Archival Resources in Wisconsin: Descriptive Finding Aids

Container	Title
	Series: Office Files
	Subseries: Advisory Council Reports and Minutes: described in Part 6 of this finding aid (see search link in abstract in Summary Information)
	Subseries: Executives: described in Part 6 of this finding aid (see search link in abstract in Summary Information)	⇧
	Subseries: Public Relations	⇧
	Brooks, William F., Papers: described in Part 6 of this finding aid (see search link in abstract in Summary Information)
	Advertising: described in Part 6 of this finding aid (see search link in abstract in Summary Information)
	Continuity Acceptance
	Program Files, 1938-1961 Physical Description: 2 boxes (1 foot, 5 inches) Scope and Content Note Files on programming decisions of the continuity acceptance department. The bulk of these files covers the mid-1940s through the mid-1950s and contains correspondence, memoranda, newsclippings, reports, telegrams, scripts, press releases, and related material. For the most part, the files are comprised of carbons of outgoing correspondence and material received by Stockton Helffrich, director of continuity acceptance through most of the 1940s and 1950s. There is also a significant amount of material from department personnel who preceded Helffrich. Documented in the program files are decisions on the broadcast acceptability of more than one hundred radio and television programs. Of special concern was the treatment of sensitive subjects and the use of profane, suggestive, or derogatory language and actions. The files also document concern for proper conduct of quiz shows and contests, scheduling of appropriate commercials, and avoidance of “product plugs” on live programming. The files for soap operas and other dramatic productions reveal a conscious support of traditional mores and values. All programs listed are not equally documented, but the more substantial files include scripts and departmental reports. Programs which received adverse public reaction often have clippings and copies of audience mail. For television shows filmed in Hollywood, there are copies of reports on difficulties with shooting scripts or kinescope previews, as well as considerable correspondence between Helffrich and Hollywood personnel. The files have been arranged into one alphabetical sequence by program titles, with those programs which are sparsely represented segregated into a miscellaneous category. Among the NBC executives well represented in the program files are Wade Arnold, Kenneth Bilby, William F. Brooks, William Hedges, John K. Herbert, Joseph V. McConnell, William Burke Miller, Carleton D. Smith, and Sidney Strotz.
Box 151 Folder 1	Abbott and Costello, 1952-1955
Box 151 Folder 2	Adelaide Hawley Show, 1944-1955
Box 151 Folder 3	Anybody Home, 1952
Box 151 Folder 4	Aunt Mary, 1948-1950
Box 151 Folder 5	Baby Snooks, 1949-1950, 1955
Box 151 Folder 6	Baron and the Bee, The, 1953
Box 151 Folder 7	Barrie Craig, Confidential Investigator, 1952-1954
Box 151 Folder 8	Bat Masterson, 1961
Box 151 Folder 9	Big Show, 1950-1952
Box 151 Folder 10	Boomerang, 1948
Box 151 Folder 11	Breakfast at Baurs, (script 1943 June 9 and 12), 1948-1949
Box 151 Folder 12	Broadway Spotlight, 1949
Box 151 Folder 13	Call the Police, 1947-1948
Box 151 Folder 14	Calling All Cowboys, 1950
Box 151 Folder 15	Chicago Roundtable, 1948-1949
Box 151 Folder 16	Continental, The 1951-1952, 1956-1957
Box 151 Folder 17	Crisis, 1949
Box 151 Folder 18	Curtain Time, 1947-1949
Box 151 Folder 19	Date With Judy, A, 1947-1948
Box 151 Folder 20	Dimension X, 1950-1951 Scope and Content Note: Includes script: June 17, 1950, “Zero Hour” and There Will Come Soft Rains,” adapted by George Lefferts
Box 151 Folder 21	Dr. I.Q., 1942, 1947-1948
Box 151 Folder 22	Dr. Paul, 1948-1950, 1952
Box 151 Folder 23	Dr. Polgar, 1949-1950, 1953
Box 151 Folder 24	Doctors Anonymous, 1951
Box 151 Folder 25	Doctor's Orders, 1948
Box 151 Folder 26	Door With No Name, The, 1951
Box 151 Folder 27	Easy Does It, 1949-1950
Box 151 Folder 28	Everyman's Story, 1948-1949 Scope and Content Note: Includes script: 1948 December 26, #12, “With Trembling Hands,” by Howard Rodman
Box 151 Folder 29	Fearless Fosdick, 1952
Box 151 Folder 30	Get More Out of Life, 1949
Box 151 Folder 31	Hank McCune Show, 1950
Box 151 Folder 32	Harvest of Stars, 1947-1949
Box 151 Folder 33	Henry Morgan Show, 1949-1950 (contains script #5, April 10, 1949)
Box 151 Folder 34	Here Is Tomorrow, 1942-1943
Box 151 Folder 35	Highlights of the Bible, 1948-1949
Box 151 Folder 36	Hollywood Star Theater, 1947-1950, 1954
Box 151 Folder 37	I Want A Divorce, 1940
Box 151 Folder 38	I'd Like To See, 1948-1949
Box 151 Folder 39	I'd Rather Be Right, 1940
Box 151 Folder 40	Invisible Microphone, 1949 (contains script for May 27, 1949)
Box 151 Folder 41	It's Sewing Time, 1949
Box 151 Folder 42	Jack Lait-Confidential, 1950
Box 151 Folder 43	Jack Pearl Show, 1948
Box 151 Folder 44	Judy Canova Show, 1947-1948, 1950-1953
Box 151 Folder 45	Judy Splinter's Show, 1950
Box 151 Folder 46	Katie's Daughter, 1947-1948
Box 151 Folder 47	Kay Kayser Show, 1947-1950
Box 151 Folder 48	Lambs Gambol, The, 1949 (script for February 27, 1949)
Box 151 Folder 49	Leave It To The Girls, 1949-1951
Box 151 Folder 50	Let's Ask Mom, 1947 (script for March 1, 1947)
Box 151 Folder 51	Light of the World, 1947-1950
Box 151 Folder 52	Lora Lawton, 1947-1950 Scope and Content Note: Includes script: January 6, 1950, #1725, by Helen Walpole for Frank and Anne Hummert
Box 151 Folder 53	Ma Perkins, 1946-1949
Box 151 Folder 54	Maggie McNellis Show, 1944, 1946
Box 151 Folder 55	Manhattan Merry-Go-Round, 1943-1947
Box 151 Folder 56	Manor House Party, 1947 (script for June 2, 1947, by Bill Sweeney)
Box 151 Folder 57	Mary Kay and Johnnie, 1948-1949
Box 151 Folder 58	Masquerade Party, 1952, 1957-1960
Box 151 Folder 59-65	Matinee Theater, 1955-1959 Scope and Content Note: Includes two scripts:1956, April 2, “Singer in the Valley,” by Dorothy R. Steward, adapted Helen Hanff; and undated, “The Prophet Hosea,” by Marjorie D. Adler
Box 151 Folder 66	Meet the Expert, 1949 (script for May 6, 1949)
Box 151 Folder 67	Menosha the Magnificent, 1950
Box 151 Folder 68	Metropolitan Opera, 1951
Box 151 Folder 69	Mind Your Manners, 1948-1950
Box 151 Folder 70-72	Miscellaneous, 1938-1960
Box 151 Folder 73	Modern Farmer, The, 1945
Box 151 Folder 74	Molle Mystery Theater, 1943-1948
Box 151 Folder 75	Musical Merry-Go-Round, 1951
Box 151 Folder 76	My Good Wife, 1949
Box 151 Folder 77	My Mother's Husband, 1950
Box 151 Folder 78	My Silent Partner, 1949
Box 151 Folder 79	NBC Comics, 1950-1951
Box 151 Folder 80	NBC Salute to Veterans, 1948
Box 151 Folder 81	News from Belgium, 1942
Box 151 Folder 82	News Quiz, 1950
Box 151 Folder 83	Norman Brokenshire Show, 1948-1950
Box 151 Folder 84	Old Gold Amateur Hour, 1950
Box 151 Folder 85	Opera Once Over Lightly, 1952-1953
Box 151 Folder 86	Pass the Buck, 1945
Box 151 Folder 87	Portia Faces Life, 1943, 1947-1950
Box 151 Folder 88	Radio City Playhouse, 1948-1949
Box 151 Folder 89	Ranger Joe, 1947-1950
Box 151 Folder 90	Road of Life, 1947-1948, 1950-1951, 1954
Box 152 Folder 1	R.F.D. America, 1948-1949 (script for June 6, 1948)
Box 152 Folder 2	Scott Music Hall, 1952-1953
Box 152 Folder 3	Secret Echelon 9, 1951
Box 152 Folder 4	Short Story Theater, 1951-1952 Scope and Content Note: March 21, 1952, #16, “How Beautiful with Shoes,” by Wilbur Daniel Steele, Adapted by Earl Hamner
Box 152 Folder 5	Smilin' Ed McConnell, 1949-1951
Box 152 Folder 6	Song Is Born, A, 1944
Box 152 Folder 7	Sound Off, 1952
Box 152 Folder 8	Sports Newsreel of the Air, 1947-1948, 1950
Box 152 Folder 9	Standard Hour, 1951 (script for January 28, 1951)
Box 152 Folder 10	Stars In Khaki and Blue, 1952 (script for April 6, 1952, by Bob Condon)
Box 152 Folder 11	Stars Over Hollywood, 1950-1951
Box 152 Folder 12	Stop Me If You've Heard This One, 1948
Box 152 Folder 13	Stories by Olmstead, 1948
Box 152 Folder 14	Straw Hat Matinee, 1951
Box 152 Folder 15	Swap Night, 1948
Box 152 Folder 16	Take It or Leave It, 1948-1950
Box 152 Folder 17	Teentimers Club, 1945-1947
Box 152 Folder 18	Television Detective, 1949
Box 152 Folder 19	Tello-Test, 1944, 1947
Box 152 Folder 20	Texas Rangers, 1950-1952
Box 152 Folder 21	Theater of the Mind, 1949
Box 152 Folder 22	Theatre Royal, 1953-1954
Box 152 Folder 23	This Is Nora Drake, 1947-1949
Box 152 Folder 24	Those Two, 1951-1953
Box 152 Folder 25	Tobe's Topics, 1945 (script for September 1945)
Box 152 Folder 26	Today's Children, 1946, 1948-1949
Box 152 Folder 27	Treasury Men In Action, 1951-1954
Box 152 Folder 28	Triple B Ranch, 1947, 1949 (script for March 1, 1947)
Box 152 Folder 29	Twenty Questions, 1949
Box 152 Folder 30	Vacation Wonderlands, 1951
Box 152 Folder 31	WNBC Stamp Club, 1948-1949
Box 152 Folder 32	WNBT Panel Discussions, 1954
Box 152 Folder 33	Wanted, 1950
Box 152 Folder 34	Warren Hull Show, 1949-1950 (script for January 24, 1950)
Box 152 Folder 35	We Love and Learn, 1948-1950
Box 152 Folder 36	Welcome Travelers, 1948-1951, 1953-1954
Box 152 Folder 37	When A Girl Marries, 1947-1951
Box 152 Folder 38	White Hunter, 1951-1952
Box 152 Folder 39	World's Great Novels, 1947-1948
Box 152 Folder 40	You Are An Artist, 1949-1950
Box 152 Folder 41	Your Prize Story, 1952
Box 152 Folder 42	Your Radio Reporter, 1947-1948 (script #218 for October 4, 1947)
Box 152 Folder 43	Your Show Time, 1948-1949
	CART Reports, 1951-1960 Physical Description: 1 box (2 inches) Scope and Content Note Reports sent to department personnel, radio and television program personnel, and owned-and-operated stations. Written by Stockton Helffrich, director of the continuity acceptance department, these mimeographed monthly reports are chatty, reflective, and designed to inform subscribers about NBC decisions and policies. Often as much as six pages in length, the reports include summaries and examples of audience complaints, refer to newspaper and magazine columnists' program reviews, cite changing social views and attitudes, and remark on the activities the National Association of Broadcasters, NBC's affiliates, and other broadcasting groups. Throughout, Helffrich examined the nature and role of broadcast censorship and its relationship to decisions on programs containing profanity, questionable amounts of sex and violence, certain portrayals of racial and ethnic groups, misleading or false commercials, and related topics. Many of the reports mention specific programs which provoked audience and/or journalistic comment; others contain examples of segments cut from NBC scripts. Arranged chronologically, the CART reports are complete for the years 1954 through 1959. For 1951, 1953, and 1960 there is only one monthly report per year; there are no reports for 1952. Use of these records requires the permission of the Director of the State Historical Society.
Box 153 Folder 1-5	CART Reports, 1951-1960
	Press and Publicity
	Brown, Milton. Papers, 1956 Physical Description: 2 boxes (7 inches) Scope and Content Note: Papers of a manager of program publicity. Operating within the press department, program publicity was responsible for generating and coordinating routine promotion of NBC broadcasts by supplying background information and story ideas to the network, affiliated stations, and the print media. Divided into two alphabetically-arranged groups, CORRESPONDENCE and SUBJECT FILES, the collection consists of correspondence, memoranda, biographical sketches of entertainers, production information, plans, reports, publicity releases, fact sheets, Trendex ratings, and other material relating to daily operations. Documentation is present for a wide variety of NBC productions, including The Dinah Shore Show, Meet the Press, Modern Romances, and several quiz and audience participation programs. In sum, the papers illustrate the cooperation between the network and the print media in creating television coverage. Kenneth Bilby, Sidney H. Eiges, Michael Horton, Ellis Moore, and Al Rylander are all represented in Brown's files.
