Bruce Barton Papers, 1881-1967

Container Title
Series: Office Files, 1927-1976
Physical Description: 343 boxes (234.0 cubic feet) and 1 reel of microfilm (35 mm) 
Scope and Content Note: The Office files are arranged into 9 sub-series: Advisory Council Reports and Minutes; Executives; Public Relations; Corporate Relations; Operations; Spot Sales and Owned-and-Operated Stations; Public Affairs; Radio Network; Television Network.
Subseries: Advisory Council Reports and Minutes, 1927-1936
Physical Description: 1 box (0.4 cubic feet) 
Scope and Content Note

Reports and minutes of the NBC Advisory Council, 1927-1936. Created by Owen D. Young, the council was composed of such other distinguished citizens as Charles Evans Hughes, Walter Damrosch, Dwight Morrow, Newton D. Baker, Robert M. Hutchins, and Elihu Root, and it reviewed programming and made suggestions on NBC policy in the areas of ethics, good taste, and the public interest. Although touted as a forum for public access to broadcast decision-making, the council never functioned in that manner.

Half of the reports and minutes are bound, the others are in pamphlet form. For 1927, 1929, and 1934 there are minutes of the annual meetings, while the reports cover the period from the beginning of NBC operations in November 1926 through early 1936. (The council continued operation until February 1941.)

Particularly noteworthy is the annual report to the Advisory Council by the NBC president. Included here is information on the past year's broadcasting highlights with discussions of future plans. Through 1934 there are committee reports on such program areas as agriculture, education, labor, music, religion, and women's activities; in the last two years these are replaced by program summaries. For the later reports there are usually detailed program analyses; these are accompanied by program highlights broken down by type and often with narrative descriptions. For most of the 1930s there is a considerable amount of information on NBC's international broadcasts. Many of the reports also list NBC network stations and affiliates, advertisers, and notable entertainers and prominent individuals heard over the network. There is usually a map of NBC's broadcast circuits in the United States. The reports and minutes are arranged chronologically by year. The 1939 volume is a brief history.

Box   107
Folder   1-10
Reports, 1927-1936
Box   107
Folder   11
History, 1939
Subseries: Executives, 1931-1956
Physical Description: 22 boxes (18.3 cubic feet) 
Scope and Content Note: The Executives subseries contain the papers of: John F. Royal; Niles Trammell; Sylvester L. Weaver Jr.; and Frank K. White.
Royal, John F. (1886-1978). Papers, 1931-1950
Physical Description: 6 boxes (5.4 cubic feet) 
Scope and Content Note

Papers of an NBC vice president for programming, 1931-1940; for international relations, 1940-1944; and for television, 1940-1950. The papers consist of correspondence, memos, reports, pamphlets, newspaper and magazine articles, lists, drafts, photographs, notes, schedules, charts, and related material. They are divided into two groups: carbons of outgoing correspondence, 1931-1942, and an alphabetically-arranged subject file, 1940-1950; there is some duplication between the two.

The bulk of the outgoing correspondence pertains to Royal's tenure as vice president for programming. These papers document particularly well the development of music programming, the growth of NBC's involvement with Latin America, coverage of European war news, and NBC's first television broadcasts. There is also material on routine policy implementation; production, especially for educational and cultural programs; ASCAP; censorship; and the FCC. Major programs treated include America's Town Meeting of the Air and the University of Chicago Round Table; prominent individuals that may be noted include George V. Denny, Hans V. Kaltenborn, Nelson Rockefeller, Raymond Gram Swing, and Arturo Toscanini. There is also a significant amount of material regarding such NBC figures as James Rowland Angell, Samuel Chotzinoff, Margaret Cuthbert, Frank E. Mullen, Frank Russell, David Sarnoff, A. A. Schecter, Niles Trammell, and Mark Woods.

Interest in programming can also be found in Royal's later files. Notable here is a 1943 continuity acceptance working manual; a report on NBC operations in 1943; several files on post-war planning; and a file on litigation over Mr. District Attorney.

For Royal's tenure as vice president for international relations the papers document the network's part in World War II through short wave broadcasting and reveal the close cooperation among the international division, the coordinator for inter-American affairs, and the Office of War Information. Though there is substantial material concerning broadcasts to Europe and to military personnel throughout the world, most of the files concern Latin America. Especially interesting is the development of the Pan American Network of NBC affiliates and the implementation of Royal's policies for the coverage of events of interest to Latin Americans and the broadcasting of selected Latin American programs for listeners. There is significant material regarding competition for the Latin American audience with the Columbia Broadcasting System, the Mutual Broadcasting System, and the Crosley Corporation; difficulties in obtaining time and equipment for operations; broadcasts of such NBC programs as the Inter-American University of the Air and the NBC Symphony; and attempts by advertisers to become involved in short wave broadcasting. Other files concern NBC's relations with RCA, especially regarding the sale of its equipment in Latin America; the use of recordings in short wave broadcasts; and broadcasts by two NBC commentators, Edward Tomlinson and Raymond Gram Swing.

Activities in television broadcasting are documented primarily in the television portion of the subject file, though there is related material elsewhere. A particularly significant report is Royal's “Quo Vadis: Wither Goest Thou NBC?” (1945), with related correspondence from 1949. Fragmentary and generally routine, the other television files concern such matters as filmed television shows, plays, and related matters.

NBC executives and other prominent personnel represented here are James Rowland Angell, Fred Bate, William F. Brooks, Max Jordan, Frank Mullen, A. A. Schecter, and Niles Trammell. There is also correspondence with Emilio Azcarraga, Allen Nevins, Nelson Rockefeller, Raymond Gram Swing, Edward Tomlinson, and Sylvester L. Weaver Jr.

Outgoing Correspondence
Box   108
Folder   1-48
1931-1940 October
Box   109
Folder   1-17
1940 October-1942
Subject File
Box   110
Folder   1
Advertising and Promotion Department, 1943-1944
Box   110
Folder   2
American Red Cross, 1942-1943
Box   110
Folder   3
A, 1942-1943
Box   110
Folder   4
Baseball-World Series, 1943-1944
Box   110
Folder   5
Blue Network Company, 1942-1944
Box   110
Folder   6
Board of War Communications, 1942-1944
Box   110
Folder   7
Broadcasters Victory Council, 1942
Box   110
Folder   8
B, 1942-1945
Box   110
Folder   9
Caprino Sisters (singers), 1948-1949
Box   110
Folder   10
Clark, Evans (Twentieth Century Fund), 1942
Box   110
Folder   11-17
Coordinator for Inter-American Affairs, 1942-1944
Box   110
Folder   18-19
C, 1941-1945
Box   110
Folder   20
Downes, Olin, 1943-1944
Box   110
Folder   21
D, 1942-1945
Box   110
Folder   22
Echague, Fernando Ortiz, 1942-1944
Box   110
Folder   23
E.N.S.A. Committee (entertainment for armed forces), 1942
Box   110
Folder   24
European Broadcasting Alliance Plan - A.V.L. Herbert, 1945
Box   110
Folder   25
E, 1942-1945
Box   110
Folder   26
Faulkner, George (regarding ABC's American Almanac), 1940 (1949-1950)
Box   110
Folder   27
Festival of Freedom (program series with Latin American ministers), 1942
Box   110
Folder   28-29
Frequency Modulation, 1940-1945
Box   110
Folder   30
F, 1942-1944
Box   110
Folder   31
William Grant Advertising Agency, 1942-1943
Box   110
Folder   32
Green, Max (Australian script editor), 1944
Box   110
Folder   33
G, 1942-1945
Box   110
Folder   34
H, 1942-1945
Box   110
Folder   35
Inter-American University of the Air, 1942-1944
International Division
Box   110
Folder   36
Booking orders, 1942-1943
Box   110
Folder   37
Broadcasting schedules, 1941 and 1943
Box   110
Folder   38
Budget, 1942-1944
Box   110
Folder   39
Elwood, John W., 1942-1944
Box   110
Folder   40
Organization charts, 1944
Box   110
Folder   41
Personnel, 1942-1944
Box   110
Folder   42
Reports, 1944
Box   110
Folder   43
Journalists - South and Central America, 1942-1944
Box   110
Folder   44
J, 1942-1945
Box   110
Folder   45
K, 1942-1945
Latin America
Box   111
Folder   1
Propaganda, 1942
Box   111
Folder   2
Talent, 1943
Country files
Argentina
Box   111
Folder   3
Argentine Diary, by Ray Josephs, 1944
Box   111
Folder   4
Armour, Norman (U.S. Ambassador), 1941-1943
Box   111
Folder   5
Castell, Dr. José, 1940
Box   111
Folder   6
Radio Belgrano, 1940-1944
Box   111
Folder   7
Radio Callao, 1941
Box   111
Folder   8
Radio El Mundo, 1941-1943
Box   111
Folder   9
Radio Splendid (regarding Hollywood stars), 1941-1944
Box   111
Folder   10
RCA Victor, 1940-1942
Box   111
Folder   11
Reorganization of Argentine broadcasting, 1940
Box   111
Folder   12
Teatro Colón, 1940
Box   111
Folder   13
U.S. Commerce Department, Reports, 1940-1943
Box   111
Folder   14
Miscellaneous, 1941-1945
Box   111
Folder   15
Bolivia, 1941-1943
Brazil
Box   111
Folder   16
Empresa de Propaganda Standard, Ltda., 1942
Box   111
Folder   17
Musica Internationale Downey, Ltda., 1940
Box   111
Folder   18
Pan American Conference, 1942
Box   111
Folder   19
Radiobras, 1942
Box   111
Folder   20
RCA Victor, 1941-1945
Box   111
Folder   21
Radio Difusora, 1941
Box   111
Folder   22
Radio Survey in Brazil, by Lloyd A. Free, 1941
Box   111
Folder   23
Sociedade Radio Atlantica, 1941
Box   111
Folder   24
Miscellaneous, 1936-1945
Box   111
Folder   25
Chile, 1941-1945
Colombia
Box   111
Folder   26
General, 1941-1944
Box   111
Folder   27
Easter Service, Cathedral of Bogota, 1942
Box   111
Folder   28
Costa Rica, 1940-1945
Cuba
Box   111
Folder   29
Officina Interamericana de Radio, 1941-1944
Box   111
Folder   30
Radio Salas, 1941-1944
Box   111
Folder   31
Station CMX, 1944
Box   111
Folder   32
Miscellaneous, 1941-1945
Box   111
Folder   33
Dominican Republic, 1942-1944
Ecuador
Box   111
Folder   34
Voz de los Andes, 1941-1944
Box   111
Folder   35
Miscellaneous, 1941-1942
Box   111
Folder   36
Guatamala, 1940-1944
Haiti
Box   111
Folder   37
Construction of short wave station, 1938-1939
Box   111
Folder   38
Stations, 1944
Box   111
Folder   39
Third Congress of the Caribbean, 1941
Box   111
Folder   40
Honduras, 1941
Mexico
Box   111
Folder   41
Amigos Mexicanos del Pueblo Norteamericano, 1941
Box   111
Folder   42
Border stations, 1940-1942
Box   111
Folder   43
President Comacho, 1940-1942
Box   111
Folder   44
Rubio, Olalla (Cadena Radio Continental), 1942-1943
Box   111
Folder   45
Padilla, Ezequiel (Foreign Minister), 1942-1944
Box   111
Folder   46
Radio Programmas de Mexico, S.A., 1941-1942
Box   111
Folder   47
Spanish News to Mexico, 1942-1943
Box   111
Folder   48
Miscellaneous, 1941-1944
Box   111
Folder   49
Nicaragua, 1941-1944
Box   111
Folder   50
Panama, 1941-1945
Paraguay
Box   111
Folder   51
Radio La Capital and Phillips Company, 1941-1943
Box   111
Folder   52
Miscellaneous, 1941-1943
Peru
Box   111
Folder   53
Hubbard, Ora James (Singer Sewing Machine Company), 1941-1942
Box   111
Folder   54
Radio Lima, 1941
Box   111
Folder   55
Norweb, R. Henry (U.S. Ambassador), 1941-1942
Box   111
Folder   56
President Manuel Prado's visit to the U.S., 1942
Box   111
Folder   57
RCA Victor, 1941
Box   111
Folder   58
Radio Mundial, 1942
Box   111
Folder   59
Radio Nacional, 1941-1943
Box   111
Folder   60
Miscellaneous, 1942-1944
Puerto Rico
Box   111
Folder   61
Station WNEL, 1942-1944
Box   111
Folder   62
Miscellaneous, 1941-1942
Box   111
Folder   63
El Salvador, 1942-1943
Box   111
Folder   64
Uruguay, 1941-1944
Box   111
Folder   65
Venezuela, 1941-1943
Box   111
Folder   66
London Office, 1943-1945
Box   111
Folder   67
L, 1942-1945
Box   111
Folder   68
McKay, John (Press Department), 1942-1944
Box   111
Folder   69
Menser, Clarence (Program Department), 1942-1943
Box   111
Folder   70
Metropolitan Opera, 1942-1944
Box   111
Folder   71
Middle American Information Bureau (United Fruit Company), 1943
Box   111
Folder   72
Mister District Attorney (court case), 1942
Box   111
Folder   73
Mutual Broadcasting System, 1942-1943
Box   112
Folder   1-4
M, 1942-1944
Box   112
Folder   5
National Association of Broadcasters, 1942-1943
Box   112
Folder   6
Navy Show - Joe Louis speech, 1942
Box   112
Folder   7
News and Special Events, 1942-1944
Box   112
Folder   8
Nussbaum, Lt. Col. Howard (Bombing mission broadcast, NBC-BBC), 1943-1944
Box   112
Folder   9
N, 1942-1944
Box   112
Folder   10
O, 1942-1945
Box   112
Folder   11
Pan American Airways, 1942-1945
Box   112
Folder   12
Pan American Broadcasting Company, 1943
Box   112
Folder   13
Pan American Magazine, 1940-1942
Box   112
Folder   14
Pan American Network, 1942
Box   112
Folder   15
Pan American Players (proposed tour of South America), 1949-1950
Box   112
Folder   16
Pan American Union, 1944
Box   112
Folder   17
Politics (mostly regarding Chicago conventions), 1944
Box   112
Folder   18-21
Postwar Planning (Commerce and Industry Association of New York), 1940-1944
Box   112
Folder   22
Principles and Practices (NBC), undated
Box   112
Folder   23
Priority equipment (contains articles by John F. Royal), 1942
Box   112
Folder   24
P, 1942-1945
Box   112
Folder   25
Radio around the world, 1942
Radio Corporation of America (RCA)
Box   112
Folder   26-27
General, 1942-1943
Box   112
Folder   28
Heath, Horton (contains NBC report, 1943), 1944
Box   112
Folder   29
Pfautz, E. C. (RCA Frequency Bureau), 1944
Box   112
Folder   30
RCA Laboratories Planning Committee (TV Report), 1944
Box   112
Folder   31
Royal, John F. (regarding move from International Division to TV), 1944
Box   112
Folder   32
R, 1942-1945
Box   112
Folder   33
Schechter, A.A., 1942-1944
Short Wave Broadcasting
Box   112
Folder   34
Articles, 1940-1944
Box   112
Folder   35
Bound Brook, Long Island (NBC transmitters), 1942
Box   112
Folder   36
Commentators, 1940-1943
Box   112
Folder   37
Commercial programming, 1940-1942
Box   112
Folder   38
English broadcasting schedules, 1943-1944
Box   112
Folder   39
Government allocation and distribution, 1942
Box   112
Folder   40
Guy, Raymond (NBC engineer), 1942-1943
Box   112
Folder   41
International Division, 1940-1943
Box   112
Folder   42
Listeners' mail, 1940-1944
Box   112
Folder   43
Listening Post (shortwave monitor), 1941-1943
Box   112
Folder   44
Music and musicians, 1941-1942
Box   112
Folder   45
NBC listening survey, 1940
Box   112
Folder   46
News and bulletins, 1940-1944
Box   112
Folder   47
Pan American Network, 1941-1944
Box   113
Folder   1
Proposals to meet government wartime requirements (mostly by William Paley), 1942
Box   113
Folder   2
Reception, 1940-1942
Box   113
Folder   3
Records and transcriptions, 1942-1944
Box   113
Folder   4
Franklin D. Roosevelt talks, 1940-1943
Box   113
Folder   5
Short Wave Mike (International Division) 1944
Box   113
Folder   6
Studios, 1940-1944
Box   113
Folder   7
Tenth Anniversary (NBC), 1941
Box   113
Folder   8
Transmitters, antennas, 1940-1944
Box   113
Folder   9-11
U.S. Commerce Department, Program Reports, 1940-1941
Box   113
Folder   12
Shouse, James (Crosley Corporation), 1942-1944
Box   113
Folder   13-14
Alfred E. Smith Memorial Campaign, 1945-1946
Box   113
Folder   15
Standard Oil Symphony, 1942-1944
Box   113
Folder   16
Sustaining Program Costs, Reports, 1943-1944
Box   113
Folder   17
Sux, Alejandro (NBC commentator), 1942-1944
Box   113
Folder   18
Swing, Raymond Gram, 1942-1944
Box   113
Folder   19-20
S, 1942-1945
Television
Box   113
Folder   21
Colonial Film Productions Inc. (Parade of Trademarks for NBC), 1945-1947
Box   113
Folder   22
Dramatists Guild of Authors League of America, 1946
Box   113
Folder   23
Dunham, Franklin (regarding film catalog and other matters), 1940 (1944-1949)
Box   113
Folder   24
Fairbank, Jerry B. (TV film), 1946-1948
Box   113
Folder   25-26
Filmed Television shows (Cine Television Studios Inc.), 1944
Box   113
Folder   27
Goetz, Raymond (one and two act plays for TV), 1949
Box   113
Folder   28
Gordon, Max (producer), 1949
Reports, 1945
Box   113
Folder   29
WNBT
Box   113
Folder   30
Artistic Development of Television Programs
Box   113
Folder   31
“Quo Vadis: Whither Goest Thou NBC?”
Box   113
Folder   32
Television Report
Box   113
Folder   33
Miscellaneous, 1944
Box   113
Folder   34
Tomlinson, Edward, 1942-1944
Box   113
Folder   35
Toscanini, Arturo, 1944-1945
Box   113
Folder   36
Trammell, Niles, 1942-1945
Box   113
Folder   37
Trinidad (regarding proposed U.S.O.-N.B.C. radio station), 1942
Box   113
Folder   38
T, 1942-1945
Box   113
Folder   39
U, 1942-1944
Box   113
Folder   40
V, 1942-1945
Box   113
Folder   41
Wallace, Henry, 1942 and 1944
Box   113
Folder   42
War (NBC programming, clinics, etc.), 1942-1945
Box   113
Folder   43
Women's National Radio Committee, 1942
Box   113
Folder   44
Woodell, S.F. (salesman, International Division; later with McCann-Erikson Advertising Agency), 1942-1945
Box   113
Folder   45
W, 1942-1945
Box   113
Folder   46
Yank, 1942
Box   113
Folder   47
Y, Z, 1944-1945
Trammell, Niles. (1894-1973). Papers, 1939-1955
Physical Description: 4 boxes (2.9 cubic feet) 
Scope and Content Note

Papers of an NBC president (1940-1948), chairman of the board (1949-1952), and consultant (1952-1955), consisting of correspondence, memoranda, reports, financial data, notes, and related material. The papers are divided chronologically by year and then alphabetically by subject and are best for Trammell's tenure as president, an important period in the development of television at NBC. There is also a small amount of material concerning the FCC, 1938-1939, and miscellaneous correspondence regarding Trammell's work after 1952 with the Biscayne Television Corporation, in Miami, Florida. Throughout, there are files relating to his dealings with advertisers, his position on governmental regulation, and his relations with NBC entertainers.

Most notable perhaps are the files relating to NBC's post-war planning; located here are detailed memoranda drafted by heads of NBC departments, divisions, and stations in response to Trammell's request for two-year activity projections. Files on the Blue Network, NBC's Stations Planning Advisory Committee, and national political conventions are also prominent. Other important material concerns NBC wartime broadcasting, the recording of radio programs, and Trammell's assessment of the first year of direction by Sylvester L. Weaver Jr., and Robert W. Sarnoff.

Several significant complaints about NBC programs and performers were also handled by Trammell. Especially noteworthy are those regarding news commentators Upton Close and Edward Tomlinson and a complaint by William T. Evjue about the editing of Yesterday, Today, and Tomorrow of his remarks concerning Joseph R. McCarthy. There is also material on televised sporting events and on such entertainment shows as “Amahl and the Night Visitors,” broadcast on NBC Opera Theatre; Colgate Comedy; and Duffey's Tavern. Among Trammell's NBC correspondents are John F. Royal, David Sarnoff, Joseph V. McConnell, William S. Hedges, and Frank E. Mullen. Other prominent correspondents are indexed below.

