Gaylord Nelson Papers, 1954-2006 (bulk 1963-1980)

 
Contents List
Container Title
Mss 882
Part 1 (Mss 882, PH Mss 882, VBB 324, VHA 363-368, Micro 2080): Original Collection, 1906-1996
Physical Description: 1.6 c.f. (5 archives boxes), 201 reels of microfilm (35 mm), 7 videorecordings, and 42 photographs 
Scope and Content Note

The Foote, Cone & Belding (FCB) collection consists almost entirely of microfilmed scrapbooks of the PRINT ADVERTISING produced from 1917, when the firm operated as Lord & Thomas, until 1982, together with a few examples of TELEVISION ADVERTISING, and PUBLICATIONS. While the collection includes a significant portion of the print advertising designed by FCB, some notable advertising campaigns are missing. These include the work done for the Levi Strauss Company, which the firm represented beginning in the 1930s. Also absent are ads about forest safety produced for the Advertising Council. Smokey the Bear, the character conceived for the council by the FCB staff in San Francisco, remains one of the best known advertising icons ever developed. Material about the Edsel automobile is also limited.

Among the best documented accounts are the American Tobacco Company (maker of Lucky Strike cigarettes), Armour (maker of Dial Soap), Colgate-Palmolive-Peet, First National Bank of Chicago, Frigidaire, International Harvester, Kimberly-Clark, New York Central Railroad, Pepsodent toothpaste, Quaker Oats, and RCA Victor. In addition to the print advertising that appeared in magazines and newspapers, there are photographs of advertising billboards, 1941-1945, for two accounts: Sunkist and Union Oil.

There are no overall administrative or individual account records in the collection, either for its history as Lord & Thomas or as Foote, Cone & Belding, and consequently no primary information on the creative planning and development of any account.

The PRINT ADVERTISING series divides into two sections, 1917-1979 and 1980-1982. For the period 1917 to 1979, the advertising is arranged alphabetically by client name and chronologically thereunder, with further refinements for the ads produced by regional FCB offices and for some individual products and product lines. After the initial microfilming was completed, the Archives received additional scrapbooks covering 1980-1982. Unlike the earlier scrapbooks, these volumes were arranged chronologically by time period, and then alphabetically by client. Work of the local FCB offices is indicated in the contents list by place name (for example, Chicago or Toronto), following the name of the client and preceding the date(s).

Some original ads were selected for permanent retention based on the importance of the campaign or the graphic quality of the particular advertisement. When the first selection proved too limited, it was temporarily decided to retain all of the original ads until a better selection could be made. Because of their deteriorated condition, these original ads, which are not included in this finding aid, may be used for reproduction purposes only with special permission.

The television advertising produced by FCB is only meagerly documented. The year 1964 is represented by one box of scripts and a videorecording about the most significant ads produced between 1950 and 1979. The scripts include thumbnail versions of some of the images that appeared on the screen. In addition, the video magazine Person to Person, produced by True North from 1994 to 1996, contains approximately ten minutes of television commercials at the end of each tape.

The PUBLICATIONS series includes published material of a miscellaneous nature ranging from early books published by Lord & Taylor on advertising theory and practice, to historical memos written by Fairfax Cone, and miscellaneous internal publications. Of special interest is the previously mentioned internal video magazine, Person to Person, which includes information for employees on routine matters such as stock options and company performance, sample FCB commercials, and information about individual employees and advertising campaigns.

Micro 2080
Series: Print Advertisements (Filmed without a counter)
Note: Work of the local/regional FCB offices is indicated in the contents list by place name (for example, Chicago or Toronto), following the name of the client and preceding the date(s).
Reel   1
A & M Karagheusian, New York, 1958-1962
Adohr Milk Farms
Reel   1
Los Angeles, 1932, 1936-1939
Reel   1
Los Angeles/San Francisco, 1940
Reel   1
Los Angeles, 1941
Advertising Council
Reel   1
American Heritage Foundation, New York, 1958
Reel   1
National Safety Council, Chicago, 1946
U.S. Savings Bonds
Reel   1
Chicago, 1950-1954
Reel   2
Chicago, 1955-1958
Reel   2
Ainsworth & Sons: Seed Corn, Chicago, undated
Reel   2
Aircraft War Production, Los Angeles, 1943
Reel   2
Akin-Erskin Milling Company, Chicago, undated
Reel   2
Albers Millling Company, Chicago/San Francisco, 1942-1945
Reel   3
Albert Dickinson Company, Chicago, undated
Reel   3
All-Year Club of Southern California, Los Angeles, 1929-1945
Reel   3
Amana, Chicago, 1979
Reel   3
American Automobile Insurance Companies, Chicago, 1935-1937
Reel   3
American Bakers Association, Chicago, 1947-1955
Reel   3
American Box Ball Company, Chicago, undated
Reel   3
American Dairy Association, Chicago, 1940-1942
Reel   4
American President/American Mail/Dollars Steamship Lines, San Francisco, 1933, 1935-1941
Reel   4
American Railroads, New York, 1948
Reel   4
American Red Cross/Nursing Recruiting, Chicago, 1943