	Correspondence Files
Box 154 Folder 1-9	A-W
Box 154 Folder 10-11	Regarding St. Louis Post Dispatch
	Subject Files
Box 154 Folder 12	Irving Berlin (special to Journal American)
Box 154 Folder 13	Buffalo, New York
Box 154 Folder 14	Chicago and Washington
Box 154 Folder 15	Colgate Meetings
Box 154 Folder 16	Columns
Box 154 Folder 17	Sidney Eiges
Box 154 Folder 18	Features
Box 154 Folder 19	Mike Horton
	Hollywood
Box 154 Folder 20	Ken Kantor
Box 154 Folder 21	Casey Shawan
Box 154 Folder 22	Earl Ziegler
Box 154 Folder 23	Miscellany
Box 154 Folder 24	Interoffice Memos
Box 154 Folder 25	Ellis Moore
Box 155 Folder 1	Miscellaneous
Box 155 Folder 2	Political Conventions
Box 155 Folder 3	Publicity Plans and Reports
Box 155 Folder 4	Ratings
Box 155 Folder 5	Al Rylander
Box 155 Folder 6	Summer Plans
Box 155 Folder 7	Staff Writers
Box 155 Folder 8	Sylvania Awards
Box 155 Folder 9	Telegrams regarding Programs and Entertainers
	Eiges, Sidney H. (1909-). Papers, 1946-1958 Physical Description: 23 boxes (22 feet, 3 inches) Scope and Content Note Papers of a vice president for press and publicity who joined NBC as a press department writer in 1941. Included are correspondence, clippings, memos, logs, reports, speeches, minutes, financial records, press releases, drafts, photographs, and related material. First divided chronologically by year, the papers are then arranged as subject and department files. Taken together, the papers clearly reflect Eiges' responsibility for institutional and program publicity. Though much of the material is routine, there are some important files, especially those concerning reports; promotional campaigns; and press department coordination between New York, Chicago, and Hollywood. Especially noteworthy are the files on the development of the exploitation unit under Al Rylander. There is also significant material regarding such programs as “Amahl and the Night Visitors,” which was aired by NBC Opera Theatre; Medic; Fibber McGee and Molly; The Big Show; Victory at Sea; Howdy Doody; and the three major talk shows - Today, Home, and Tonight. Prominent entertainers mentioned in Eiges' files include Fred Allen, Steven Allen, Dinah Shore, and Arturo Toscanini; prominent correspondents are listed in an index which is at the end of this part of the finding aid. Throughout, there is noteworthy documentation of Eiges' relations with advertising agencies, newspapers, magazines, and affiliated radio and television stations. For most years, the files concern awards, ratings, the Public Relations Society of America, the National Association of Radio and Television Broadcaster, and Eiges' Columbia University course on radio and television publicity. Interesting and substantive files also relate to color television “spectaculars,” the Army-McCarthy hearings, and NBC's relations with the black community, particularly as they regarded employment policies. Because Eiges reported to the vice-president for public relations, there is a good deal of memoranda exchanged with the two men who held that position during the years documented here, William F. Brooks and Kenneth Bilby. In addition there is a considerable amount of correspondence, speeches, articles, and related public announcements by NBC executives sent to the press department for editing and approval. Among the more significant executive files are those for Charles Denny, Edward Madden, John F. Royal, David Sarnoff, Robert W. Sarnoff, Niles Trammell, and Sylvester L. Weaver Jr. There are two scripts in Eiges' files: the first part of The Quick and the Dead (box 161, folder 5) and an August 15, 1954, broadcast of American Forum of the Air entitled “McCarthy: A Force for Good of Evil?” (box 165, folder 40). A Selected Correspondent index is at the end of this part of the finding aid.
	1946-1948
Box 156 Folder 1	Jinx Falkenberg, 1946
Box 156 Folder 2	Agricultural editors, 1946-1948
	1948
	Subject Files
Box 156 Folder 3-4	Advertising agencies
Box 156 Folder 5	Columbia University
Box 156 Folder 6	Election night
Box 156 Folder 7-8	Magazines
Box 156 Folder 9	Military
Box 156 Folder 10-18	Miscellaneous correspondence
Box 156 Folder 19	National Association of Broadcasters
Box 156 Folder 20	National Association of Public Relations Counsels and the Public Relations Society of America
Box 156 Folder 21	NBC Code
Box 156 Folder 22	NBC Convention
Box 156 Folder 23-30	Newspapers, A-Z
Box 156 Folder 31	Newspaper radio program listings (articles by Eiges)
Box 156 Folder 32	Radio Corporation of America
Box 156 Folder 33	Sigma Delta Chi
	Station affiliates
Box 156 Folder 34-35	A-H
Box 157 Folder 1-5	I-Z
Box 157 Folder 6-7	Television
Box 157 Folder 8	Travelers Aid
	Department Files
	Executives and other personnel
Box 157 Folder 9	James Rowland Angell
Box 157 Folder 10	William Fern Brooks
Box 157 Folder 11	Samuel Chotzinoff
Box 157 Folder 12	Ernest de la Ossa
Box 157 Folder 13	Charles R. Denny
Box 157 Folder 14	Kenneth R. Dyke
Box 157 Folder 15	Sterling Fisher
Box 157 Folder 16	Charles P. Hammond
Box 157 Folder 17	Horton Heath
Box 157 Folder 18	William S. Hedges
Box 157 Folder 19	Norman Kersta
Box 157 Folder 20	Thomas Knode
Box 157 Folder 21	Harry Kopf
Box 157 Folder 22	Helen Korday
Box 157 Folder 23	Irene Kuhn
Box 157 Folder 24	John H. MacDonald
Box 157 Folder 25	James Miller
Box 157 Folder 26	Clay Morgan
Box 157 Folder 27	Frank E. Mullen
Box 157 Folder 28	James C. Petrillo
Box 157 Folder 29	John F. Royal
Box 157 Folder 30	Niles Trammell
Box 157 Folder 31-34	Interdepartmental correspondence
	Logs
Box 157 Folder 35	Correspondence
Box 157 Folder 36-37	Photo
Box 157 Folder 38-39	New York Staff
Box 157 Folder 40	Press Department monthly reports
Box 157 Folder 41	Program Board: confidential meeting notes
Box 157 Folder 42	Program Ideas
	Programs and entertainers
Box 157 Folder 43	Jack Benny
Box 158 Folder 1	Edgar Bergen-Charley McCarthy Show
Box 158 Folder 2	Arturo Toscanini
	Stations and Press Department Offices
Box 158 Folder 3-4	Chicago
Box 158 Folder 5	Foreign
Box 158 Folder 6-10	Hollywood
Box 158 Folder 11	San Francisco
Box 158 Folder 12	Washington, D.C.
Box 158 Folder 13	WNBC
Box 158 Folder 14	Stations Planning and Advisory Committee
	1949
	Subject Files
	Advertisers
Box 158 Folder 15	Blatz Beer
Box 158 Folder 16	Pabst Beer
Box 158 Folder 17-19	Advertising agencies
Box 158 Folder 20	Columbia Broadcasting System
Box 158 Folder 21	Columbia University
Box 158 Folder 22	Empire State
Box 158 Folder 23	Fall Promotion
	Magazines
Box 158 Folder 24-25	General
Box 158 Folder 26	Look
Box 158 Folder 27	Military
Box 158 Folder 28-35	Miscellaneous correspondence
Box 158 Folder 36	NBC Code
	Newspapers
Box 158 Folder 37-38	B-F
Box 159 Folder 1-3	G-Z
Box 159 Folder 4	Pending
Box 159 Folder 5	Press Kit
Box 159 Folder 6	Radio and TV Awards Dinner
Box 159 Folder 7-13	Station affiliates, A-Z
Box 159 Folder 14	Sun Valley Alumni Association
Box 159 Folder 15	Television
Box 159 Folder 16	Traveling Ambassadors
	Department Files
	Executives and other personnel
Box 159 Folder 17	David Adams
Box 159 Folder 18	William F. Brooks
Box 159 Folder 19	Samuel Chotzinoff
Box 159 Folder 20	Charles R. Denny
Box 159 Folder 21	Ernest de la Ossa
Box 159 Folder 22-24	Joseph Dine
Box 159 Folder 25	Kenneth Dyke
Box 159 Folder 26	Sterling Fisher
Box 159 Folder 27	James Gaines
Box 159 Folder 28	Charles Hammond
Box 159 Folder 29	Horton Heath
Box 159 Folder 30	Horace Heidt
Box 159 Folder 31	Harry Kopf
Box 159 Folder 32	James Miller
Box 159 Folder 33	Information Department
Box 159 Folder 34-37	Interdepartmental correspondence
Box 159 Folder 38	Management committee
Box 159 Folder 39-40	New York staff
Box 160 Folder 1-2	Photo log
	Programs and entertainers
Box 160 Folder 3	Fibber McGee and Molly
Box 160 Folder 4	Bob Hope tour
Box 160 Folder 5	Dennis Day tour
Box 160 Folder 6-7	Research
Box 160 Folder 8	Staff meetings
	Stations and Press Department Offices
Box 160 Folder 9-10	Chicago
Box 160 Folder 11	Foreign
Box 160 Folder 12-15	Hollywood
Box 160 Folder 16	San Francisco
Box 160 Folder 17	Washington, D.C.
Box 160 Folder 18	Stations Planning and Advisory Committee
	1950
	Subject Files
Box 160 Folder 19-20	Advertising agencies
Box 160 Folder 21	American Civil Liberties Union
Box 160 Folder 22	Joseph V. Baker Associates (race relations)
Box 160 Folder 23	Colgate-Palmolive-Peet
Box 160 Folder 24	Columbia Broadcasting System
Box 160 Folder 25	Columbia University
Box 160 Folder 26-29	Sidney Eiges (personal correspondence)
Box 160 Folder 30-31	Federal Communications Commission
Box 160 Folder 32	Sister Kenny Foundation
Box 160 Folder 33	Magazines
Box 160 Folder 34	Military
Box 161 Folder 1-8	Miscellaneous correspondence
Box 161 Folder 9	National Conference of Christians and Jews
Box 161 Folder 10-12	Newspapers, A-Z
Box 161 Folder 13	Public Relations Society of Aermica
Box 161 Folder 14-16	Stations, A-Z
	Television
Box 161 Folder 17-18	General
Box 161 Folder 19	Color TV
Box 161 Folder 20	Hooperatings
Box 161 Folder 21	United Nations campaign by NBC
	Department Files
	Executives and other personnel
Box 161 Folder 22	David Adams
Box 161 Folder 23	William F. Brooks
Box 161 Folder 24	Charles R. Denny
Box 161 Folder 25	Josef Dine
Box 161 Folder 26	Sterling Fisher
Box 161 Folder 27	James Gaines
Box 161 Folder 28	Charles Hammond
Box 161 Folder 29	William S. Hedges
Box 161 Folder 30	Harry Kopf
Box 161 Folder 31	Thomas McCray
Box 161 Folder 32	Edward Madden
Box 161 Folder 33	Victor Norton
Box 161 Folder 34	John F. Royal
Box 161 Folder 35	Sylvester Weaver
Box 161 Folder 36	Information Department
Box 161 Folder 37-39	Intercompany memos
	Logs
Box 162 Folder 1-2	Correspondence
Box 162 Folder 3	Day
Box 162 Folder 4-5	Photo
Box 162 Folder 6-7	New York staff
Box 162 Folder 8	Pending
	Programs and entertainers
Box 162 Folder 9	Fred Allen
Box 162 Folder 10	Center Theatre
Box 162 Folder 11	Eddie Cantor
Box 162 Folder 12	Arturo Toscanini tour
Box 162 Folder 13	Ed Wynn
Box 162 Folder 14	The Kate Smith Show
Box 162 Folder 15	The Quick and the Dead
Box 162 Folder 16	Paul Robeson (regarding cancellation of a television appearance)
Box 162 Folder 17	Saturday Night Review (Jack Carter Show and Your Show of Shows)
Box 162 Folder 18	Station managers, AM and TV
	Stations and Press Department Offices
	Chicago
Box 162 Folder 19	General
Box 162 Folder 20	Welcome Travelers
Box 162 Folder 21	Foreign
Box 162 Folder 22-23	Hollywood
Box 162 Folder 24	San Francisco
Box 162 Folder 25	Washington, D.C.
Box 162 Folder 26	Stations Planning and Advisory Committee
	1951
	Subject Files
Box 162 Folder 27	Academy of TV Arts and Sciences
Box 162 Folder 28-29	Advertising agencies
Box 162 Folder 30	Joseph V. Baker Associates (race relations)
Box 162 Folder 31	Carl Byoir Associates
Box 162 Folder 32	Bulova Time Signal (CBS)
Box 162 Folder 33	Colgate-Palmolive-Peet
Box 162 Folder 34	Color TV
Box 162 Folder 35	Columbia Broadcasting System
Box 162 Folder 36	Columbia University
Box 162 Folder 37	Federal Communications Commission
Box 162 Folder 38	R. H. Macy Company (regarding Christmas display using NBC stars)
Box 162 Folder 39	Magazines
Box 162 Folder 40	Michael Awards
Box 162 Folder 41	Military
Box 162 Folder 42-47	Miscellaneous correspondence
Box 163 Folder 1	NBC Code
Box 163 Folder 2	National Collegiate Athletic Association luncheon
Box 163 Folder 3-4	Newspapers, A-Z
Box 163 Folder 5	Public Relations Society of America
Box 163 Folder 6	Ratings
Box 163 Folder 7-8	Stations, A-Z
Box 163 Folder 9	Strictly Sustaining (NBC publication)
	Department Files
Box 163 Folder 10	Confidential (mostly regarding staff meetings)
	Executives and other personnel
Box 163 Folder 11	Charles Denny
Box 163 Folder 12	Josef Dine
Box 163 Folder 13	William S. Hedges
Box 163 Folder 14	Joseph Heffernan
Box 163 Folder 15	John H. MacDonald
Box 163 Folder 16	Edward Madden
Box 163 Folder 17	James Nelson
Box 163 Folder 18	Victor Norton
Box 163 Folder 19	John F. Royal
Box 163 Folder 20	Niles Trammell
Box 163 Folder 21	Sylvester Weaver
Box 163 Folder 22	Frederick Wile
	Information Department
	Logs
Box 163 Folder 24-25	Correspondence
Box 163 Folder 26-27	Photo
Box 163 Folder 28	Monthly reports (December only)
Box 163 Folder 29	NBC management
Box 163 Folder 30-31	New York staff
Box 163 Folder 32	Organization changes
Box 163 Folder 33	Pending
Box 163 Folder 34	Personnel
Box 163 Folder 35	Press Department
	Program and entertainers
Box 163 Folder 36	Fred Allen
Box 163 Folder 37	The Big Show
Box 163 Folder 38	Fibber McGee and Molly
Box 163 Folder 39	Jerry Lester
Box 163 Folder 40	Saturday Night Review (Jack Carter Show and Your Show of Shows)
Box 163 Folder 41	Dinah Shore
Box 163 Folder 42	Public Service Report
	Stations and Press Department Offices
Box 163 Folder 43	Chicago
Box 163 Folder 44	Foreign
Box 163 Folder 45	Hollywood
Box 163 Folder 46	San Francisco
Box 163 Folder 47	Washington, D.C.