NameDateBox Folder
Eisenhower, Dwight D.1944 September 2711439
Evjue, William T.1951 September 1111561
Hoover, Herbert1943 January 16, 2611425
Hopper, Hedda1951 May11564
Nelson, Ozzie1948 November 29, December 711538
Russell, Richard B.1947 October 3111520
Stokowski, Leopold1942 November 2411415
Susskind, David1953 October 61177
Swing, Raymond Gram1943 February 24, May 2111431
Vallee, Rudy1946 September 211156

1938-1939
Federal Communications Commission
Box   114
Folder   1
General correspondence
Box   114
Folder   2
Monopoly hearings
Box   114
Folder   3
Proposed rules governing broadcast stations
1942
Box   114
Folder   4
American Forum of the Air (MBS)
Box   114
Folder   5
Blue Network
Box   114
Folder   6
Close, Upton
Box   114
Folder   7
Coca Cola Company
Box   114
Folder   8
Defense Communications Board
Box   114
Folder   9
Engineering Department
Box   114
Folder   10
Miscellaneous correspondence
Box   114
Folder   11
Program Department
Box   114
Folder   12
Salary stabilization
Stations Planning and Advisory Committee
Box   114
Folder   13
General correspondence
Box   114
Folder   14
War Clinics
Box   114
Folder   15
Stokowski, Leopold
Box   114
Folder   16
Welles, Sumner (regarding James McDonald and Edward Tomlinson)
1943
Box   114
Folder   17
Blue Network
Box   114
Folder   18
British Broadcasting Company
Federal Communications Commission
Box   114
Folder   19
Investigation by Rep. Eugene Cox (Democrat, Georgia)
Box   114
Folder   20
Network regulation
Box   114
Folder   21
F.W. Fitch Company
Box   114
Folder   22
Flourescent Lamp Committee, RCA
Box   114
Folder   23
For This We Fight
Box   114
Folder   24
General Mills Inc.
Box   114
Folder   25
Hoover, Herbert
Box   114
Folder   26
Kraft Cheese Corporation
Box   114
Folder   27
Miscellaneous correspondence
Box   114
Folder   28
NBC radio institutes
Box   114
Folder   29
Royal, John F.
Box   114
Folder   30
Stations Planning and Advisory Committee
Box   114
Folder   31
Swing, Raymond Gram
Box   114
Folder   32
YWCA
1944
Box   114
Folder   33
American Free World Association
Box   114
Folder   34
Blue Network
Box   114
Folder   35
Carnation Company
Box   114
Folder   36
Close, Upton
Box   114
Folder   37
Federal Communications Commission
Box   114
Folder   38
Jewish religious programs
Box   114
Folder   39
Miscellaneous correspondence
Box   114
Folder   40
Political conventions
Box   114
Folder   41
Ruthrauff and Ryan Inc.
Box   114
Folder   42
Stations Planning and Advisory Committee - War Clinics
War Advertising Council
Box   114
Folder   43
General
Box   563
Folder   3
Oversize
Box   114
Folder   44
War Manpower Commission
Box   114
Folder   45
Wheeler-White Bill
Box   114
Folder   46
Zenith Radio Corporation
1945
Box   114
Folder   47
American Broadcasting Company
Box   114
Folder   48
American Civil Liberties Union
Box   114
Folder   49
Leo Burnett Company Inc. (report on TV)
Box   114
Folder   50
Close, Upton
Box   114
Folder   51
Columbia Broadcasting System
Federal Communications Commission
Box   114
Folder   52-53
General
Box   114
Folder   54
Clear channel hearing
Box   114
Folder   55
Report on employee compensation
Box   114
Folder   56
Gimbel TV poll by RCA
Box   114
Folder   57
Golden, John
Box   114
Folder   58
Miscellaneous correspondence
Box   114
Folder   59
NBC Seventh War Loan Committee
Post-War Planning
Box   114
Folder   60
Letters to Vice Presidents and Department heads
Departments
Box   114
Folder   61
Advertising and Promotion
Box   114
Folder   62
Continuity Acceptance
Box   114
Folder   63
Engineering
Box   114
Folder   64
Finance
Box   114
Folder   65
Legal
Box   114
Folder   66
News and Special Events
Box   114
Folder   67
Planning and Development
Box   114
Folder   68
Program
Box   114
Folder   69
Public Service
Box   114
Folder   70
Radio Recording
Box   114
Folder   71
Sales
Box   114
Folder   72
Spot Sales
Box   114
Folder   73
Station Relations
Stations
Box   114
Folder   74
Chicago
Box   114
Folder   75
Cleveland
Box   114
Folder   76
Denver
Box   114
Folder   77
Hollywood
Box   114
Folder   78
San Francisco
Box   114
Folder   79
Washington, D.C.
Box   114
Folder   80
Final Report
Box   114
Folder   81
Procter and Gamble
Box   114
Folder   82
Franklin D. Roosevelt - funeral coverage
Box   114
Folder   83
Salvation Army
Box   114
Folder   84
Stations Planning and Advisory Committee
1946
Box   114
Folder   85
American Broadcasting Company
Box   115
Folder   1
Awards
Box   115
Folder   2
Chile
Box   115
Folder   3
Cuba (station interference with WMAQ)
Box   115
Folder   4
Closed circuit talks (regarding Parade of Stars)
Box   115
Folder   5
Federal Communications Commission
Box   115
Folder   6
Miscellaneous correspondence
Box   115
Folder   7
Personnel department
Box   115
Folder   8
Planning and Development (regarding public service programming)
Box   115
Folder   9
Program Department
Box   115
Folder   10
RCA Laboratories Division
Stations
Box   115
Folder   11
Stations Planning and Advisory Committee
1947
Box   115
Folder   12
American Broadcasting Company
Box   115
Folder   13
American Civil Liberties Union
Box   115
Folder   14
Committee on Education and Labor (U.S. House of Representatives)
Box   115
Folder   15
Crime and mystery programs
Box   115
Folder   16
Historical Arts Association
Box   115
Folder   17
The Hucksters (reactions to MGM movie)
Box   115
Folder   18-19
Marshall Plan
Box   115
Folder   20
Miscellaneous correspondence
Box   115
Folder   21
National Association of Broadcasters
Box   115
Folder   22
Procter and Gamble
Box   115
Folder   23
Rose Bowl Game
Box   115
Folder   24
Stations Planning and Advisory Committee
Box   115
Folder   25
Television Broadcast Station Register (RCA)
Box   115
Folder   26-27
White-Wolverton Bill
1948
Box   115
Folder   28
Allen, Fred
Box   115
Folder   29
American Broadcasting Company
Box   115
Folder   30
Benny, Jack
Box   115
Folder   31
Democratic National Convention
Box   115
Folder   32
Election returns
Box   115
Folder   33
Fairbanks, Jerry (regarding films for TV)
Federal Communications Commission
Box   115
Folder   34
General correspondence
Box   115
Folder   35
Hearing on editorializing
Box   115
Folder   36
Johnson Bill regarding clear channel
Box   115
Folder   37
National Beer Wholesalers Association
Box   115
Folder   38
Miscellaneous correspondence
Box   115
Folder   39
Political conventions
Box   115
Folder   40
Stations Planning and Advisory Committee
1949
Box   115
Folder   41
Airfan Radio Corporation (KFSD, San Diego, CA)
Box   115
Folder   42
Duffy's Tavern
Box   115
Folder   43
Federal Communications Commission
Box   115
Folder   44
Miscellaneous correspondence
Box   115
Folder   45
Stations Planning and Advisory Committee
Box   115
Folder   46
Swope, Herbert Bayard
Box   115
Folder   47
United Nations (regarding TV coverage)
1950
Box   115
Folder   48
Close, Upton
Box   115
Folder   49
Federal Bureau of Investigation
Box   115
Folder   50
Firestone Tire and Rubber Company
Box   115
Folder   51
Miscellaneous correspondence
Box   115
Folder   52
Operation Tandem
Box   115
Folder   53
Oxnam, Bishop G. Bromley
Box   115
Folder   54
Stations Planning and Advisory Committee
Box   115
Folder   55
United Nations
1951
Box   115
Folder   56
Amahl and the Night Visitors
Box   115
Folder   57
American Tobacco Company
Box   115
Folder   58
Boxing
Box   115
Folder   59
Colgate Comedy Hour
Box   115
Folder   60
Colgate Palmolive Company
Box   115
Folder   61
Evjue, William T.
Box   115
Folder   62
Firestone Tire and Rubber Company
Box   115
Folder   63
Football
Box   115
Folder   64
Miscellaneous correspondence
Box   115
Folder   65
Procter and Gamble
Box   115
Folder   66
Rose, Billy (NBC consultant)
Stations Planning and Advisory Committee
Box   115
Folder   67
General correspondence
Box   115
Folder   68
Basic Economic Study Report, NBC Radio Network
1952
Box   115
Folder   69
Advertising Council Inc.
Box   116
Folder   1
Baseball (regarding Liberty Broadcasting Company and MBS)
Box   116
Folder   2
Chrysler Corporation
Box   116
Folder   3
Colgate Comedy Hour
Box   116
Folder   4
Colgate Palmolive Company
Box   116
Folder   5
Common Cause
Box   116
Folder   6
DeSoto Plymouth (regarding You Bet Your Life)
Box   116
Folder   7
Guery, Alex
Box   116
Folder   8
Hammond Research Corporation (TV experiments)
Box   116
Folder   9
Kellogg Company
Box   116
Folder   10
Miscellaneous correspondence
Box   116
Folder   11
Piazza, Marguerite
Box   116
Folder   12
Political conventions
Box   116
Folder   13
Stations Planning and Advisory Committee
1953-1954
Box   116
Folder   14
Advertising Council Inc.
Box   116
Folder   15-16
American Heritage Foundation
Box   116
Folder   17
Associated Press
Box   116
Folder   18
Brown and Williamson Tobacco Company
Box   116
Folder   19
Carter, Amon
Box   116
Folder   20
Cities Service
Box   117
Folder   1
Ford Foundation (TV-Radio workshop)
Box   117
Folder   2
Government
Box   117
Folder   3
Miles Laboratories Inc.
Box   117
Folder   4-7
Miscellaneous correspondence, A-Z
Box   117
Folder   8
Procter and Gamble
Box   117
Folder   9
Radio and Television Executive Society
Box   117
Folder   10
Radio Corporation of America (RCA)
Box   117
Folder   11
Research and Planning
Box   117
Folder   12
Stations
Box   117
Folder   13
United Negro College Fund
Box   117
Folder   14
United States Steel Corporation
1955
Box   117
Folder   15
Miscellaneous correspondence
Weaver, Sylvester L., Jr. (1908-2002). Papers, 1949-1956
Physical Description: 10 boxes (9.0 cubic feet) 
Scope and Content Note

Papers of Sylvester L. Weaver Jr., also known as Pat Weaver, vice president for television (1949-1953), president (1953-1955), and chairman of the board (1955-1956).

The bulk of this material consists of correspondence and memos, but clippings, reports, logs, and a variety of financial statements are also included. The papers are divided first by year and then alphabetically by subject. Although incomplete, they are best for Weaver's years as vice president in charge of television and as president. These early files contain significant correspondence and memos about the Robert Montgomery Show, Fibber McGee and Molly, Howdy Doody, Kukla, Fran and Ollie, The Kate Smith Show, and Saturday Night. Particularly well-documented are Weaver's relations with advertising firms, performers and their agents, and NBC executives. His part in pioneering the shift from single to multiple advertisers for TV programs, referred to as the “magazine concept,” is amply documented. The papers also reflect his involvement in performer contract negotiations, his role in NBC's expansion into color television, his development of NBC “spectaculars,” and his inquiries into NBC relations with motion picture companies. Unfortunately, the collection contains little documentation for one of Weaver's main accomplishments, the development of such notable television shows as Today, Home, and Tonight and nothing regarding his resignation from NBC. The papers include numerous letters to and from television performers, e.g. Fred Allen, Steve Allen, Milton Berle, Eddie Cantor, Dave Garroway, and Jerry Lester. There is also an extensive amount of correspondence with other NBC executives, especially Thomas McAvity, Joseph V. McConnell, Richard Pinkham, John F. Royal, Manie Sacks, David Sarnoff, Robert W. Sarnoff, Davidson Taylor, and Niles Trammell.