Reel   4
American Safety Razor Corporation, New York, 1938
Reel   4
American Stove Company, Chicago, 1919-1921
American Tobacco
American Cigar Company
Reel   4
New York, 1929-1930
Reel   4
London/New York, 1931
Reel   4
London, 1933
Reel   4
London/New York, 1934
Reel   4
London, 1935-1936
Reel   4
New York, 1937
Reel   4
London, 1939
Kensitas Cigarettes
Reel   5
Chicago, 1930
Reel   5
Chicago/London, 1931-1932
Reel   5
London, 1933
Reel   5
London/New York, 1934
Reel   5
London, 1935-1936
Reel   5
New York, 1937
Reel   5
London, 1939
Lucky Strike
Reel   5
New York, 1927-1930
Reel   6
New York, 1931-1939
Reel   7
New York, 1940-1948
Reel   7
American Walnut Manufacturers' Association, Chicago, 1923-1927
Reel   7
Anacin Company, Chicago, 1928-1930
Anaconda Copper and Brass
Reel   7
New York/Toronto, 1929-1931
Reel   7
New York/Toronto, 1932
Reel   8
New York, 1933-1934
Reel   8
New York/Toronto, 1935-1937
Reel   8
New York, 1938
Reel   8
New York/Toronto, 1939-1941
Reel   8
Canada, 1942-1945
Reel   8
Anahist, New York, 1949-1951
Reel   8
Anchor Top and Body Company, Chicago, undated
Reel   8
Angostura-Wupperman Bitters, New York, 1958-1964
Reel   8
Antrol Laboratories, Los Angeles, 1930
Arlington Park Jockey Club
Reel   9
Chicago, 1930-1932
Reel   9
Chicago, 1935-1939
Armour
Adhesive Division
Reel   9
Chicago, 1943-1944
Reel   9
Chicago, 1947-1958
Reel   9
Ammonia/Glycerine, Chicago, 1944, 1947-1959
Reel   9
Bakery Sales, Chicago, 1948-1952
Canned Meats
Reel   9
Chicago, 1934-1940
Reel   10
Chicago, 1941-1943, 1945-1954, 1959-1973
Reel   11
Chicago, 1974-1979
Reel   11
Chemical Division, Chicago, 1939, 1942-1944, 1946-1955
Coated Abrasives
Reel   12
Chicago, 1942-1944
Reel   12
Chicago, 1946-1955
Reel   12
Creameries, Chicago, 1934-1943, 1945-1952
Dial Soap
Reel   12
Chicago, 1948-1951
Reel   13
Chicago, 1952-1966
Reel   14
Chicago, 1967-1979
Reel   14
Feed, Chicago, 1934-1943, 1945-1954
Grocery products
Reel   15
Chicago, 1934-1935
Reel   15
Chicago/Los Angeles, 1936-1937
Reel   15
Chicago, 1938-1939
Reel   16
Chicago, 1940-1942
Reel   17
Chicago, 1943-1948
Reel   18
Chicago, 1949-1952
Reel   19
Chicago, 1953-1968
Reel   19
Chicago, 1970-1977
Hotels and institutions
Reel   19
Chicago, 1941-1943, 1945-1946, 1948-1949
Reel   20
Chicago, 1950-1952
Reel   20
Industrial soaps, Chicago, 1942-1944, 1946-1958, 1960-1964
Laboratories/Research
Reel   20
Chicago, 1935-1943
Reel   20
1945-1947
Reel   21
Chicago, 1948-1953, 1960, 1963
Reel   21
Leather Division, Chicago, 1957-1958
Reel   21
Neo-fat Division, Chicago, 1942-1943
New York Butchers Dressed Meat Division
Reel   21
Chicago, 1947
Reel   21
New York, 1948-1954
Packaging and padding
Reel   21
Chicago, 1942-1944, 1946-1957
Reel   21
Pharmaceuticals, Chicago, 1974, 1977
Reel   21
Refinery Division, Chicago, 1935, 1937-1942, 1951-1952
Strings and Casings Division
Reel   21
Chicago, 1934-1940
Reel   22
Chicago, 1941-1943, 1945-1950, 1953
Reel   22
Veterinary Division, Chicago, 1936-1943, 1945-1952
Reel   22
Aromints, Chicago, 1919
Reel   22
Arthur Andersen and Company Accountants, Chicago, 1958
Reel   22
Associated Bulb Growers of Holland, New York, 1947
Reel   22
Associated Hospital Service Capitol District, New York, 1952
Reel   22
Associated Hotels of the West, Chicago, 1940-1941
Reel   22
Associated Railroads of New York State, New York, 1938, 1940
Reel   22
Associates Investment Company, Chicago, 1959-1966
Reel   22
Atlantic Commission A&P, Los Angeles, 1936
Reel   22
Autobrite, New York, 1951
Reel   22
Autopoint, Chicago, 1925-1932
Reel   22
Aylmer Soups, Toronto, 1931-1932
Reel   22
Baker Food Packing Company, Chicago, undated
Reel   22
Barbara Gould, New York, 1935-1936, 1939-1942, 1944-1950, 1953
Reel   22
Barker's Bread, Toronto, undated
Reel   23
Bauer and Black, Chicago, 1922-1924
Reel   23
B.C. Electric, Canada, 1945
Beatrice Foods/Creamery
Reel   23
Chicago, 1931-1932, 1935-1938, 1940-1944
Reel   24
Chicago, 1945-1954
Reel   25
Chicago, 1956-1957
Bechtel-McCone-Parsons Engineers
Reel   25
Los Angeles, 1941
Reel   25
San Francisco, 1942
Reel   25
Los Angeles, 1943
Reel   25
Beech-Nut, Toronto, 1935-1938, 1940-1941
Reel   25
Belmont Distilling Company, New York, 1940
Reel   25
Ben Hur Products, Los Angeles, 1944-1945
Reel   25
Best Foods, New York, 1964
B.F. Goodrich
Reel   25
Consumer Products, Chicago, 1960-1966
Reel   26
Footware, Chicago, 1960-1970
Reel   26
Hospital and surgical supplies, Chicago, 1960-1965
Reel   26
International, Chicago, 1967-1969
Reel   26
B. Greening Wire Company, Toronto, 1937
“Big Four” Route
Reel   26
Chicago, 1926-1927
Reel   27
Chicago, 1928-1934
Reel   28
Chicago, 1935-1937
Reel   28
Bismarck Hotel, Chicago, 1926
Reel   28
Bissell Carpet Sweeper, Chicago, 1920, 1922-1932
Reel   28
Black Flag, New York, 1949-1951
Reel   28
Blistex, Chicago, 1972-1976
Reel   28
Bolens, Chicago, 1979
Reel   28
Booth Fisheries, Chicago, 1964-1967
Reel   28
Borg-Warner, Chicago, 1979-1980
Reel   28
Bourjois, New York, 1934-1942, 1944-1955
Reel   29
Bowman Gum, New York, 1947
Reel   29
Boyle-Dayton Company, Los Angeles, undated
Reel   29
Brazilla Company, Los Angeles, undated
Reel   29
Brewing Industry Ontario, Canada, 1943-1945
Reel   29
British Filters, London, 1945
British Overseas Airways Corporation
Reel   29
New York, 1947-1948, 1950-1952
Reel   29
Canada/New York, 1953
Reel   29
New York, 1954-1956
Reel   29
Brown-Williamson, Chicago, 1978-1980
Brunswick-Balke-Collender Company
Reel   29
Chicago, 1921
Reel   30
Chicago, 1921 (continued) - 1923
Reel   31
