1.2 cubic feet) 
Scope and Content Note: Papers of a manager of television sales and promotion and of national advertising and promotion. The papers have been divided into two groups; the first group is divided into alphabetically-arranged subject files and sales presentation kits and the second group into subject files and promotion files. The earlier papers chiefly concern preparation of sales kits; the later files reveal Porter's greater interest in the overall operation of the advertising department including his part in implementing significant budget cuts in 1957. Both sets of subject files contain correspondence and memoranda, reports on topics such as audience response, promotional campaigns, and advertising copy. The program files generally provide sparse coverage, the exception to this being those files for The Bob Hope Show, Queen for a Day, and Wagon Train. Among the NBC executives and personnel represented in Porter's papers are Kenneth Bilby, Thaine Engle, John K. Herbert, Ridgeway Hughes, Richard R. Pinkham, Robert W. Sarnoff, and Edwin Vane.
TV Sales And Promotion
Subject Files
Box   142
Folder   1-2
Budget, 1952-1954
Box   142
Folder   3-6
Correspondence, 1951-1953
Box   142
Folder   7
Coaxial cable, 1951
Box   142
Folder   8
Dow Chemical - Advertising campaign, 1954
Box   142
Folder   9
Institutional copy, 1950, 1952
Box   142
Folder   10
NBC film program, 1952-1953
Box   142
Folder   11
Owned and Operated stations - Spot Sales, 1954
Box   142
Folder   12
Studies and surveys, 1953-1954
Box   142
Folder   13
Summer replacement shows, 1951-1952
Box   142
Folder   14
Television and radio ownership, 1953
Box   142
Folder   15
“TV vs. Magazine Advertising” (Snorkel pen report), 1953
Box   142
Folder   16
Thompson, J. Walter, Advertising - Estimates, 1952-1953
Box   142
Folder   17
Weaver, Sylvester: Sales theme - TV, 1954
Box   142
Folder   18
Western Network, 1954
Sales Presentation Kits
Box   142
Folder   19
American Forum of the Air, 1949
Box   142
Folder   20
“Cannon Cashes in on NBC Radio Advertising” , 1951
Box   142
Folder   21
Ding Dong School, 1952
Box   142
Folder   22
Douglas Fairbanks Jr. Presents International Theatre, 1952
Box   142
Folder   23
58th Annual Fort Worth Rodeo, 1954-1955
Box   142
Folder   24
“Four NBC Programs to Sell the Woman's Market,” 1950
Box   142
Folder   25
The Life of Riley, 1952
Box   142
Folder   26
“NBC Radio in Television Areas,” 1951
Box   142
Folder   27
The Nature of Things, 1951
Box   142
Folder   28
“The New York Times on Television,” 1952
Box   142
Folder   29
“Primer...for a rate weary television buyer,” circa 1952
Box   142
Folder   30
“Primer for Politicos,” 1952
Box   142
Folder   31
“Responsibility: an original approach to education and culture,” 1950
Box   142
Folder   32
Saturday Night Review, 1953
Box   142
Folder   33
“Television - Big Volume Business,” 1948
Box   142
Folder   34
Today, 1952
Box   142
Folder   35
Youth Wants to Know, 1952
Box   142
Folder   36
“Zanies from Boston,” (Bob and Ray), 1951
Box   142
Folder   37
Zoo Parade, 1952
National Advertising and Promotion
Subject Files
Box   142
Folder   38
Academy Awards, 1957-1958
Box   142
Folder   39
Affiliate Advertising, 1957-1958
Box   142
Folder   40
Air Promotion Policies, 1957-1958
Box   142
Folder   41
American Federation of Radio and Television Artists, 1957-1958
Box   142
Folder   42
Beall Advertising, 1957
Box   142
Folder   43
Budget, 1957-1958
Box   142
Folder   44
Co-Op Advertising Plan - Grey Advertising, 1956
Box   142
Folder   45
Direct Mail Advertising Association, 1955-1957
Box   142
Folder   46
Fall Plans, 1957
Box   142
Folder   47
“Family Attitudes to the Steve Allen and Ed Sullivan Shows,” (report), 1957
Box   142
Folder   48
Football, 1957-1958
Box   142
Folder   49
Ideas and Plans, 1954-1958
Box   142
Folder   50
NBC Media, 1957-1958
Box   142
Folder   51
NBC Thirtieth Anniversary, 1956
Box   142
Folder   52
Organization and personnel, 1955, 1957
Box   142
Folder   53
Owned and Operated Stations, 1957-1958
Box   143
Folder   1
Political conventions, 1956
Box   143
Folder   2
Rose Parade, 1956-1957
Box   143
Folder   3
Sarnoff, Robert, 1958
Box   143
Folder   4
Union strike, 1955
Program Files
Box   143
Folder   5
Bob Hope Show, 1957-1958
Box   143
Folder   6
Dinah Shore Show, 1957-1958
Box   143
Folder   7
Dotto, 1958
Box   143
Folder   8
Gobel-Fisher Show, 1957-1958
Box   143
Folder   9
Jerry Lewis Show, 1957-1958
Box   143
Folder   10
Kraft Theatre, 1957-1958
Box   143
Folder   11
Perry Como Show, 1957-1958
Box   143
Folder   12
Queen for a Day, 1955-1958
Box   143
Folder   13
Specials, 1956-1958
Box   143
Folder   14
Steve Allen Show, 1957-1958
Box   143
Folder   15
This is Your Life, 1957-1958
Box   143
Folder   16
Twenty-One, 1956-1958
Box   143
Folder   17
Wagon Train, 1957-1958
Rylander, Al. Papers, 1955-1958
Physical Description: 1 box (0.2 cubic feet) 
Scope and Content Note: Papers of a director of exploitation. The exploitation department, which operated under Sidney H. Eiges, was established in 1955 to increase the impact of program publicity by coordinating tie-ins with other commercial advertisers, obtaining assistance from schools in promoting educational and cultural programs, and developing specials events and campaigns for individual productions. Arranged alphabetically by program, the papers consist of plans, schedules, publicity releases, production information, advertising copy, memoranda, correspondence, bulletins, and other material relating to five programs.