1949
Box   118
Folder   1
American Tobacco Company
Box   118
Folder   2
A, B
Box   118
Folder   3
Cities Service
Box   118
Folder   4
Colgate TV Theatre
Box   118
Folder   5-6
Correspondence (carbons)
Box   118
Folder   7
C, E
Box   118
Folder   8
Fairbanks, Jerry
Box   118
Folder   9
Fibber McGee Experimental Film - Script
Box   118
Folder   10
Films
Box   118
Folder   11
Firestone Tire & Rubber Company
Box   118
Folder   12
F, G
Box   118
Folder   13
Hands of Murder
Box   118
Folder   14
Horror Stories on TV
Box   118
Folder   15
Howdy Doody
Box   118
Folder   16
Hubbard, Father
Box   118
Folder   17
Interconnected Stations
Box   118
Folder   18
Jackson & Jill
Box   118
Folder   19
Legal Department
Box   118
Folder   20
L
Box   118
Folder   21
McConnell, Joseph
Box   118
Folder   22
Master Plan
Box   118
Folder   23
Robert Montgomery Show
Box   118
Folder   24
Personnel
Box   118
Folder   25
Planning
Box   118
Folder   26
Polan, Baron
Box   118
Folder   27
Public Service
Box   118
Folder   28
P, Q
Box   118
Folder   29
Royal, John
Box   118
Folder   30
Speeches - Correspondence
Box   118
Folder   31
Station Relations
Box   118
Folder   32
S, T, W, Y
1950
Box   118
Folder   33
Abbott & Costello
Box   118
Folder   34
Advertising and Promotion
Box   118
Folder   35
Allen, Fred
Box   118
Folder   36
Anchor Hocking
Box   118
Folder   37
A
Box   118
Folder   38
Batten, Barton, Durstine, & Osborn
Box   118
Folder   39
Berle, Milton
Box   118
Folder   40
Blackburn, Norman
Box   118
Folder   41
Budget
Box   118
Folder   42
B
Box   118
Folder   43
Cads & Scoundrels
Box   118
Folder   44
Cantor, Eddie
Box   118
Folder   45
Jack Carter Show
Box   118
Folder   46
Chevrolet Teletheatre
Box   118
Folder   47
Cities Service
Box   118
Folder   48
The Clock
Colgate
Box   118
Folder   49
General
Box   118
Folder   50
Comedy Hour
Box   118
Folder   51
Color TV
Box   118
Folder   52
Comics
Box   118
Folder   53
Complaints
Box   118
Folder   54
Complimentary
Box   118
Folder   55
Confidential
Box   118
Folder   56
Continuity Acceptance
Box   118
Folder   57
Contracts
Box   118
Folder   58-63
Correspondence (carbons and logs)
Box   118
Folder   64
C, D
Box   118
Folder   65
Engineering
Box   118
Folder   66
E
Box   118
Folder   67
Fibber McGee and Molly
Box   118
Folder   68
Films
Box   118
Folder   69
Financial
Box   118
Folder   70
Goldsmith, Dr. Alfred (RCA)
Box   118
Folder   71
Greschler, Abner J.
Box   118
Folder   72
G
Box   118
Folder   73
Hofstra Study (NBC Research Department)
Box   118
Folder   74
Hopalong Cassidy
Box   118
Folder   75
Bob Hope Show
Box   118
Folder   76
Howdy Doody
Box   118
Folder   77
H, J
Box   118
Folder   78
Kinescope
Box   118
Folder   79
Kraft Television Theatre
Box   118
Folder   80
Kukla, Fran & Ollie
Box   118
Folder   81
K
Box   119
Folder   1
Lee, Pinky
Box   119
Folder   2
Legal
Box   119
Folder   3
Lester, Jerry
Box   119
Folder   4
Lever Brothers
Box   119
Folder   5
Life of Riley
Box   119
Folder   6
L
Box   119
Folder   7
Martin and Lewis
Box   119
Folder   8
Mills, Ted
Box   119
Folder   9
Montgomery, Robert
Box   119
Folder   10
Monthly Reports
Box   119
Folder   11
Musical Comedies and Operattas
Box   119
Folder   12
M
Box   119
Folder   13
NBC Convention
Box   119
Folder   14
News and Special Events
Box   119
Folder   15
N
Box   119
Folder   16
One Man's Family
Box   119
Folder   17
Operations
Box   119
Folder   18
O
Box   119
Folder   19
Polan, Baron
Box   119
Folder   20
Policies
Box   119
Folder   21
Procter and Gamble
Box   119
Folder   22
Producers
Box   119
Folder   23
Public Service
Box   119
Folder   24
P
Box   119
Folder   25
Ratings
Box   119
Folder   26
Reorganization
Box   119
Folder   27
Research
Box   119
Folder   28
Mrs. Roosevelt Series
Box   119
Folder   29
Royal, John
Box   119
Folder   30
Sales
Box   119
Folder   31
Sarnoff, David
Box   119
Folder   32
Sarnoff, Robert
Box   119
Folder   33
Saturday Night
Box   119
Folder   34
Smith, Carleton D.
Box   119
Folder   35
Kate Smith Show
Box   119
Folder   36
Space
Speeches
Box   119
Folder   37
Correspondence
Box   119
Folder   38
Research Material
Box   119
Folder   39
Stanton, Carl
Box   119
Folder   40
Station Relations
Box   119
Folder   41
Stations KNBH & WTMJ
Box   119
Folder   42
Strotz, Sidney N.
Box   119
Folder   43
Summer Hiatus
Box   119
Folder   44
S
Television
Box   119
Folder   45
Interval Plan
Box   119
Folder   46
Rate Meeting
Box   119
Folder   47
Sets
Box   119
Folder   48
Treasury Department Program
Box   119
Folder   49
T
Box   119
Folder   50
Union
Box   119
Folder   51
Voice of Firestone
Box   119
Folder   52
Wile, Fred
Box   119
Folder   53
Winchell, Paul
Box   119
Folder   54
Wynn, Ed
Box   119
Folder   55
W
Box   119
Folder   56
Your Hit Parade
1951
Box   119
Folder   57
Abbott & Costello
Box   119
Folder   58
Advertising and Promotion
Box   119
Folder   59
Anchor Hocking
Box   119
Folder   60
Appointments
Box   119
Folder   61
A
Box   119
Folder   62
Barnum, Pete
Box   119
Folder   63
Bel Geddes, Norman
Box   119
Folder   64
Berle, Milton
Box   119
Folder   65
B
Box   119
Folder   66
Caesar, Sid
Box   119
Folder   67
Camel Variety Show
Box   119
Folder   68
Cantor, Eddie
Box   119
Folder   69
Chesterfield
Box   119
Folder   70
Colgate
Box   119
Folder   71
Color TV
Box   119
Folder   72
Comedy Development Plan
Box   119
Folder   73
Commercials
Box   119
Folder   74
Confidential
Box   119
Folder   75
Controller - C.J. Cresswell
Box   119
Folder   76-79
Correspondence (Carbons and logs)
Box   119
Folder   80
Council of the Living Theatre
Box   119
Folder   81
C
Box   119
Folder   82
Durante, Jimmie
Box   119
Folder   83
D
Box   119
Folder   84
Films
Box   119
Folder   85
Foreign Facilities
Box   119
Folder   86
Four Star Revue
Box   119
Folder   87
F
Box   119
Folder   88
Garroway, Dave
Box   119
Folder   89
General Foods Corporation
Box   119
Folder   90
Gleason, Jackie
Box   119
Folder   91
Goldsmith, Dr. Alfred (RCA)
Box   119
Folder   92
Green, Luther
Box   119
Folder   93
G
Box   119
Folder   94
Hollywood
Box   119
Folder   95
Howdy Doody
Box   119
Folder   96
H, I
Box   119
Folder   97
Jones, Spike
Box   119
Folder   98
Kenny, Nick
Box   119
Folder   99
Kinescope
Box   119
Folder   100
Kukla, Fran and Ollie
Box   119
Folder   101
K
Box   119
Folder   102
Latin American Project
Box   119
Folder   103
Lee, Pinky
Box   119
Folder   104
Legal
Box   119
Folder   105
Liebman, Max
Box   119
Folder   106
Lights Out
Box   119
Folder   107
L
Box   120
Folder   1
McConnell, Joseph
Box   120
Folder   2
Martin and Lewis
Box   120
Folder   3
Melton, James
Box   120
Folder   4
Mills, Ted
Box   120
Folder   5
Montgomery, Robert
Box   120
Folder   6
William Morris Agency
Box   120
Folder   7
Music Corporation of America
Box   120
Folder   8
Musical Comedy Time
Box   120
Folder   9
M
Box   120
Folder   10
NBC Enterprises and Symphony
Box   120
Folder   11
News and Special Events
Box   120
Folder   12
Night Operations
Box   120
Folder   13
N
Box   120
Folder   14
One Man's Family
Box   120
Folder   15
Opera Series
Box   120
Folder   16
Operation Frontal Lobes
Box   120
Folder   17
O
Box   120
Folder   18
Personnel
Box   120
Folder   19
Philco Playhouse
Box   120
Folder   20
Pinkham, Richard A.R.
Box   120
Folder   21
Pinza, Ezio
Box   120
Folder   22
Political Conventions in 1952
Box   120
Folder   23
Press
Box   120
Folder   24
Procter and Gamble
Box   120
Folder   25
Producers
Box   120
Folder   26
Public Service
Box   120
Folder   27
P
Box   120
Folder   28
Religious Programming
Box   120
Folder   29
Reorganization
Box   120
Folder   30
Rose, Billy
Box   120
Folder   31
Rose Bowl
Box   120
Folder   32
Royal, John
Box   120
Folder   33
R
Box   120
Folder   34
Sarnoff, David
Box   120
Folder   35
Saturday Night
Box   120
Folder   36
Ransom Sherman Show
Box   120
Folder   37
Dinah Shore
Box   120
Folder   38
Red Skelton
Box   120
Folder   39
Kate Smith
Box   120
Folder   40
Space
Box   120
Folder   41
Sports
Box   120
Folder   42
Station Relations
Box   120
Folder   43
Stations: CMQ, Havana; WTMJ; XEW, Mexico
Box   120
Folder   44
Studio Facilities
Box   120
Folder   45
Summer Hiatus
Box   120
Folder   46
S
Box   120
Folder   47
Taylor, Davidson
Theatres
Box   120
Folder   48
Television Service
Box   120
Folder   49
General
Box   120
Folder   50
Today
Box   120
Folder   51
T
Box   120
Folder   52
Unions
Box   120
Folder   53
United States Naval History
Box   120
Folder   54
U, V
Box   120
Folder   55
Weaver, “Doodle”
Box   120
Folder   56
Wile, Fred
Box   120
Folder   57
W
Box   120
Folder   58
Young and Rubicam Advertising
Box   120
Folder   59
Young Mr. Bobbin
Box   120
Folder   60
Y
1952
Box   120
Folder   61
Advertising and Promotion
Box   120
Folder   62
All Star Revue
Box   120
Folder   63
Awards
Box   120
Folder   64
A
Box   120
Folder   65
Barnum, Pete
Box   120
Folder   66
Barry, Charles C.
Box   120
Folder   67
Budget
Box   120
Folder   68
B
Box   120
Folder   69
Cantor, Eddie
Box   120
Folder   70
Chicago
Box   120
Folder   71
Coca-Cola
Box   120
Folder   72
Colgate Comedy Hour
Box   120
Folder   73
Comedy Development Plan
Box   120
Folder   74
Complaints
Box   120
Folder   75
Complimentary
Box   120
Folder   76-79
Correspondence (carbons and logs)
Box   120
Folder   80
C
Box   120
Folder   81
Day Programming
Box   120
Folder   82
D
Box   120
Folder   83
Edwards, Ralph
Box   120
Folder   84
E
Box   121
Folder   1
Face of the Age Plan
Box   121
Folder   2
Films
Box   121
Folder   3
Joe Floyd's Exhibivision
Box   121
Folder   4
Folsom, Frank
Box   121
Folder   5
F, G
Box   121
Folder   6
Harrison, Rex
Box   121
Folder   7
Howdy Doody
Box   121
Folder   8
H, I, J
Box   121
Folder   9
Kukla, Fran and Ollie
Box   121
Folder   10
K
Box   121
Folder   11
Legal
Box   121
Folder   12
L
Box   121
Folder   13
McAvity, Thomas
Box   121
Folder   14
McConnell, Joseph H.
Box   121
Folder   15
Martin and Lewis
Box   121
Folder   16
Miller, William Burke
Box   121
Folder   17
Miner, Worthington
Box   121
Folder   18
Mr. Peppers
Box   121
Folder   19
Montgomery, Robert
Box   121
Folder   20
Morris, William
Box   121
Folder   21
M
Box   121
Folder   22
Navy Project (Victory at Sea)
Box   121
Folder   23
News and Special Events
Box   121
Folder   24
N
Box   121
Folder   25
Opera
Box   121
Folder   26
Operations
Box   121
Folder   27
O
Box   121
Folder   28
Pinkham, Richard A.R.
Box   121
Folder   29
Political Conventions
Box   121
Folder   30
Press Releases
Box   121
Folder   31
Procter and Gamble
Box   121
Folder   32
Producers
Box   121
Folder   33
Public Service
Box   121
Folder   34
P
Box   121
Folder   35
Radio Corporation of America (RCA)
Box   121
Folder   36
Ratings
Box   121
Folder   37
Royal, John
Box   121
Folder   38
R
Box   121
Folder   39
Sacks, Manie
Box   121
Folder   40
Sales
Box   121
Folder   41
Sarnoff, David
Box   121
Folder   42
Don W. Sharpe Agency
Box   121
Folder   43
Smith, Kate
Box   121
Folder   44
Speeches - Correspondence
Box   121
Folder   45
Station Relations
Box   121
Folder   46
Studio Facilities
Box   121
Folder   47
S
Box   121
Folder   48
Taylor, Davidson
Box   121
Folder   49
Theatres
Box   121
Folder   50
Trammell, Niles
Box   121
Folder   51
T
Box   121
Folder   52
Unions
Box   121
Folder   53
U
Box   121
Folder   54
Voice of Firestone
Box   121
Folder   55
Wile, Fred
Box   121
Folder   56
Winchell & Mahoney
Box   121
Folder   57
W
Box   121
Folder   58
Youth Wants to Know
Box   121
Folder   59
Y
1953
Box   121
Folder   60
Advertising and Promotion
Box   121
Folder   61
All Star Revue
Box   121
Folder   62
American Forum of the Air and Youth Wants to Know
Box   121
Folder   63
Association of National Advertisers
Box   121
Folder   64
Awards
Box   121
Folder   65
A
Box   121
Folder   66
Bel Geddes, Norman
Box   121
Folder   67
B
Box   121
Folder   68
Chicago
Box   121
Folder   69
Colgate
Color Television
Box   121
Folder   70
Advertising and Promotion
Box   121
Folder   71
Costs
Box   121
Folder   72
Day Plans
Box   121
Folder   73
Engineering and Equipment
Box   121
Folder   74
FCC
Box   121
Folder   75
Film
Box   121
Folder   76
Introductory Year
Box   121
Folder   77
Letter to Agency
Box   121
Folder   78
Meetings
Box   121
Folder   79
Personnel
Box   121
Folder   80
Press
Box   121
Folder   81
Program Planning
Box   121
Folder   82
Receivers
Box   121
Folder   83
Rehearsal Schedules and Demonstrations
Box   121
Folder   84
Spots
Correspondence (carbons and logs)
Box   121
Folder   85
1953 January-April
Box   122
Folder   1-2
1953 May-December
Box   122
Folder   3
C
Box   122
Folder   4
Day, Dennis
Box   122
Folder   5
Daytime Programming
Box   122
Folder   6
D
Box   122
Folder   7
Educational Television
Box   122
Folder   8
Engineering
Box   122
Folder   9
FCC
Box   122
Folder   10
F, G
Box   122
Folder   11
Hinderas, Natalie
Box   122
Folder   12
H
Box   122
Folder   13
International TV
Box   122
Folder   14
J
Box   122
Folder   15
Kukla, Fran and Ollie
Box   122
Folder   16
K
Box   122
Folder   17
Legal
Box   122
Folder   18
L
Box   122
Folder   19
Miami Beach Organization
Box   122
Folder   20
Miner, Worthington - “G-5” Program
Box   122
Folder   21
Monitoring
Box   122
Folder   22
M
Box   122
Folder   23
News and Special Events
Box   122
Folder   24
N
Box   122
Folder   25
Operations
Box   122
Folder   26
O
Box   122
Folder   27
Press
Box   122
Folder   28
Producers
Box   122
Folder   29
Programming
Box   122
Folder   30
Public Service
Box   122
Folder   31
P
Box   122
Folder   32
Radio Corporation of America (RCA)
Box   122
Folder   33
Research
Box   122
Folder   34
R
Box   122
Folder   35
Sales
Box   122
Folder   36
Sarnoff, David
Box   122
Folder   37
Space
Box   122
Folder   38
Sports
Box   122
Folder   39
Staff Meetings
Box   122
Folder   40-41
Station Relations
Box   122
Folder   42
Subscription TV
Box   122
Folder   43
S
Box   122
Folder   44
Talent Commitments
Box   122
Folder   45
Technical Developments Committee
Box   122
Folder   46
TV Repertory Theatre
Box   122
Folder   47
Theatre TV (Milton Mound)
Box   122
Folder   48
T
Box   122
Folder   49
UHF
Box   122
Folder   50
U
Box   122
Folder   51
White, Frank
Box   122
Folder   52
Wile, Fred
Box   122
Folder   53
W
Box   122
Folder   54
Your Show of Shows
1954
Box   122
Folder   55
Advertising Club of Baltimore
Box   122
Folder   56
Advertising - Commercials
Box   122
Folder   57
Advertising Council
Box   122
Folder   58
Advertising & Promotion
Box   122
Folder   59
American Forum of the Air and Youth Wants to Know
Box   122
Folder   60
Applicants
Box   122
Folder   61
Awards
Box   122
Folder   62
A
Box   122
Folder   63
Bel Geddes, Norman
Box   122
Folder   64
Biow Company
Box   122
Folder   65
British Broadcasting Corporation
Box   122
Folder   66
Brotherhood Week
Box   122
Folder   67
Leo Burnett Company Inc.
Box   122
Folder   68
By-Liners
Box   122
Folder   69
B
Box   122
Folder   70
Caesar, Sid
Box   122
Folder   71
Cantor, Eddie
Box   122
Folder   72
Chicago
Box   122
Folder   73
Coca, Imogene
Box   122
Folder   74
Colgate
Box   122
Folder   75
Color TV
Box   122
Folder   76
Complaints
Box   122
Folder   77
Complimentary
Box   122
Folder   78
Coons, Sheldon
Box   123
Folder   1-6
Correspondence (carbons and logs)
Box   123
Folder   7
Cott, Ted
Box   123
Folder   8
Cronyn, Hume
Box   123
Folder   9
C
Box   123
Folder   10
Damm, Walter
Box   123
Folder   11
Days Before Yesterday (Documentary)
Box   123
Folder   12
Diamond Jubilee of Light
Box   123
Folder   13
Disney
Box   123
Folder   14
Dragnet
Box   123
Folder   15
Durante, Jimmie
Box   123
Folder   16
D
Box   123
Folder   17
Engineering
Box   123
Folder   18
E
Box   123
Folder   19
Facts Forum (H.L. Hunt)
Box   123
Folder   20
FCC
Box   123
Folder   21
Film
Box   123
Folder   22
Firestone Tire and Rubber Company
Box   123
Folder   23
F, G
Box   123
Folder   24
Haili Choir
Box   123
Folder   25
Heffernan, Joseph
Box   123
Folder   26
Home
Box   123
Folder   27
H, I, J
Box   123
Folder   28
Kagran Inc. (Martin Stone)
Box   123
Folder   29
Kudner Agency
Box   123
Folder   30
K
Box   123
Folder   31
Legal Department
Box   123
Folder   32
Los Angeles Chamber of Commerce
Box   123
Folder   33
Louisville Advertising Club
Box   123
Folder   34
L
Box   123
Folder   35
Martin and Lewis
Box   123
Folder   36
William Morris Agency
Box   123
Folder   37
M
Box   123
Folder   38
Network Participation Program
Box   123
Folder   39
News and Special Events
Box   123
Folder   40
N, O
Box   123
Folder   41
Package Programs
Box   123
Folder   42
Personnel
Box   123
Folder   43
Political
Box   123
Folder   44
Press Department
Box   123
Folder   45
Procter and Gamble
Box   123
Folder   46
Producers
Box   123
Folder   47
Programming
Box   123
Folder   48
Public Service
Box   123
Folder   49
P
Box   123
Folder   50
Radio Corporation of America (RCA)
Box   123
Folder   51
Research
Box   123
Folder   52
Retting, Earl
Box   123
Folder   53
Royal, John
Box   123
Folder   54
Russell, Frank
Box   123
Folder   55
R
Box   123
Folder   56
Sales
Box   123
Folder   57
San Francisco
Box   123
Folder   58
Sarnoff, David
Box   123
Folder   59
Sarnoff, Robert
Box   124
Folder   1
Sports
Box   124
Folder   2
Station Relations
Stations
Box   124
Folder   3
CMQ, WJIM
Box   124
Folder   4
WJNO, WWLP
Box   124
Folder   5
Studios
Box   124
Folder   6
Sullivan, Ed
Box   124
Folder   7
Swope, Herbert Bayard
Box   124
Folder   8
S
Box   124
Folder   9
Talent Usage Reports
Box   124
Folder   10
Taylor, Davidson
Box   124
Folder   11
Television
Box   124
Folder   12
J. Walter Thompson Company
Box   124
Folder   13
Today
Box   124
Folder   14
Tonight
Box   124
Folder   15
T
Box   124
Folder   16
Unions
Box   124
Folder   17
Universal Copyright Convention
Box   124
Folder   18
U, V
Box   124
Folder   19
Wile, Fred
Box   124
Folder   20
Williams, John T.
Box   124
Folder   21
W, Y, Z
1955
Box   124
Folder   22
Advertising and Promotion
Box   124
Folder   23
Applicants
Box   124
Folder   24
Appointments
Box   124
Folder   25
Associated Rediffusion - England
Box   124
Folder   26
Awards
Box   124
Folder   27
A
Box   124
Folder   28
Batten, Barton, Durstine, & Osborn
Box   124
Folder   29
Bel Geddes, Norman
Box   124
Folder   30
Biow-Beirn-Toigo
Box   124
Folder   31
By-Liners
Box   124
Folder   32
B
Box   124
Folder   33
Chicago Affiliates
Box   124
Folder   34
Chicago Executives Club
Box   124
Folder   35
Chicago, University of
Box   124
Folder   36
Churchill, Winston
Box   124
Folder   37
Colgate
Committees
Box   124
Folder   38
Chairmanships, Memberships, Participation in a Fund-Raising Drive
Box   124
Folder   39
Children's Programming
Box   124
Folder   40
Economic Development
Box   124
Folder   41
Race Relations in Radio, TV, & Cinema
Box   124
Folder   42
Complaints
Box   124
Folder   43
Complimentary
Box   124
Folder   44
Cornberg, Sol
Box   124
Folder   45
C
Box   124
Folder   46
Damm, Walter
Box   124
Folder   47
D
Box   124
Folder   48
Economic Club of Detroit
Box   124
Folder   49
Engineering
Box   124
Folder   50
E
Box   124
Folder   51
FCC
Box   124
Folder   52
F
Box   124
Folder   53
General Foods Corporation
Box   124
Folder   54
Goldsmith, Dr. Alfred (RCA)
Box   124
Folder   55
Granik, Theodore
Box   124
Folder   56
John Guedel Productions
Box   124
Folder   57
G
Box   124
Folder   58
Hollywood
Box   124
Folder   59
H
Box   124
Folder   60
Institute of Practitioners in Advertising, London
Box   124
Folder   61
I, J
Box   124
Folder   62
King Advertising
Box   124
Folder   63
K
Box   125
Folder   1
Legal
Box   125
Folder   2
Lever Brothers
Box   125
Folder   3
Liebman, Max
Box   125
Folder   4
London
Box   125
Folder   5
L
Box   125
Folder   6
McCann-Erickson Advertising
Box   125
Folder   7
Motion Picture Company Tie-ups
Box   125
Folder   8
M
Box   125
Folder   9
National Association of Radio and Television Broadcasters
Box   125
Folder   10
National Negro Opera Company Foundation
Box   125
Folder   11
News and Special Events
Box   125
Folder   12
N, O
Box   125
Folder   13
Personnel
Box   125
Folder   14
Press
Box   125
Folder   15
Procter and Gamble
Box   125
Folder   16
Producers
Box   125
Folder   17
Public Affairs
Box   125
Folder   18
P, Q
Box   125
Folder   19
Radio
Box   125
Folder   20
Radio Corporation of America (RCA)
Box   125
Folder   21
R
Box   125
Folder   22
Sacks, Manie
Box   125
Folder   23
Sales
Box   125
Folder   24
Sarnoff, David
Box   125
Folder   25
Social Invitations
Box   125
Folder   26
Spectaculars
Box   125
Folder   27
Speech Research Material
Box   125
Folder   28
Sports
Box   125
Folder   29
Statements
Box   125
Folder   30
Station Relations
Stations
Box   125
Folder   31
CBC, WISN
Box   125
Folder   32
WJAC, WWLP
Box   125
Folder   33
Subscription Television
Box   125
Folder   34
Swope, Herbert Bayard
Box   125
Folder   35
S
Box   125
Folder   36
Talent Development Plan
Box   125
Folder   37
Themes
Box   125
Folder   38
Today, Home, Tonight
Box   125
Folder   39
T, U
Box   125
Folder   40
Weiss, E. B.
Box   125
Folder   41
W
Box   125
Folder   42
Young and Rubicam Advertising
1956
Box   125
Folder   43
Advertising and Promotion
Box   125
Folder   44
Advertising Council
Box   125
Folder   45
Applicants
Box   125
Folder   46
Awards
Box   125
Folder   47
A, B
Color Television
Box   125
Folder   48
Programming
Box   125
Folder   49
Sets
Committees
Box   125
Folder   50
Children's Program
Box   125
Folder   51
Contributions
Box   125
Folder   52
Radio Affiliates
Box   125
Folder   53
Complaints
Box   125
Folder   54
Compliments
Box   125
Folder   55
Contracts
Box   125
Folder   56-59
Correspondence (carbons and logs), 1956 January-September
Box   126
Folder   1
C, D
Box   126
Folder   2
Engineering
Box   126
Folder   3
E
Box   126
Folder   4
Financial
Box   126
Folder   5
Foreign
Box   126
Folder   6-7
Fund for the Republic
Box   126
Folder   8
F
Box   126
Folder   9
General Motors
Box   126
Folder   10
Gold Seal Company
Box   126
Folder   11
Goldsmith, Dr. Alfred
Box   126
Folder   12
G, H
Box   126
Folder   13
International TV
Box   126
Folder   14
Invitations
Box   126
Folder   15
K
Box   126
Folder   16
J.C. Laroche & Company
Box   126
Folder   17
Legal
Box   126
Folder   18
L
Box   126
Folder   19
MacManus, John and Adams
Box   126
Folder   20
Matinee Theatre
Box   126
Folder   21
Monitor
Box   126
Folder   22
Motion Picture Company Tie-ups
Box   126
Folder   23
M
Box   126
Folder   24
National Association of Radio and Television Broadcasters
Box   126
Folder   25
N
Box   126
Folder   26
Omnibus
Box   126
Folder   27
Opera
Box   126
Folder   28
Political
Box   126
Folder   29
Press and Publications
Box   126
Folder   30
Procter and Gamble
Box   126
Folder   31
Producers
Box   126
Folder   32
Project “20”
Box   126
Folder   33
Proposed Speeches
Box   127
Folder   1
Public Affairs
Box   127
Folder   2
P, Q
Box   127
Folder   3
Radio Corporation of America (RCA)
Box   127
Folder   4
Royal, John
Box   127
Folder   5
R
Box   127
Folder   6
Sales
Box   127
Folder   7
Sarnoff, David
Box   127
Folder   8
Social Invitations
Box   127
Folder   9
Spectaculars
Speeches
Box   127
Folder   10
Invitations
Box   127
Folder   11
Research Material
Box   127
Folder   12
Sports
Box   127
Folder   13
Station Correspondence
Box   127
Folder   14
Station Relations
Box   127
Folder   15
S
Talent
Box   127
Folder   16
Development Plan
Box   127
Folder   17
Usage
Box   127
Folder   18
T
Box   127
Folder   19
United States Government
Box   127
Folder   20
Weekday
Box   127
Folder   21
Weiss, E. B.
Box   127
Folder   22
Wick, Charles
Box   127
Folder   23
Wide, Wide World
Box   127
Folder   24
W
Box   566
Folder   1-22
Additions: Outgoing correspondence and registers, 1954-1955
Scope and Content Note: These additions consist of carbons of outgoing correspondence of Pat Weaver, December 1954-December 1955. Also included for each month is a correspondence register of letters referred and sent, together with an abstract of the contents of each.
White, Frank K. (1899-). Papers, 1952-1953
Physical Description: 2 boxes (1.0 cubic foot) 
Scope and Content Note: Papers of an NBC executive who joined the network as vice-president and general manager in 1952 and who served as president from January to August 1953. The papers date largely from his tenure as president and are composed of correspondence, memoranda, and occasional program reports. Although they primarily reflect the routine activities of the president's office, the papers include some material on the planning and organization of NBC's coverage of the 1952 election and the coronation of Queen Elizabeth II.
Box   128
Folder   1
Advertising Council, 1953
Box   128
Folder   2
American Inventory, 1953
Box   128
Folder   3
Awards, 1953
Box   128
Folder   4
Colgate Comedy Hour, 1953
Box   128
Folder   5
Colgate-Palmolive-Peet (regarding Color Television), 1953
Box   128
Folder   6
Comedy Development Plan, 1953
Box   128
Folder   7
Coronation, 1953
Box   128
Folder   8
Election Coverage, 1952
Box   128
Folder   9
Firestone Tire & Rubber Company, 1952
Box   128
Folder   10
Miscellaneous Correspondence, 1953
Additions, 1953
Scope and Content Note: These additions to White's papers include a portion of his files for 1953, the year in which he was president of NBC.
Box   566
Folder   23
Denny, George V.
Box   566
Folder   24
Dewey, Thomas E.
Box   566
Folder   25
Dreyfuss, Henry
Box   566
Folder   26
Educational television
Box   566
Folder   27
Ernst, Morris L.
Box   566
Folder   28
Federal Communications Commission
Box   566
Folder   29
Ford Foundation
Box   566
Folder   30
Fund for the Republic
Box   566
Folder   31
Goldwyn, Samuel
Box   566
Folder   32
General Foods
Box   566
Folder   33
Goldsmith, Alfred N.
Box   566
Folder   34
Heidt, Horace
Box   566
Folder   35
Hollywood
Box   566
Folder   36
Hope, Bob
Box   566
Folder   37
Inauguration
Box   566
Folder   38
Israel
Box   566
Folder   39
Jessel, George
Box   566
Folder   40
Johnson, S C & Son
Box   566
Folder   41
Kennedy, Joseph P.
Box   566
Folder   42
Kraft Cheese Company
Box   566
Folder   43
Kukla, Fran & Ollie
Box   566
Folder   44
Liggett & Myers
Box   566
Folder   45
McCrary, Tex and Jinx
Box   566
Folder   46
National Association of Radio and Television Producers
Box   566
Folder   47
NBC affiliates
Box   566
Folder   48
NBC Year end review
Box   566
Folder   49
Needham, Louis & Brophy Inc.
Box   566
Folder   50
Netherlands
Box   566
Folder   51
Newcomen Society
Box   566
Folder   52
News and Special Events
Box   566
Folder   53
Notre Dame
Box   566
Folder   54
Official films
Box   566
Folder   55
Overseas Writers Committee
Box   566
Folder   56
Pearson, Drew
Box   566
Folder   57
Raies, Norman W.
Box   566
Folder   58
Reynolds, R.J.
Box   566
Folder   59
Roach, Hal
Box   566
Folder   60
Royal, John F.
Box   566
Folder   61
Skelton, Red
Box   566
Folder   62
Smith, Kate
Box   566
Folder   63
Sun Oil
Box   566
Folder   64
Swopek, Herbert B.
Box   566
Folder   65
Theatre Network Television Inc.
Box   566
Folder   66
Thomas, Lowell
Box   566
Folder   67
Transatlantic TV
Box   566
Folder   68
Twentieth Century Fox Film Corporation
Box   566
Folder   69
U.S. Government
Box   566
Folder   70
Van Item, Jules
Box   566
Folder   71
Victory at Sea
Subseries: Public Relations, 1932-1961
Physical Description: 54 boxes (40.1 cubic feet) and 1 reel of microfilm (35 mm) 
Scope and Content Note: The public relations files include: William F. Brooks papers; Advertising; Continuity Acceptance; and Press and Publicity.
Brooks, William F. (1902-1975). Papers, 1950-1952
Physical Description: 4 boxes (2.0 cubic feet) 
Scope and Content Note

Papers of an NBC vice-president for public relations which document overall responsibility in this area. The papers consist of correspondence, memos, pamphlets, reports, speeches, clippings, scripts, and related material. In addition to material relating to this position, there is also a small amount of documentation regarding Brooks' earlier tenure as vice-president for new and special events. The bulk of the documentation relating to that period in his career, however, may be found with the news and special events files. The public relations papers are divided into three groups: SUBJECT FILES, DEPARTMENTAL FILES, and PROGRAM FILES.