Chicago, 1924-1928
Reel   32
Chicago, 1929
Reel   32
Business Week, New York, 1936, 1939
Cadum Ointment
Reel   32
London, 1932
Reel   32
1934
Reel   32
Calavo Growers of California, Los Angeles, 1931-1932, 1938, 1940-1941
Reel   32
California Apparel Manufacturers Associates, Los Angeles, 1944-1945
Reel   32
California Chain Stores Association, Los Angeles, 1936
Reel   32
California Dairymen, San Francisco, 1938-1940, 1942
Reel   32
California Date Growers Association, Los Angeles, 1944
Reel   32
California Oil and Gas Association, Los Angeles, 1944
Reel   32
California Processors and Growers, San Francisco, 1945
California Prune Growers
Reel   32
San Francisco, 1933
Reel   32
London, 1934
Reel   32
San Francisco, 1939-1942
Reel   32
California State Guard, San Francisco, 1945
Reel   32
Californians, Inc., San Francisco, 1934-1940, 1942-1943, 1945
Reel   32
Calplex Vitamins, Los Angeles, 1941
Reel   32
Calvert Distillers, Canada, 1944-1945
Reel   32
Campbell Soups, New York, 1945
Reel   32
Capitol Records, Los Angeles, 1944-1945
Reel   32
Carel Carter Cards, Chicago, 1962, 1964
Carling Brewing Company
Reel   32
Toronto, 1941
Reel   32
Canada, 1942-1943, 1945
Carnation Company
Reel   32
San Francisco, 1942-1944
Reel   32
Los Angeles, 1945
Reel   32
Carrier Engineering Company, London, 1945
Reel   32
Catalina, Inc., New York, 1953-1954, 1956, 1959
Central Alloy Steel
Reel   32
Chicago, 1924-1927
Reel   33
Chicago, 1928-1929
Reel   33
Chanel, New York, 1935-1942, 1944-1948, 1951-1955
Reel   33
Chappie Canine Products, London, 1936, 1945
Reel   33
Chemlawn, Chicago, 1975-1977
Reel   33
Chicago Automobile Trade Association, Chicago, undated
Reel   33
Chicago Mail Order Company, Chicago, 1921-1922
Chicago Tribune
Reel   33
Chicago, 1955-1956, 1958-1962, 1964
Reel   34
Chicago, 1965-1967
Reel   34
Cincinnati Northern Railroad, Chicago, undated
Reel   34
C.I.T. Financing Services, New York, 1937-1942, 1944
Cities Service
Reel   34
Chicago, 1927-1931
Reel   35
Chicago, 1932
Reel   35
New York, 1933-1939
Reel   35
New York/Toronto, 1940
Reel   35
New York, 1941
Reel   35
Canada, 1942-1943
Reel   35
New York, 1944
Reel   35
Canada/New York, 1945
Reel   35
New York, 1946-1947
Reel   35
Citizens Committee to Enforce the Landis Award, Chicago, 1926
Clairol
Reel   35
New York, 1955-1961
Reel   36
New York, 1962-1965
Reel   36
Clapp's Baby Food, New York, 1950
Reel   36
Clean Home Products, Chicago, 1929-1930
Reel   36
Cohama Fabrics, New York, 1947
Reel   36
Cole of California, Los Angeles, 1944-1945
Colgate-Palmolive-Peet Company
Reel   37
Chicago/Canada, 1920-1925
Reel   37
Chicago, 1926
Reel   37
Chicago/Canada, 1927
Reel   37
Chicago/Canada/New York, 1928
Reel   37
Chicago/London, 1929
Reel   38
Toronto, 1929
Reel   38
City newspapers, A-K, 1929-1930
Reel   39
City newspapers, A-K, 1929-1930 (continued)
Reel   40
City newspapers, L-Y, 1929-1930
Reel   40
Chicago, 1930
Reel   41
Berlin/Italy/New York/Paris/Toronto, 1930
Reel   41
Chicago, 1931
Reel   42
Amsterdam/Berlin/Brussels/London/Italy/New York/Paris/Stockholm/Toronto, 1931
Reel   42
Chicago, 1932
Reel   43
Chicago, 1932 (continued)
Reel   43
Amsterdam/Berlin/Copenhagen/Denmark/London/Italy/New York/Norway/Paris/Toronto, 1932
Reel   43
Denmark/London/Paris, 1933
Reel   44
Stockholm/Toronto, 1933
Reel   44
Denmark/London/Norway/Paris/Stockholm/Toronto, 1934
Reel   44
London/Paris, 1935
Reel   45
Toronto, 1935
Reel   45
London/Paris/Toronto, 1936
Reel   45
London/Toronto, 1937
Reel   45
Toronto, 1938
Reel   45
Toronto, 1940-1941
Reel   45
Canada, 1942-1944
Reel   45
Canada/London, 1945
Reel   45
New York, 1949
Reel   45
Collins, Murphy and Jackson, Inc., Building, Chicago, undated
Reel   45
Colorado Chain Stores Association: Consumer Council of Colorado, Los Angeles, 1938
Reel   45
Columbia Graphophone Company, London, 1945
Reel   45
Comic Weekly: New York, 1932-1935
Reel   45
Commercial National Bank of New York, New York, 1933-1938, 1940-1942, 1945, 1946, 1948
Reel   46
Commercial Solvents Corporation, Chicago, 1926-1931
Commonwealth Edison
Reel   46
Chicago, 1933-1935
Reel   47
Chicago, 1936-1937
Reel   48
Chicago, 1938-1939
Reel   49
Chicago, 1940-1945
Reel   50
Community Fund of Chicago, Chicago, 1935-1936, 1943, 1946-1947, 1957
Reel   50
ConAgra, Chicago, 1973-1974
Reel   50
Consolidated Steel, Los Angeles, 1943-1945
Reel   50
Continental Scale Works, New York, 1925, 1927
Reel   50
Cooltan, New York, 1950-1951
Reel   50
Copper and Brass Research, Toronto, 1932
Reel   50
Coronet Camera, London/Paris, 1932
Reel   50
Crest Candy, London, 1936
Reel   50
Crown Overalls, Chicago, 1920
Reel   50
Cummins, Chicago, 1977-1979
Reel   50
Cunard Line, Toronto, 1934
Reel   50
Damascus cottage cheese, San Francisco, 1943
Reel   50
Daubert Chemical Company, Chicago, 1974
DeHavilland
Reel   50
London, 1931-1932
Reel   50
Toronto, 1941
Reel   50
Canada, 1942-1944
Reel   50
Delco: Appliances, Chicago, 1948-1954
Reel   51
Department of Trade and Commerce-Canada, Toronto, 1929-1930
Dewar's Scotch
Reel   51
Toronto, 1935-1936, 1938, 1941
Reel   51
Canada, 1942
Reel   51
Distillers Agency, Ltd., Toronto, 1935-1937
Dorothy Gray Cosmetics
Reel   51
Paris, 1932
Reel   51
Canada, 1943-1945
Reel   51
Dow Chemical Company, Chicago, 1976
Reel   51
Dulany Foods, New York, 1950-1951
Reel   51
Dunham Heating Company, Toronto, 1930
Reel   51
Eastern Railroad, New York, 1939-1940
Reel   51
Easy Washing Machine Company, Toronto, 1932
Reel   51
E&J Gallo Winery, Chicago, 1966
Reel   51
Electric Refrigeration Bureau, New York, 1931-1932