Box 163 Folder 48	Stations Planning and Advisory Committee
Box 163 Folder 49	Vice Presidents memoranda
	1952
Box 163 Folder 50	Carl Byoir Associates
Box 163 Folder 51	Chicago Negro Public Relations Meeting
Box 163 Folder 52	Columbia University
Box 163 Folder 53	Confidential (mostly regarding staff meetings)
Box 163 Folder 54	New Republic article
Box 163 Folder 55-56	Political Sales unit
Box 163 Folder 57	Press Department staff meetings
Box 163 Folder 58	Public Relations Society of America
Box 163 Folder 59	Radio Corporation of America
Box 164 Folder 1	Speeches
Box 164 Folder 2	TV's Effects on Children
Box 164 Folder 3	“The Campaign Comes to Eighteen Million Whistle Stops” (RCA advertisement)
Box 164 Folder 4-5	Year End Reports
	1953
	Subject Files
Box 164 Folder 6	Academy of Motion Picture Arts and Sciences
Box 164 Folder 7	Advertising agencies
Box 164 Folder 8	Columbia Broadcasting System
Box 164 Folder 9	Columbia University
Box 164 Folder 10	Coronation of Queen Elizabeth II
Box 164 Folder 11	Creative Program Conference, Greenbriar, Virginia
Box 164 Folder 12	Ford Motor Company, fiftieth anniversary
	Magazines
Box 164 Folder 13	General
Box 164 Folder 14	Reports
Box 164 Folder 15	National Association of Radio and TV Broadcasters, Information Committee
Box 164 Folder 16	NBC Radio Affiliates Meeting, Chicago
Box 164 Folder 17	National Collegiate Athletic Association
Box 164 Folder 18	National Conference of Christians and Jews
Box 164 Folder 19	Newspapers
	Public Relations Society of America
Box 164 Folder 20-22	General
Box 164 Folder 23	New York Chapter
	Race Relations
Box 164 Folder 24	Negro performers
Box 164 Folder 25	Negro public relations
	Radio Corporation of America
Box 164 Folder 26	General
Box 164 Folder 27	Advertising and Publicity Committee
Box 164 Folder 28	Speakers Bureau
Box 164 Folder 29	Television
Box 164 Folder 30	Variety articles
	Department Files
Box 164 Folder 31	Confidential
	Executives and other personnel
Box 164 Folder 32	Charles Barry
Box 164 Folder 33	Richard Connelly
Box 164 Folder 34	Charles Denny
Box 164 Folder 35	William Fineschriber
Box 164 Folder 36	John K. Herbert
Box 164 Folder 37	Sylvester Weaver
Box 164 Folder 38	Frank White
Box 164 Folder 39-40	Intercompany memos
Box 164 Folder 41	Press Department staff meetings
	Programs and entertainers
	Complaints
Box 164 Folder 42	Regarding Next of Kin
Box 164 Folder 43	Miscellaneous
Box 164 Folder 44	I Beheld the Glory
Box 164 Folder 45	Industry on Parade
Box 164 Folder 46	Robert Montgomery Presents
Box 164 Folder 47	Talent Usage Report
Box 164 Folder 48	Victory at Sea (exploitation manual)
Box 165 Folder 1	Youth Wants to Know
Box 165 Folder 2	Public Affairs Department, Reports
	Stations and Press Department Offices
Box 165 Folder 3	Chicago
Box 165 Folder 4	Foreign
Box 165 Folder 5	Hollywood
Box 165 Folder 6	San Francisco
Box 165 Folder 7	Washington, D.C.
Box 165 Folder 8	WHAM-TV, Rochester, New York
Box 165 Folder 9	WKY-TV, Oklahoma City, Oklahoma
	1954
	Subject Files
Box 165 Folder 10	Academy of TV Arts and Sciences
Box 165 Folder 11	Advertising agencies
Box 165 Folder 12	Air Force radios
Box 165 Folder 13	American Association of Advertising Agencies (regarding color TV)
Box 165 Folder 14	Awards
Box 165 Folder 15-16	Boosters
Box 165 Folder 17	Carl Byoir Associates
Box 165 Folder 18	Canadian Football
Box 165 Folder 19	Cigarette broadcasts
Box 165 Folder 20	Columbia Broadcasting System
Box 165 Folder 21	Crime and Violence (TV study by Jack Mabley, Chicago Daily News)
Box 165 Folder 22	Tom Duggan (sportscaster fired by NBC)
Box 165 Folder 23	Editorializing
Box 165 Folder 24	Effects of TV on Children
Box 165 Folder 25	Election
Box 165 Folder 26	Federal Communications Commission
Box 165 Folder 27	George Washington Bridge Billboards
Box 165 Folder 28	Joint Defense Appeal
Box 165 Folder 29	Victor Lasky
Box 165 Folder 30	Laxative advertising
Box 165 Folder 31-32	Magazines
Box 165 Folder 33-34	Joseph McCarthy (Army hearings)
Box 165 Folder 35	Microphones for Dwight Eisenhower
Box 165 Folder 36	Military TV
Box 165 Folder 37-42	Miscellaneous correspondence
	National Association of Radio and TV Broadcasters
Box 165 Folder 43	General
Box 165 Folder 44	TV Committee
Box 165 Folder 45	Peabody Awards
Box 165 Folder 46	Political Broadcast Procedures
	Public Relations
Box 165 Folder 47	NBC Public Relations Committee
Box 165 Folder 48	NBC publicity schedules
Box 165 Folder 49-50	NBC Plan
	Public Relations Society of America
Box 165 Folder 51	General
Box 165 Folder 52	Seminar
Box 165 Folder 53	Frank Quattrocchi (Hollywood Press Department)
	Race Relations
Box 165 Folder 54	Coordinating Council for Negro Performers
Box 165 Folder 55	Committee for Racial Equality
Box 165 Folder 56	Integration without Identification (NBC employment policy)
Box 165 Folder 57	Negro Performers
Box 165 Folder 58	Press clippings
Box 165 Folder 59	Negro Public Relations
Box 165 Folder 60	Radio Rate Reduction
Box 165 Folder 61	Radio and TV Directors Guild (strike)
Box 166 Folder 1	Radio and TV Executives Society
Box 166 Folder 2	Radio and TV newspaper listings
	Radio Corporation of America
Box 166 Folder 3-6	General
Box 166 Folder 7	Advertising and Publicity Committee
Box 166 Folder 8	Annual Reports
Box 166 Folder 9	Ratings
	Reader's Digest articles
Box 166 Folder 10	Regarding David Sarnoff and color TV
Box 166 Folder 11	Regarding children's programs
Box 166 Folder 12	Religious broadcasts
Box 166 Folder 13	Subversives (1953-1954)
	Television
Box 166 Folder 14	Citizens Group on TV
Box 166 Folder 15	Color Spectaculars
Box 166 Folder 16	Color TV
Box 166 Folder 17	TV production rate manual
Box 166 Folder 18	TV set network data
Box 166 Folder 19	TV Affiliates Executive Committee
Box 166 Folder 20	TV Affiliate meeting
Box 166 Folder 21	Time Franchise Situation (regarding program scheduling)
Box 166 Folder 22	UHF conversion campaign, Norfolk, Virginia
Box 166 Folder 23	Veterans Hospital Radio Guild
	Department Files
Box 166 Folder 24	Advisory Reports from the newsroom
Box 166 Folder 25	Budget
Box 166 Folder 26	Confidential
Box 166 Folder 27	Continuity Acceptance Reports
Box 166 Folder 28-33	Daily correspondence (carbons)
	Executives and other personnel
Box 166 Folder 34	David Adams
Box 166 Folder 35-36	Kenneth Bilby
Box 166 Folder 37	John Clifford
Box 166 Folder 38	Richard Connelly
Box 166 Folder 39	Ernest de la Ossa
Box 166 Folder 40	Charles Denny
Box 166 Folder 41	William Fineschriber
Box 166 Folder 42	Joseph Heffernan
Box 166 Folder 43	Mannie Sacks
Box 166 Folder 44	Cornelius Sullivan
Box 166 Folder 45-46	David Sarnoff
Box 166 Folder 47-49	Robert Sarnoff
Box 167 Folder 1-3	Sylvester Weaver
Box 167 Folder 4	Exploitation
Box 167 Folder 5-6	Hollywood Press Department
Box 167 Folder 7	Information Department
Box 167 Folder 8-11	Intercompany memos, A-Z
	Logs
Box 167 Folder 12-13	Correspondence
Box 167 Folder 14	Photos
Box 167 Folder 15	Magazine report
Box 167 Folder 16-17	Management staff meetings
Box 167 Folder 18	Organization and Vice President memos
Box 167 Folder 19	Owned and Operated station publicity operations
	Press Departments
Box 167 Folder 20	Cost reductions
Box 167 Folder 21-22	Memos
Box 167 Folder 23	“Twelve Points”
Box 167 Folder 24	Press relations campaign for sales
Box 167 Folder 25	Weekly reports
	Programs and entertainers
Box 167 Folder 26	Amahl and the Night Visitors
Box 167 Folder 27	Sid Caesar tour
Box 167 Folder 28	Emperor Jones
Box 167 Folder 29	Facts Forum (radio series by H.L. Hunt)
Box 167 Folder 30	Jackie Robinson
Box 167 Folder 31	Theodore Granik
Box 167 Folder 32	Inheritance
Box 167 Folder 33	Justice
	Medic
Box 167 Folder 34	General
Box 167 Folder 35	Memos
Box 167 Folder 36	Press Releases
Box 167 Folder 37	Publicity and promotional material
Box 167 Folder 38	Showings and station line-ups
Box 167 Folder 39	Studies
Box 167 Folder 40	J. Fred Muggs Round the World Junket
Box 168 Folder 1	Program sneak previews for tours
Box 168 Folder 2	Publicity plans
Box 168 Folder 3	Strike It Rich
Box 168 Folder 4	NBC Symphony
Box 168 Folder 5	Talent Usage
Box 168 Folder 6	Today, Home, Tonight
Box 168 Folder 7	Victory at Sea
Box 168 Folder 8	Voice of Firestone
Box 168 Folder 9	Releases
Box 168 Folder 10	Responsibility Reports
	Stations and Press Department Offices
Box 168 Folder 11	Chicago
Box 168 Folder 12	Foreign
	Hollywood
Box 168 Folder 13-15	General
Box 168 Folder 16	Rose Bowl Parade
Box 168 Folder 17	Washington, D.C.