Responsibility for public relations is best evidenced by the many letters and speeches which Brooks prepared or reviewed for use by NBC executives and by correspondence and internal memoranda regarding public reaction to programs and other NBC activities. The most significant files are those on race relations, especially those concerning employment policies; on the broadcasting of the Kefauver Crime Commission hearings; on the news and special events, press and publicity, and public affairs departments; and on several programs. Files for Kukla, Fran, and Ollie, Victory at Sea, We, the People, and The Quick and the Dead are particularly interesting, as are those on American Forum of the Air and The Kate Smith Show which contain scripts. Other noteworthy material concerns NBC's 25th anniversary, the Voice of America (operated by NBC personnel), television broadcasting, and the mobile unit.

Correspondence of significance from Tallulah Bankhead and Herbert Bayard Swope is to be found in their respective folders. NBC executives of prominence in the files are Henry Cassidy, Charles Denny, Sidney H. Eiges, William S. Hedges, Stockton Helffrich, John K. Herbert, Joseph V. McConnell, Joseph Meyers, John F. Royal, David Sarnoff, Edward Stanley, Davidson Taylor, Niles Trammell, and Fred Wile.

Subject Files
Box   129
Folder   1
American Civil Liberties Union, 1951-1952
Box   129
Folder   2
American Farm Federation Bureau, 1952
Box   129
Folder   3
Armed Guards for NBC facilities, 1951
Broadcast Standards, 1951
Box   129
Folder   4
NBC booklet
Box   129
Folder   5
Complaints
Christmas Promotions
Box   129
Folder   6
“The Thing for Kids,” 1950
Box   129
Folder   7
Decoration for Macy's windows, 1951
Box   129
Folder   8
Columbia University (American Assembly), 1950-1951
Box   129
Folder   9
Congressional Services, 1951
Box   129
Folder   10
Contributions and Receipts, 1952
Correspondence
Box   129
Folder   11
Regarding new position, 1950
Box   129
Folder   12
Miscellaneous, 1950-1951
Box   129
Folder   13
Employee contests, 1950
Box   129
Folder   14
Future Farmers of America, 1950-1951
Box   129
Folder   15
Kefauver hearings, 1951
Korean War, 1951
Box   129
Folder   16
Preparedness
Box   129
Folder   17
NBC personnel
Box   129
Folder   18
Liquor advertisements, 1950-1951
Box   129
Folder   19
London trip, 1951
Box   129
Folder   20
National Association of Manufacturers, 1951
Box   129
Folder   21
National Association of Radio and Television Broadcasters, 1951
Box   129
Folder   22
Overseas Press Club, 1950-1951
Politics
Box   129
Folder   23
General, 1951
Box   129
Folder   24
National conventions, 1952
Box   129
Folder   25
Publicity, 1951
Race Relations
Box   129
Folder   26
Joseph V. Baker Associates, 1950
Box   129
Folder   27
Coordinating Council for Negro Performers, 1951
Box   129
Folder   28
The Negro National Community (conference), 1951
Box   129
Folder   29
Negro Community, 1952
Radio Corporation of America (RCA)
Box   129
Folder   30-34
General, 1950-1951
Box   129
Folder   35
David Sarnoff, 1950
Box   129
Folder   36
Radio Writers Guild, 1951
Box   129
Folder   37
Red Cross Campaign, 1951
Box   129
Folder   38
Sloan Foundation, 1951
Box   129
Folder   39
Speaking engagements, 1951
Box   129
Folder   40-41
Speeches, 1950-1951
Box   129
Folder   42
Swope, Herbert Bayard, 1951
Television
Box   129
Folder   43
General, 1951
Box   129
Folder   44-45
Color TV (mostly regarding FCC), 1950-1951
Box   129
Folder   46
Educational TV, 1950
Box   129
Folder   47
TV manufacturers ad campaign, 1950
Box   129
Folder   48
Reports on NBC television broadcasting, 1950-1951
Box   129
Folder   49
Thompson, J. Walter, Advertising, 1950
Box   129
Folder   50
Truman, Harry S speech of July 4, 1951
Box   129
Folder   51-56
Twenty-fifth anniversary (NBC), 1951
Box   129
Folder   57
Union agreements (Television Authority), 1950-1951
Box   130
Folder   1
United Nations Day, 1951
Box   130
Folder   2
United Press, 1951
Box   130
Folder   3
Voice of America, 1951
Box   130
Folder   4
World Series, 1951
Department Files
Advertising and Promotion, 1950-1951
Box   130
Folder   5-6
Radio
Box   130
Folder   7
Television
Box   130
Folder   8
Denny, Charles, 1951
Box   130
Folder   9
Engineering, 1951
Foreign Offices, 1951
Box   130
Folder   10
London
Box   130
Folder   11
Paris
Box   130
Folder   12
Tokyo
Box   130
Folder   13
Foreign stations, 1950-1951
Box   130
Folder   14
Guest Relations, 1951
Box   130
Folder   15
Hedges, William, 1951
Box   130
Folder   16
Heffernan, Joseph, 1951
News and Special Events, 1951
Box   130
Folder   17
Henry Cassidy
Box   130
Folder   18
Joseph McConnell
Box   130
Folder   19
Joseph Meyers
Box   130
Folder   20
Radio
Box   130
Folder   21
Television
Box   130
Folder   22
Miscellaneous, 1951-1952
Press and Publicity, 1950-1951
Box   131
Folder   1-3
General
Box   131
Folder   4
Releases
Box   131
Folder   5
Program, 1951
Public Affairs, 1950-1951
Box   131
Folder   6-7
General
Box   131
Folder   8
Edward Stanley
Box   131
Folder   9
Television
Box   131
Folder   10
Radio Technical Operations (mostly regarding NBC Mobile Unit), 1951
Box   131
Folder   11
Research Department, 1950-1952
Box   131
Folder   12
Royal, John F., 1951
Sales, 1950-1951
Box   131
Folder   13
John K. Herbert
Box   131
Folder   14
National Spot Sales
Box   131
Folder   15
“Operation Tandem”
Box   131
Folder   16
Radio Network Sales
Box   131
Folder   17
TV Network Sales
Box   131
Folder   18
Sports
Stations and Offices, 1951
Box   131
Folder   19
Chicago
Box   131
Folder   20
Hollywood
Box   131
Folder   21
New York
Box   131
Folder   22
Washington, D.C.
Box   131
Folder   23
Others
Box   132
Folder   1
Trammell, Niles, 1950-1951
Box   132
Folder   2
Wile, Fred, 1950-1951
Program Files
Box   132
Folder   3
American Forum of the Air, 1952
Box   132
Folder   4
Hickman, Herman, 1951
Box   132
Folder   5
Kaltenborn, Hans V., 1951
Box   132
Folder   6
NBC Symphony, 1951
Box   132
Folder   7
Kate Smith Show, 1951
Box   132
Folder   8
Kukla, Fran, and Ollie, 1951
Box   132
Folder   9
The Quick and the Dead, 1951
Box   132
Folder   10
Victory at Sea, 1951
Box   132
Folder   11
We, The People, 1951
Box   132
Folder   12
Who Said That, 1951
Box   132
Folder   13
You and Your Money, 1951
Advertising, 1948-1960
Physical Description: 18 boxes (10.5 cubic feet) and microfilm (35 mm) 
Scope and Content Note: The Advertising files include: Broadcast Promotion Files; National Audience Promotion Division Files; Richard A.R. Pinkham Papers; John H. Porter Papers; Al Rylnader Papers; Station Promotion Files; Peter M. Tintle Papers; and Edwin T. Vane Papers.
Broadcast Promotion Files, 1950-1956
Physical Description: 2 boxes (1.4 cubic feet) 
Scope and Content Note: Files of the broadcast promotion department of the audience promotion division. Created in June 1955, this unit prepared spot announcements for network on-the-air and affiliated station promotion of programs. The files represent the combined files of several individuals: Frank Macaulay, Thaine Engle, Joe Cooke, Clyde Clem, and Dick Blake. They, along with others, were responsible for writing, producing, and scheduling network identification announcements and program advertisements of less than one minute in length. The bulk of the files are for the period 1954-1955, with a significant amount of material predating the creation of broadcast promotion. The papers divide into two alphabetically-arranged groups: SUBJECT FILES and PROGRAM FILES. The subject files contain internal memoranda, correspondence with affiliates and advertising agencies, advertising copy, exploitation reports, and a phonograph record. The program files consist largely of scripts for spot announcements, though some correspondence and scripts for One Touch of Venus, a musical comedy by S.J. Perelman and Ogden Nash, and a 1953 episode of Dragnet are also included. Fred Allen, Milton Berle, and Bob Hope are also represented in the files.
Subject Files
Box   133
Folder   1
AAA Auto Race Facts, 1954
Box   133
Folder   2
Academy Awards, 1953
Box   133
Folder   3
Ad Campaigns and Commitments, 1954-1955
Box   133
Folder   4
Ads, 1950-1953
Box   133
Folder   5
Army Recruiting, 1956
Box   133
Folder   6
Baseball Games, 1954
Box   133
Folder   7
Blake, Dick, 1952
Box   133
Folder   8
Budget, 1951-1954
Box   133
Folder   9
Central Broadcast Operations, Report, 1956
Box   133
Folder   10
Clem, Clyde, 1954-1955
Box   133
Folder   11
Closed Circuits, 1954
Box   133
Folder   12
Color TV, 1950-1955
Box   133
Folder   13
Convention coverage, 1956
Box   133
Folder   14
Engle, Thaine, 1954-1956
Box   133
Folder   15
Executive Orders (Radio), 1955-1956
Box   133
Folder   16
Exploitation reports, 1955
Box   133
Folder   17
Fall Shows, 1955
Box   133
Folder   18
General Interdepartment correspondence, 1954-1956
Box   133
Folder   19
General Radio Sales Presentation, 1954
Box   133
Folder   20
Golf, 1953-1956
Box   133
Folder   21
Grey Advertising--Ads, 1955-1956
Box   133
Folder   22
Hollywood, 1954-1955
Box   133
Folder   23
Home Listening Special Promotion, 1953-1954
Box   133
Folder   24
Legal, 1953-1954
Box   133
Folder   25
Macaulay, Frank, 1955-1956
Box   133
Folder   26-27
Miscellaneous correspondence, B-W, 1953-1956
Box   133
Folder   28
Network Air Promotion, 1956
Box   133
Folder   29
News Round-Up and Agenda (Sales Meeting), 1955-1956
Box   133
Folder   30
One Minute Schedules, 1953-1954
Box   133
Folder   31
Porter, John, 1954-1956
Box   133
Folder   32
Presidential Election, 1952
Box   133
Folder   33
Program Suggestions, 1951-1956
Box   133
Folder   34
Promotion Ideas, 1951-1952
Box   133
Folder   35
Promotion of Chicago Shows, 1954-1955
Box   133
Folder   36
Promotion Plans, 1954-1955
Box   133
Folder   37
Promotion Reports, 1955
Box   133
Folder   38
Radio Broadcast Promotion, 1952-1954
Station Correspondence
Box   133
Folder   39
Joe Cook, 1954-1956
Box   133
Folder   40
Frank Macaulay, 1953-1955
Box   133
Folder   41
Thaine Engle, 1955
Box   133
Folder   42
Sustaining Shows, 1952-1954
Box   133
Folder   43
Weaver, Sylvester, Speech (Los Angeles), undated
Box   133
Folder   44
Weekly Reports, undated
Box   133
Folder   45
WIRE Spots and Mail, 1954
Program Files
Box   133
Folder   46
Alice in Wonderland, 1955
Box   133
Folder   47
Allen, Fred, 1951-1953
Box   133
Folder   48
Amateur Hour, 1950-1954
Box   133
Folder   49
American Forum of the Air, 1950-1956
Box   133
Folder   50
American Inventory, 1952, 1956
Box   133
Folder   51
Antarctica, 1956
Box   133
Folder   52
Armstrong Circle Theatre, 1955
Box   133
Folder   53
Arthur Murray Party, 1955
Box   133
Folder   54
Background, 1955
Box   133
Folder   55
Bandstand, 1956
Box   133
Folder   56
Berle, Milton, 1951-1955
Box   133
Folder   57
Big Story, 1956
Box   133
Folder   58
Children's Corner, 1955
Box   133
Folder   59
His Finest Hour (Birthday salute to Winston Churchill), 1954
Box   133
Folder   60-61
Colgate Comedy Hour, 1950-1955
Box   133
Folder   62
Daytime Serials, 1954
Box   133
Folder   63
Dennis Day Show, 1954
Box   133
Folder   64
Dragnet, 1953-1954
Note: Includes “The Big Little Jesus” #999.
Box   133
Folder   65
First Love, 1955
Box   133
Folder   66
Frontier, 1956
Box   133
Folder   67
Greatest Gift, 1954
Box   133
Folder   68
Home, 1954-1955
Box   133
Folder   69
Hope, Bob, 1953-1954
Box   134
Folder   1
Justice, 1955
Box   134
Folder   2
Life of Riley, 1954-1955
Box   134
Folder   3
Lux Radio Theatre, 1954
Box   134
Folder   4
Make the Connection, 1955
Box   134
Folder   5
McBride, Mary Margaret, 1955-1956
Box   134
Folder   6
Meet Ernest Hemingway, 1954
Box   134
Folder   7
Meet the Press, 1950-1956
Box   134
Folder   8
Mickey Rooney Show, 1954-1955
Box   134
Folder   9
Mr. Peepers, 1954
Box   134
Folder   10
NBC Opera Theatre, 1955
Box   134
Folder   11
One Touch of Venus (script), 1955
Box   134
Folder   12
Robert Montgomery Presents, 1950-1953
Box   134
Folder   13
Special Productions, 1954-1955
Box   134
Folder   14
Spectaculars, 1954-1956
Box   134
Folder   15
Sunday with Dave Garroway, 1954
Box   134
Folder   16-17
Television Playhouse, 1952-1955
Box   134
Folder   18
Walk a Mile, 1954
National Audience Promotion Division Files, 1950-1959
Physical Description: 5 boxes (3.6 cubic feet) and microfilm (35 mm) 
Scope and Content Note: Files of the division whose function was to build audiences through on-the-air and local station promotion and through newspaper and magazine advertising. The division appears to have been loosely organized and to have undergone several organizational changes during the period 1953-1955. For example, from September 1953 to March 1954 television and radio audience promotion were separate departments within the division. In 1955, national audience promotion was divided into broadcast and audience (also called station) promotion units. Activities of national audience promotion included preparation of promotional kits for use by affiliates, encouragement of participation in cooperative newspaper advertising plans, and production of ads (both written and broadcast) for sponsored network programs. These files were merged from the offices of several individuals, particularly Clyde Clem, Manager of national audience promotion, and Thaine Engle, supervisor of national audience promotion; others include Raymond Johnson, John Hurlbut, John Porter, and Edwin Vane. The files are divided into four alphabetically-arranged groups: SUBJECT FILES, STATION FILES, PROGRAM FILES, and PROMOTION KITS. The bulk of the material is from the period 1953-1955, though a few of the subject files date from 1958 and 1959 and some promotion kits pertain to the 1952-1953 and 1957-1958 seasons. The subject files contain internal memoranda, correspondence with affiliates, reports on promotional campaigns, monthly and annual reports, financial records, and advertising estimates and layouts. Station files consist almost entirely of correspondence with station promotion managers. The program files contain memos, telegrams, correspondence, advertising copy, and reports for over fifty programs. Best documented of these are All Star Revue, Big Story, Bob Hope Show, Hallmark Hall of Fame, Medic, Meet the Press, Wide, Wide World, and Youth Wants to Know. There are promotion kits for such programs as Dragnet, Meet the Press, various daytime serials, and some news programs.
Subject Files
Box   135
Folder   1
Audience Building Plans, 1958
Box   135
Folder   2-4
Audience Promotion (General), 1952-1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   135
Folder   5
Audience Promotion Plans, 1958-1959
Box   135
Folder   6
Broadcast Promotion, 1952-1953
Budget
Box   135
Folder   7-8
General, 1951-1955
Box   135
Folder   9
Accounting Records, 1952-1953
Box   135
Folder   10
Information, 1951-1952
Box   135
Folder   11
Radio, 1954
Box   135
Folder   12
CBS and ABC Advertising Plans, 1958-1959
Box   135
Folder   13
CBS vs. NBC Promotion, 1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Closed Circuit Television
Box   135
Folder   14
Audience Promotion, July 1958
Box   135
Folder   15
Broadcasts, 1953
Daytime Promotion
Box   135
Folder   16
General, 1958
Box   135
Folder   17
Contest, undated
Box   135
Folder   18
Clem, Clyde (reports), 1954-1955
Box   135
Folder   19
Color Television, 1954-1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Cooperative Newspaper Advertising
Box   135
Folder   20
General, 1952-1953
Box   135
Folder   21
Correspondence, 1952-1953
Box   135
Folder   22-23
Television, 1953, 1955
Box   135
Folder   24
Curtis Publishing Company: Reciprocal agreements, 1954-1955
Box   135
Folder   25
Daytime Television Promotion, 1954-1955
Box   135
Folder   26
Fall Program Plans, 1959
Box   135
Folder   27
Fall Promotion, 1955
Fall Promotion Campaigns
Box   135
Folder   28
General, 1951-1952
Box   135
Folder   29
“Magic 28,” 1953
Grey Advertising
Box   135
Folder   30
Advertising Faux Pas, 1954-1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   135
Folder   31
Audience Promotion Research, 1959
Box   135
Folder   32
General correspondence, 1954-1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   135
Folder   33
Media Recommendations for NBC, 1958
Box   135
Folder   34
Lamb's Club Advertisements, 1955
Box   135
Folder   35
Monthly Reports, 1952-1953
Box   135
Folder   36
NBC Hollywood, 1953-1955
Box   135
Folder   37
Newspaper Advertising Analysis, 1952-1953
Box   136
Folder   1-2
Newspaper Information, 1954-1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
On-the-Air Promotion
Box   136
Folder   3
Radio, 1954-1955
Box   136
Folder   4
Television, 1953-1955
Box   136
Folder   5
Personnel, 1953-1955
Box   136
Folder   6
Political Campaign Coverage, 1952
Box   136
Folder   7
Presentations, 1954
Box   136
Folder   8
Procter and Gamble - Collective Promotion, 1953
Box   136
Folder   9
Project Approvals, 1952-1953
Box   136
Folder   10
Sales Department, 1953-1955
Box   136
Folder   11
Starch Studies, 1953
Box   136
Folder   12
Station Audience Promotion Report, 1958-1959
Box   136
Folder   13
Summer Promotion, 1954
Television
Box   136
Folder   14
Advertising Schedules, 1951-1952
Box   136
Folder   15
Live-Announcer Copy, 1954
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Thompson, J. Walter, Advertising
Box   136
Folder   16
General, 1953-1954
Box   136
Folder   17
Budget and Billing, 1953
Box   136
Folder   18-19
Estimates, 1953-1954
Box   136
Folder   20
“Total Promotion for Total Television,” 1959
Box   136
Folder   21
“Vintner's Purchase,” 1954
Box   136
Folder   22
Workshops (radio), 1952
Station Files
Box   136
Folder   23
KGNC-TV, Amarillo, Texas, 1954-1955
Box   136
Folder   24
WOI-TV, Ames, Iowa, 1954
Box   136
Folder   25
WBAL, Baltimore, Maryland, 1953-1954
Box   136
Folder   26
WNBF-TV, Binghamton, New York, 1953-1955
Box   136
Folder   27
WBZ-TV, Boston, Massachusetts, 1953-1954
Box   136
Folder   28-29
Canada, 1954-1955
Box   136
Folder   30
WSOC, Charlotte, North Carolina, 1953-1955
Box   136
Folder   31
WNBC, Chicago, Illinois, 1955
Box   136
Folder   32
WNBQ-TV, Chicago, Illinois, 1953-1955
Box   136
Folder   33
WFAA, Dallas, Texas, 1953-1955
Box   136
Folder   34
KONA-TV, Honolulu, Hawaii, 1953-1955
Box   136
Folder   35
WKBH, La Crosse, Wisconsin, 1953-1954
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   136
Folder   36
KARK, Little Rock, Arkansas, 1953-1954
Box   136
Folder   37
KFI, Los Angeles, California, 1953-1955
Box   136
Folder   38
WTMJ-TV, Milwaukee, Wisconsin, 1954-1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   136
Folder   39
WDSU-TV, New Orleans, Louisiana, 1953-1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   136
Folder   40
WHAM, Rochester, New York, 1953-1954
Box   136
Folder   41
KSD, St. Louis, Missouri, 1953-1955
Box   136
Folder   42
WSUN-TV, St. Petersburg, Florida, 1953-1954
Box   136
Folder   43
KRON-TV, San Francisco, California, 1953-1954
Box   136
Folder   44
KHQ-TV, Spokane, Washington, 1953-1955
Box   136
Folder   45
WTTM, Trenton, New Jersey, 1953-1955
Program Files
Box   136
Folder   46
All Star Revue, 1952-1953
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   136
Folder   47
American Forum of the Air, 1952-1953
Box   136
Folder   48
Background, 1954-1955
Box   136
Folder   49
Baird Puppets, 1955
Box   136
Folder   50
Bands of America, 1954
Box   136
Folder   51
Basketball (professional), 1955
Box   136
Folder   52
Big Payoff, 1952
Box   136
Folder   53
Big Story, 1952-1953
Box   136
Folder   54
Bob Hope Show, 1952-1953
Box   137
Folder   1
Campbell TV Soundstage, 1953
Box   137
Folder   2
Cavalcade of America, 1952-1953
Box   137
Folder   3
Cavalcade of Sports, 1954
Box   137
Folder   4
Concerning Miss Marlowe, 1954-1955
Box   137
Folder   5-6
Conventions, 1952
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   137
Folder   7
Conversations with Distinguished People, 1954-1955
Box   137
Folder   8
Coronation, 1953
Box   137
Folder   9
Dear Phoebe, 1954-1955
Box   137
Folder   10
Dinah Shore Show, 1953-1955
Box   137
Folder   11
Ding Dong School, 1953-1955
Box   137
Folder   12
Dragnet, 1952-1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   137
Folder   13
DuPont Anniversary, 1952
Box   137
Folder   14
Election Story, 1954
Box   137
Folder   15
Feather Your Nest, 1954-1955
Box   137
Folder   16
Fireside Theatre, 1953-1955
Football
Box   137
Folder   17
General, 1952-1953
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   137
Folder   18
Canada, 1954
Box   137
Folder   19
Game of the Week, 1954
Box   137
Folder   20
Rose Bowl, 1954
Box   137
Folder   21
The Goldbergs, 1952-1953
Box   137
Folder   22
Greatest Fights of the Century, 1952-1953
Box   137
Folder   23-24
Hallmark Hall of Fame, 1953-1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   137
Folder   25
Hawkins Falls, 1952-1953
Box   137
Folder   26
Heart of the News, 1954
Box   137
Folder   27
His Finest Hour, 1954
Box   137
Folder   28
Life of Riley, 1952-1953
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   137
Folder   29
Matinee, 1955
Box   137
Folder   30
Medic, 1954-1955
Box   137
Folder   31
Meet the Masters, 1952
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   137
Folder   32
Meet the Press, 1952-1955
Box   137
Folder   33
Mr. Peepers, 1952-1953
Box   137
Folder   34
NBC Opera, 1952-1953
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   137
Folder   35
NBC Symphony, 1953-1954
Box   137