Reel   51
Electric Vacuum Cleaner Company, New York, 1931-1934, 1936-1938
Reel   51
Electrical Research Laboratories, Chicago, 1926
Reel   51
Elgin Watch Company, Chicago, 1931-1932
Reel   51
Emergency Welfare Fund-Cook County, Chicago, 1932
Reel   51
Emerson, New York, 1950-1951
Reel   51
Enterprise Paint Manufacturing Company, Chicago, undated
Reel   51
Equitable Life Insurance, New York, 1959-1964
Reel   52
Estate Stove Company, Chicago, 1922-1923
Reel   52
Ever-Dry Laboratories (deodorant), Los Angeles, undated
Reel   52
Ever-Ready Products, London, 1935-1936
Reel   52
Excelsior Shoe Company, Chicago, undated
Reel   52
Falstaff Brewing Corporation, Chicago, 1968-1970
Reel   52
Famous Artists Schools, New York, 1953-1956
Reel   52
Farquhar Robertson, Ltd., Canada, 1943
Reel   52
F.B. Stearns Motor Cars, Chicago, 1920
Reel   52
Federation of Swiss Watch Makers, New York, 1948-1958
Reel   52
Firestone, New York, 1956
First National Bank of Chicago
Reel   53
Chicago, 1931, 1938-1957
Reel   54
Chicago, 1958-1962
Reel   55
Chicago, 1963-1970
Reel   56
Chicago, 1971-1979
Reel   56
First State Pawners Society, Chicago, 1930
Folger Coffee Company
Reel   56
New York, 1939
Reel   56
Chicago/New York, 1940
Reel   56
Chicago, 1941-1942
Foote, Cone & Belding
Reel   57
Los Angeles, 1943
Reel   57
Chicago, 1948-1949, 1954-1955, 1957-1958
Reel   57
Chicago/New York, 1959
Reel   57
Chicago, 1960-1961, 1963-1966, 1971, 1975-1979
Ford
Reel   57
Edsel Division, Chicago, 1957-1959
Reel   57
Lincoln Division, Chicago, 1959-1960
Reel   57
Foreman Brothers Banking, Chicago, 1919-1922, 1924-1931
Reel   58
Four Star Drink Maker, New York, 1935
Reel   58
Fowlers Brothers, Ltd., London, 1936
Reel   58
Frank Laboratories, Chicago, undated
Reel   58
Fraser, New York, 1947
Reel   58
Fred W. Amend Company: Chuckles, Chicago, 1948-1949
Reel   58
Freeman Perfume Company, Chicago, undated
Reel   58
Free-Westinghouse/New Home Sewing Machine Company, Chicago, 1950
Reel   58
Frigeco Refrigerator, Paris, 1932
Frigidaire
Reel   58
1932, Advertisements prepared by Geyer Company
Reel   58
1934-1935
Reel   58
Chicago, 1935
Reel   58
Chicago/Los Angeles/New York, 1936
Reel   58
Chicago/New York, 1937
Reel   58
Chicago, 1935
Reel   58
Chicago/Los Angeles/New York, 1936
Reel   58
Chicago/New York, 1937
Reel   59
Chicago/New York, 1938
Reel   59
Chicago/London/San Francisco, 1939
Reel   59
Chicago/New York, 1940
Reel   60
New York, 1941
Reel   60
Chicago, 1942-1944
Reel   60
Chicago/London, 1945
Reel   60
Chicago, 1946, 1947
Reel   61
Chicago, 1948-1949
Reel   62
Chicago, 1949-1950
Reel   63
Chicago, 1951-1952
Reel   64
Chicago, 1952-1953
Reel   65
Chicago, 1954-1955
Reel   66
Chicago, 1955
Reel   66
Frozen Food Action Committee, Chicago, 1975
Fruit-A-Tives
Reel   66
Toronto, 1933-1934, 1936, 1940-1941
Reel   66
Canada, 1942-1943
Reel   66
Gem Micromatic Razor, London, 1935
Reel   66
General American Aerocoach, Chicago, 1939
Reel   66
General American Tank Car Company, Chicago, undated
General Electric
Reel   66
Cleaners, New York, 1930-1931
Reel   66
Clocks, New York, 1930-1931
Reel   66
Edison Commercial Appliances, Chicago, 1925-1931
Reel   66
Fans, New York, 1931-1932
Reel   67
Hotpoint, Chicago, 1925-1931
Reel   68
Laundry equipment, New York, 1931
Reel   68
Radio, Chicago, 1930
Refrigerators
Reel   68
Chicago, 1929
Reel   68
Chicago/New York, 1930
Reel   68
Chicago, 1931
Reel   68
Sewing Machines/Wiring Devices, New York, 1931
Reel   68
Simplex, Chicago, 1929-1930
Reel   68
Sunlamps, 1930-1931
General Foods
Kool-Aid
Reel   68
Chicago, 1954-1956, 1958-1962
Reel   68
New York, 1964
Mixed products
Reel   68
New York, 1950-1954
Reel   68
Chicago, 1955-1956, 1958
Reel   68
Chicago/New York, 1959
Reel   69
Chicago/New York, 1960-1963
Reel   69
New York, 1964
Post cereals
Reel   69
New York, 1946-1947, 1949
Reel   69
Chicago/New York, 1950
Reel   69
Chicago, 1951
Reel   69
New York, 1952-1954
Postum
Reel   69
New York, 1946-1948, 1949
Reel   69
Chicago/New York, 1950-1951
Reel   69
New York, 1952-1954
Reel   69
General Motors (office unknown), 1948
Reel   69
Germa-Ladies Foundation, Stockholm, 1933
Reel   69
Germain Seed and Plant, Los Angeles, 1930
Gets-It
Reel   69
Chicago, 1925-1930
Reel   70
Chicago, 1930-1932, 1935
Reel   70
London, 1936
Reel   70
Gillette, New York, 1949-1951
Reel   70
Glass Container Manufacturers Institute, New York, 1948-1950
Reel   70
Golden Nugget Sweets, San Francisco, 1937-1938
Reel   70
Good Humor, Inc., New York, 1932
Reel   70
Great Western Knitting Company, Chicago, undated
Reel   70
Gulf Brewing Company: Grand Prize Beer, Houston, 1950
Reel   70
Gurney Foundry Company, Ltd., Canada, 1929
Reel   70
G. Washington's Coffee, New York, 1950
Reel   70
Haig and Haig Scotch, Toronto, 1940
Hallmark
Reel   70
Chicago, 1944-1948
Reel   70
Chicago/New York, 1949
Reel   70
Chicago, 1950-1951
Reel   70
Chicago/New York, 1952
Reel   70
Chicago, 1953-1958
Reel   71
Chicago, 1959-1963
Reel   70
Chicago/New York, 1964
Reel   70
Chicago, 1965-1979
Reel   70
Hammond Organs, Chicago, 1965-1968
Reel   72
Hartwell Engineering, Los Angeles, 1943-1945
Reel   72
Harvey Knitting Company, Toronto, 1931, 1933
Reel   72
Hatters Corporation of America, New York, 1935-1937
Reel   72
Health Insurance Institute, New York, 1964
Reel   72
Heathmade Carbonated Products Company, Chicago, undated
Reel   72
Heatway, New York, 1947
Reel   72
Henri Fayette: Cards, Chicago, 1963
Reel   72
Hickok, New York, 1934
Reel   72
Hipolite Company, Chicago, 1920
Hiram Walker
Reel   72
Chicago, 1944-1948