	1955
	Subject Files
Box 168 Folder 18	Academy of TV Arts and Sciences
Box 168 Folder 19	Advertising agencies
Box 168 Folder 20	Affiliates
Box 168 Folder 21	American Catholic Association
Box 168 Folder 22	American Legion (Onondaga, New York)
	Awards
Box 168 Folder 23	Homemaker
Box 168 Folder 24	Sylvania
Box 168 Folder 25	Miscellaneous
Box 168 Folder 26	Beer and wine advertisements
Box 168 Folder 27	Bernay's survey (regarding allocation of channels for educational TV)
Box 168 Folder 28	Brooklyn studios
Box 168 Folder 29	Canadian Broadcasting Corporation
Box 168 Folder 30	Children's programs
Box 168 Folder 31	Columbia Broadcasting System
Box 168 Folder 32	Columbia University
Box 168 Folder 33	Enlightenment (regarding children's programs)
Box 168 Folder 34-35	Federal Communications Commission
Box 168 Folder 36	Fort Wayne Study (regarding TV)
Box 168 Folder 37	Robert Goldenson (psychology professor, Hunter College)
Box 168 Folder 38	Victor Lasky
Box 168 Folder 39	Lists
Box 168 Folder 40-41	Magazines
Box 168 Folder 42	Mayor's TV Committee
Box 168 Folder 43-48	Miscellaneous correspondence
	National Association of Radio and TV Broadcasters
Box 168 Folder 49	General
Box 168 Folder 50	TV Information Committee
Box 168 Folder 51	National Radio and TV Week
Box 169 Folder 1	Negro Public Relations
Box 169 Folder 2-4	Newspapers, A-Z
Box 169 Folder 5	News stories
Box 169 Folder 6	NORR Newsletter
Box 169 Folder 7	Pay As You Go TV
Box 169 Folder 8	PIB Billings
Box 169 Folder 9	Plotkin Questionnaire
Box 169 Folder 10	Political conventions
Box 169 Folder 11	Premier Day
Box 169 Folder 12	Public Relations News
Box 169 Folder 13	Public Relations Seminar
Box 169 Folder 14	Public Relations Society of America
	Radio Corporation of America
Box 169 Folder 15-17	General
Box 169 Folder 18	Advertising and publicity
Box 169 Folder 19	Annual Report
Box 169 Folder 20	Color TV
Box 169 Folder 21	TV Promotion
Box 169 Folder 22	Radio and TV Executives
Box 169 Folder 23-24	Ratings
Box 169 Folder 25	Reviews and Interviews
Box 169 Folder 26	Showplane (tour of cities by NBC stars)
Box 169 Folder 27	Sigma Delta Chi
Box 169 Folder 28	Speeches
Box 169 Folder 29	Benjamin Spock
Box 169 Folder 30	Stations, A-Z
	Television
Box 169 Folder 31	Chicago color TV (confidential)
Box 169 Folder 32	Color City (NBC study)
Box 169 Folder 33	Color Spectaculars
Box 169 Folder 34	Color TV
Box 169 Folder 35	Spectaculars
Box 169 Folder 36	TV pitchment (unethical advertising)
Box 169 Folder 37-38	Sets
Box 169 Folder 39	Time (magazine)
Box 169 Folder 40	UHF
Box 169 Folder 41	Union contract
Box 169 Folder 42	World Series
	Department Files
Box 169 Folder 43-44	Budget
	Daily Correspondence (carbons)
Box 169 Folder 45-46	January-April
Box 170 Folder 1-4	May-December
	Executives and other personnel
Box 170 Folder 5-8	General
Box 170 Folder 9-12	Kenneth Bilby
Box 170 Folder 13-15	Al Rylander
Box 170 Folder 16	David Sarnoff
Box 170 Folder 17	Pat and Bob
Box 170 Folder 18-19	Robert Sarnoff
Box 170 Folder 20	Sylvester Weaver
	Exploitation
Box 170 Folder 21	Bulletins
Box 170 Folder 22	Correspondence
Box 170 Folder 23	Reports
Box 170 Folder 24	Optional Station Plan
Box 171 Folder 1	Organization notices
Box 171 Folder 2	Photo Log
	Press Department
Box 171 Folder 3-5	General
Box 171 Folder 6	Releases
	Programs and entertainers
Box 171 Folder 7	Alice In Wonderland
Box 171 Folder 8	Steve Allen
Box 171 Folder 9	Perry Como Show
Box 171 Folder 10	Emperor Jones
Box 171 Folder 11	Fall Program Schedule
Box 171 Folder 12	The Four Poster
Box 171 Folder 13	Theodore Granik
Box 171 Folder 14	Hallmark Hall of Fame
Box 171 Folder 15	Dr. Frances Horwich
Box 171 Folder 16	Jeannie Carson tour
Box 171 Folder 17	The King and Mrs. Candle
Box 171 Folder 18	Martin and Lewis closed circuit viewing
Box 171 Folder 19	Medic
Box 171 Folder 20	Monitor
Box 171 Folder 21	Nightmare in Red
Box 171 Folder 22-23	Pinky Lee-Howdy Doody
Box 171 Folder 24	$64,000 Question
Box 171 Folder 25	Summer Schedule
Box 171 Folder 26	Today, Home, Tonight
Box 171 Folder 27	Tomorrow
Box 171 Folder 28	Tosca
Box 171 Folder 29	Tuesday night line-up
Box 171 Folder 30	Weekday
Box 171 Folder 31	Wide, Wide World
Box 171 Folder 32	Publicity schedules
Box 171 Folder 33-34	Responsibility Reports
Box 171 Folder 35-37	Sales Department meetings
	Stations and Press Department Offices
Box 171 Folder 38	Chicago
Box 171 Folder 39	Foreign
Box 171 Folder 40-43	Hollywood
Box 171 Folder 44	San Francisco
Box 171 Folder 45	Washington, D.C.
Box 171 Folder 46	WBUF, Buffalo, New York
Box 172 Folder 1	Year End Review
	1956
	Subject Files
Box 172 Folder 2-4	Academy of TV Arts and Sciences
Box 172 Folder 5	Advertising agencies
Box 172 Folder 6	Advertising Checking Bureau Inc.
Box 172 Folder 7	Affiliates meeting
Box 172 Folder 8	American Jewish Committee
Box 172 Folder 9	Atlanta (Georgia) newspapers
	Awards
Box 172 Folder 10	Look
Box 172 Folder 11	Miscellaneous
Box 172 Folder 12	Boca Raton, Florida
Box 172 Folder 13	Booster
Box 172 Folder 14	Booz, Allen, Hamilton
Box 172 Folder 15	Bureau of Advertising (ANPA)
Box 172 Folder 16	Carl Byoir Associates
Box 172 Folder 17	Circulation trends
Box 172 Folder 18	Color spectaculars
Box 172 Folder 19	Color TV
Box 172 Folder 20	Columbia University
Box 172 Folder 21-22	Cooperative magazines (NBC Telelog)
Box 172 Folder 23-24	Federal Communications Commission
Box 172 Folder 25	Invitations
Box 172 Folder 26	Kenyon and Eckhardt Advertising
Box 172 Folder 27	Lists
Box 172 Folder 28	Magazines
Box 172 Folder 29	Miami situation
Box 172 Folder 30-35	Miscellaneous correspondence
	National Association of Radio and TV Broadcasters
Box 172 Folder 36	General
Box 172 Folder 37	TV Information Committee
Box 173 Folder 1	NBC-Westinghouse antitrust inquiry
Box 173 Folder 2-4	Newspapers, A-Z
Box 173 Folder 5	Political campaigns and conventions
Box 173 Folder 6	Public relations seminar
Box 173 Folder 7	Public Relations Society of America
	Radio Corporation of America
Box 173 Folder 8-9	General
Box 173 Folder 10	Advertising and Publicity Committee
Box 173 Folder 11	Phonevision
Box 173 Folder 12	Ratings
Box 173 Folder 13	Stations
	Department Files
Box 173 Folder 14-15	Budget
Box 173 Folder 16	Confidential
Box 173 Folder 17-22	Daily correspondence (carbons)
	Executives and other personnel
	General
Box 173 Folder 23-24	A-D
Box 174 Folder 1-3	E-Z
Box 174 Folder 4	Kenneth Bilby
Box 174 Folder 5	William Goodhart
Box 174 Folder 6	Al Rylander
Box 174 Folder 7	David Sarnoff
	Robert Sarnoff
Box 174 Folder 8-9	General
Box 174 Folder 10	Speeches and articles
Box 174 Folder 11	Cornelius Sullivan (reports)
Box 174 Folder 12-14	Exploitation
Box 174 Folder 15	Gilt Edge Passes
Box 174 Folder 16	Information Department
Box 174 Folder 17	Institutional Publicity
	Logs
Box 174 Folder 18-19	Correspondence
Box 174 Folder 20	Photo
Box 174 Folder 21	NBC Owned Stations, Audience Promotion Department
	Press Department
Box 174 Folder 22-23	Memos
Box 174 Folder 24	Releases
	Programs and entertainers
Box 174 Folder 25	Camel News Caravan
Box 174 Folder 26	Circus Boy
Box 174 Folder 27	Ding Dong School
Box 174 Folder 28	Dragnet (regarding New York Post article)
Box 174 Folder 29	Festival of Music
Box 174 Folder 30	Hallmark Hall of Fame
Box 174 Folder 31	Hiram Holliday
Box 174 Folder 32	Last Man Out
Box 174 Folder 33	Matinee Theatre
Box 174 Folder 34	Medic
Box 174 Folder 35	Meet the Press
Box 175 Folder 1	Robert Montgomery Presents
Box 175 Folder 2	NBC Bandstand
Box 175 Folder 3	Peter Pan
Box 175 Folder 4	Today, Home, Tonight
Box 175 Folder 5	Esther Williams
Box 175 Folder 6	The Walter Winchell Show
Box 175 Folder 7	Promotion Committee meetings
Box 175 Folder 8-9	Responsibility Reports
Box 175 Folder 10-13	Sales Program reports
	Stations and Press Department Offices
Box 175 Folder 14	Chicago
Box 175 Folder 15	Foreign
Box 175 Folder 16-17	Hollywood
Box 175 Folder 18	San Francisco
Box 175 Folder 19	Washington, D.C.
Box 175 Folder 20	Year End Report
	1957
	Subject Files
Box 175 Folder 21-22	Academy of TV Arts and Sciences
Box 175 Folder 23	Advertising agencies
Box 175 Folder 24	Affiliates
Box 175 Folder 25-26	American Jewish Committee
Box 175 Folder 27	Awards
Box 175 Folder 28	Carl Byoir Associates
Box 175 Folder 29	Magazines
Box 175 Folder 30-35	Miscellaneous correspondence
Box 176 Folder 1	National Association of Radio and TV Broadcasters
Box 176 Folder 2-3	Newspapers, A-Z
Box 176 Folder 4	Public Relations Society of America
Box 176 Folder 5	Radio Corporation of America
Box 176 Folder 6-7	Ratings
Box 176 Folder 8-9	Stations, A-Z
	Television
Box 176 Folder 10	Color TV
Box 176 Folder 11	Educational TV
Box 176 Folder 12	Telelog
Box 176 Folder 13	World Series
	Department Files
Box 176 Folder 14-19	Daily correspondence (carbons)
	Executives and other personnel
Box 176 Folder 20-23	General, A-Z
Box 176 Folder 24-25	Kenneth Bilby
Box 176 Folder 26	Robert Kintner
Box 176 Folder 27	Al Rylander
Box 176 Folder 28	David Sarnoff
	Robert Sarnoff
Box 176 Folder 29-30	General correspondence
Box 177 Folder 1	Speeches
Box 177 Folder 2	Cornelius Sullivan
Box 177 Folder 3	Information Department
	Logs
Box 177 Folder 4-5	General
Box 177 Folder 6	Executive
Box 177 Folder 7-8	Night Executive Office
	Press Department
Box 177 Folder 9-10	Memos
Box 177 Folder 11	Releases
Box 177 Folder 12-15	Program Department meetings (January-June)
	Programs and entertainers
Box 177 Folder 16	The Steve Allen Show
Box 177 Folder 17	Annie Get Your Gun
Box 177 Folder 18	Sid Caesar
Box 177 Folder 19	Nat “King” Cole
	Fall Programs
Box 177 Folder 20-21	Closed circuit viewing
Box 177 Folder 22	New Programs
Box 177 Folder 23	Sally
Box 177 Folder 24	Dinah Shore Chevy Show
Box 177 Folder 25	Special programs
Box 177 Folder 26	Summer-Fall Program Schedule
Box 177 Folder 27	Today, Home, Tonight
	Stations and Press Department Offices
Box 177 Folder 28	General (owned and operated)
Box 177 Folder 29	Hollywood
Box 177 Folder 30	WIIC, Pittsburgh
	1958
Box 177 Folder 31-32	Kenneth Bilby
Box 177 Folder 33-36	Daily correspondence (carbons)
Box 178 Folder 1	Robert Kintner
Box 178 Folder 2	Matinee Theatre
Box 178 Folder 3-5	Robert Sarnoff
	Horton, Michael. Papers, 1953-1958 Physical Description: 1 box (1 foot) Scope and Content Note: Papers of a director of information, 1953-1958, which document responsibility for information and publicity. The files include correspondence, memoranda, press releases, and other material. Much of this relates to programming and color television, presentations for award competitions, speeches and articles by NBC executives, preparation and editing of press releases, evaluation and response to audience mail, and preparation of various NBC publications. The files reflect Horton's close cooperation with his immediate supervisor, Sidney H. Eiges, and with Kenneth Bilby and Stockton Helffrich.
Box 179 Folder 1-5	Awards, 1955-1958
Box 179 Folder 6	Advertising Research, 1955-1956
	Byliners
Box 179 Folder 7	Electronic Age, 1957
Box 179 Folder 8	Thomas McAvity, 1956
Box 179 Folder 9	Emanuel Sacks, 1957
Box 179 Folder 10	Robert W. Sarnoff, 1955-1957
Box 179 Folder 11	Sylvester Weaver, 1955
Box 179 Folder 12	Miscellaneous, 1955-1957
Box 179 Folder 13	Convention and election coverage, 1956
Box 179 Folder 14-15	Correspondence, 1955-1957
Box 179 Folder 16	Sydney Eiges, 1954-1957
Box 179 Folder 17	Engineering developments, 1954-1958
Box 179 Folder 18	Enlightenment (cultural aspects of TV programming), 1955
Box 179 Folder 19	Stockton Helffrich, 1954-1958
Box 179 Folder 20	Information - Fan Mail (includes monthly summaries), 1957
Box 179 Folder 21	Personnel, 1957
Box 179 Folder 22	Richard Pinkham, 1955-1956
Box 179 Folder 23	Placement (articles in magazines regarding NBC), 1954-1956
Box 179 Folder 24	Program Information Bulletins, 1955-1957
Box 179 Folder 25	Project Twenty, 1956-1958
Box 179 Folder 26	Project Fifty-Eight, 1957-1958
Box 179 Folder 27	Publications and Mailings, 1956-1958
Box 179 Folder 28	RCA releases and correspondences, 1953-1958
Box 179 Folder 29	RCA Twenty-one inch color receivers, 1954
Box 179 Folder 30	Sales, 1954-1956
Box 179 Folder 31	Scholarship and talent development, 1955
	Speeches
Box 179 Folder 32	Michael Horton, 1956-1957
Box 179 Folder 33	Robert Sarnoff, 1954-1957
Box 179 Folder 34	Edward Stanley, 1956
Box 179 Folder 35	Davidson Taylor, 1954-1955
Box 179 Folder 36	Sylvester Weaver, 1953-1956
Box 179 Folder 37	Barry Wood, 1953-1955
Box 179 Folder 38-40	Miscellaneous, 1955-1957
Box 179 Folder 41-42	Telelog, 1957
	Moore, Ellis. Papers, 1956 Physical Description: 1 box Scope and Content Note: Papers of a director of press, consisting of correspondence, memoranda, publicity campaign plans and proposals, reports, press releases, speeches, and other material. Arranged alphabetically by subject, the papers concern routine operations of the department and press-released activities in other departments. In addition to Sidney H. Eiges, Moore's superviso, Kenneth Bilby, Milton Brown, Robert W. Sarnoff, Sylvester L. Weaver Jr., and other prominent NBC figures are represented.