Folder   36
National Farm and Home Show, 1952-1953
Box   137
Folder   37
News Caravan, 1954-1955
Box   137
Folder   38
“1976” (Tomorrow), 1955
Box   137
Folder   39
On the Line with Bob Considine, 1952-1953
Box   137
Folder   40
The Original Amateur Hour, 1954
Box   137
Folder   41
Peter Pan, 1955
Spectaculars
Box   138
Folder   1
1954 September
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   137
Folder   42-43
1955 May
Box   138
Folder   2
Swayze, John Cameron, 1952-1953
Box   138
Folder   3
Telephone Hour and Woman in My House, 1954
Box   138
Folder   4
Theatre Guild on the Air, 1952-1953
Box   138
Folder   5
Today, Home, Tonight, 1954-1955
Box   138
Folder   6
Victory at Sea, 1952-1953
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   138
Folder   7
Wide, Wide World, 1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   138
Folder   8
World Series, 1952
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   138
Folder   9
You Bet Your Life, 1954
Box   138
Folder   10
Youth Wants to Know, 1952-1953, 1955
Box   138
Folder   11
Zoo Parade, 1955
Promotion Kits
Box   138
Folder   12
Belmont Stakes, 1950
Box   138
Folder   13
Dragnet, 1952-1953
Box   138
Folder   14
Meet the Press, 1957-1958
Box   138
Folder   15
NBC News, 1957-1958
Box   139
Folder   1
On the Line with Bob Considine, 1952-1953
Box   139
Folder   2
Procter and Gamble Daytime Serials, 1952-1953
Box   139
Folder   3
Religious Programs, 1957-1958
Box   139
Folder   4
Voice of Firestone, 1952-1953
Pinkham, Richard A.R. Papers, 1950-1957
Physical Description: 2 boxes (1.2 cubic feet) 
Scope and Content Note: Papers of an NBC vice-president in charge of advertising. The bulk of the papers are for the period 1956-1957 and reflect Pinkham's responsibilities for network on-the-air promotion, station promotion, and newspaper and magazine advertising. A small amount of material concerns his earlier duties as executive producer of Today and as vice-president in charge of the program department. The papers have been divided into two alphabetically arranged groups: SUBJECT FILES and PROGRAM FILES. Both groups consist of correspondence, memoranda, reports, and speeches. Some of the noteworthy program files are those for The Steve Allen Show, Today, Home, and Tonight. There is also significant representation of the work of several NBC executives and other personnel, including Kenneth Bilby, Sidney H. Eiges, Thaine Engle, Thomas McAvity, James Nelson, John Porter, Al Rylander, Davidson Taylor, Edwin Vane, and Mort Werner. A letter from William Shirer is located in Box 140, Folder 43.
Subject Files
Box   140
Folder   1
ABC, 1957
Box   140
Folder   2-3
Advertising and Promotion, 1956-1957
Box   140
Folder   4
“Advertising and Promotion - Review of Operations” (report), 1957
Box   140
Folder   5
Advertising Agencies, 1956-1957
Box   140
Folder   6
Air Promotion by Competition, 1956-1957
Box   140
Folder   7-8
Association of National Advertisers, 1954-1957
Box   140
Folder   9
Awards, 1957
Box   140
Folder   10
Billboard, 1956-1957
Box   140
Folder   11
Broadcast Operations, 1957
Box   140
Folder   12
Budget, 1956-1957
Box   140
Folder   13
CBS, 1953-1957
Box   140
Folder   14
California National Products, 1956
Box   140
Folder   15
Closed Circuits, 1957
Box   140
Folder   16
Color TV, 1956-1957
Box   140
Folder   17
Co-op Advertising, 1956-1957
Box   140
Folder   18
Daytime Ad Sales, 1956-1957
Box   140
Folder   19
Emmy Nominations, 1957
Box   140
Folder   20
Grey Advertising, 1956-1957
Box   140
Folder   21
Guest Relations, 1956-1957
Box   140
Folder   22
Magazine Advertising, 1956-1957
Box   140
Folder   23
Miscellaneous, 1956-1957
Box   140
Folder   24
NBC affiliated stations, 1956-1957
Box   140
Folder   25
NBC subscriptions and contributions, 1957
Box   140
Folder   26
NBC TV Affiliates Executive Committee, 1957
NBC Thirtieth Anniversary, 1956-1957
Box   140
Folder   27
Americana Hotel
Box   140
Folder   28
Budget
Box   140
Folder   29
Daily Events
Box   140
Folder   30
General
Box   140
Folder   31
Guest List
Box   140
Folder   32
Originating Shows
Box   140
Folder   33
Proposal for convention
Box   140
Folder   34
National Council of Churches of Christ, 1954
Box   140
Folder   35
Network ID and one minute Promo Reports, 1957
Box   140
Folder   36
Newspaper Ad Space, 1956-1957
Box   140
Folder   37
“Organization and Operation of NBC” (report), 1957
Box   140
Folder   38
Owned and Operated Project, 1956-1957
Box   140
Folder   39-44
Personnel, A-Z, 1950-1957
Box   140
Folder   45
Pinkham, Richard - Ideas, 1957
Box   140
Folder   46
Program Department - Miscellaneous, 1956-1957
Box   140
Folder   47
Promotion Committee meeting - minutes, 1957
Box   140
Folder   48
RCA, 1957
Box   140
Folder   49
Reciprocal agreements, 1956-1957
Box   140
Folder   50
Research and Planning, 1957
Box   140
Folder   51
Special Programs, 1956
Box   140
Folder   52
Special Promotion Department (report), 1957
Box   140
Folder   53
Spectaculars, 1956-1957
Box   140
Folder   54
Sponsors, 1956-1957
Box   140
Folder   55
TV Guide, 1956-1957
Box   140
Folder   56
Talent, 1956-1957
Box   140
Folder   57
Telesales, 1957
Program Files
Box   140
Folder   58
Adventures of Sir Lancelot
Box   140
Folder   59
Alcoa Hour
Box   140
Folder   60
Blondie
Box   140
Folder   61
Caesar's Hour
Box   140
Folder   62
Defunct shows
Box   140
Folder   63
Dinah Shore Show
Box   140
Folder   64
Gobel, George
Box   140
Folder   65
Goodyear Hour
Box   140
Folder   66
Hallmark Hall of Fame
Box   140
Folder   67
Home
Box   140
Folder   68
Kaiser
Box   140
Folder   69
Masquerade Party
Box   140
Folder   70
Matinee
Box   140
Folder   71
Miscellaneous
Box   140
Folder   72
News Caravan
Box   140
Folder   73
Panic!
Box   141
Folder   1
Perry Como Show
Box   141
Folder   2
Project Twenty
Box   141
Folder   3
Producer's Showcase
Box   141
Folder   4
Red Barber
Box   141
Folder   5
Robert Montgomery Presents
Box   141
Folder   6
Saturday Specials
Box   141
Folder   7
Steve Allen Show
Box   141
Folder   8
Sunday Night Specials
Box   141
Folder   9
Today, Home, Tonight
Box   141
Folder   10
Tennessee Ernie Ford Show
Box   141
Folder   11
Today
Box   141
Folder   12
Tonight
Box   141
Folder   13
True Story
Box   141
Folder   14
Twenty-One
Box   141
Folder   15
Wagon Train
Box   141
Folder   16
Washington Square
Box   141
Folder   17
Wide Wide World
Porter, John H. Papers, 1949-1958
Physical Description: 2 boxes (1.2 cubic feet) 
Scope and Content Note: Papers of a manager of television sales and promotion and of national advertising and promotion. The papers have been divided into two groups; the first group is divided into alphabetically-arranged subject files and sales presentation kits and the second group into subject files and promotion files. The earlier papers chiefly concern preparation of sales kits; the later files reveal Porter's greater interest in the overall operation of the advertising department including his part in implementing significant budget cuts in 1957. Both sets of subject files contain correspondence and memoranda, reports on topics such as audience response, promotional campaigns, and advertising copy. The program files generally provide sparse coverage, the exception to this being those files for The Bob Hope Show, Queen for a Day, and Wagon Train. Among the NBC executives and personnel represented in Porter's papers are Kenneth Bilby, Thaine Engle, John K. Herbert, Ridgeway Hughes, Richard R. Pinkham, Robert W. Sarnoff, and Edwin Vane.
TV Sales And Promotion
Subject Files
Box   142
Folder   1-2
Budget, 1952-1954
Box   142
Folder   3-6
Correspondence, 1951-1953
Box   142
Folder   7
Coaxial cable, 1951
Box   142
Folder   8
Dow Chemical - Advertising campaign, 1954
Box   142
Folder   9
Institutional copy, 1950, 1952
Box   142
Folder   10
NBC film program, 1952-1953
Box   142
Folder   11
Owned and Operated stations - Spot Sales, 1954
Box   142
Folder   12
Studies and surveys, 1953-1954
Box   142
Folder   13
Summer replacement shows, 1951-1952
Box   142
Folder   14
Television and radio ownership, 1953
Box   142
Folder   15
“TV vs. Magazine Advertising” (Snorkel pen report), 1953
Box   142
Folder   16
Thompson, J. Walter, Advertising - Estimates, 1952-1953
Box   142
Folder   17
Weaver, Sylvester: Sales theme - TV, 1954
Box   142
Folder   18
Western Network, 1954
Sales Presentation Kits
Box   142
Folder   19
American Forum of the Air, 1949
Box   142
Folder   20
“Cannon Cashes in on NBC Radio Advertising” 1951
Box   142
Folder   21
Ding Dong School, 1952
Box   142
Folder   22
Douglas Fairbanks Jr. Presents International Theatre, 1952
Box   142
Folder   23
58th Annual Fort Worth Rodeo, 1954-1955
Box   142
Folder   24
“Four NBC Programs to Sell the Woman's Market,” 1950
Box   142
Folder   25
The Life of Riley, 1952
Box   142
Folder   26
“NBC Radio in Television Areas,” 1951
Box   142
Folder   27
The Nature of Things, 1951
Box   142
Folder   28
“The New York Times on Television,” 1952
Box   142
Folder   29
“Primer...for a rate weary television buyer,” circa 1952
Box   142
Folder   30
“Primer for Politicos,” 1952
Box   142
Folder   31
“Responsibility: an original approach to education and culture,” 1950
Box   142
Folder   32
Saturday Night Review, 1953
Box   142
Folder   33
“Television - Big Volume Business,” 1948
Box   142
Folder   34
Today, 1952
Box   142
Folder   35
Youth Wants to Know, 1952
Box   142
Folder   36
“Zanies from Boston,” (Bob and Ray), 1951
Box   142
Folder   37
Zoo Parade, 1952
National Advertising and Promotion
Subject Files
Box   142
Folder   38
Academy Awards, 1957-1958
Box   142
Folder   39
Affiliate Advertising, 1957-1958
Box   142
Folder   40
Air Promotion Policies, 1957-1958
Box   142
Folder   41
American Federation of Radio and Television Artists, 1957-1958
Box   142
Folder   42
Beall Advertising, 1957
Box   142
Folder   43
Budget, 1957-1958
Box   142
Folder   44
Co-Op Advertising Plan - Grey Advertising, 1956
Box   142
Folder   45
Direct Mail Advertising Association, 1955-1957
Box   142
Folder   46
Fall Plans, 1957
Box   142
Folder   47
“Family Attitudes to the Steve Allen and Ed Sullivan Shows,” (report), 1957
Box   142
Folder   48
Football, 1957-1958
Box   142
Folder   49
Ideas and Plans, 1954-1958
Box   142
Folder   50
NBC Media, 1957-1958
Box   142
Folder   51
NBC Thirtieth Anniversary, 1956
Box   142
Folder   52
Organization and personnel, 1955, 1957
Box   142
Folder   53
Owned and Operated Stations, 1957-1958
Box   143
Folder   1
Political conventions, 1956
Box   143
Folder   2
Rose Parade, 1956-1957
Box   143
Folder   3
Sarnoff, Robert, 1958
Box   143
Folder   4
Union strike, 1955
Program Files
Box   143
Folder   5
Bob Hope Show, 1957-1958
Box   143
Folder   6
Dinah Shore Show, 1957-1958
Box   143
Folder   7
Dotto, 1958
Box   143
Folder   8
Gobel-Fisher Show, 1957-1958
Box   143
Folder   9
Jerry Lewis Show, 1957-1958
Box   143
Folder   10
Kraft Theatre, 1957-1958
Box   143
Folder   11
Perry Como Show, 1957-1958
Box   143
Folder   12
Queen for a Day, 1955-1958
Box   143
Folder   13
Specials, 1956-1958
Box   143
Folder   14
Steve Allen Show, 1957-1958
Box   143
Folder   15
This is Your Life, 1957-1958
Box   143
Folder   16
Twenty-One, 1956-1958
Box   143
Folder   17
Wagon Train, 1957-1958
Rylander, Al. Papers, 1955-1958
Physical Description: 1 box (0.2 cubic feet) 
Scope and Content Note: Papers of a director of exploitation. The exploitation department, which operated under Sidney H. Eiges, was established in 1955 to increase the impact of program publicity by coordinating tie-ins with other commercial advertisers, obtaining assistance from schools in promoting educational and cultural programs, and developing specials events and campaigns for individual productions. Arranged alphabetically by program, the papers consist of plans, schedules, publicity releases, production information, advertising copy, memoranda, correspondence, bulletins, and other material relating to five programs.
Box   144
Folder   1
Cyrano de Bergerac, 1955
Box   144
Folder   2
The Jack Paar Show, 1957
Box   144
Folder   3
Matinee Theatre, 1955-1957
Box   144
Folder   4
Peter Pan, 1955-1956
Box   144
Folder   5
Preview '58 (closed circuit), 1958
Station Promotion Files, 1948-1957
Physical Description: 3 boxes (1.8 cubic feet) and microfilm (35 mm) 
Scope and Content Note: Integrated files of the station promotion department of NBC's audience promotion and television affiliates. The bulk of the files are for 1955 and 1956 and are primarily from the offices of Raymond C. Johnson, manager of station promotion, and Clyde Clem and Thaine Engle, who preceded Johnson as supervisors of audience promotion before the creation of the department in 1955. The files contain correspondence, memos, promotional copy, photographs, speeches, questionnaires, schedules, reports, pamphlets, financial data, press releases, and related material and are divided into three groups: SUBJECT FILES, PROGRAM FILES, and PROMOTION KITS. Although the files generally concern routine operations, files on cooperative advertising between NBC and its affiliates, a spot advertisement estimator used for time sales, NBC's 30th anniversary, competition with other networks, and promotion of color are of special note. There are also interesting files for several programs including Bandstand, Cavalcade of Sports, The Lone Ranger, Monitor, and Weekday. Among the promotional kits are materials for Meet the Press, National Farm and Home Hour, and One Man's Family. There is a significant amount of correspondence with Kenneth Bilby, vice president for public relations.
Subject Files
Box   145
Folder   1
Academy Awards, 1954-1955
Box   145
Folder   2
Affiliates - Thirtieth Anniversary, 1956-1957
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   145
Folder   3
Christmas Eve ads, 1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   145
Folder   4
Civil Defense, 1956
Box   145
Folder   5
Color Cards, 1955-1956
Box   145
Folder   6
Color Film for TV, 1956
Color Television, 1955-1956
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Coop Advertising
Box   145
Folder   8
General, 1956
Box   145
Folder   9
Programs, 1955-1956
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   145
Folder   10-31
Correspondence, A-Z 1953-1957
Micro 764
Reel   3
P: Oversize material, 1954-1956
Reel   3
S: Oversize material, 1953-1956
U.S. Mss 17AF
Box   145
Folder   32
Late Arrival Responses, 1956
Box   145
Folder   33
Military Reserve Week, 1956
Box   145
Folder   34
Miscellaneous, 1954-1956
Box   145
Folder   35-36
Owned and Operated Promotion Projects, 1956
Box   145
Folder   37
Paid Politicals, 1956
Box   145
Folder   38
Presidential Elections, 1952-1956
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   145
Folder   39
Presidential - Political, 1952-1953
Box   145
Folder   40
Promotion Information Service, 1956-1957
Box   145
Folder   41-42
Questionnaires, 1949-1952, 1954
Box   145
Folder   43
Radio Information - General, 1955
Box   145
Folder   44
Spot Estimator, 1955
Box   145
Folder   45
Strictly Sustaining (NBC newsletter), 1951-1953
Box   145
Folder   46
Theatre Displays, 1952-1956
Box   145
Folder   47
Top Ten - Radio, 1955
Box   145
Folder   48
Wednesday Night Spot Announcements and Mail-O-Grams, 1955-1956
Program Files
Box   145
Folder   49
Background-TV, 1954-1955
Box   145
Folder   50
Bands of America, 1955
Box   145
Folder   51
Biographies in Sound, 1955-1956
Box   145
Folder   52
Boston Symphony, 1954-1955
Box   145
Folder   53
Break the Bank, 1954-1955
Box   145
Folder   54
Can Freedom Win?, 1956
Box   145
Folder   55
Capsule, 1956
Box   145
Folder   56
Catholic Hour, 1956
Box   145
Folder   57
Cavalcade of Sports, 1955-1956
Box   145
Folder   58
College Quiz Bowl, 1955
Box   145
Folder   59
Daydrama, 1954-1955
Box   145
Folder   60
Dragnet, 1954-1956
Box   145
Folder   61
Drier, Alex, 1955-1956
Box   145
Folder   62
Fibber McGee and Molly, 1955-1956
Box   145
Folder   63
Five Star Matinee, 1956
Box   145
Folder   64
Frederick, Pauline, 1955
Box   145
Folder   65
Grand Ole Opry, 1956
Box   145
Folder   66
Hilltop House, 1956
Box   145
Folder   67
Hour of Decision, 1956
Box   145
Folder   68
Mr. Jolly's Hotel For Pets, 1955-1956
Box   145
Folder   69
Lorenzo Jones, 1955
Box   145
Folder   70
Lone Ranger, The, 1955-1956
Box   145
Folder   71
Lux Radio Theatre, 1948-1954
McBride, Mary Margaret
Box   145
Folder   72
General, 1954-1955
Box   146
Folder   1
Calgon, 1955
Monitor
Box   146
Folder   2
Clyde Clem, 1955
Box   146
Folder   3
Raymond C. Johnson, 1955-1956
Box   146
Folder   4
Miscellaneous, 1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   146
Folder   5
Most Beautiful Voice, 1956
Box   146
Folder   6
National Farm and Home Hour, 1955-1956
Box   146
Folder   7
National Radio Fan Club, 1955-1956
Box   146
Folder   8
NBC Bandstand, 1956
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   146
Folder   9
Peale, Norman Vincent, 1955-1956
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   146
Folder   10
On the Line with Bob Considine, 1956
Box   146
Folder   11
One Man's Family, 1955-1956
Box   146
Folder   12
People Are Funny, 1955-1956
Box   146
Folder   13
Phrase the Pays, 1953-1955
Box   146
Folder   14
Right to Happiness, 1956
Box   146
Folder   15
Roy Rogers Show, 1955
Box   146
Folder   16
Strike it Rich, 1955
Box   146
Folder   17
Telephone Hour, 1955
Box   146
Folder   18
Three Star Extra, 1956
Box   146
Folder   19
Voice of Prophecy, 1956
Weekday
Box   146
Folder   20-21
General, 1955 May-1956
Box   146
Folder   22
Co-op, 1955
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Box   146
Folder   23
You Bet Your Life, 1955-1956
Box   146
Folder   24
Young Widder Brown, 1956
Box   146
Folder   25
Your Land and Mine, 1955
Box   146
Folder   26
Your Nutrilite Radio Theatre, 1955-1956
Micro 764
Reel   3
Oversize material
U.S. Mss 17AF
Program Kits, 1957-1958
Box   147
Folder   1
Amoco Program of Top Tunes
The Lutheran Hour
Box   147
Folder   2
Meet the Press
Monitor
Box   147
Folder   3
Morgan Beatty - News of the World
My True Story
Box   147
Folder   4
National Farm and Home Hour
One Man's Family
Box   147
Folder   5
Three Star Extra
Voice of Prophesy
Tintle, Peter M. Papers, 1955-1956
Physical Description: 1 box (0.4 cubic feet) 
Scope and Content Note: Papers of a manager of the guest relations department, which was responsible for tours, distribution of program tickets, and page and reception services. The papers consist of correspondence, memos, monthly and annual reports, statistical summaries, program schedules, and other material. The alphabetically-arranged files provide detailed coverage of the department's routine activities and include occasional operations and policy statements. A representative sample of daily ticket distribution logs has been retained. The work of William S. Hedges is well represented in Tintle's papers.
Box   148
Folder   1-2
Audience show schedules, 1955-1956
Box   148
Folder   3
Color TV schedules, 1955
Box   148
Folder   4-5
Correspondence
Box   148
Folder   6-7
Daily Log of ticket distribution, 1955-1956
Box   148
Folder   8
Hedges, William, 1955
Box   148
Folder   9
McChesney, Andrew, 1957
Box   148
Folder   10
Miscellany, 1955-1956
Box   148
Folder   11
RCA, 1955
Box   148
Folder   12
Reports, 1955
Vane, Edwin T. Papers, 1957-1960
Physical Description: 2 boxes (0.7 cubic feet) 
Scope and Content Note: Papers of a manager of audience advertising and promotion, who held responsibility for print advertising, cooperative plans, promotion kits, network on-the-air promotion, and station film trailers. Best covered are activities in print and on-the-air advertising and work with affiliated station managers. Divided into alphabetically-arranged SUBJECT and PROGRAM FILES, the papers chiefly consist of internal memoranda and reports summarizing advertising plans. The bulk of the material is for 1960, though there are a few earlier files.
Subject Files
Box   149
Folder   1
ABC and CBS, 1960
Box   149
Folder   2
Affiliate Promotion, 1960
Box   149
Folder   3
Audience Awareness Research, 1956
Box   149
Folder   4
Audience Building Project, 1960-1961 Season
Box   149
Folder   5
Broadcast Promotion Association Convention (report), 1960
Box   149
Folder   6-8
Budget, 1958-1960
Box   149
Folder   9
Miscellaneous, 1960
Box   149
Folder   10
On-the-Air Promotion, 1960
Box   149
Folder   11
Pivotal Programs, 1960
Print Advertising, 1960
Box   149
Folder   12
Magazines
Box   149
Folder   13
Newspapers
Box   149
Folder   14
“Station to Station Calls” (Closed Circuit Talks), 1960
Box   149
Folder   15
“Summary of Advertising and Promotion Plans for the 1960-1961 Season,” 1960
Program Files
Box   149
Folder   16
Alfred Hitchock Show, 1960
Box   149
Folder   17
Art Carney Show, 1959-1960
Box   149
Folder   18
Chet Huntley Reporting, 1960
Box   150
Folder   1-2
Chevy Show, 1959-1960
Box   150
Folder   3
Huntley-Brinkley Report, 1960
Box   150
Folder   4
Miscellaneous Programs, 1960
Box   150
Folder   5
NBC White Paper, 1960
Box   150
Folder   6
Peter Pan, 1960
Box   150
Folder   7
Purex Specials for Women, 1960
Box   563
Folder   4
Oversize material
Continuity Acceptance, 1938-1961
Physical Description: 3 boxes (1.6 cubic feet) 
Scope and Content Note: Continuity Acceptance files include: Program Files and CART Reports.
Program Files, 1938-1961
Physical Description: 2 boxes (1.4 cubic feet) 
Scope and Content Note