Reel   73
Chicago, 1948-1956
Reel   74
Chicago, 1957-1964
Reel   75
Chicago, 1965-1966, 1968-1971, 1973-1979
Reel   75
HMV Electric Appliances, London, 1945
Reel   75
Holcome and Hoke Manufacturing Company, Chicago, 1920
Holeproof Hosiery Company
Reel   75
Chicago, 1925
Reel   76
Chicago, 1926-1928
Reel   76
Honey Dew Shops, Toronto, 1930
Honeywell
Control systems
Reel   76
Chicago, 1950-1952
Reel   77
Chicago, 1953-1956
Reel   78
Chicago, 1956-1959
Reel   79
Chicago, 1959-1961
Reel   79
Microswitch, Chicago, 1960-1961
Reel   79
Hoover, Toronto, 1929-1930, 1932-1933, 1935
Horlick's Malted Milk Company
Reel   79
Chicago, 1931-1932
Reel   80
Chicago, 1935-1937
Reel   80
Hotel Del Monte, San Francisco, 1935-1942
Reel   80
Hotel New Yorker, New York, 1929-1932
Reel   80
Hotel Sherman Company, Chicago, undated
Reel   80
H. Perkins and Sons, Canada, 1942-1943
Reel   80
Hughes Tool Company, Houston, 1950
Reel   80
Humphrey Taylor and Company, Ltd., London, 1932
Hurley Machine Company; Thor Electrical Products
Reel   80
Chicago, 1926-1928
Reel   81
Chicago/Toronto, 1929-1930
Reel   81
Chicago, 1931
Reel   81
Toronto, 1932
Reel   81
Illinois Northern Utilities, Chicago, 1936-1938, 1942, 1945
Reel   81
Independent Order of Foresters, Toronto, 1929
Reel   81
Indestructible Paint Company, London, 1936
Indiana Limestone Company
Reel   81
Chicago, 1927-1928
Reel   82
Chicago, 1929, 1935
Reel   82
Industrial Lighting Committee: National Electric Light Association, Chicago, 1927
International Harvester
Construction
Reel   82
Chicago, 1964-1967, 1969-1970
Reel   83
Chicago, 1970-1974
Export
Reel   83
Chicago, 1968-1975
Reel   84
Chicago, 1976
Farm
Reel   84
Chicago, 1963-1970
Reel   85
Chicago, 1970-1976
Reel   86
Chicago, 1976-1979
Industrial
Reel   86
Chicago, 1963-1968
Reel   87
Chicago, 1970-1974
Reel   87
Payline, Chicago, 1974-1977
Reel   87
Public relations, Chicago, 1974-1975
Reel   87
International Latex Corporation, New York, 1948-1956
International Mercantile Marine Company
Reel   87
New York, 1930
Reel   88
New York, 1930-1931
Reel   88
New York/Paris, 1932
Reel   88
New York/San Francisco/Stockholm, 1933
Reel   88
London/New York, 1934
Reel   88
London, 1935
Reel   88
London/New York, 1936
Reel   89
New York, 1937
Reel   89
International Refrigerator Company, Ltd., London, 1931
Reel   89
International Shoe Company: Red Goose Shoes, Chicago, 1931, 1940
Reel   89
Interstate Brands, Chicago, 1975-1979
Reel   89
Interurban Electric Railway Company, San Francisco, 1939
Reel   89
Ira J. Owen Industrial Engineers, Chicago, 1931
Reel   89
Irish Airlines, New York, 1948
Reel   89
Jackson Corset Company, Chicago, undated
James Buchanan and Company, Ltd.: Black and White Scotch
Reel   89
Toronto, 1935-1938, 1940-1941
Reel   89
Canada, 1942
Reel   89
Jell Well, Los Angeles, 1930-1931, 1935-1936, 1939-1940
Reel   89
Jenn-Air, Chicago, 1974-1979
Reel   89
Jess Jaffrey, Toronto, 1941
Reel   89
Jewel Tea Company, Chicago, undated
Reel   89
Jewish Welfare Fund, Chicago, 1940
Reel   89
J. Kayser Company, New York, 1929-1930
John Begg Scotch
Reel   89
Toronto, 1935-1938
Reel   89
Canada, 1942
Reel   89
John Marshall Insurance, Chicago, 1946-1948
Reel   89
John Morrell and Company, Chicago, undated
Johnson Controls
Reel   89
Chicago, 1975-1977
Reel   90
Chicago, 1977-1979
Reel   90
Johnston's Chocolates, Chicago, 1922-1932
Reel   90
Joint Emergency Relief Fund-Cook County, Chicago, 1931
Reel   90
Jung Arch Brace Company, Chicago, 1925-1932
Reel   90
Kaffee Hag Corporation, Chicago, undated
Kimberly-Clark
Industrial Division
Reel   90
Chicago, 1927-1932, 1934-1936
Reel   91
Chicago, 1937-1946
Reel   92
Chicago, 1947-1953
Reel   93
Chicago, 1954-1963
Reel   93
Kimbies, Chicago, 1968-1975
Kleenex
Reel   93
Chicago, 1924-1926
Reel   94
Chicago, 1926-1931
Reel   95
Chicago, 1932-1933
Reel   95
Toronto, 1934
Reel   95
London/Toronto, 1935
Reel   95
Chicago/Toronto, 1936-1937
Reel   95
Chicago/Toronto, 1938
Reel   95
Chicago/London/Toronto, 1939
Reel   95
Chicago/Toronto, 1940
Reel   96
Chicago/Toronto, 1941
Reel   96
Chicago/Canada, 1942-1945
Reel   96
Chicago, 1946, 1947-1949
Reel   97
Chicago, 1950-1956
Reel   98
Chicago, 1957-1974
Kotex
Reel   98
Chicago, 1926
Reel   99
Chicago/Canada, 1926-1928
Reel   99
Chicago, 1929
Reel   100
Chicago/Canada, 1929-1930
Reel   100
Chicago, 1931
Reel   101
Chicago/London/Toronto, 1931
Reel   101
Chicago/Toronto, 1932-1933
Reel   101
Chicago/London/Toronto, 1934-1935
Reel   101
Chicago/Toronto, 1936
Reel   101
Chicago, 1937
Reel   102
Material prepared by client ICP
Reel   102
Toronto, 1937
Reel   102
Chicago/Toronto, 1938
Reel   102
Chicago/London/Toronto, 1939
Reel   102
Chicago/Toronto, 1940-1941
Reel   102
Chicago/Canada, 1942-1944
Reel   102
Chicago, 1945
Reel   103
Chicago/Canada, 1945
Reel   103
Chicago, 1946-1951
Reel   104
Chicago, 1952-1965
Reel   105
Chicago, 1966-1974
Reel   105
Marvalon, Chicago, 1954-1969
Reel   105
Kirkman and Sons, Inc.: Soap products, New York, 1931-1932
Kraft
Reel   106
Barbecue sauce, Chicago, 1958-1978
Reel   106
Cheese products, Chicago, 1962, 1964-1979
Confections
Reel   106
Chicago, 1956-1960
Reel   107
Chicago, 1961-1975, 1977-1979
Reel   107
Marshmallows, Chicago, 1956-1962, 1964-1979
Mixed products
Reel   107
Chicago, 1956-1958, 1961-1968
Reel   108
Chicago, 1969-1979
Reel   108
Toppings, Chicago, 1957-1962, 1964-1975, 1979
Reel   108
Kreisier: Jewelry, New York, 1953-1955
Reel   108
Krenn and Dato, Inc., Chicago, undated
Reel   108
Kroy Inc.: Processed wool, New York, 1952
Lady Esther, Ltd.