Box 182 Folder 1	Bilby, Kenneth
Box 182 Folder 2	Brown, Milt
Box 182 Folder 3	Chicago Press
Box 182 Folder 4	Eiges, Sidney
Box 182 Folder 5	Exploitation
Box 182 Folder 6	General correspondence
Box 182 Folder 7	Hollywood Press
Box 182 Folder 8	Home and Today
Box 182 Folder 9	Sarnoff, Robert
Box 182 Folder 10	Staff
Box 182 Folder 11	Staff memos
Box 182 Folder 12	Washington
Box 182 Folder 13	Weaver, Sylvester
Box 182 Folder 14	Ziegfield Theatre
	Publications, 1932-1960 Physical Description: 2 boxes and 2 rolls of microfilm (2 feet) Scope and Content Note Incomplete runs of two titles issued by the press department for NBC affiliates and the news media: Advance Program Schedules (1938-1960) and News Features (1932-1948). News Features are spotty for the period 1932-1938 during which time the publication was known as NBC Feature Service. Included in the features is information about network programs and stars, together with cuts of photographs available for illustrations. The majority of the features relate to television programs. At the end of this sequence are a number of miscellaneous undated feature stories. The weekly and sometimes bi-weekly program listings usually include program descriptions, information on broadcast time, notices of program changes, indications of commercial or sustaining status, place of origination, and for television, whether the broadcast was in color. Radio advance schedules are on microfilm and are arranged into three sections: network schedules (1938-1956), WEAF (1944-1946) and WNBC (1946-1947). The television schedules are for the network and are arranged into one alphabetical group.
Micro 764	News Features
Reel 3	News Features, 1932-1948
Reel 3	Miscellaneous Features, undated
	Advance Program Schedules
	Radio
Reel 4	Network, 1938, 1945-1956
Reel 4	WEAF, 1945-1946
Reel 4	WNBC, 1946-1947
U.S. Mss 17AF	TV
Box 180	1947, 1954 August 14
Box 181	1954 August 15-1960
	Subseries: Corporate Relations	⇧
	Research and Planning
	Baiman, Marvin. Papers, 1952-1956 Physical Description: 1 box (5 inches) Scope and Content Note: Papers of a research associate involved in the planning and execution of Television's Daytime Profile: Buying Habits and Characteristics of the Audience, a survey which was conducted by W. R. Simmons and Associates in consultation with the Advertising Research Foundation. Baiman handled requests from advertisers for individually-tailored tabulations of the results. His files contain final drafts of results presentations, correspondence, internal NBC memos, and the variatyped dummy of the final report. The report is very thorough and includes technical appendices on the sample design, questioning methods, and reliability of the study results. A copy of the questionnaire and the computer card codebook containing the response to each question complete the documentation. Thomas E. Coffin and Hugh M. Beville are well represented in these files.
Box 183 Folder 1	Preliminary Planning, 1952-1954
	Questionnaire
Box 183 Folder 2	Planning, 1953
Box 183 Folder 3	Final Draft, 1953-1954
Box 183 Folder 4	Response totals, 1954
	Presentations of Survey Results, 1954
Box 183 Folder 5-6	General
Box 183 Folder 7	Movie Version
	Final Report, 1954
Box 183 Folder 8	Variatyped Dummy
Box 183 Folder 9	Supplementary Tables
Box 183 Folder 10	Special Requests from advertisers, 1954-1955
Box 183 Folder 11	Product bulletins, 1954
Box 183 Folder 12-13	Survey results related to specific programs and products, 1953-1956
	Bulletins, 1948-1973 Physical Description: 4 boxes (2 feet) Scope and Content Note: Bulletins issued by several sections of research and planning, notably markets and media, ratings, corporate planning, and research. Titles vary over time, but the nature of the bulletins remain substantially constant: information on advertising developments and trends, analyses of sponsored time on the networks, studies of viewing and listening habits, and NBC research projects. By far, the greatest number of bulletins concern ratings of NBC programs by such audience measurement organizations as A. C. Nielsen and Arbitron. Some later bulletins focus more closely on daytime television audiences and sports programming.
Box 184 Folder 1-25	1948 March-1964 June
Box 185 Folder 1-11	1964 July-1968 March
Box 186 Folder 1-8	1968 April-1972 August
Box 187 Folder 1-3	1972 September-1973 October
	Coffin, Thomas E. Papers, 1948-1952 Physical Description: 3 boxes Scope and Content Note Papers of an NBC supervisor of television program research who was primarily responsible for pioneering studies of television sales effectiveness. The studies were conducted in the New York metropolitan area by NBC in cooperation with Hofstra College in 1949 and 1951, and they point out the advertising superiority of television. Coffin began work on these studies while head of the Psychology Department of Hofstra College. In 1949 he joined NBC as a research associate, shortly thereafter becoming television research supervisor. Some of the files pre-date his employment at NBC and contain material which originated in the files of other NBC executives such as Hugh M. Beville, Edward England, Jack Landis, and William Reynolds. For the most part, these papers represent the working papers of the project. Probably the most interesting material is found in the correspondence, which contains exchanges between project participants regarding the scope and methods of the Hofstra studies. Throughout there are correspondence, memos, statistical data, drafts, reports, notes, questionnaires, and related material. There is also commentary for promotional slide shows. In addition to the two major NBC-Hofstra studies, the papers also document a study of summer television viewing, 1951, and miscellaneous radio and television studies by NBC and other research groups, 1948-1951. Among the miscellaneous studies are several of note: a Hofstra College project which measured the effects of television on family life, NBC-sponsored studies on audience reaction to Abbott and Costello and Fearless Fosdick, radio sales effectiveness, radio news listening in television homes during the Korean War, and length of television commercials, the effect of television on sports, and the reaction to large-screen theatre showings of Camel News Caravan.
	NBC-Hofstra Studies
Box 188 Folder 1-2	General correspondence, 1948-1952
	Study No. 1
Box 188 Folder 3-4	Studies and related background material
Box 188 Folder 5	Product lists and tabulations
Box 188 Folder 6	Automobile pre-test
Box 188 Folder 7	Boston media comparison
Box 188 Folder 8	Cost data
Box 188 Folder 9	Miscellaneous data and questionnaires
Box 188 Folder 10-11	Promotional slide presentation
Box 188 Folder 12	Published copy, The Hofstra Study,
	Study No. 2
Box 188 Folder 13	Pre-test
Box 189 Folder 1	Time spent on major media, Length of TV ownership
Box 189 Folder 2	Newspaper reading time
Box 189 Folder 3	Cumulative TV audience data
Box 189 Folder 4	Share of program by brand
Box 189 Folder 5	Program cost figures: men and women
Box 189 Folder 6-7	Magazine advertisements
Box 189 Folder 8	Radio, newspaper, and magazine indexes
Box 189 Folder 9-10	Code Book
Box 189 Folder 11	Miscellaneous tabulations
Box 189 Folder 12-13	Technical report (chapter draft and related material)
Box 189 Folder 14	Sales effectiveness chapter
Box 189 Folder 15	Ad campaign and other publicity
Box 189 Folder 16	Slide show commentary
Box 189 Folder 17	Published copy, Television Today
Box 189 Folder 18	Supplementary study (with William Simmons Associates), 1952
Box 189 Folder 19	Slide show commentary on Study No. 2 and supplementary study
Box 189 Folder 20	Miscellaneous
	Comparisons of Studies No. 1 and No. 2
Box 189 Folder 21	Audience Exposure
Box 189 Folder 22	Sales effectiveness equation
Box 190 Folder 1	Program type differences
Box 190 Folder 2	Program vs. Spots
	Summer Television Advertising Study
Box 190 Folder 3	Special report on clients
Box 190 Folder 4	January/August comparisons
Box 190 Folder 5	Published copy, Summer TV Advertising
	Miscellaneous Studies
Box 190 Folder 6	Radio sales effectiveness (William Reynolds files), 1948-1949
Box 190 Folder 7	Hofstra College - TV's effects on the family, 1949
Box 190 Folder 8	Length of commercials (Sherwin Research), 1950
Box 190 Folder 9	TV's effect on sports, 1950
Box 190 Folder 10	Effects of the Korean War on radio news listening in TV homes, 1950
Box 190 Folder 11	Large screen theater showings of Camel News Carvan, 1950
Box 190 Folder 12	Abbott and Costello (William Reynolds Audience Research), 1951
Box 190 Folder 13	Fearless Fosdick (Jack Landis file), 1951
	Markets and Media Files, 1947-1957 Physical Description: 2 boxes (10 inches) Scope and Content Note: Integrated files of the markets and media division of research and planning. The bulk of the files pertain to the period 1955-1957, though there is a significant amount of material dating from as early as 1947. The files are arranged as one alphabetical group and, though carbons of outgoing letters and memos predominate, there are also bulletins, reports, studies, financial data, notes, and related material. For the most part the files document the activities of Allen B. Cooper, manager of the markets and media division; there is also a significant amount of material for Bernard Lipsky, supervisor of marketing (later advertising) and of Hugh M. Beville, director of research and planning. The files reveal quite well the division's responsibilities for studies of broadcast audiences and for reports on prospective sponsors prepared for use by other NBC departments and divisions. A substantial number of the files also pertain to studies of advertising in the print and broadcast media which NBC produced to convince sponsors of the value of broadcast advertising. There are reports throughout from the market research firm of Daniel Starch and Staff. Among the most prominent NBC executives represented in these files are Syd Eiges, Richard Pinkham, and Sylvester L. Weaver Jr. Oversized material from this section may be found in Box 563, Folders 5-7.
Box 191 Folder 1	Audience Characteristics Proposals, 1957
Box 191 Folder 2	Broadcast Advertisers Reports - Worksheets, 1957
	Correspondence
Box 191 Folder 3-4	General, 1955
Box 191 Folder 5	Interdepartmental, 1955-1957
Box 191 Folder 6	Gasoline Industry Data, 1957
Box 191 Folder 7	Local TV - Worksheets, 1956-1957
Box 191 Folder 8	Magazines, 1952-1956
Box 191 Folder 9-10	Market Data and Reports, 1947, 1952-1956
Box 192 Folder 1	Media Comparisons, 1948-1956
Box 192 Folder 2	Newspapers, 1947-1956
Box 192 Folder 3-8	Projects, 1955-1956
Box 192 Folder 9	Starch - Evening Radio Study, 1954-1957
	Reports and Studies, 1948-1967 Physical Description: 3 boxes (2 feet, 5 inches) Scope and Content Note Reports and studies divided into two groups: independent research organizations and NBC's research and planning department. Most of the reports and studies concern the effectiveness of television as an advertising medium, the impact of color, and the appeal of individual programs; a few scattered items pertain to radio. The reports and studies done by independent organizations are arranged alphabetically by name. About three-fourths of the reports and studies were produced by Advertest Research Inc. Located here is an almost complete set of monthly reports, The Television Audience Today; the “Colortown Study” on the development and impact of color television; and the “Media Effectiveness study conducted for the Automotive Industry.” Based on personal interviews in the New York area, each of Advertest's Television Audience of Today reports covers a particular topic in depth. Examples include television vs. radio; product usage in television homes, and weekend viewing habits. Several of the reports are annotated or contain memoranda by NBC personnel. Three organizations -- Jerome Barnum Associates, Allan C. Russell Research, and Schwerin Research -- produced reports and studies on the appeal of selected programs and pilots including Caesar's Hour, Howdy Doody, and Pinky Lee. Reports relating to automobile advertising and purchasing can be found under Qualitative Research Inc. and William H. Weintraub & Company Noteworthy among the NBC Research Department reports is “Why Sales Come in Curves.”
	Independent Research Organizations
	Advertest Research Inc.