Files on programming decisions of the continuity acceptance department. The bulk of these files covers the mid-1940s through the mid-1950s and contains correspondence, memoranda, newsclippings, reports, telegrams, scripts, press releases, and related material. For the most part, the files are comprised of carbons of outgoing correspondence and material received by Stockton Helffrich, director of continuity acceptance through most of the 1940s and 1950s. There is also a significant amount of material from department personnel who preceded Helffrich.

Documented in the program files are decisions on the broadcast acceptability of more than one hundred radio and television programs. Of special concern was the treatment of sensitive subjects and the use of profane, suggestive, or derogatory language and actions. The files also document concern for proper conduct of quiz shows and contests, scheduling of appropriate commercials, and avoidance of “product plugs” on live programming. The files for soap operas and other dramatic productions reveal a conscious support of traditional mores and values.

All programs listed are not equally documented, but the more substantial files include scripts and departmental reports. Programs which received adverse public reaction often have clippings and copies of audience mail. For television shows filmed in Hollywood, there are copies of reports on difficulties with shooting scripts or kinescope previews, as well as considerable correspondence between Helffrich and Hollywood personnel.

The files have been arranged into one alphabetical sequence by program titles, with those programs which are sparsely represented segregated into a miscellaneous category. Among the NBC executives well represented in the program files are Wade Arnold, Kenneth Bilby, William F. Brooks, William Hedges, John K. Herbert, Joseph V. McConnell, William Burke Miller, Carleton D. Smith, and Sidney Strotz.

Box   151
Folder   1
Abbott and Costello, 1952-1955
Box   151
Folder   2
Adelaide Hawley Show, 1944-1955
Box   151
Folder   3
Anybody Home, 1952
Box   151
Folder   4
Aunt Mary, 1948-1950
Box   151
Folder   5
Baby Snooks, 1949-1950, 1955
Box   151
Folder   6
Baron and the Bee, The, 1953
Box   151
Folder   7
Barrie Craig, Confidential Investigator, 1952-1954
Box   151
Folder   8
Bat Masterson, 1961
Box   151
Folder   9
Big Show, 1950-1952
Box   151
Folder   10
Boomerang, 1948
Box   151
Folder   11
Breakfast at Baurs, 1948-1949
Note: Includes script: 1943 June 9 and 12.
Box   151
Folder   12
Broadway Spotlight, 1949
Box   151
Folder   13
Call the Police, 1947-1948
Box   151
Folder   14
Calling All Cowboys, 1950
Box   151
Folder   15
Chicago Roundtable, 1948-1949
Box   151
Folder   16
Continental, The 1951-1952, 1956-1957
Box   151
Folder   17
Crisis, 1949
Box   151
Folder   18
Curtain Time, 1947-1949
Box   151
Folder   19
Date With Judy, A, 1947-1948
Box   151
Folder   20
Dimension X, 1950-1951
Note: Includes scripts: “Zero Hour” and “There Will Come Soft Rains” / adapted by George Lefferts, 1950 June 17.
Box   151
Folder   21
Dr. I.Q., 1942, 1947-1948
Box   151
Folder   22
Dr. Paul, 1948-1950, 1952
Box   151
Folder   23
Dr. Polgar, 1949-1950, 1953
Box   151
Folder   24
Doctors Anonymous, 1951
Box   151
Folder   25
Doctor's Orders, 1948
Box   151
Folder   26
Door With No Name, The, 1951
Box   151
Folder   27
Easy Does It, 1949-1950
Box   151
Folder   28
Everyman's Story, 1948-1949
Note: Includes script: #12, “With Trembling Hands” / by Howard Rodman, 1948 December 26
Box   151
Folder   29
Fearless Fosdick, 1952
Box   151
Folder   30
Get More Out of Life, 1949
Box   151
Folder   31
Hank McCune Show, 1950
Box   151
Folder   32
Harvest of Stars, 1947-1949
Box   151
Folder   33
Henry Morgan Show, 1949-1950
Note: Includes script: #5, 1949 April 10.
Box   151
Folder   34
Here Is Tomorrow, 1942-1943
Box   151
Folder   35
Highlights of the Bible, 1948-1949
Box   151
Folder   36
Hollywood Star Theater, 1947-1950, 1954
Box   151
Folder   37
I Want A Divorce, 1940
Box   151
Folder   38
I'd Like To See, 1948-1949
Box   151
Folder   39
I'd Rather Be Right, 1940
Box   151
Folder   40
Invisible Microphone, 1949
Note: Includes script: 1949 May 27.
Box   151
Folder   41
It's Sewing Time, 1949
Box   151
Folder   42
Jack Lait-Confidential, 1950
Box   151
Folder   43
Jack Pearl Show, 1948
Box   151
Folder   44
Judy Canova Show, 1947-1948, 1950-1953
Box   151
Folder   45
Judy Splinter's Show, 1950
Box   151
Folder   46
Katie's Daughter, 1947-1948
Box   151
Folder   47
Kay Kayser Show, 1947-1950
Box   151
Folder   48
Lambs Gambol, The, 1949
Note: Includes script: 1949 February 27.
Box   151
Folder   49
Leave It To The Girls, 1949-1951
Box   151
Folder   50
Let's Ask Mom, 1947
Note: Includes script: 1947 March 1.
Box   151
Folder   51
Light of the World, 1947-1950
Box   151
Folder   52
Lora Lawton, 1947-1950
Note: Includes script: #1725, by Helen Walpole for Frank and Anne Hummert, 1950 January 6.
Box   151
Folder   53
Ma Perkins, 1946-1949
Box   151
Folder   54
Maggie McNellis Show, 1944, 1946
Box   151
Folder   55
Manhattan Merry-Go-Round, 1943-1947
Box   151
Folder   56
Manor House Party, 1947
Note: Includes script: by Bill Sweeney, 1947 June 2.
Box   151
Folder   57
Mary Kay and Johnnie, 1948-1949
Box   151
Folder   58
Masquerade Party, 1952, 1957-1960
Box   151
Folder   59-65
Matinee Theater, 1955-1959
Note: Includes scripts: “Singer in the Valley” / by Dorothy R. Steward, adapted Helen Hanff, 1956 April 2; and “The Prophet Hosea” / by Marjorie D. Adler, undated.
Box   151
Folder   66
Meet the Expert, 1949
Note: Includes script: 1949 May 6.
Box   151
Folder   67
Menosha the Magnificent, 1950
Box   151
Folder   68
Metropolitan Opera, 1951
Box   151
Folder   69
Mind Your Manners, 1948-1950
Box   151
Folder   70-72
Miscellaneous, 1938-1960
Box   151
Folder   73
Modern Farmer, The, 1945
Box   151
Folder   74
Molle Mystery Theater, 1943-1948
Box   151
Folder   75
Musical Merry-Go-Round, 1951
Box   151
Folder   76
My Good Wife, 1949
Box   151
Folder   77
My Mother's Husband, 1950
Box   151
Folder   78
My Silent Partner, 1949
Box   151
Folder   79
NBC Comics, 1950-1951
Box   151
Folder   80
NBC Salute to Veterans, 1948
Box   151
Folder   81
News from Belgium, 1942
Box   151
Folder   82
News Quiz, 1950
Box   151
Folder   83
Norman Brokenshire Show, 1948-1950
Box   151
Folder   84
Old Gold Amateur Hour, 1950
Box   151
Folder   85
Opera Once Over Lightly, 1952-1953
Box   151
Folder   86
Pass the Buck, 1945
Box   151
Folder   87
Portia Faces Life, 1943, 1947-1950
Box   151
Folder   88
Radio City Playhouse, 1948-1949
Box   151
Folder   89
Ranger Joe, 1947-1950
Box   151
Folder   90
Road of Life, 1947-1948, 1950-1951, 1954
Box   152
Folder   1
R.F.D. America, 1948-1949
Note: Includes script: 1948 June 6.
Box   152
Folder   2
Scott Music Hall, 1952-1953
Box   152
Folder   3
Secret Echelon 9, 1951
Box   152
Folder   4
Short Story Theater, 1951-1952
Note: Includes script: #16, “How Beautiful with Shoes” / by Wilbur Daniel Steele, adapted by Earl Hamner, 1952 March 21.
Box   152
Folder   5
Smilin' Ed McConnell, 1949-1951
Box   152
Folder   6
Song Is Born, A, 1944
Box   152
Folder   7
Sound Off, 1952
Box   152
Folder   8
Sports Newsreel of the Air, 1947-1948, 1950
Box   152
Folder   9
Standard Hour, 1951
Note: Includes script: 1951 January 28.
Box   152
Folder   10
Stars In Khaki and Blue, 1952
Note: Includes script: by Bob Condon, 1952 April 6.
Box   152
Folder   11
Stars Over Hollywood, 1950-1951
Box   152
Folder   12
Stop Me If You've Heard This One, 1948
Box   152
Folder   13
Stories by Olmstead, 1948
Box   152
Folder   14
Straw Hat Matinee, 1951
Box   152
Folder   15
Swap Night, 1948
Box   152
Folder   16
Take It or Leave It, 1948-1950
Box   152
Folder   17
Teentimers Club, 1945-1947
Box   152
Folder   18
Television Detective, 1949
Box   152
Folder   19
Tello-Test, 1944, 1947
Box   152
Folder   20
Texas Rangers, 1950-1952
Box   152
Folder   21
Theater of the Mind, 1949
Box   152
Folder   22
Theatre Royal, 1953-1954
Box   152
Folder   23
This Is Nora Drake, 1947-1949
Box   152
Folder   24
Those Two, 1951-1953
Box   152
Folder   25
Tobe's Topics, 1945
Note: Includes script: 1945 September.
Box   152
Folder   26
Today's Children, 1946, 1948-1949
Box   152
Folder   27
Treasury Men In Action, 1951-1954
Box   152
Folder   28
Triple B Ranch, 1947, 1949
Note: Includes script: 1947 March 1.
Box   152
Folder   29
Twenty Questions, 1949
Box   152
Folder   30
Vacation Wonderlands, 1951
Box   152
Folder   31
WNBC Stamp Club, 1948-1949
Box   152
Folder   32
WNBT Panel Discussions, 1954
Box   152
Folder   33
Wanted, 1950
Box   152
Folder   34
Warren Hull Show, 1949-1950
Note: Includes script: 1950 January 24.
Box   152
Folder   35
We Love and Learn, 1948-1950
Box   152
Folder   36
Welcome Travelers, 1948-1951, 1953-1954
Box   152
Folder   37
When A Girl Marries, 1947-1951
Box   152
Folder   38
White Hunter, 1951-1952
Box   152
Folder   39
World's Great Novels, 1947-1948
Box   152
Folder   40
You Are An Artist, 1949-1950
Box   152
Folder   41
Your Prize Story, 1952
Box   152
Folder   42
Your Radio Reporter, 1947-1948
Note: Includes script: #218, 1947 October 4.
Box   152
Folder   43
Your Show Time, 1948-1949
CART Reports, 1951-1960
Physical Description: 1 box (0.2 cubic feet) 
Scope and Content Note

Reports sent to department personnel, radio and television program personnel, and owned-and-operated stations. Written by Stockton Helffrich, director of the continuity acceptance department, these mimeographed monthly reports are chatty, reflective, and designed to inform subscribers about NBC decisions and policies. Often as much as six pages in length, the reports include summaries and examples of audience complaints, refer to newspaper and magazine columnists' program reviews, cite changing social views and attitudes, and remark on the activities the National Association of Broadcasters, NBC's affiliates, and other broadcasting groups. Throughout, Helffrich examined the nature and role of broadcast censorship and its relationship to decisions on programs containing profanity, questionable amounts of sex and violence, certain portrayals of racial and ethnic groups, misleading or false commercials, and related topics. Many of the reports mention specific programs which provoked audience and/or journalistic comment; others contain examples of segments cut from NBC scripts.

Arranged chronologically, the CART reports are complete for the years 1954 through 1959. For 1951, 1953, and 1960 there is only one monthly report per year; there are no reports for 1952.

Box   153
Folder   1-5
CART Reports, 1951-1960
Press and Publicity, 1932-1960
Physical Description: 29 boxes (26.0 cubic feet) and microfilm (35 mm) 
Scope and Content Note: Press and Publicity includes: Milton Brown Papers; Sidney H. Eiges Papers; Michael Horton Papers; Ellis Moore Papers; and Publications.
Brown, Milton. Papers, 1956
Physical Description: 2 boxes (0.6 cubic feet) 
Scope and Content Note: Papers of a manager of program publicity. Operating within the press department, program publicity was responsible for generating and coordinating routine promotion of NBC broadcasts by supplying background information and story ideas to the network, affiliated stations, and the print media. Divided into two alphabetically-arranged groups, CORRESPONDENCE and SUBJECT FILES, the collection consists of correspondence, memoranda, biographical sketches of entertainers, production information, plans, reports, publicity releases, fact sheets, Trendex ratings, and other material relating to daily operations. Documentation is present for a wide variety of NBC productions, including The Dinah Shore Show, Meet the Press, Modern Romances, and several quiz and audience participation programs. In sum, the papers illustrate the cooperation between the network and the print media in creating television coverage. Kenneth Bilby, Sidney H. Eiges, Michael Horton, Ellis Moore, and Al Rylander are all represented in Brown's files.
Correspondence Files
Box   154
Folder   1-9
A-W
Box   154
Folder   10-11
Regarding St. Louis Post Dispatch
Subject Files
Box   154
Folder   12
Irving Berlin (special to Journal American)
Box   154
Folder   13
Buffalo, New York
Box   154
Folder   14
Chicago and Washington
Box   154
Folder   15
Colgate Meetings
Box   154
Folder   16
Columns
Box   154
Folder   17
Eiges, Sidney H.
Box   154
Folder   18
Features
Box   154
Folder   19
Mike Horton
Hollywood
Box   154
Folder   20
Ken Kantor
Box   154
Folder   21
Casey Shawan
Box   154
Folder   22
Earl Ziegler
Box   154
Folder   23
Miscellany
Box   154
Folder   24
Interoffice Memos
Box   154
Folder   25
Ellis Moore
Box   155
Folder   1
Miscellaneous
Box   155
Folder   2
Political Conventions
Box   155
Folder   3
Publicity Plans and Reports
Box   155
Folder   4
Ratings
Box   155
Folder   5
Al Rylander
Box   155
Folder   6
Summer Plans
Box   155
Folder   7
Staff Writers
Box   155
Folder   8
Sylvania Awards
Box   155
Folder   9
Telegrams regarding Programs and Entertainers
Eiges, Sidney H. (1909-1985). Papers, 1946-1958
Physical Description: 23 boxes (22.2 cubic feet) 
Scope and Content Note

Papers of a vice president for press and publicity who joined NBC as a press department writer in 1941. Included are correspondence, clippings, memos, logs, reports, speeches, minutes, financial records, press releases, drafts, photographs, and related material. First divided chronologically by year, the papers are then arranged as subject and department files. Taken together, the papers clearly reflect Eiges' responsibility for institutional and program publicity. Though much of the material is routine, there are some important files, especially those concerning reports; promotional campaigns; and press department coordination between New York, Chicago, and Hollywood. Especially noteworthy are the files on the development of the exploitation unit under Al Rylander. There is also significant material regarding such programs as “Amahl and the Night Visitors,” which was aired by NBC Opera Theatre; Medic; Fibber McGee and Molly; The Big Show; Victory at Sea; Howdy Doody; and the three major talk shows - Today, Home, and Tonight. Prominent entertainers mentioned in Eiges' files include Fred Allen, Steven Allen, Dinah Shore, and Arturo Toscanini; prominent correspondents are listed below.