Reel   108
Chicago, 1934-1937
Reel   109
Chicago, 1937
Reel   109
Chicago/Toronto, 1938
Reel   109
Chicago, 1939
Reel   109
Lanier Business Products, Chicago, 1977-1979
Reel   109
Lanvin, New York, 1964-1965
Reel   109
Lavena Corporation, Chicago, 1932, 1934-1936
Reel   109
Lawrence Stern and Company, Chicago, 1925-1931
Reel   109
Lawsonia Hotel, Chicago, 1935
Lehn and Fink, Ltd.
Reel   110
London, 1932-1933, 1935-1936
Reel   110
Toronto, 1940-1941
Reel   110
Canada, 1942-1944
Reel   110
Canada/London, 1945
Lever Brothers
Reel   110
Imperial margarine, New York, 1955-1963
Reel   110
Mixed products, New York, 1953-1960
Reel   110
Libby, McNeill and Libby, Chicago, 1951-1957
Reel   110
Liberty Magazine, Chicago, 1931
Liebmann Breweries: Rheingold Beer
Reel   111
New York, 1938-1940, 1947-1955
Reel   112
New York, 1956-1961
Reel   113
New York, 1962, 1964
Reel   113
Life-Savers, Toronto, 1935-1938, 1940-1941
Reel   113
Lindsay Olives, San Francisco, 1935-1939
Lockheed Aircraft Corporation
Reel   113
Los Angeles, 1938-1945
Reel   113
New York, 1947-1951, 1954-1956
Reel   113
Louis Philippe Cosmetics, London, 1933, 1935-1936
Lord & Thomas
Reel   113
Chicago, 1925
Reel   113
Chicago/Los Angeles/New York, 1926
Reel   113
Chicago, 1927-1929
Reel   114
Chicago, 1930, 1932
Reel   114
Los Angeles/San Francisco, 1933
Reel   114
Chicago, 1935
Reel   114
New York, 1936
Reel   114
San Francisco, 1937
Reel   114
Chicago/Los Angeles/San Francisco, 1938
Reel   114
New York, 1939
Reel   114
Luxite Textiles, Chicago, 1927
Luxor, Ltd.
Reel   114
Chicago, 1934-1938
Reel   114
Chicago/New York, 1939
Reel   114
Chicago, 1940-1948
Reel   114
Lyons Tea, London, 1945
Reel   114
MacBeth-Evans Glass Company, Chicago, undated
Reel   114
Macomber Steel Company, Chicago, 1927-1930
Magnavox
Reel   115
New York, 1955
Reel   115
Chicago, 1956
Reel   115
Majestic Records-Radio, Chicago, 1944-1946
Reel   115
Mansfield Shoes: Bostonians, New York, 1953-1956
Reel   115
Marco Light and Power Corporation, Chicago, undated
Reel   115
Marconiphone Company, Ltd., London, 1945
Reel   115
Marketform Company, London, 1930
Reel   115
Mars Confections, London, 1935-1936, 1945
Marshall Field and Company
Reel   115
Chicago, 1946-1949
Reel   116
Chicago, 1949
Reel   116
Mary T. Goldman, Chicago, 1906-1929
Reel   116
McCall Pattern Company, New York, 1922
Reel   116
McCallum's Scotch, Toronto, 1938, 1941
Reel   116
McGraw-Hill Publications, New York, 1938-1939
Reel   116
McKem-Vanta Infant and Childrens Wear, New York, 1949-1952
Reel   116
McKesson and Robbins, New York, undated
Menley and James
Reel   116
Contac, New York, 1961-1964
Reel   116
Mixed products, New York, 1962-1964
Reel   116
Merrill-Lynch, Chicago, 1968
Reel   116
Mexico Tourist Commission, New York, 1949, 1951
Michigan Central Railroad
Reel   116
Chicago, 1926-1927
Reel   117
Chicago, 1927-1931
Reel   118
Chicago, 1931, 1933-1937
Reel   118
Michigan Shoemaker, Chicago, 1921
Reel   118
Milk Foundation, Inc., Chicago, 1932
Reel   118
Mill Road Farm, Chicago, 1928
Reel   118
Mill Road Gardens, Chicago, 1941-1942
Miller Rubber Company
Reel   118
Chicago, 1927-1928
Reel   119
Chicago, 1929-1931
Reel   119
Ministry of Supply, London, 1944-1945
Reel   119
Mirro Cleanser, London, 1945
MJB Coffee/Tree Tea
Reel   119
San Francisco, 1933
Reel   119
San Francisco, 1936-1940
Reel   119
M&M's Candy, New York, 1941
Monsanto
Reel   119
Chicago, 1966-1967
Reel   120
Chicago, 1968
Montgomery Ward
Reel   120
Chicago, 1928-1932, 1936-1938, 1941, 1943-1953
Reel   121
Chicago, 1954, 1956
Reel   121
Motor Master, Chicago, undated
Reel   121
Mount Sinai Hospital, Chicago, 1930
Reel   121
Munson S.S. Line, New York, 1934-1937
Reel   121
National Biscuit Company: Cubs cereal, New York, 1939-1940
Reel   121
National Citizens Committee/Mobilization for Human Needs, New York, 1932-1934, 1936
Reel   121
National Electric Refrigeration Bureau, Chicago, 1931-1932
Reel   121
National Industrial Council, New York, 1936
Reel   121
National Piano Manufacturers' Association, Chicago, 1948-1949
Reel   121
Navy Relief Society, New York, 1942
NBC
Reel   121
New York, 1934
Reel   121
Chicago, 1935
Reel   121
New York, 1936
Reel   121
Chicago/New York/San Francisco, 1937
Reel   121
New York/San Francisco, 1938
Reel   121
New York, 1939
Reel   121
Chicago/Los Angeles/New York/San Francisco, 1940
Reel   122
San Francisco, 1940
Reel   122
Chicago/Los Angeles/New York/San Francisco, 1941
Reel   122