Box 193 Folder 1	TV Spot Ratings, 1949
	The Television Audience Today
	1949
Box 193 Folder 2	Daytime TV, March
Box 193 Folder 2	Children's Programs, April
Box 193 Folder 3	Radio vs. TV, May
Box 193 Folder 3	Nighttime TV, June
Box 193 Folder 4	Advertising Effectiveness, July
Box 193 Folder 4	Summertime TV, August
Box 193 Folder 5	Sports and TV, September
Box 193 Folder 6	TV Drama, October
Box 193 Folder 6	Product Usage in TV Homes, November
Box 193 Folder 7	TV News, December
Box 193 Folder 7	Summary of 1949 Studies
	1950
Box 193 Folder 8	TV Movies, January
Box 193 Folder 8	Radio vs. TV, February
Box 193 Folder 9	Product Usage in TV Homes and the Advertising Effectiveness of TV, March
Box 193 Folder 9	Effect of TV on Reading Habits, April
Box 193 Folder 10	TV Variety Programs, May
Box 193 Folder 10	Daytime TV, June
Box 193 Folder 11	TV Index of Product Usage, July
Box 193 Folder 11	Durable Goods in TV Homes, August
Box 193 Folder 12	TV Commercials, September
Box 193 Folder 12	Children's Televiewing
Box 193 Folder 13	TV vs. Radio - 18 Month Comparison, November
Box 193 Folder 13	Televiewing After 11 p.m., December
	1951
Box 193 Folder 14	Advertising Effectiveness of TV, January
Box 193 Folder 14	Weekend Habits in TV Homes, February
Box 193 Folder 15	TV Mystery Programs, March
Box 193 Folder 15	TV Western Programs, April
Box 193 Folder 16	Daytime TV, May
Box 193 Folder 16	Alternate Week TV Programs, June
Box 193 Folder 17	Non-Owners (Audience and Market), July
Box 193 Folder 17	Summertime TV, August
Box 193 Folder 18	TV News and Educational Programs, September
Box 193 Folder 18	TV Commercials, October
Box 193 Folder 19	TV vs. Radio - Three Year Comparison, November
Box 193 Folder 19	Sports and TV, December
	1952
Box 193 Folder 20	TV Movies, January
Box 193 Folder 20	Early Evening TV, February
Box 193 Folder 21	TV Dramatic Programs, March
Box 193 Folder 21	Product Usage in TV Homes, April
Box 193 Folder 22	Daytime TV, May
Box 193 Folder 22	TV Spot Commercials, June
Box 193 Folder 23	Quiz and Panel Quiz Programs, July
Box 193 Folder 23	Summertime TV, August
Box 193 Folder 24	TV's Effects on Reading Habits, October
Box 193 Folder 24	Situation Comedy Programs on TV, November
Box 193 Folder 24	TV News Programs, December
	1953
Box 193 Folder 25	TV Movie Programs, January
Box 193 Folder 25	TV Dramatic Programs, February
Box 193 Folder 26	Children's TV Programs, March
Box 193 Folder 26	Daytime TV, April
Box 193 Folder 27	TV Commercials, May
Box 193 Folder 27	Product Usage in TV Homes, June
Box 193 Folder 28	Female Interest in TV Sports Programs, July
Box 193 Folder 28	Summertime TV, August
Box 193 Folder 29	Non-Owners (Audience and Market), September
Box 193 Folder 29	TV's Effect on Reading Habits, October
Box 193 Folder 30	Alternate Sponsored TV Programs, November
Box 193 Folder 30	Daytime TV, December
	1954
Box 193 Folder 31	TV Movie Programs, January
Box 193 Folder 31	Multiple Sponsored Programs, February
Box 193 Folder 32	TV Mystery Programs, March
Box 193 Folder 32	Children's TV Programs, March
Box 193 Folder 33	TV Homes, May
Box 193 Folder 33	TV Commercials, June
Box 193 Folder 34	Repeat TV Programs, July
Box 193 Folder 34	Summertime TV, August
Box 193 Folder 35	TV Sports Programs, September
Box 193 Folder 35	New TV Programs, October
Box 193 Folder 36	Radio Listening Habits, November
Box 193 Folder 36	Daytime TV, December
	1955
Box 193 Folder 37	TV Movie Programs
Box 193 Folder 37	Late Evening Viewing, February
Box 193 Folder 38	Alternate-Sponsored Program and Alternate Programs, March
Box 193 Folder 39	TV News Programs, April
Box 193 Folder 40	TV Commercials, June
Box 193 Folder 41	TV Homes, July
Box 193 Folder 42	Summertime TV, August
Box 193 Folder 42	The Teenager and TV, September
Box 193 Folder 43	New TV Programs, October
Box 193 Folder 43	Daytime TV, November
Box 193 Folder 44	TV Movie Programs, December
	1956
Box 193 Folder 44	Late Evening Viewing, January
Box 193 Folder 45	Quiz and Panel Shows, February
Box 194 Folder 1	TV Dramatic Programs, March
Box 194 Folder 1	Radio Listening Habits, April
	Colortown Study
Box 194 Folder 2	First Survey, December 1955
Box 194 Folder 3	Special Report (program viewing) No. 1, February 1956
Box 194 Folder 4	Interim Report, July 1957
Box 194 Folder 5-9	Gross tabulations, surveys no. 1, 2, and 3, September 1957
Box 194 Folder 10	Four Program TV Ratings, April 1958
Box 194 Folder 11	A Profile of Set Owners, 1958
	Media Effectiveness Study for the Automotive Industry
Box 194 Folder 12	Final Report, 1958
Box 194 Folder 13	Highlight Summary, 1957
Box 194 Folder 14	Advertising's Role in Automotive Selling - Supplementary data, 1957
	Special Reports
Box 194 Folder 15	Chevrolet, Ford, and Plymouth
Box 194 Folder 16	Buick
Box 194 Folder 17	DeSoto
Box 194 Folder 18	Edsel
Box 194 Folder 19	Oldsmobile
Box 194 Folder 20	Plymouth
Box 194 Folder 21	Special Analysis for Chevrolet, 1958
Box 194 Folder 22	Special Report on the Summer Chevy Show, 1958
	American Research Bureau
Box 194 Folder 23	The National Color Television Audience, 1965
	Jerome Barnum Associates
Box 194 Folder 24	Arthur Godfrey's Talent Scouts, 1957
Box 194 Folder 25	Caeser's Hour, 1956
Box 194 Folder 26	Impact, 1956
Box 194 Folder 27	The Kertenkalls, 1957
Box 194 Folder 28	Mystery Writers Theatre, 1957
Box 194 Folder 29	Tales of Wells Fargo, 1957
	Broadcast Advertisers Reports Inc.
Box 194 Folder 30-32	Network Program Promos, 1961
Box 194 Folder 33	On-the Air Deviation Reports, 1961
Box 194 Folder 34	Broadcast Measurement Bureau Audience Areas, 1946
	R. H. Bruskin Associates
Box 194 Folder 35	Advertising Effectiveness of Prudential Insurance on Huntley-Brinkley, 1967, and a special broadcast, 1960
Box 194 Folder 36	Daytime Rendezvous with Women who Buy, 1959
Box 194 Folder 37	The Power of Actuality Specials: The Death of Stalin, 1963
	Walter Gerson Inc.
Box 194 Folder 38	Television Opinion and Preference Survey Among Members of the U. S. Senate and House of Representatives, 1961
	Arthur D. Little Inc.
Box 194 Folder 39	Management Study of the U. S. Congress
	O'Brien-Sherwood Associates
Box 194 Folder 40	Company Knowledge Among Men Car Owners, 1958
	Pulse Inc.
Box 194 Folder 41	Report on Pittsburgh Radio Stations
	Qualitative Research Inc.
Box 194 Folder 42	The Edsel Story, 1958
Box 194 Folder 43	Influence of the Network on Daytime Serial Viewing, 1955
	Allan C. Russell Research Inc.
Box 194 Folder 44	Color Tuning Study, 1957
	Children's Television Survey, 1955
Box 194 Folder 45-46	Howdy Doody
Box 194 Folder 47-48	Pinky Lee
Box 195 Folder 1	Television Survey: A Study of Effectiveness, 1955
	Schwerin Research Inc., 1958
Box 195 Folder 2	“Behind Closed Doors”
Box 195 Folder 3	“Joan of Arkansas”
Box 195 Folder 4	“Meet McGraw”
Box 195 Folder 5-6	“Ruditsky”
Box 195 Folder 7-8	“Sally”
Box 195 Folder 9	“Sis”
Box 195 Folder 10	“Yankee Bligh”
Box 195 Folder 11	“You Know Me, Al”
	William H. Weintraub Inc.
Box 195 Folder 12	Influence of Walter Winchell on Car Buyers, 1949
	NBC Research Department
Box 195 Folder 13	Cumulative Radio Audience Method, 1966
	The Action Audience, 1966
	Daytime TV Primer, 1961
Box 195 Folder 14	Impact of Color on Television Audiences, 1965
	Leading Network Among Color Homes, 1966
	NTP People, 1966
	Personality Plus, 1961
	Television Profile, 1950
Box 195 Folder 15	Why Sales Come in Curves, 1952
	Rumple, Barry T. Memoranda, 1941-1945 Physical Description: 1 box (5 inches) Scope and Content Note: Memoranda prepared by a manager of research which summarize monthly and semi-monthly reports produced by the research firms of C. E. Hooper Inc., and the Cooperative Analysis of Broadcasting, 1941-1945. The memos are bound in three volumes; three volumes summarize Hooper and CAB reports on commercial and sustaining programs aired over NBC and the other major networks and the remaining volume concerns Hooper reports on NBC sustaining programs, 1941-1943. There is some duplication here of information in the other three volumes. Information supplied varies somewhat between Hooper and CAB reports, but all reports include data on current program ratings, previous ranking, and points change. The fifty leading commercial programs are listed in rating order. Often included, especially for the Hooper reports, are data on the audiences for limited network and regional programs, five-minute broadcasts (usually news), special events, and programs broadcast after 10:30 EST. Reports on sustaining programs often indicate the air time and frequency per week of programs reported.
Box 196 Folder 1	Hooper NBC Sustaining Reports, 1941-1943
Box 196 Folder 3-4	Hooper and CAB Commercial and Sustaining Reports, 1943-1945
	War Reports, 1941-1945 Physical Description: 1 box (5 inches) Scope and Content Note: Reports on war-related programs and announcements broadcast by NBC, December 1941 through July 1945 and compiled by the program analysis division of the department. The reports identify NBC broadcasts by type (governmental announcements and programs, programs supported by outside organizations, and NBC's own commercial and sustaining programming). Typical of these broadcasts are recruiting announcements, war bond drives, presidential addresses, military band programs, and a great number of commercial and sustaining programs which treated war-related themes. For each broadcast there is information on its time, length, and broadcasting regularity. There is also significant program information, summarizing major themes and listing prominent performers. The reports are semi-monthly through 1942 and monthly thereafter. Prior to May 1943 they contain separate broadcast data for station WEAF.
Box 197 Folder 1-8	1941 December-1945 July
	Station Relations
	Files, 1950-1951, 1956, 1960 Physical Description: 1 box (5 inches) Scope and Content Note: Integrated files from the offices of several members of NBC's station relations department, consisting of memos, reports, bulletins, minutes, correspondence, clippings, and related material. The files are divided by media and deal chiefly with the reception of NBC programs by affiliates and with FCC actions regarding affiliates. The folder on Monitor is particularly noteworthy because it contains a report on that program conducted by the Bureau of Applied Social Research of Columbia University. Related Material: More extensive office files for this period may be found in the collection presented to the Society by Harry R. Bannister.
	Radio
Box 198 Folder 1	Affiliates Meeting
Box 198 Folder 2	Congressional Committees
Box 198 Folder 3	Graham, Billy
Box 198 Folder 4	Monitor
Box 198 Folder 5	NBC Bulletins
Box 198 Folder 6	Radio Affiliates Executive Committee
	Television
Box 198 Folder 7	Color TV Status Reports
Box 198 Folder 8	Executive Committee Meetings
	Federal Communications Commission
Box 198 Folder 9	General
Box 198 Folder 10	Composite Report
Box 198 Folder 11	Actions on NBC affiliates
Box 198 Folder 12	Miscellaneous TV programs
Box 198 Folder 13	NBC Opera Company
Box 198 Folder 14	Owned and Operated Stations
Box 198 Folder 15	Station Managers Contact Lists
	Woolley, Easton C. Papers, 1940-1951 Physical Description: 6 boxes (4 cubic feet) Scope and Content Note: Papers of a director of radio station relations, together with some papers related to several predecessors and one successor. Included are memos, surveys, reports, bulletins, minutes, correspondence, clippings and related materials. The files are divided into SUBJECT and GENERAL FILES, with a separate subjection on the STATION PLANNING AND ADVISORY COMMITTEE. The papers represent the ongoing relationship between NBC and its affiliated stations. Some of the more extensive areas of documentation include planning, research, traffic, and rates. In addition, special files deal with compensation of stations, the FCC, network policies and “Red Tab” sales policy memos. Most notable are the research files documenting the setting of rates in competition with CBS. There are also extensive files of the traffic between NBC and the various affiliates. Some notable files deal with the reclassification of employees during the war to avoid the draft, a report on the vulnerability of affiliates, Interim Conelrad (the procedure initiated in case of enemy air attack in the early 1950s), a brief history of affiliated stations (1942-1945), and a supervisory inventory containing comments and suggestions from station employees and work ratings. There are also extensive files on the Station Planning and Advisory Committee which appeared to have acted as a sounding board for affiliates to the network as well as a regular vehicle for the network to share information with affiliates.