Box   144
Folder   1
Cyrano de Bergerac, 1955
Box   144
Folder   2
The Jack Paar Show, 1957
Box   144
Folder   3
Matinee Theatre, 1955-1957
Box   144
Folder   4
Peter Pan, 1955-1956
Box   144
Folder   5
Preview '58 (closed circuit), 1958
Station Promotion Files, 1948-1957
Physical Description: 3 boxes (1.8 cubic feet) and microfilm (35 mm) 
Scope and Content Note: Integrated files of the station promotion department of NBC's audience promotion and television affiliates. The bulk of the files are for 1955 and 1956 and are primarily from the offices of Raymond C. Johnson, manager of station promotion, and Clyde Clem and Thaine Engle, who preceded Johnson as supervisors of audience promotion before the creation of the department in 1955. The files contain correspondence, memos, promotional copy, photographs, speeches, questionnaires, schedules, reports, pamphlets, financial data, press releases, and related material and are divided into three groups: SUBJECT FILES, PROGRAM FILES, and PROMOTION KITS. Although the files generally concern routine operations, files on cooperative advertising between NBC and its affiliates, a spot advertisement estimator used for time sales, NBC's 30th anniversary, competition with other networks, and promotion of color are of special note. There are also interesting files for several programs including Bandstand, Cavalcade of Sports, The Lone Ranger, Monitor, and Weekday. Among the promotional kits are materials for Meet the Press, National Farm and Home Hour, and One Man's Family. There is a significant amount of correspondence with Kenneth Bilby, vice president for public relations.
Subject Files
Box   145
Folder   1
Academy Awards, 1954-1955
Box   145
Folder   2
Affiliates - Thirtieth Anniversary, 1956-1957
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   145
Folder   3
Christmas Eve ads, 1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   145
Folder   4
Civil Defense, 1956
Box   145
Folder   5
Color Cards, 1955-1956
Box   145
Folder   6
Color Film for TV, 1956
Color Television, 1955-1956
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Coop Advertising
Box   145
Folder   8
General, 1956
Box   145
Folder   9
Programs, 1955-1956
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   145
Folder   10-31
Correspondence, A-Z 1953-1957
Micro 764
Reel   3
P: Oversize material, 1954-1956
Reel   3
S: Oversize material, 1953-1956
U.S. Mss 17AF
Box   145
Folder   32
Late Arrival Responses, 1956
Box   145
Folder   33
Military Reserve Week, 1956
Box   145
Folder   34
Miscellaneous, 1954-1956
Box   145
Folder   35-36
Owned and Operated Promotion Projects, 1956
Box   145
Folder   37
Paid Politicals, 1956
Box   145
Folder   38
Presidential Elections, 1952-1956
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   145
Folder   39
Presidential - Political, 1952-1953
Box   145
Folder   40
Promotion Information Service, 1956-1957
Box   145
Folder   41-42
Questionnaires, 1949-1952, 1954
Box   145
Folder   43
Radio Information - General, 1955
Box   145
Folder   44
Spot Estimator, 1955
Box   145
Folder   45
Strictly Sustaining (NBC newsletter), 1951-1953
Box   145
Folder   46
Theatre Displays, 1952-1956
Box   145
Folder   47
Top Ten - Radio, 1955
Box   145
Folder   48
Wednesday Night Spot Announcements and Mail-O-Grams, 1955-1956
Program Files
Box   145
Folder   49
Background-TV, 1954-1955
Box   145
Folder   50
Bands of America, 1955
Box   145
Folder   51
Biographies in Sound, 1955-1956
Box   145
Folder   52
Boston Symphony, 1954-1955
Box   145
Folder   53
Break the Bank, 1954-1955
Box   145
Folder   54
Can Freedom Win?, 1956
Box   145
Folder   55
Capsule, 1956
Box   145
Folder   56
Catholic Hour, 1956
Box   145
Folder   57
Cavalcade of Sports, 1955-1956
Box   145
Folder   58
College Quiz Bowl, 1955
Box   145
Folder   59
Daydrama, 1954-1955
Box   145
Folder   60
Dragnet, 1954-1956
Box   145
Folder   61
Drier, Alex, 1955-1956
Box   145
Folder   62
Fibber McGee and Molly, 1955-1956
Box   145
Folder   63
Five Star Matinee, 1956
Box   145
Folder   64
Frederick, Pauline, 1955
Box   145