Chicago/New York/San Francisco, 1942
Reel   122
Chicago/Los Angeles/San Francisco, 1943
Reel   122
New York, 1944
Nestle's milk products
Reel   122
New York/San Francisco/Toronto, 1935
Reel   122
New York, 1936
Reel   122
New York/Toronto, 1937
Reel   122
New Departure/Ball Bearing and Coaster Brakes, New York, 1936-1938
New York Central Railroad
Reel   122
Chicago, 1928-1930
Reel   123
Chicago, 1930
Reel   123
Chicago/New York, 1931
Reel   124
Chicago/New York/Toronto, 1932
Reel   124
Chicago/New York, 1933-1938
Reel   124
Chicago, 1939
Reel   125
New York, 1939
Reel   125
Chicago/New York, 1940-1941
Reel   125
New York, 1942
Reel   125
New York, 1944-1949
Reel   126
New York, 1950-1954
Reel   126
New-Way Motor Company, Chicago, undated
Reel   126
Northwestern Pacific Railroad, 1942-1943
Reel   126
Northwestern University, Chicago, 1943-1954, 1956, 1958
Reel   126
Norwich Pharmaceutical, New York, 1957-1958
Oak Flooring Manufacturers' Association
Reel   126
Chicago, undated
Reel   127
Chicago, undated (continued)
Reel   127
Oil Heating Institute, New York, 1929
O'Keefe Brewing Company
Reel   127
Toronto, 1941
Reel   127
Canada, 1942-1943, 1945
Reel   127
Olds Seed Company, Chicago, 1924-1926
Reel   127
Oliver Typewriter Company, Chicago, undated
Reel   127
Oneida Motor Truck Company, Chicago, undated
Reel   127
Ontario Equitable Highways Safety Committee, Toronto, 1929-1930
Reel   127
Ontario Equitable Insurance, Toronto, 1929-1930
Reel   127
Oppenheimer Casing Company, Chicago, undated
Reel   127
Orange Crush, Ltd., Toronto, 1935
Reel   127
Osborne, Kemper and Thomas, Chicago, 1959, 1961
Reel   127
O-Syl Antiseptic, London, 1945
Reel   127
Ovomaltine, Paris, 1936
Pabst Breweries
Reel   127
Chicago, 1939
Reel   128
1939-1941
Reel   129
Chicago, 1941-1942
Reel   129
Pacific Beer, San Francisco, 1936
Reel   129
Pacific Electric Railroad, Los Angeles, 1930
Reel   129
Pacific Mills, New York, 1952-1955
Reel   129
Pacific Mutual Life Insurance Company, Los Angeles, 1937-1943, 1945
Reel   129
Pacific States Corporation, San Francisco, 1937
Palmer House
Reel   129
Chicago, 1933-1935
Reel   130
Chicago, 1935-1938
Papermate
Reel   130
New York, 1954-1955
Reel   130
Chicago, 1956
Reel   130
Chicago, 1958-1962, 1964-1966
Reel   130
Paramount Pictures and Theaters, New York, 1932-1933, 1935
Reel   131
Parlophone Company, Ltd.: Records, London, 1945
People's Gas, Light and Coke Company
Reel   131
Chicago, 1933-1937, 1939
Reel   132
Chicago, 1940-1943
Reel   132
1964-1969, 1971
Reel   132
Chicago, 1973-1979
Pepsodent
Reel   132
London, undated
Reel   133
Chicago, 1917-1925
Reel   134
Chicago, 1923-1926
Reel   135
Chicago, 1926
Reel   135
Export advertising, 1925-1925
Reel   135
Chicago, 1927
Reel   136
Chicago, 1928-1929
Reel   137
Chicago, 1929
Reel   137
Chicago, 1927-1930
Reel   138
Chicago, 1930
Reel   138
Chicago/London, 1931
Reel   138
Chicago, 1932
Reel   139
Chicago/Toronto, 1932-1934
Reel   140
Toronto, 1934
Reel   140
Chicago/Toronto, 1935-1937
Reel   141
Toronto, 1937
Reel   141
Chicago/Toronto, 1938
Reel   141
Chicago/London/Toronto, 1939
Reel   141
Chicago, 1940
Reel   142
Toronto, 1940
Reel   142
Chicago/Toronto, 1941
Reel   142
Chicago/Canada, 1942-1944
Reel   142
Chicago, 1945
Reel   143
Chicago, 1945
Reel   143
Chicago/New York, 1946-1950
Reel   143
New York, 1951-1952, 1955-1964
Reel   144
Dr. Dunlop's edits, 1927-1930
Reel   144
Perfection Corset Company, Ltd., Toronto, 1938, 1940
Reel   144
Petroleum Heat and Power, New York, 1930-1933
Reel   144
Physical Culture Magazine, New York, 1931
Reel   144
Pilot-Ray Corporation, Los Angeles, 1929
Pinaud Cosmetics
Reel   144
New York, 1935
Reel   144
Los Angeles/New York, 1936
Reel   144
New York, 1937
Pine Winterfront Company
Reel   144
Chicago, 1927-1930
Reel   145
Chicago, 1930-1932
Pittsburgh and Lake Erie Railroad
Reel   145
New York, 1924-1926
Reel   145
Chicago, 1930-1932
Reel   145
Pittsburgh Plate Glass Company, Chicago, 1932-1934
Reel   145
Pizza Hut, Chicago, 1976-1980
Political advertising (Chicago)
Reel   145
Otis Glenn, 1932
Reel   146
H.G. Lindheimer/James W. Ryan/William J. Stratton, 1932
Reel   146
Premier Vacuum Cleaner Company, 1931
Reel   146
Prest-O-Lite Company, Chicago, 1935
Public Service Company of Northern Illinois
Reel   146
Chicago, 1933-1936
Reel   147
Chicago, 1936-1938
Reel   148
Chicago, 1938-1941
Reel   149
Chicago, 1941-1945
Reel   149
Puerto Rico Visitors Bureau, New York, 1950
Pure Oil Company
Reel   149
1927?