Throughout, there is noteworthy documentation of Eiges' relations with advertising agencies, newspapers, magazines, and affiliated radio and television stations. For most years, the files concern awards, ratings, the Public Relations Society of America, the National Association of Radio and Television Broadcaster, and Eiges' Columbia University course on radio and television publicity. Interesting and substantive files also relate to color television “spectaculars,” the Army-McCarthy hearings, and NBC's relations with the black community, particularly as they regarded employment policies. Because Eiges reported to the vice-president for public relations, there is a good deal of memoranda exchanged with the two men who held that position during the years documented here, William F. Brooks and Kenneth Bilby. In addition there is a considerable amount of correspondence, speeches, articles, and related public announcements by NBC executives sent to the press department for editing and approval. Among the more significant executive files are those for Charles Denny, Edward Madden, John F. Royal, David Sarnoff, Robert W. Sarnoff, Niles Trammell, and Sylvester L. Weaver Jr.

There are two scripts in Eiges' files: the first part of The Quick and the Dead (Box 161, Folder 5) and an August 15, 1954, broadcast of American Forum of the Air entitled “McCarthy: A Force for Good of Evil?” (Box 165, Folder 40).

A select correspondent index is below.

NameDateBox Folder
Allen, Fred1948 April 3015613
1954 September 2216541
Allen, Steve1955 June 221718
1955 June 231718
1957 March 617620
Atkinson, Brooks1956 August 717233
Barnouw, Erik1948 December 81565
1950 July 616025
1957 April 1217716
Benny, Jack1948 April 2815613
Cantor, Eddie1950 July 241616
1950 July 291616
1950 August 1416211
1950 September 916211
1950 September 2516211
1950 October 1716211
Farley, James A.1954 August 416541
Henle, Ray1948 April 12 (copy)15612
1958 April 31783
Lasky, Victor1954 August 1816540
1954 October 2716529
1954 December 616529
1954 December 2116529
Lilienthal, David1954 January 13 (copy)16649
Paar, Jack1957 October 1517227
1957 December 1117227
Robinson, Jackie1954 January 5 (copy)16646
Roscoe, Burton1954 March 216538
1954 August16540
Swope, Herbert Bayard1952 October 1516354
1952 October 2916354
1954 August 1716645