	General Files
Box 573 Folder 1	Activities reports, 1943-1949
Box 573 Folder 2	Budget, 1949
Box 573 Folder 3	Canadian Association of Broadcasters, 1945-1947
Box 573 Folder 4	Canadian Broadcasting Corporation, 1944-1946
Box 573 Folder 5	Canadian Radio-Listening Trends, 1942
Box 573 Folder 6	Clear Channel, 1947
Box 573 Folder 7	Crime and mystery programs, 1947-1948
Box 573 Folder 8	Bannister, Harry, 1947
Box 573 Folder 9	Blue Network Inc. (regarding Separation), undated
Box 573 Folder 10	Denny, Charles R., 1950
Box 573 Folder 11	Federal Communications network regulations, 1940-1947
Box 573 Folder 12	Hiatus Plan, 1948
Box 573 Folder 13	History of network affiliated stations, 1942-1945
Box 573 Folder 14	McConnell, Joseph V., 1950
Box 573 Folder 15-16	Miscellany, 1949-1950
Box 573 Folder 17	Notices and bulletins, 1949-1950
Box 573 Folder 18	Pacific Coast Time, 1944-1945
Box 573 Folder 19	Plan for radio network rate reductions, 1951
Box 573 Folder 20	Plans, 1942
Box 573 Folder 23-24	Rate Committee, 1946-1949
Box 573 Folder 25	Rate increase study, 1945
	Rate studies
Box 573 Folder 27	1943
Box 573 Folder 28	1945
Box 573 Folder 29	1951
Box 573 Folder 30	Nighttime rate analysis, 1951
Box 573 Folder 31	Pacific Coast stations, 1951
Box 573 Folder 32	Network option time, 1949
Box 573 Folder 33	Night, 1947
Box 573 Folder 34	Plan # 2 Night, 1945
Box 573 Folder 21-22	Rates, 1946-1951
Box 573 Folder 26	Rates-Miscellaneous, 1947-1949
	Research
Box 573 Folder 35-36	General, 1943-1950
Box 573 Folder 37	Analysis of network operations, 1947
Box 574 Folder 1	Analysis of proposed discount revision and extension of premium time, 1946
Box 574 Folder 2	Communications Division, 1948
Box 574 Folder 3	Recommendation on “Closed Circuit” communications, 1949
Box 574 Folder 4	Selective Service, 1942-1948
Box 574 Folder 5-6	Speeches, 1946-1948
Box 574 Folder 7-8	Station changes, 1944-1948
Box 574 Folder 9-10	Station contact file, 1948-1949
Box 574 Folder 11	Suggestion system, 1947
Box 574 Folder 12	Supervisory Inventory, 1948
Box 574 Folder 13	Telegrams, 1949
Box 574 Folder 14	Telephones, 1948-1949
Box 574 Folder 15	Television Survey-Booz, Allen & Hamilton, 1948
Box 574 Folder 16	Tip Service, 1949-1950
Box 574 Folder 17	Toeppen Report, 1949
Box 574 Folder 18	Trade Marks, 1946
	Traffic Department
Box 574 Folder 19	Activities, 1948-1949
Box 574 Folder 20-21	Book wires (Commercial), 1947-1949, 1951
Box 574 Folder 22	Communications, 1945-1949
Box 574 Folder 23	Duplication, 1946-1947
Box 574 Folder 24-25	Operations, 1943-1948
Box 574 Folder 26	Personnel, 1945-1949
Box 574 Folder 27	Reports, 1950
Box 574 Folder 28	Trammell, Niles, 1945-1948
Box 574 Folder 29	U.S. Steel, 1950
Box 574 Folder 30	WHO contract meeting, 1950
Box 574 Folder 31	Woolley, Easton C.-Book wires, 1950
	Subject Files
Box 575 Folder 1	Affiliation refusals, 1947-1950
Box 575 Folder 2	Affiliates meeting, 1950
Box 575 Folder 3	American Federation of Musicians, 1947-1951
Box 575 Folder 4	American Federation of Radio Artists, 1948-1949
Box 575 Folder 5	Atlantis, 1951-1952
Box 575 Folder 6	Broadcast Measurement Bureau, 1946-1952
Box 575 Folder 7	Chime Breaks, 1951
Box 575 Folder 8	Closed circuit talks, 1949-1950
Box 575 Folder 9-10	Compensation sheets, 1950-1951
Box 575 Folder 11	Compensation to stations, 1949
Box 575 Folder 12	Comparative report on current and proposed contract, 1949
Box 575 Folder 13	Contract analysis, 1941-1950
Box 575 Folder 14	Cut-In announcement rates, 1939-1950
Box 575 Folder 15	Dual affiliation, 1949-1950
Box 575 Folder 16	Facility changes, 1940-1949
Box 575 Folder 17-18	Frequency Modulation, 1943-1950
Box 575 Folder 19	Interim Conelrad, 1951-1952
Box 575 Folder 20	Labor-General, 1949-1950
Box 575 Folder 21	Management-General, 1952
Box 575 Folder 22	Miscellany, 1943-1952
Box 575 Folder 23	M & O station maps, 1947
Box 575 Folder 24	NABET, 1945-1949
Box 575 Folder 25	National Association of Broadcasters, 1942-1949
Box 575 Folder 26	Program policies, 1943-1951
Box 575 Folder 27	Network maps, 1947
Box 575 Folder 28	Network studies, 1947-1951
Box 575 Folder 29	Nielsen radio index, 1949-1952
Box 575 Folder 30	Political policy, 1948
Box 575 Folder 31	Program Board meetings, 1952
Box 575 Folder 32	Proposed changes in programs, undated
Box 575 Folder 33	Public service report, 1948-1952
Box 575 Folder 34	RCA, 1945-1952
Box 575 Folder 35	Radio Writers Guild, 1947-1948
Box 575 Folder 36	Rates (Network comparisons), 1947
Box 575 Folder 37-38	Red Tab Memos, 1946-1949
Box 575 Folder 39	Vulnerability of NBC affiliates, 1949-1950
	Station Planning and Advisory Committee
Box 576 Folder 1-2	Minutes of meetings, 1942-1951
Box 576 Folder 3	Elections, 1948-1949
Box 576 Folder 4	General correspondence
Box 576 Folder 4-7	1948-1950
Box 577 Folder 1-2	1941-1947
Box 577 Folder 3-7	Meeting files
Box 577 Folder 3-7	1948-1950
Box 577A Folder 1	1947
Box 577A Folder 2	Promotion and separate committees, 1950
	Subseries: Operations	⇧
	Business and Administration
	Conflict Production Files, 1954-1959 Physical Description: 1 box (5 inches) Scope and Content Note: Production files for the unbroadcast series Conflict which concerned psychiatry. Produced by Barry-Enright Productions Inc., the property was purchased by NBC as part of a program package. At NBC such properties were the responsibility of the business affairs department. The papers, which are actually those of Jack Barry, refer to the development, production, and attempted sale of the pilot to NBC, CBS, and various advertisers; there are no materials relating to the handling of the property by the business affairs department. The pilot herein documented was written by Reginald Rose and directed by Sidney Lumet.
Box 199 Folder 1	Budgetary Information, c. 1955
Box 199 Folder 2	Contracts, 1954-1955; 1958
Box 199 Folder 3	Correspondence, 1954-1959
Box 199 Folder 4	Film Editing Material, 1956-1958, undated
Box 199 Folder 5	Film Reports, 1955
Box 199 Folder 6	Scripts, 2 drafts and a preliminary outline by Reginald Rose, 1955
Box 199 Folder 7	Story Ideas, 1954 (contains the script of Tell My Story, a 1954 NBC Radio special written by Samuel Elkin)
Box 199 Folder 8	Questionnaires, undated
	Lapore, Frank, Papers, 1949-1956 Physical Description: 1 box (2 inches) Scope and Content Note: Papers of a manager of film and kinescope operations and services, who worked under the director (later vice-president) of the film division. The files consist primarily of inter-office correspondence, but also include policy statements and kinescope inventories. In general, the files contain good coverage of policy formulations and the development and operation of commercial film distribution.
	Commercial Distribution
Box 200 Folder 1	Planning, 1949-1956
Box 200 Folder 2	Political Footage, 1956
Box 200 Folder 3	Kinescope Negative Inventory, 1948-1949, 1955
Box 200 Folder 4-5	Policies, 1951-1956
	Engineering
	Logs, 1956 Physical Description: 4 boxes (1 foot, 8 inches) Scope and Content Note: Operational logs for the New York radio operations of the NBC network and WRCA for July and October 1956. Generally the information contained in the logs is routine, with data on personnel, equipment problems and maintenance and technical support for programs. Also included are logs of television audio requirements met by the engineering department. For each day, there is a radio program scheduled which identifies program by type, by origin of transmission, if outside whether transcribed or live, and by the identity and duration of accompanying commercials and announcement.
Box 201 Folder 1-16	1956 July 1-16
Box 202 Folder 1-15	1956 July 17-31
Box 203 Folder 1-15	1956 October 1-15
Box 204 Folder 1-16	1956 October 16-31
	Reports, 1931-1956 Physical Description: 5 boxes (5 feet) Scope and Content Note Monthly reports of division and station engineers throughout the country. The reports are quite detailed and change significantly in format over time, and though the information supplied is often routine (e.g. equipment maintenance reports, power and frequency studies, and personnel changes), there is also information on the origination of NBC programming, special field broadcasts, and from 1931, the development of television. Generally there is more detail for New York City operations than for other areas; for the early 1940s this New York material is the only data supplied. There are some other gaps in coverage, most notably for the 1933-1935 and 1946-1948 periods.
Box 205 Folder 1-24	1931-1932
Box 206 Folder 1-31	1936-1940
Box 207 Folder 1-47	1941-March 1945
Box 208 Folder 1-42	1945, April-October 1951
Box 209 Folder 1-38	1951 November-1955
	Facilities Operations
	Grant, Norman, Papers, 1954-1955 Physical Description: 1 archives box and 4 flat boxes Scope and Content Note: Papers generated in the office of the director of design and art operations, consisting of set designs, a few elevations, and prop requirements. The set designs are filed in oversize boxes; the prop requirements are filed with the standard sized material in the collection. The files are arranged alphabetically by program title, except for a few commercials, special and promotional spots which are grouped by general subject category.
	American Inventory
Box 598 Folder 1	Set designs
Box 210 Folder 1	Prop requirements
Box 598 Folder 2	Armstrong Circle Theatre
Box 598 Folder 3	Background
	Big Story
Box 598 Folder 4	Set designs
Box 210 Folder 2	Prop requirements
Box 598 Folder 5	Camel News Caravan
	Childrens' Hour
Box 598 Folder 6	Set designs
Box 210 Folder 3	Prop requirements
Box 598 Folder 7	Coke Time
Box 598 Folder 8	Commercials, Miscellaneous
Box 598 Folder 9	Continental Classroom
Box 599 Folder 1	Eternal Light
	Frontiers of Faith/Catholic Hour
Box 599 Folder 2	Set designs
Box 210 Folder 4	Prop requirements
	Goodyear TV Playhouse
Box 599 Folder 3	Set designs
Box 210 Folder 5	Prop requirements
Box 599 Folder 4	Great Moments of Sports
Box 599 Folder 5	Happy Felton's Spotlight Club
Box 599 Folder 6	Howdy Doody
Box 599 Folder 7	Justice
Box 599 Folder 8	Juvenile Jury
	Kraft TV Theatre
Box 600 Folder 1	Set designs
Box 210 Folder 6	Prop requirements
Box 600 Folder 2	Mister Peepers
	Modern Romances
Box 600 Folder 3	Set designs
Box 210 Folder 7	Prop requirements
	Philco Television Playhouse
Box 600 Folder 4	Set designs
Box 210 Folder 8	Prop requirements
Box 600 Folder 5	Red Buttons Show
	Robert Montgomery Theatre
Box 600 Folder 6	Set designs
Box 210 Folder 9	Prop requirements
Box 601 Folder 1	Specials, promotional spots, and unidentified material
	Way of the World
Box 601 Folder 2	Set designs
Box 210 Folder 10	Prop requirements
Box 601 Folder 3	“Where Are We?”
	Wide Wide World
Box 601 Folder 4	Set designs
Box 210 Folder 11	Prop requirements
Box 601 Folder 5	World of Mr. Sweeney
Box 601 Folder 6	You're Hired
	Your Hit Parade
Box 601 Folder 7	Set designs
Box 210 Folder 12	Prop requirements
	McElrath, George (1900-). Technical Facilities Reports, 1955 Physical Description: 3 boxes (1 foot, 3 inches) Scope and Content Note: Reports generated in the office of a director of technical operations, consisting of forms completed by the technical directors for various television programs produced in NBC's New York studios from February through September 1955. The forms, which are arranged chronologically, include data on personnel, equipment, and studio use.
Box 211 Folder 1-6	1955 February-April 15
Box 212 Folder 1-7	1955 April 16-July 15
Box 213 Folder 1-5	1955 July 16-September 30
	Theiss, Ernest W. Papers, 1948-1957 Physical Description: 3 boxes (3 feet) Scope and Content Note: Selected papers of a manager of production operations. This group of NBC records is arranged functionally into PROGRAM OPERATIONS and those divisions under Theiss; BROADCAST FILM (Stanley Parlan, manager); and BROADCAST OPERATIONS (Edward Whitney, manager). Included in the latter section are broadcast coordination plans, scripts, notes, and miscellaneous other files pertaining to Wide, Wide World, a weekly program featuring Dave Garroway. The collection also contains files for two subdivisions of broadcast operations: broadcast routines (Peter Affe, Edward Whitney, and Sumner Glimcher, supervisors, successively) and broadcast operations coordination. The broadcast routines segment includes samples of television operations routines, both for WNBC and for the network as a whole, which list broadcast coordinators, announcers, and the routing and timing of each program. With the exception of the Wide, Wide World material, the papers are limited; nevertheless, the documentation presents an outline of the functions of the department.
	Program Operations
Box 215 Folder 1	General, 1953-1957
Box 215 Folder 2	Program Operations Manual, 1952
	Broadcast Film Operations
Box 215 Folder 3	General, 1949-1954
Box 215 Folder 4	Progress Reports, 1950-1951
	Broadcast Operations
Box 215 Folder 5	General, 1950-1957
	Wide, Wide World, 1955-1957
	1955
Box 215 Folder 6	June 27 (presented on Producers' Showcase
Box 215 Folder 7	October 16, “A Sunday in Autumn”
Box 215 Folder 8	October 30
Box 215 Folder 9	November 13, “A Sunday with Youth”
Box 215 Folder 10	November 27, “Heritage”
Box 215 Folder 11	December 4, “American Rhapsody,” by Joe Liss
Box 215 Folder 12	December 18, by Lou Salaman and Charles Andrews
	1956
Box 215 Folder 13	January 1, by Bob Corcoran and Gene Wyckoff
Box 215 Folder 14	January 22, “Portrait of an American Winter,” by Joe Liss
Box 215 Folder 15	January 29, “Two Ways to Winter,” by Lou Salaman
Box 215 Folder 16	February 12, “The World of Celebrations,” by Bob Corcoran and Gene Wyckoff
Box 215 Folder 17	February 19, “America at Play While S.A.C. Stands Guard,” by Harold Flender and Alden Stevens
Box 215 Folder 18	March 4, “Birth of an America,” by Joe Liss
Box 215 Folder 19	March 11, [Sir Laurence Olivier's production of Richard III]
Box 215 Folder 20	March 25, “Land of Plenty,” by Lou Salaman
Box 215 Folder 21	April 1, “The Awakening of Spring,” by Bob Corcoran and Gene Wyckoff
Box 215 Folder 22	April 15, “In Pursuit of Happiness,” by Joe Liss
Box 216 Folder 1	April 29, “Sunday Drivers,” by Lou Salaman
Box 216 Folder 2	May 13, “Power for Peace,” by Bob Corcoran and Gene Wyckoff
Box 216 Folder 3	May 20, “A Promise for America”
Box 216 Folder 4	June 3, “The St, Lawrence Story,” by Joe Liss (in association with C.B.C.)