Folder   65
Grand Ole Opry, 1956
Box   145
Folder   66
Hilltop House, 1956
Box   145
Folder   67
Hour of Decision, 1956
Box   145
Folder   68
Mr. Jolly's Hotel For Pets, 1955-1956
Box   145
Folder   69
Lorenzo Jones, 1955
Box   145
Folder   70
Lone Ranger, The, 1955-1956
Box   145
Folder   71
Lux Radio Theatre, 1948-1954
McBride, Mary Margaret
Box   145
Folder   72
General, 1954-1955
Box   146
Folder   1
Calgon, 1955
Monitor
Box   146
Folder   2
Clyde Clem, 1955
Box   146
Folder   3
Raymond C. Johnson, 1955-1956
Box   146
Folder   4
Miscellaneous, 1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   146
Folder   5
Most Beautiful Voice, 1956
Box   146
Folder   6
National Farm and Home Hour, 1955-1956
Box   146
Folder   7
National Radio Fan Club, 1955-1956
Box   146
Folder   8
NBC Bandstand, 1956
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   146
Folder   9
Peale, Norman Vincent, 1955-1956
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   146
Folder   10
On the Line with Bob Considine, 1956
Box   146
Folder   11
One Man's Family, 1955-1956
Box   146
Folder   12
People Are Funny, 1955-1956
Box   146
Folder   13
Phrase the Pays, 1953-1955
Box   146
Folder   14
Right to Happiness, 1956
Box   146
Folder   15
Roy Rogers Show, 1955
Box   146
Folder   16
Strike it Rich, 1955
Box   146
Folder   17
Telephone Hour, 1955
Box   146
Folder   18
Three Star Extra, 1956
Box   146
Folder   19
Voice of Prophecy, 1956
Weekday
Box   146
Folder   20-21
General, 1955 May-1956
Box   146
Folder   22
Co-op, 1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   146
Folder   23
You Bet Your Life, 1955-1956
Box   146
Folder   24
Young Widder Brown, 1956
Box   146
Folder   25
Your Land and Mine, 1955
Box   146
Folder   26
Your Nutrilite Radio Theatre, 1955-1956
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Program Kits, 1957-1958
Box   147
Folder   1
Amoco Program of Top Tunes
The Lutheran Hour
Box   147
Folder   2
Meet the Press
Monitor
Box   147
Folder   3
Morgan Beatty - News of the World
My True Story
Box   147
Folder   4
National Farm and Home Hour
One Man's Family
Box   147
Folder   5
Three Star Extra
Voice of Prophesy
Tintle, Peter M. Papers, 1955-1956
Physical Description: 1 box (0.4 cubic feet) 
Scope and Content Note: Papers of a manager of the guest relations department, which was responsible for tours, distribution of program tickets, and page and reception services. The papers consist of correspondence, memos, monthly and annual reports, statistical summaries, program schedules, and other material. The alphabetically-arranged files provide detailed coverage of the department's routine activities and include occasional operations and policy statements. A representative sample of daily ticket distribution logs has been retained. The work of William S. Hedges is well represented in Tintle's papers.
Box   148
Folder   1-2
Audience show schedules, 1955-1956
Box   148
Folder   3
Color TV schedules, 1955
Box   148
Folder   4-5
Correspondence
Box   148
Folder   6-7
Daily Log of ticket distribution, 1955-1956
Box   148
Folder   8
Hedges, William, 1955
Box   148
Folder   9
McChesney, Andrew, 1957
Box   148
Folder   10
Miscellany, 1955-1956
Box   148
Folder   11
RCA, 1955
Box   148
Folder   12
Reports, 1955
Vane, Edwin T. Papers, 1957-1960
Physical Description: 2 boxes (0.7 cubic feet) 
Scope and Content Note: Papers of a manager of audience advertising and promotion, who held responsibility for print advertising, cooperative plans, promotion kits, network on-the-air promotion, and station film trailers. Best covered are activities in print and on-the-air advertising and work with affiliated station managers. Divided into alphabetically-arranged SUBJECT and PROGRAM FILES, the papers chiefly consist of internal memoranda and reports summarizing advertising plans. The bulk of the material is for 1960, though there are a few earlier files.
Subject Files
Box   149
Folder   1
ABC and CBS, 1960
Box   149
Folder   2
Affiliate Promotion, 1960
Box   149
Folder   3
Audience Awareness Research, 1956
Box   149
Folder   4