1946-1948
Box   156
Folder   1
Jinx Falkenberg, 1946
Box   156
Folder   2
Agricultural editors, 1946-1948
1948
Subject Files
Box   156
Folder   3-4
Advertising agencies
Box   156
Folder   5
Columbia University
Box   156
Folder   6
Election night
Box   156
Folder   7-8
Magazines
Box   156
Folder   9
Military
Box   156
Folder   10-18
Miscellaneous correspondence
Box   156
Folder   19
National Association of Broadcasters
Box   156
Folder   20
National Association of Public Relations Counsels and the Public Relations Society of America
Box   156
Folder   21
NBC Code
Box   156
Folder   22
NBC Convention
Box   156
Folder   23-30
Newspapers, A-Z
Box   156
Folder   31
Newspaper radio program listings (articles by Eiges)
Box   156
Folder   32
Radio Corporation of America (RCA)
Box   156
Folder   33
Sigma Delta Chi
Station affiliates
Box   156
Folder   34-35
A-H
Box   157
Folder   1-5
I-Z
Box   157
Folder   6-7
Television
Box   157
Folder   8
Travelers Aid
Department Files
Executives and other personnel
Box   157
Folder   9
James Rowland Angell
Box   157
Folder   10
William Fern Brooks
Box   157
Folder   11
Samuel Chotzinoff
Box   157
Folder   12
Ernest de la Ossa
Box   157
Folder   13
Charles R. Denny
Box   157
Folder   14
Kenneth R. Dyke
Box   157
Folder   15
Sterling Fisher
Box   157
Folder   16
Charles P. Hammond
Box   157
Folder   17
Horton Heath
Box   157
Folder   18
William S. Hedges
Box   157
Folder   19
Norman Kersta
Box   157
Folder   20
Thomas Knode
Box   157
Folder   21
Harry Kopf
Box   157
Folder   22
Helen Korday
Box   157
Folder   23
Irene Kuhn
Box   157
Folder   24
John H. MacDonald
Box   157
Folder   25
James Miller
Box   157
Folder   26
Clay Morgan
Box   157
Folder   27
Frank E. Mullen
Box   157
Folder   28
James C. Petrillo
Box   157
Folder   29
John F. Royal
Box   157
Folder   30
Niles Trammell
Box   157
Folder   31-34
Interdepartmental correspondence
Logs
Box   157
Folder   35
Correspondence
Box   157
Folder   36-37
Photo
Box   157
Folder   38-39
New York Staff
Box   157
Folder   40
Press Department monthly reports
Box   157
Folder   41
Program Board: confidential meeting notes
Box   157
Folder   42
Program Ideas
Programs and entertainers
Box   157
Folder   43
Jack Benny
Box   158
Folder   1
Edgar Bergen-Charley McCarthy Show
Box   158
Folder   2
Arturo Toscanini
Stations and Press Department Offices
Box   158
Folder   3-4
Chicago
Box   158
Folder   5
Foreign
Box   158
Folder   6-10
Hollywood
Box   158
Folder   11
San Francisco
Box   158
Folder   12
Washington, D.C.
Box   158
Folder   13
WNBC
Box   158
Folder   14
Stations Planning and Advisory Committee
1949
Subject Files
Advertisers
Box   158
Folder   15
Blatz Beer
Box   158
Folder   16
Pabst Beer
Box   158
Folder   17-19
Advertising agencies
Box   158
Folder   20
Columbia Broadcasting System
Box   158
Folder   21
Columbia University
Box   158
Folder   22
Empire State
Box   158
Folder   23
Fall Promotion
Magazines
Box   158
Folder   24-25
General
Box   158
Folder   26
Look
Box   158
Folder   27
Military
Box   158
Folder   28-35
Miscellaneous correspondence
Box   158
Folder   36
NBC Code
Newspapers
Box   158
Folder   37-38
B-F
Box   159
Folder   1-3
G-Z
Box   159
Folder   4
Pending
Box   159
Folder   5
Press Kit
Box   159
Folder   6
Radio and TV Awards Dinner
Box   159
Folder   7-13
Station affiliates, A-Z
Box   159
Folder   14
Sun Valley Alumni Association
Box   159
Folder   15
Television
Box   159
Folder   16
Traveling Ambassadors
Department Files
Executives and other personnel
Box   159
Folder   17
David Adams
Box   159
Folder   18
William F. Brooks
Box   159
Folder   19
Samuel Chotzinoff
Box   159
Folder   20
Charles R. Denny
Box   159
Folder   21
Ernest de la Ossa
Box   159
Folder   22-24
Joseph Dine
Box   159
Folder   25
Kenneth Dyke
Box   159
Folder   26
Sterling Fisher
Box   159
Folder   27
James Gaines
Box   159
Folder   28
Charles Hammond
Box   159
Folder   29
Horton Heath
Box   159
Folder   30
Horace Heidt
Box   159
Folder   31
Harry Kopf
Box   159
Folder   32
James Miller
Box   159
Folder   33
Information Department
Box   159
Folder   34-37
Interdepartmental correspondence
Box   159
Folder   38
Management committee
Box   159
Folder   39-40
New York staff
Box   160
Folder   1-2
Photo log
Programs and entertainers
Box   160
Folder   3
Fibber McGee and Molly
Box   160
Folder   4
Bob Hope tour
Box   160
Folder   5
Dennis Day tour
Box   160
Folder   6-7
Research
Box   160
Folder   8
Staff meetings
Stations and Press Department Offices
Box   160
Folder   9-10
Chicago
Box   160
Folder   11
Foreign
Box   160
Folder   12-15
Hollywood
Box   160
Folder   16
San Francisco
Box   160
Folder   17
Washington, D.C.
Box   160
Folder   18
Stations Planning and Advisory Committee
1950
Subject Files
Box   160
Folder   19-20
Advertising agencies
Box   160
Folder   21
American Civil Liberties Union
Box   160
Folder   22
Joseph V. Baker Associates (race relations)
Box   160
Folder   23
Colgate-Palmolive-Peet
Box   160
Folder   24
Columbia Broadcasting System
Box   160
Folder   25
Columbia University
Box   160
Folder   26-29
Eiges, Sidney H. (personal correspondence)
Box   160
Folder   30-31
Federal Communications Commission
Box   160
Folder   32
Sister Kenny Foundation
Box   160
Folder   33
Magazines
Box   160
Folder   34
Military
Box   161
Folder   1-8
Miscellaneous correspondence
Box   161
Folder   9
National Conference of Christians and Jews
Box   161
Folder   10-12
Newspapers, A-Z
Box   161
Folder   13
Public Relations Society of Aermica
Box   161
Folder   14-16
Stations, A-Z
Television
Box   161
Folder   17-18
General
Box   161
Folder   19
Color TV
Box   161
Folder   20
Hooperatings
Box   161
Folder   21
United Nations campaign by NBC
Department Files
Executives and other personnel
Box   161
Folder   22
David Adams
Box   161
Folder   23
William F. Brooks
Box   161
Folder   24
Charles R. Denny
Box   161
Folder   25
Josef Dine
Box   161
Folder   26
Sterling Fisher
Box   161
Folder   27
James Gaines
Box   161
Folder   28
Charles Hammond
Box   161
Folder   29
William S. Hedges
Box   161
Folder   30
Harry Kopf
Box   161
Folder   31
Thomas McCray
Box   161
Folder   32
Edward Madden
Box   161
Folder   33
Victor Norton
Box   161
Folder   34
John F. Royal
Box   161
Folder   35
Sylvester Weaver
Box   161
Folder   36
Information Department
Box   161
Folder   37-39
Intercompany memos
Logs
Box   162
Folder   1-2
Correspondence
Box   162
Folder   3
Day
Box   162
Folder   4-5
Photo
Box   162
Folder   6-7
New York staff
Box   162
Folder   8
Pending
Programs and entertainers
Box   162
Folder   9
Fred Allen
Box   162
Folder   10
Center Theatre
Box   162
Folder   11
Eddie Cantor
Box   162
Folder   12
Arturo Toscanini tour
Box   162
Folder   13
Ed Wynn
Box   162
Folder   14
The Kate Smith Show
Box   162
Folder   15
The Quick and the Dead
Box   162
Folder   16
Paul Robeson (regarding cancellation of a television appearance)
Box   162
Folder   17
Saturday Night Review (Jack Carter Show and Your Show of Shows)
Box   162
Folder   18
Station managers, AM and TV
Stations and Press Department Offices
Chicago
Box   162
Folder   19
General
Box   162
Folder   20
Welcome Travelers
Box   162
Folder   21
Foreign
Box   162
Folder   22-23
Hollywood
Box   162
Folder   24
San Francisco
Box   162
Folder   25
Washington, D.C.
Box   162
Folder   26
Stations Planning and Advisory Committee
1951
Subject Files
Box   162
Folder   27
Academy of TV Arts and Sciences
Box   162
Folder   28-29
Advertising agencies
Box   162
Folder   30
Joseph V. Baker Associates (race relations)
Box   162
Folder   31
Carl Byoir Associates
Box   162
Folder   32
Bulova Time Signal (CBS)
Box   162
Folder   33
Colgate-Palmolive-Peet
Box   162
Folder   34
Color TV
Box   162
Folder   35
Columbia Broadcasting System
Box   162
Folder   36
Columbia University
Box   162
Folder   37
Federal Communications Commission
Box   162
Folder   38
R. H. Macy Company (regarding Christmas display using NBC stars)
Box   162
Folder   39
Magazines
Box   162
Folder   40
Michael Awards
Box   162
Folder   41
Military
Box   162
Folder   42-47
Miscellaneous correspondence
Box   163
Folder   1
NBC Code
Box   163
Folder   2
National Collegiate Athletic Association luncheon
Box   163
Folder   3-4
Newspapers, A-Z
Box   163
Folder   5
Public Relations Society of America
Box   163
Folder   6
Ratings
Box   163
Folder   7-8
Stations, A-Z
Box   163
Folder   9
Strictly Sustaining (NBC publication)
Department Files
Box   163
Folder   10
Confidential (mostly regarding staff meetings)
Executives and other personnel
Box   163
Folder   11
Charles Denny
Box   163
Folder   12
Josef Dine
Box   163
Folder   13
William S. Hedges
Box   163
Folder   14
Joseph Heffernan
Box   163
Folder   15
John H. MacDonald
Box   163
Folder   16
Edward Madden
Box   163
Folder   17
James Nelson
Box   163
Folder   18
Victor Norton
Box   163
Folder   19
John F. Royal
Box   163
Folder   20
Niles Trammell
Box   163
Folder   21
Sylvester Weaver
Box   163
Folder   22
Frederick Wile
Box   163
Folder   23
Information Department
Logs
Box   163
Folder   24-25
Correspondence
Box   163
Folder   26-27
Photo
Box   163
Folder   28
Monthly reports (December only)
Box   163
Folder   29
NBC management
Box   163
Folder   30-31
New York staff
Box   163
Folder   32
Organization changes
Box   163
Folder   33
Pending
Box   163
Folder   34
Personnel
Box   163
Folder   35
Press Department
Program and entertainers
Box   163
Folder   36
Fred Allen
Box   163
Folder   37
The Big Show
Box   163
Folder   38
Fibber McGee and Molly
Box   163
Folder   39
Jerry Lester
Box   163
Folder   40
Saturday Night Review (Jack Carter Show and Your Show of Shows)
Box   163
Folder   41
Dinah Shore
Box   163
Folder   42
Public Service Report
Stations and Press Department Offices
Box   163
Folder   43
Chicago
Box   163
Folder   44
Foreign
Box   163
Folder   45
Hollywood
Box   163
Folder   46
San Francisco
Box   163
Folder   47
Washington, D.C.
Box   163
Folder   48
Stations Planning and Advisory Committee
Box   163
Folder   49
Vice Presidents memoranda
1952
Box   163
Folder   50
Carl Byoir Associates
Box   163
Folder   51
Chicago Negro Public Relations Meeting
Box   163
Folder   52
Columbia University
Box   163
Folder   53
Confidential (mostly regarding staff meetings)
Box   163
Folder   54
New Republic article
Box   163
Folder   55-56
Political Sales unit
Box   163
Folder   57
Press Department staff meetings
Box   163
Folder   58
Public Relations Society of America
Box   163
Folder   59
Radio Corporation of America (RCA)
Box   164
Folder   1
Speeches
Box   164
Folder   2
TV's Effects on Children
Box   164
Folder   3
“The Campaign Comes to Eighteen Million Whistle Stops” (RCA advertisement)
Box   164
Folder   4-5
Year End Reports
1953
Subject Files
Box   164
Folder   6
Academy of Motion Picture Arts and Sciences
Box   164
Folder   7
Advertising agencies
Box   164
Folder   8
Columbia Broadcasting System
Box   164
Folder   9
Columbia University
Box   164
Folder   10
Coronation of Queen Elizabeth II
Box   164
Folder   11
Creative Program Conference, Greenbriar, Virginia
Box   164
Folder   12
Ford Motor Company, fiftieth anniversary
Magazines
Box   164
Folder   13
General
Box   164
Folder   14
Reports
Box   164
Folder   15
National Association of Radio and TV Broadcasters, Information Committee
Box   164
Folder   16
NBC Radio Affiliates Meeting, Chicago
Box   164
Folder   17
National Collegiate Athletic Association
Box   164
Folder   18
National Conference of Christians and Jews
Box   164
Folder   19
Newspapers
Public Relations Society of America
Box   164
Folder   20-22
General
Box   164
Folder   23
New York Chapter
Race Relations
Box   164
Folder   24
Negro performers
Box   164
Folder   25
Negro public relations
Radio Corporation of America (RCA)
Box   164
Folder   26
General
Box   164
Folder   27
Advertising and Publicity Committee
Box   164
Folder   28
Speakers Bureau
Box   164
Folder   29
Television
Box   164
Folder   30
Variety articles
Department Files
Box   164
Folder   31
Confidential
Executives and other personnel
Box   164
Folder   32
Charles Barry
Box   164
Folder   33
Richard Connelly
Box   164
Folder   34
Charles Denny
Box   164
Folder   35
William Fineschriber
Box   164
Folder   36
John K. Herbert
Box   164
Folder   37
Sylvester Weaver
Box   164
Folder   38
Frank White
Box   164
Folder   39-40
Intercompany memos
Box   164
Folder   41
Press Department staff meetings
Programs and entertainers
Complaints
Box   164
Folder   42
Regarding Next of Kin
Box   164
Folder   43
Miscellaneous
Box   164
Folder   44
I Beheld the Glory
Box   164
Folder   45
Industry on Parade
Box   164
Folder   46
Robert Montgomery Presents
Box   164
Folder   47
Talent Usage Report
Box   164
Folder   48
Victory at Sea (exploitation manual)
Box   165
Folder   1
Youth Wants to Know
Box   165
Folder   2
Public Affairs Department, Reports
Stations and Press Department Offices
Box   165
Folder   3
Chicago
Box   165
Folder   4
Foreign
Box   165
Folder   5
Hollywood
Box   165
Folder   6
San Francisco
Box   165
Folder   7
Washington, D.C.
Box   165
Folder   8
WHAM-TV, Rochester, New York
Box   165
Folder   9
WKY-TV, Oklahoma City, Oklahoma
1954
Subject Files
Box   165
Folder   10
Academy of TV Arts and Sciences
Box   165
Folder   11
Advertising agencies
Box   165
Folder   12
Air Force radios
Box   165
Folder   13
American Association of Advertising Agencies (regarding color TV)
Box   165
Folder   14
Awards
Box   165
Folder   15-16
Boosters
Box   165
Folder   17
Carl Byoir Associates
Box   165
Folder   18
Canadian Football
Box   165
Folder   19
Cigarette broadcasts
Box   165
Folder   20
Columbia Broadcasting System
Box   165
Folder   21
Crime and Violence (TV study by Jack Mabley, Chicago Daily News)
Box   165
Folder   22
Tom Duggan (sportscaster fired by NBC)
Box   165
Folder   23
Editorializing
Box   165
Folder   24
Effects of TV on Children
Box   165
Folder   25
Election
Box   165
Folder   26
Federal Communications Commission
Box   165
Folder   27
George Washington Bridge Billboards
Box   165
Folder   28
Joint Defense Appeal
Box   165
Folder   29
Victor Lasky
Box   165
Folder   30
Laxative advertising
Box   165
Folder   31-32
Magazines
Box   165
Folder   33-34
Joseph McCarthy (Army hearings)
Box   165
Folder   35
Microphones for Dwight Eisenhower
Box   165
Folder   36
Military TV
Box   165
Folder   37-42
Miscellaneous correspondence
National Association of Radio and TV Broadcasters
Box   165
Folder   43
General
Box   165
Folder   44
TV Committee
Box   165
Folder   45
Peabody Awards
Box   165
Folder   46
Political Broadcast Procedures
Public Relations
Box   165
Folder   47
NBC Public Relations Committee
Box   165
Folder   48
NBC publicity schedules
Box   165
Folder   49-50
NBC Plan
Public Relations Society of America
Box   165
Folder   51
General
Box   165
Folder   52
Seminar
Box   165
Folder   53
Frank Quattrocchi (Hollywood Press Department)
Race Relations
Box   165
Folder   54
Coordinating Council for Negro Performers
Box   165
Folder   55
Committee for Racial Equality
Box   165
Folder   56
Integration without Identification (NBC employment policy)
Box   165
Folder   57
Negro Performers
Box   165
Folder   58
Press clippings
Box   165
Folder   59
Negro Public Relations
Box   165
Folder   60
Radio Rate Reduction
Box   165
Folder   61
Radio and TV Directors Guild (strike)
Box   166
Folder   1
Radio and TV Executives Society
Box   166
Folder   2
Radio and TV newspaper listings
Radio Corporation of America (RCA)
Box   166
Folder   3-6
General
Box   166
Folder   7
Advertising and Publicity Committee
Box   166
Folder   8
Annual Reports
Box   166
Folder   9
Ratings
Reader's Digest articles
Box   166
Folder   10
Regarding David Sarnoff and color TV
Box   166
Folder   11
Regarding children's programs
Box   166
Folder   12
Religious broadcasts
Box   166
Folder   13
Subversives (1953-1954)
Television
Box   166
Folder   14
Citizens Group on TV
Box   166
Folder   15
Color Spectaculars
Box   166
Folder   16
Color TV
Box   166
Folder   17
TV production rate manual
Box   166
Folder   18
TV set network data
Box   166
Folder   19
TV Affiliates Executive Committee
Box   166
Folder   20
TV Affiliate meeting
Box   166
Folder   21
Time Franchise Situation (regarding program scheduling)
Box   166
Folder   22
UHF conversion campaign, Norfolk, Virginia
Box   166
Folder   23
Veterans Hospital Radio Guild
Department Files
Box   166
Folder   24
Advisory Reports from the newsroom
Box   166
Folder   25
Budget
Box   166
Folder   26
Confidential
Box   166
Folder   27
Continuity Acceptance Reports
Box   166
Folder   28-33
Daily correspondence (carbons)
Executives and other personnel
Box   166
Folder   34
David Adams
Box   166
Folder   35-36
Kenneth Bilby
Box   166
Folder   37
John Clifford
Box   166
Folder   38
Richard Connelly
Box   166
Folder   39
Ernest de la Ossa
Box   166
Folder   40
Charles Denny
Box   166
Folder   41
William Fineschriber
Box   166
Folder   42
Joseph Heffernan
Box   166
Folder   43
Mannie Sacks
Box   166
Folder   44
Cornelius Sullivan
Box   166
Folder   45-46
David Sarnoff
Box   166
Folder   47-49
Robert Sarnoff
Box   167
Folder   1-3
Sylvester Weaver
Box   167
Folder   4
Exploitation
Box   167
Folder   5-6
Hollywood Press Department
Box   167
Folder   7
Information Department
Box   167
Folder   8-11
Intercompany memos, A-Z
Logs
Box   167
Folder   12-13
Correspondence
Box   167
Folder   14
Photos
Box   167
Folder   15
Magazine report
Box   167
Folder   16-17
Management staff meetings
Box   167
Folder   18
Organization and Vice President memos
Box   167
Folder   19
Owned and Operated station publicity operations
Press Departments
Box   167
Folder   20
Cost reductions
Box   167
Folder   21-22
Memos
Box   167
Folder   23
“Twelve Points”
Box   167
Folder   24
Press relations campaign for sales
Box   167
Folder   25
Weekly reports
Programs and entertainers
Box   167
Folder   26
Amahl and the Night Visitors
Box   167
Folder   27
Sid Caesar tour
Box   167
Folder   28
Emperor Jones
Box   167
Folder   29
Facts Forum (radio series by H.L. Hunt)
Box   167
Folder   30
Jackie Robinson
Box   167
Folder   31
Theodore Granik
Box   167
Folder   32
Inheritance
Box   167
Folder   33
Justice
Medic
Box   167
Folder   34
General
Box   167
Folder   35
Memos
Box   167
Folder   36
Press Releases
Box   167
Folder   37
Publicity and promotional material
Box   167
Folder   38
Showings and station line-ups
Box   167
Folder   39
Studies
Box   167
Folder   40
J. Fred Muggs Round the World Junket
Box   168
Folder   1
Program sneak previews for tours
Box   168
Folder   2
Publicity plans
Box   168
Folder   3
Strike It Rich
Box   168
Folder   4
NBC Symphony
Box   168
Folder   5
Talent Usage
Box   168
Folder   6
Today, Home, Tonight
Box   168
Folder   7
Victory at Sea
Box   168
Folder   8
Voice of Firestone
Box   168
Folder   9
Releases
Box   168
Folder   10
Responsibility Reports
Stations and Press Department Offices
Box   168
Folder   11
Chicago
Box   168
Folder   12
Foreign
Hollywood
Box   168
Folder   13-15
General
Box   168
Folder   16
Rose Bowl Parade
Box   168
Folder   17
Washington, D.C.
1955
Subject Files
Box   168
Folder   18
Academy of TV Arts and Sciences
Box   168
Folder   19
Advertising agencies
Box   168
Folder   20
Affiliates
Box   168
Folder   21
American Catholic Association
Box   168
Folder   22
American Legion (Onondaga, New York)
Awards
Box   168
Folder   23
Homemaker
Box   168
Folder   24
Sylvania
Box   168
Folder   25
Miscellaneous
Box   168
Folder   26
Beer and wine advertisements
Box   168
Folder   27
Bernay's survey (regarding allocation of channels for educational TV)
Box   168
Folder   28
Brooklyn studios
Box   168
Folder   29
Canadian Broadcasting Corporation
Box   168
Folder   30
Children's programs
Box   168
Folder   31
Columbia Broadcasting System
Box   168
Folder   32
Columbia University
Box   168
Folder   33
Enlightenment (regarding children's programs)
Box   168
Folder   34-35
Federal Communications Commission
Box   168
Folder   36
Fort Wayne Study (regarding TV)
Box   168
Folder   37
Robert Goldenson (psychology professor, Hunter College)
Box   168
Folder   38
Victor Lasky
Box   168
Folder   39
Lists
Box   168
Folder   40-41
Magazines
Box   168
Folder   42
Mayor's TV Committee
Box   168
Folder   43-48
Miscellaneous correspondence
National Association of Radio and TV Broadcasters
Box   168
Folder   49
General
Box   168
Folder   50
TV Information Committee
Box   168
Folder   51
National Radio and TV Week
Box   169
Folder   1
Negro Public Relations
Box   169
Folder   2-4
Newspapers, A-Z
Box   169
Folder   5
News stories
Box   169
Folder   6
NORR Newsletter
Box   169
Folder   7
Pay As You Go TV
Box   169
Folder   8
PIB Billings
Box   169
Folder   9
Plotkin Questionnaire
Box   169
Folder   10
Political conventions
Box   169
Folder   11
Premier Day
Box   169
Folder   12
Public Relations News
Box   169
Folder   13
Public Relations Seminar
Box   169
Folder   14
Public Relations Society of America
Radio Corporation of America (RCA)
Box   169
Folder   15-17
General
Box   169
Folder   18
Advertising and publicity
Box   169
Folder   19
Annual Report
Box   169
Folder   20
Color TV
Box   169
Folder   21
TV Promotion
Box   169
Folder   22
Radio and TV Executives
Box   169
Folder   23-24
Ratings
Box   169
Folder   25
Reviews and Interviews
Box   169
Folder   26
Showplane (tour of cities by NBC stars)
Box   169
Folder   27
Sigma Delta Chi
Box   169
Folder   28
Speeches
Box   169
Folder   29
Benjamin Spock
Box   169
Folder   30
Stations, A-Z
Television
Box   169
Folder   31
Chicago color TV (confidential)
Box   169
Folder   32
Color City (NBC study)
Box   169
Folder   33
Color Spectaculars
Box   169
Folder   34
Color TV
Box   169
Folder   35
Spectaculars
Box   169
Folder   36
TV pitchment (unethical advertising)
Box   169
Folder   37-38
Sets
Box   169
Folder   39
Time (magazine)
Box   169
Folder   40
UHF
Box   169
Folder   41
Union contract
Box   169
Folder   42
World Series
Department Files
Box   169
Folder   43-44
Budget
Daily Correspondence (carbons)
Box   169
Folder   45-46
January-April
Box   170
Folder   1-4
May-December
Executives and other personnel
Box   170
Folder   5-8
General
Box   170
Folder   9-12
Kenneth Bilby
Box   170
Folder   13-15
Al Rylander
Box   170
Folder   16
David Sarnoff
Box   170
Folder   17
Pat and Bob
Box   170
Folder   18-19
Robert Sarnoff
Box   170
Folder   20
Sylvester Weaver
Exploitation
Box   170
Folder   21
Bulletins
Box   170
Folder   22
Correspondence
Box   170
Folder   23
Reports
Box   170
Folder   24
Optional Station Plan
Box   171
Folder   1
Organization notices
Box   171
Folder   2
Photo Log
Press Department
Box   171
Folder   3-5
General
Box   171
Folder   6
Releases
Programs and entertainers
Box   171
Folder   7
Alice In Wonderland
Box   171
Folder   8
Steve Allen
Box   171
Folder   9
Perry Como Show
Box   171
Folder   10
Emperor Jones
Box   171
Folder   11
Fall Program Schedule
Box   171
Folder   12
The Four Poster
Box   171
Folder   13
Theodore Granik
Box   171
Folder   14
Hallmark Hall of Fame
Box   171
Folder   15
Dr. Frances Horwich
Box   171
Folder   16
Jeannie Carson tour
Box   171
Folder   17
The King and Mrs. Candle
Box   171
Folder   18
Martin and Lewis closed circuit viewing
Box   171
Folder   19
Medic
Box   171
Folder   20
Monitor
Box   171
Folder   21
Nightmare in Red
Box   171
Folder   22-23
Pinky Lee-Howdy Doody
Box   171
Folder   24
$64,000 Question
Box   171
Folder   25
Summer Schedule
Box   171
Folder   26
Today, Home, Tonight
Box   171
Folder   27
Tomorrow
Box   171
Folder   28
Tosca
Box   171
Folder   29
Tuesday night line-up
Box   171
Folder   30
Weekday
Box   171
Folder   31
Wide, Wide World
Box   171
Folder   32
Publicity schedules
Box   171
Folder   33-34
Responsibility Reports
Box   171
Folder   35-37
Sales Department meetings
Stations and Press Department Offices
Box   171
Folder   38
Chicago
Box   171
Folder   39
Foreign
Box   171
Folder   40-43
Hollywood
Box   171
Folder   44
San Francisco
Box   171
Folder   45
Washington, D.C.
Box   171
Folder   46
WBUF, Buffalo, New York
Box   172
Folder   1
Year End Review
1956
Subject Files
Box   172
Folder   2-4
Academy of TV Arts and Sciences
Box   172
Folder   5
Advertising agencies
Box   172
Folder   6
Advertising Checking Bureau Inc.
Box   172
Folder   7
Affiliates meeting
Box   172
Folder   8
American Jewish Committee
Box   172
Folder   9
Atlanta (Georgia) newspapers
Awards
Box   172
Folder   10
Look
Box   172
Folder   11
Miscellaneous
Box   172
Folder   12
Boca Raton, Florida
Box   172
Folder   13
Booster
Box   172
Folder   14
Booz, Allen, Hamilton
Box   172
Folder   15
Bureau of Advertising (ANPA)
Box   172
Folder   16
Carl Byoir Associates
Box   172
Folder   17
Circulation trends
Box   172
Folder   18
Color spectaculars
Box   172
Folder   19
Color TV
Box   172
Folder   20
Columbia University
Box   172
Folder   21-22
Cooperative magazines (NBC Telelog)
Box   172
Folder   23-24
Federal Communications Commission
Box   172
Folder   25
Invitations
Box   172
Folder   26
Kenyon and Eckhardt Advertising
Box   172
Folder   27
Lists
Box   172
Folder   28
Magazines
Box   172
Folder   29
Miami situation
Box   172
Folder   30-35
Miscellaneous correspondence
National Association of Radio and TV Broadcasters
Box   172
Folder   36
General
Box   172
Folder   37
TV Information Committee
Box   173
Folder   1
NBC-Westinghouse antitrust inquiry
Box   173
Folder   2-4
Newspapers, A-Z
Box   173
Folder   5
Political campaigns and conventions
Box   173
Folder   6
Public relations seminar
Box   173
Folder   7
Public Relations Society of America
Radio Corporation of America (RCA)
Box   173
Folder   8-9
General
Box   173
Folder   10
Advertising and Publicity Committee
Box   173
Folder   11
Phonevision
Box   173
Folder   12
Ratings
Box   173
Folder   13
Stations
Department Files
Box   173
Folder   14-15
Budget
Box   173
Folder   16
Confidential
Box   173
Folder   17-22
Daily correspondence (carbons)
Executives and other personnel
General
Box   173
Folder   23-24
A-D
Box   174
Folder   1-3
E-Z
Box   174
Folder   4
Kenneth Bilby
Box   174
Folder   5
William Goodhart
Box   174
Folder   6
Al Rylander
Box   174
Folder   7
David Sarnoff
Robert Sarnoff
Box   174
Folder   8-9
General
Box   174
Folder   10
Speeches and articles
Box   174
Folder   11
Cornelius Sullivan (reports)
Box   174
Folder   12-14
Exploitation
Box   174
Folder   15
Gilt Edge Passes
Box   174
Folder   16
Information Department
Box   174
Folder   17
Institutional Publicity
Logs
Box   174
Folder   18-19
Correspondence
Box   174
Folder   20
Photo
Box   174
Folder   21
NBC Owned Stations, Audience Promotion Department
Press Department
Box   174
Folder   22-23
Memos
Box   174
Folder   24
Releases
Programs and entertainers
Box   174
Folder   25
Camel News Caravan
Box   174
Folder   26
Circus Boy
Box   174
Folder   27
Ding Dong School
Box   174
Folder   28
Dragnet (regarding New York Post article)
Box   174
Folder   29
Festival of Music
Box   174
Folder   30
Hallmark Hall of Fame
Box   174
Folder   31
Hiram Holliday
Box   174
Folder   32
Last Man Out
Box   174
Folder   33
Matinee Theatre
Box   174
Folder   34
Medic
Box   174
Folder   35
Meet the Press
Box   175
Folder   1
Robert Montgomery Presents
Box   175
Folder   2
NBC Bandstand
Box   175
Folder   3
Peter Pan
Box   175
Folder   4
Today, Home, Tonight
Box   175
Folder   5
Esther Williams
Box   175
Folder   6
The Walter Winchell Show
Box   175
Folder   7
Promotion Committee meetings
Box   175
Folder   8-9
Responsibility Reports
Box   175
Folder   10-13
Sales Program reports
Stations and Press Department Offices
Box   175
Folder   14
Chicago
Box   175
Folder   15
Foreign
Box   175
Folder   16-17
Hollywood
Box   175
Folder   18
San Francisco
Box   175
Folder   19
Washington, D.C.
Box   175
Folder   20
Year End Report
1957
Subject Files
Box   175
Folder   21-22
Academy of TV Arts and Sciences
Box   175
Folder   23
Advertising agencies
Box   175
Folder   24
Affiliates
Box   175
Folder   25-26
American Jewish Committee
Box   175
Folder   27
Awards
Box   175
Folder   28
Carl Byoir Associates
Box   175
Folder   29
Magazines
Box   175
Folder   30-35
Miscellaneous correspondence
Box   176
Folder   1
National Association of Radio and TV Broadcasters
Box   176
Folder   2-3
Newspapers, A-Z
Box   176
Folder   4
Public Relations Society of America
Box   176
Folder   5
Radio Corporation of America (RCA)
Box   176
Folder   6-7
Ratings
Box   176
Folder   8-9
Stations, A-Z
Television
Box   176
Folder   10
Color TV
Box   176
Folder   11
Educational TV
Box   176
Folder   12
Telelog
Box   176
Folder   13
World Series
Department Files
Box   176
Folder   14-19
Daily correspondence (carbons)
Executives and other personnel
Box   176
Folder   20-23
General, A-Z
Box   176
Folder   24-25
Kenneth Bilby
Box   176
Folder   26
Robert Kintner
Box   176
Folder   27
Al Rylander
Box   176
Folder   28
David Sarnoff
Robert Sarnoff
Box   176
Folder   29-30
General correspondence
Box   177
Folder   1
Speeches
Box   177
Folder   2
Cornelius Sullivan
Box   177
Folder   3
Information Department
Logs
Box   177
Folder   4-5
General
Box   177
Folder   6
Executive
Box   177
Folder   7-8
Night Executive Office
Press Department
Box   177
Folder   9-10
Memos
Box   177
Folder   11
Releases
Box   177
Folder   12-15
Program Department meetings (January-June)
Programs and entertainers
Box   177
Folder   16
The Steve Allen Show
Box   177
Folder   17
Annie Get Your Gun
Box   177
Folder   18
Sid Caesar
Box   177
Folder   19
Nat “King” Cole
Fall Programs
Box   177
Folder   20-21
Closed circuit viewing
Box   177
Folder   22
New Programs
Box   177
Folder   23
Sally
Box   177
Folder   24
Dinah Shore Chevy Show
Box   177
Folder   25
Special programs
Box   177
Folder   26
Summer-Fall Program Schedule
Box   177
Folder   27
Today, Home, Tonight
Stations and Press Department Offices
Box   177
Folder   28
General (owned and operated)
Box   177
Folder   29
Hollywood
Box   177
Folder   30
WIIC, Pittsburgh
1958
Box   177
Folder   31-32
Kenneth Bilby
Box   177
Folder   33-36
Daily correspondence (carbons)
Box   178
Folder   1
Robert Kintner
Box   178
Folder   2
Matinee Theatre
Box   178
Folder   3-5
Robert Sarnoff
Horton, Michael. Papers, 1953-1958
Physical Description: 1 box (1.0 cubic feet) 
Scope and Content Note: Papers of a director of information, 1953-1958, which document responsibility for information and publicity. The files include correspondence, memoranda, press releases, and other material. Much of this relates to programming and color television, presentations for award competitions, speeches and articles by NBC executives, preparation and editing of press releases, evaluation and response to audience mail, and preparation of various NBC publications. The files reflect Horton's close cooperation with his immediate supervisor, Sidney H. Eiges, and with Kenneth Bilby and Stockton Helffrich.
Box   179
Folder   1-5
Awards, 1955-1958
Box   179
Folder   6
Advertising Research, 1955-1956
Byliners
Box   179
Folder   7
Electronic Age, 1957
Box   179
Folder   8
Thomas McAvity, 1956
Box   179
Folder   9
Emanuel Sacks, 1957
Box   179
Folder   10
Robert W. Sarnoff, 1955-1957
Box   179
Folder   11
Sylvester Weaver, 1955
Box   179
Folder   12
Miscellaneous, 1955-1957
Box   179
Folder   13
Convention and election coverage, 1956
Box   179
Folder   14-15
Correspondence, 1955-1957
Box   179
Folder   16
Eiges, Sidney H., 1954-1957
Box   179
Folder   17
Engineering developments, 1954-1958
Box   179
Folder   18
Enlightenment (cultural aspects of TV programming), 1955
Box   179
Folder   19
Stockton Helffrich, 1954-1958
Box   179
Folder   20
Information - Fan Mail (includes monthly summaries), 1957
Box   179
Folder   21
Personnel, 1957
Box   179
Folder   22
Richard Pinkham, 1955-1956
Box   179
Folder   23
Placement (articles in magazines regarding NBC), 1954-1956
Box   179
Folder   24
Program Information Bulletins, 1955-1957
Box   179
Folder   25
Project Twenty, 1956-1958
Box   179
Folder   26
Project Fifty-Eight, 1957-1958
Box   179
Folder   27
Publications and Mailings, 1956-1958
Box   179
Folder   28
RCA releases and correspondences, 1953-1958
Box   179
Folder   29
RCA Twenty-one inch color receivers, 1954
Box   179
Folder   30
Sales, 1954-1956
Box   179
Folder   31
Scholarship and talent development, 1955
Speeches
Box   179
Folder   32
Michael Horton, 1956-1957
Box   179
Folder   33
Robert Sarnoff, 1954-1957
Box   179
Folder   34
Edward Stanley, 1956
Box   179
Folder   35
Davidson Taylor, 1954-1955
Box   179
Folder   36
Sylvester Weaver, 1953-1956
Box   179
Folder   37
Barry Wood, 1953-1955
Box   179
Folder   38-40
Miscellaneous, 1955-1957
Box   179
Folder   41-42
Telelog, 1957
Moore, Ellis. Papers, 1956
Physical Description: 1 box (0.2 cubic feet) 
Scope and Content Note: Papers of a director of press, consisting of correspondence, memoranda, publicity campaign plans and proposals, reports, press releases, speeches, and other material. Arranged alphabetically by subject, the papers concern routine operations of the department and press-released activities in other departments. In addition to Sidney H. Eiges, Moore's superviso, Kenneth Bilby, Milton Brown, Robert W. Sarnoff, Sylvester L. Weaver Jr., and other prominent NBC figures are represented.
Box   182
Folder   1
Bilby, Kenneth
Box   182
Folder   2
Brown, Milt
Box   182
Folder   3
Chicago Press
Box   182
Folder   4
Eiges, Sidney H.
Box   182
Folder   5
Exploitation
Box   182
Folder   6
General correspondence
Box   182
Folder   7
Hollywood Press
Box   182
Folder   8
Home and Today
Box   182
Folder   9
Sarnoff, Robert
Box   182
Folder   10
Staff
Box   182
Folder   11
Staff memos
Box   182
Folder   12
Washington
Box   182
Folder   13
Weaver, Sylvester
Box   182
Folder   14
Ziegfield Theatre
Publications, 1932-1960
Physical Description: 2 boxes (2.0 cubic feet) and microfilm (35 mm) 
Scope and Content Note

Incomplete runs of two titles issued by the press department for NBC affiliates and the news media: Advance Program Schedules (1938-1960) and News Features (1932-1948). News Features are spotty for the period 1932-1938 during which time the publication was known as NBC Feature Service. Included in the features is information about network programs and stars, together with cuts of photographs available for illustrations. The majority of the features relate to television programs. At the end of this sequence are a number of miscellaneous undated feature stories.

The weekly and sometimes bi-weekly program listings usually include program descriptions, information on broadcast time, notices of program changes, indications of commercial or sustaining status, place of origination, and for television, whether the broadcast was in color. Radio advance schedules are on microfilm and are arranged into three sections: network schedules (1938-1956), WEAF (1944-1946) and WNBC (1946-1947). The television schedules are for the network and are arranged into one alphabetical group.

Micro 764
News Features
Reel   3
News Features, 1932-1948
Reel   3
Miscellaneous Features, undated
Advance Program Schedules
Radio
Reel   4
Network, 1938, 1945-1956
Reel   4
WEAF, 1945-1946
Reel   4
WNBC, 1946-1947
U.S. Mss 17AF
TV
Box   180
1947, 1954 August 14
Box   181
1954 August 15-1960
Subseries: Corporate Relations, 1940-1973
Physical Description: 23 boxes (12.0 cubic feet) 
Scope and Content Note: Corporate Relations includes: Research and Planning; and Station Relations Files.
Research and Planning, 1941-1973
Physical Description: 16 boxes (7.6 cubic feet) 
Scope and Content Note: Research and Planning includes: Marvin Baiman Papers; Bulletins; Thomas E. Coffin Papers; Markets and Media Files; Reports and Studies; Barry T. Rumple Memoranda; and War Reports.