Box 216 Folder 5	September 16, “Song of America,” by Joe Liss
Box 216 Folder 6	September 30, “The Hollywood Story,” by Harold Flender and Charles Speer
Box 216 Folder 7	October 14, “The American Dream,” by Max Wylie and Jesse Sandler
Box 216 Folder 8	October 28, “So Goes the Nation,” by Lou Salaman
Box 216 Folder 9	November 11, “The Florida Story,” by Joe Liss
Box 216 Folder 10	November 25, “American Sunday: A Visit with Three Faiths,” by Harold Flender and Charles Speer
Box 216 Folder 11	December 9, “The American Campus,” by Jesse Sandler and Dick Krolik
Box 216 Folder 12	December 23, “The Joyous Time: Christmas Through the Eyes of Children,” by Lou Salaman
	1957
Box 216 Folder 13	January 6, “A Woman's Story: A Visit with Some Great American Women,” by Joe Liss
Box 217 Folder 1	January 20, “America's Riches,” by Harold Flender
Box 217 Folder 2	February 3, “Texas, U.S.A.,” by Jesse Sandler
Box 217 Folder 3	February 17, “The Creative Spirit,” by Lou Salaman
Box 217 Folder 4	March 3, “A Man's Story,” by Joe Liss
Box 217 Folder 5	March 17, “Flight,” by Will Sparks
Box 217 Folder 6	March 31, “Spring Jubilee,” by Jess Sandler
Box 217 Folder 7	April 14, “American Waters,” by Lou Salaman
Box 217 Folder 8	April 28, “Land of Promise,” by Joe Liss
Box 217 Folder 9	May 12 (Broadcast Coordination Routine only)
Box 217 Folder 10	May 26, “The American Indians: Between Two Worlds” by Jesse Sandler
Box 217 Folder 11	June 9, “Summertime,” by Lou Salaman
Box 217 Folder 12	Broadcast Operations Coordination, 1952-1956
	Broadcast Routines,
Box 217 Folder 13-16	Network, 1949-1951
Box 217 Folder 17	WNBT, 1948-1949
	Integrated Services
	Hedges, William S. (1895-1978). Papers, 1951, 1953-1955 Physical Description: 2 boxes (1 foot, 2 inches) Scope and Content Note: Papers of an NBC vice-president for integrated services, 1951-1959, which consist of fragmentary and routine correspondence, clippings, memos, reports, charts, speeches, financial data, and related material. Divided chronologically by year and then alphabetically by subject, the files are best for Hedges' responsibility for the divisions of integrated services: the general library, guest relations, transportation, traffic, purchasing, and the night executive officer. The papers treat such varied topics as union negotiations, safety regulations, disposition of NBC facilities, tours and displays, and television demonstrations. Hedges' activity in several professional organizations is reflected in the files on the National Association of Radio and Television Broadcasters, the oral history project of the Radio Pioneers and Columbia University, and the Radio and Television Executives Society. Related Material: Hedges personally presented to the Society a small collection of separately-catalogued papers which includes some materials on his earlier years with NBC. The register for this collection includes more detailed biographical information.
	1951
	Radio Pioneers
Box 218 Folder 1-2	General correspondence
Box 218 Folder 3	Oral history project
	1953
Box 218 Folder 4	Budget
Box 218 Folder 5	Charity drives
Box 218 Folder 6	Cities Service
Box 218 Folder 7	Civil Defense
Box 218 Folder 8	Contribution requests
Box 218 Folder 9	Frech, Willard W.
Box 218 Folder 10	Hedges, William S. - Speeches
Box 218 Folder 11	Integrated Services
Box 218 Folder 12	Legal
Box 218 Folder 13	Library
Box 218 Folder 14	Microfilm material
Box 218 Folder 15	Miscellaneous material
Box 218 Folder 16	Monthly reports
Box 218 Folder 17	National Association of Radio and Television Broadcasters
Box 218 Folder 18-19	Night Executive Office
Box 218 Folder 20	Personnel
Box 218 Folder 21	Public Affairs and Education
	Radio Pioneers
Box 218 Folder 22	General correspondence
Box 218 Folder 23	Oral history project
Box 218 Folder 24	Rockefeller Center Luncheon Club
Box 218 Folder 25	Speeches
Box 218 Folder 26	Station Relations
Box 218 Folder 27	Television
Box 218 Folder 28	Time Sales
Box 218 Folder 29	Union negotiations
	1954
Box 218 Folder 30	Advertising and Promotion
Box 218 Folder 31	Budget
Box 218 Folder 32	Cities Service
Box 218 Folder 33	Civil Service
Box 218 Folder 34	Color Television
Box 218 Folder 35	Maurice Constant's photographs
Box 218 Folder 36	Federal Communications Commission
Box 218 Folder 37	General Library
Box 218 Folder 38	Guest Relations
Box 218 Folder 39	Hedges, William S. - Speeches
Box 218 Folder 40	Integrated Services
Box 218 Folder 41	Legal
Box 218 Folder 42	MacDonald Brothers Report (management study)
Box 218 Folder 43	Miscellaneous correspondence
Box 218 Folder 44	Monthly reports
Box 218 Folder 45	NBC Enterprises
Box 218 Folder 46	Public Affairs and Education
Box 218 Folder 47	Public Relations
Box 218 Folder 48	Purchasing Department
Box 218 Folder 49	Radio Pioneers
Box 218 Folder 50	Radio Corporation of America
Box 218 Folder 51	Rockefeller Center Luncheon Club
Box 218 Folder 52	Safety
Box 218 Folder 53	Taxes
Box 218 Folder 54	Television
Box 218 Folder 55	Union negotiations
	1955
Box 218 Folder 56	Budget
Box 218 Folder 57	Guest Relations
Box 218 Folder 58	Hedges, William S. - Speeches
Box 218 Folder 59	Integrated Services
Box 218 Folder 60	Legal
Box 218 Folder 61	Miscellaneous correspondence
Box 219 Folder 1	National Association of Radio and Television Broadcasters
Box 219 Folder 2	Personnel
Box 219 Folder 3	Public Affairs and Education
Box 219 Folder 4	Public Relations
Box 219 Folder 5	Radio Pioneers
Box 219 Folder 6	Radio and Television Executives Society
Box 219 Folder 7	Rockefeller Center Luncheon Club
Box 219 Folder 8	Station Relations
Box 219 Folder 9	Television
	Library, 1934-1973 Physical Description: 3 boxes (2 feet, 5 inches) Scope and Content Note Miscellaneous print and near-print material prepared by various NBC departments and divisions for distribution to advertisers, affiliates, employees, and the general public. The materials are of two kinds: speeches and articles and other kinds of printed matter. PRINTED MATTER, which is arranged alphabetically by office of creation, varies in character and completeness. Publications which warrant special mention include statements of program policies and broadcast standards; annual reviews and reports; The Fourth Chime, a history of NBC News; and mimeographed newsletters issued by WMAQ and the Western Network for their overseas employees during World War II. Many titles, especially those of the press department, are not complete; their presence is intended merely as illustration of the types of material issued. Further examples of many titles may be found scattered in the records. SPEECHES AND ARTICLES are alphabetically-arranged by name. As with the above material, copies of additional speeches by these and other NBC executives may be found throughout the records.
	Printed Materials
	NBC Library
Box 220 Folder 1	Television Bibliography, 1948
	Corporate Papers
Box 220 Folder 2-3	Program Policies, 1934-1956
Box 220 Folder 4	Reports, 1945-1968
Box 564	Oversize items
Box 220 Folder 5	Souvenir Publications, 1951, 1956, 1961, 1966, 1976
	Advertising and Promotion
Box 220 Folder 6	Highlights, 1943-1946
Box 220 Folder 7	NBC Study Guide, 1962
Box 220 Folder 8	Miscellany
	Behind Your Radio Dial, 1948
	Facts about NBC Red Network, 1941
Box 220 Folder 9-10	Artists' Service Memo, 1935-1939
	Educational Enterprises,
Box 220 Folder 11	Communique, undated
Box 220 Folder 12	Film Catalogues, 1971-1972, undated
Box 220 Folder 13	Engineering, 1953-1958
	NBC Symphony
Box 220 Folder 14	Symphony Notes, 1944-1945
Box 220 Folder 15	Commemorative Booklet, 1949
	News
Box 220 Folder 16	The Fourth Chime, 1944
	1944-1945
Box 220 Folder 17	1951
Box 220 Folder 18	1963
	Stand By: NBC News
	The Longest Night
Box 220 Folder 19	1968-1972
Box 564	Oversize items
Box 220 Box 220 Folder 20	Owned and Operated Stations, 1968, undated
Box 220 Folder 21	Personnel Management Newsletter, 1952-1953
	Press and Publicity
Box 220 Folder 22	Exploitation Information Bulletin, undated
Box 220 Folder 23	NBC, 1956, 1967
Box 220 Folder 24	NBC Biography, 1947-1967
Box 220 Folder 25	NBC Feature, 1953-1966
Box 220 Folder 26	NBC Film Division, undated
Box 220 Folder 27	NBC News, 1948-1967
Box 220 Folder 28	NBC Program Information, 1950-1960
Box 220 Folder 29	NBC Radio Feature, 1955
Box 220 Folder 30	NBC Radio/Network News, 1953-1958
Box 220 Folder 31	NBC Radio Program, 1955
Box 220 Folder 32	NBC-TV News, 1951-1956
Box 220 Folder 33	NBC Television Programs, 1952-1955
Box 220 Folder 34	NBC Trade News, 1953-1955
Box 220 Folder 35	NBC Transmitter, 1942
Box 220 Folder 36	Program Releases, 1952-1956
Box 220 Folder 37	Miscellany
	Public Affairs
Box 220 Folder 38-39	Educational Bulletin, 1931-1938
Box 220 Folder 40	NBC Presents, 1938-1941
Box 220 Folder 41	On the Dial, 1948
Box 220 Folder 42	This is NBC, 1941-1947
Box 220 Folder 43	Miscellany
	Radio
Box 221 Folder 1	Network Programs, 1938-1939
	Programs,
Box 221 Folder 2	Army Hour, 1944
Box 221 Folder 3-4	Cheerio Promotional Materials, 1940, undated
	Great Plays, undated
Box 221 Folder 5	Image America
	Medicine U.S.A.
Box 564	Oversize items
Box 221 Folder 6	Monitor
Box 564	Oversize items
Box 221 Folder 7	Miscellany
Box 564	Oversize items
	Sales
Box 564	Comparative Network Schedules, 1942-1946
Box 221 Folder 8	Rating Points, 1950-1951; Radio Coop Programs Handbook, 1955
Box 221 Folder 9	Sales Facts Bulletins, 1950-1952
Box 221 Folder 10	Sports, 1972
	Television
Box 221 Folder 11	Preview, 1966-1969
	Programs
Box 221 Folder 12	Exploring, c. 1964
Box 221 Folder 13	Max Liebman Presents, “Satins and Spurs,” 1954
Box 221 Folder 14	NBC Opera Theatre, “Amahl and the Night Visitors,” undated
Box 221 Folder 14	Producer's Showcase, “Peter Pan”
Box 564	Oversize items
Box 221 Folder 14	Victory at Sea
Box 564	Oversize items
Box 221 Folder 15	We Take a Giant Step, 1971
Box 221 Folder 16	Youth Wants to Know
Box 221 Folder 17	Miscellany
Box 564	Oversize items
Box 221 Folder 18	WJZ, 1937
	WMAQ
Box 221 Folder 19	Public Service Feature, 1943-1950
Box 221 Folder 20	The Rut, 1944
	WNBC-WNBT
	WEAF Program Schedule
Box 221 Folder 21	1943-1945
Box 221 Folder 22	1945-1946
	WNBC Program Schedule, 1946-1950
Box 221 Folder 23	WNBT Program Schedule, 1950
Box 221 Folder 24	WRCA-TV Tele-Log, 1956-1963
Box 221 Folder 25	Focus, 1965-1967
Box 564	Oversize items
Box 221 Folder 26	[Monthly Report of the Public Affairs Department], 1965-1973
Box 221 Folder 27	Monthly Report, Community Affair Department, 1967, 1969
Box 221 Folder 28	NBC Week, 1965-1969
Box 564	Oversize items
	Programs
Box 221 Folder 29	For Women Only, 1967
Box 221 Folder 30	New York Illustrated, undated
Box 221 Folder 31	See For Yourself, 1971
Box 221 Folder 32	Speaking Freely, 1967, undated
Box 221 Folder 33	Your Life in the 1970s, 1969
Box 221 Folder 34	Miscellany
Box 564	Oversize items
Box 221 Folder 35	WRC-TV Dedication Press Information Kit, 1958
	Western Division
Box 564	Comparative Network Schedules, 1944-1946
Box 221 Folder 36	Radio City Reporter, 1943-1944
	Speeches and Articles
Box 221 Folder 37	Beville, Hugh M., Jr., 1948
Box 221 Folder 38	Culligan, Matthew J., 1959
Box 221 Folder 39	Denny, Charles R., 1952
Box 221 Folder 40	Frank, Reuven, 1970-1971
Box 221 Folder 41	Goodman, Julian, 1966-1973
Box 221 Folder 42	Heffernan, Joseph V., 1954
Box 221 Folder 43	Kintner, Robert E., 1960
Box 221 Folder 44	Labunski, Stephen B., 1966
Box 221 Folder 45	McConnell, Joseph H., 1950, 1952
Box 221 Folder 46	Mullen, Frank E., 1945
Box 221 Folder 47	Pinkham, Richard A., R., 1956
	Sarnoff, David
Box 221 Folder 48	1924, 1926
Box 221 Folder 49-50	1945-1960
Box 222 Folder 1	1961-1967
	1964
Box 564	Oversize items
Box 222 Folder 2	Salutes and Commemorations, 1951-1966
Box 222 Folder 3-5	Sarnoff, Robert W., 1955-1965
Box 222 Folder 6	Scott, Walter, 1966-1969
Box 222 Folder 7	Trammel, Niles, 1946, 1948
Box 222 Folder 8	Weaver, Sylvester L., Jr., 1955
	Library. Additions, 1945-1964 Physical Description: 0.4 c.f. Scope and Content Note: Additional print material issued by various NBC departments.
Box 567 Folder 1	News
Box 564	Oversize items
Box 567 Folder 2	Personnel
Box 567 Folder 3	NBC and You, 1945, 1948, employee manual
	Press and publicity
Box 567 Folder 4	Opinion leaders campaign
Box 567 Folder 5	Variety campaign
Box 567 Folder 6	Television-Miscellany
Box 564	Oversize items
	Subseries: Spot Sales and Owned-and-Operated Stations: described in Part 8 of this finding aid (see search link in abstract in Summary Information)	⇧
	Subseries: Public Affairs: described in Parts 8-9 of this finding aid (see search link in abstract in Summary Information)	⇧
	Subseries: Radio Network: described in Part 10 of this finding aid (see search link in abstract in Summary Information)	⇧
	Subseries: Television Network: described in Part 10 of this finding aid (see search link in abstract in Summary Information)	⇧