Reel   149
Chicago, 1929-1930
Reel   150
Chicago, 1930 (continued)
Purex Company
Reel   150
Los Angeles, 1936-1937, 1939-1945
Quaker Oats Company
Reel   150
Chicago, 1924-1925
Reel   151
Chicago, 1925-1926
Reel   152
Chicago, 1926-1928
Reel   153
Chicago/Toronto, 1929
Reel   153
Chicago, 1930
Reel   154
Chicago/Toronto/Paris, 1930
Reel   154
Chicago, 1931
Reel   155
Chicago/London/Toronto, 1931
Reel   155
Chicago/Toronto/London, 1932
Reel   155
Chicago/London/Toronto, 1933
Reel   156
Chicago/London/Toronto, 1934-1935
Reel   157
Toronto, 1935
Reel   157
Chicago/London/Toronto, 1936-1937
Reel   158
Chicago, 1937
Reel   158
Chicago/Toronto, 1938
Reel   158
Toronto, 1940-1941
Reel   158
Canada, 1942-1944
Reel   158
Canada, 1944
Reel   158
Canada/London, 1945
Reel   158
Radio Guide, Chicago, 1935-1936
Reel   158
Ranier Brewery, San Francisco, 1933, 1935-1939
Reel   158
Ralston-Purina, Chicago, 1966, 1968, 1978
RCA Victor
Reel   159
New York/Canada, 1929
Reel   159
New York, 1930
Reel   160
New York/Chicago/Canada, 1930
Reel   161
New York/Chicago, 1931
Reel   162
Chicago/Toronto/Canada/London, 1931
Reel   162
New York/Chicago/Canada/Toronto/London, 1932
Reel   162
New York/Toronto, 1933-1935
Reel   162
Chicago/New York/Toronto, 1936
Reel   162
New York, 1937
Reel   163
New York/Toronto, 1937
Reel   163
Chicago/Toronto, 1938
Reel   163
New York/Toronto, 1939
Reel   163
New York, 1940
Reel   164
New York/Toronto, 1940
Reel   164
Chicago/New York/Toronto, 1941
Reel   165
Chicago, 1941
Reel   165
Chicago/New York/Canada, 1942
Reel   165
Canada, 1943-1944
Reel   165
Canada/London, 1945
Reel   165
Red Book Magazine, Chicago, 1926
Reel   165
Relief fountain pens, London, 1936
Reel   165
Rheem, New York, 1947-1949, 1950-1951
Reel   165
Riegel shirts, New York, 1936
Reel   165
Ringling Brothers Barnum and Bailey Circus, New York, 1956
Ritz-Carlton
Reel   165
Chicago, 1975
Reel   166
Chicago, 1976-1977
RKO
Reel   166
New York, 1930-1931
Reel   167
New York, 1931-1933, 1935-1937, 1939-1942, 1946-1949, 1954-1955
Reel   167
R.M. Owen and Company, Chicago, undated
Reel   167
Roos Brothers, San Francisco, 1941-1945
Rubens and Marble, Inc.: Underwear and hosiery
Reel   167
Chicago, 1925
Reel   168
Chicago, 1926-1930, 1932, 1935-1938
Rutland Railroad
Reel   168
Chicago, 1929-1931
Reel   168
New York, 1937, 1940
S.A. Schonbrunn and Company: Savarin Coffee, New York, 1957-1958, 1960, 1962-1964
Reel   168
Safe Cabinet Company, Chicago, undated
Safeway Stores
Reel   168
Los Angeles, 1936-1937
Reel   168
San Francisco, 1939, 1945
Reel   168
Santa Barbara Associates, Los Angeles, 1934
Reel   168
Sara Lee, Chicago, 1963-1967
Reel   168
Sawyer Biscuit Company, Chicago, 1930-1932
Schenley Distillers
Reel   168
Chicago, 1933
Reel   168
New York, 1934
Reel   169
New York, 1934
Reel   169
Chicago, 1935
Reel   169
Chicago/New York, 1936
Reel   170
New York, 1936-1937
Reel   171
New York, 1937
Reel   171
San Francisco, 1937
Reel   171
New York, 1938-1939, 1940
Reel   172
New York, 1940-1942
Reel   172
Schuckl and Company, Inc.: Rancho soups, San Francisco, 1939-1941, 1943
Reel   172
Schulte Cigar Stores, New York, 1940
Scientific Products
Reel   172
Chicago, 1926-1932, 1935
Reel   172
London, 1936
S.C. Johnson
Reel   173
Mixed products, Chicago, 1963, 1966, 1968-1979
Reel   173
Raid, Chicago, 1955-1966, 1968-1979
Reel   173
Shout, Chicago, 1973-1979
Wax
Reel   173
Chicago, 1953-1956
Reel   174
Chicago, 1957-1965, 1966, 1968-1980
Reel   174
Scranton Lace Company, New York, 1952-1953
Reel   174
Sea Board Airline Railway, Chicago, 1927
Sears
Reel   174
Auto centers, Chicago, 1971, 1973-1980
Reel   174
Mixed products, Chicago, 1968, 1971, 1973, 1975-1979
Reel   174
Office equipment, Chicago, 1971, 1976-1979
Sports equipment
Reel   174
Chicago, 1968, 1971, 1973-1976
Reel   175
Chicago, 1977-1979
Reel   175
Security-First National Bank, Los Angeles, 1940-1945
Selo-Film
Reel   175
Toronto, 1938, 1940
Reel   175
Canada, 1943, 1945
Reel   175
Selz shoes, Chicago, 1920-1923
Reel   175
Sewing Silks, Inc., London, 1933-1935
Reel   175
Shell Oil, London, 1931
Reel   175
Sherwin Williams, Chicago, 1977-1979
Reel   175
Shulton, New York, 1957-1958
Reel   175
Shu-Saver, Los Angeles, 1931
Reel   175
S. Karpen and Brothers: Furniture, Chicago, undated
Reel   175
Société Cadum, Paris, 1931-1933, 1936
Reel   175
S.O.S. Manufacturing Company, Chicago, undated
Reel   175
Southern Newspapers, Canada, 1929
Southern Pacific Railroad
Reel   176
Chicago, 1929
Reel   176
Chicago/Los Angeles, 1930
Reel   176
Los Angeles, 1932
Reel   176
Los Angeles/San Francisco, 1933
Reel   176
Los Angeles/San Francisco, 1934-1936
Reel   176
Los Angeles/San Francisco, 1937
Reel   177
San Francisco, 1937-1938
Reel   177
Los Angeles/San Francisco, 1939-1940
Reel   177
Los Angeles/San Francisco, 1941
Reel   178
San Francisco, 1941
Reel   178
Los Angeles/San Francisco, 1942-1943
Reel   178
San Francisco, 1944-1945
Reel   178
Sparklets Corporation: Club soda, New York, 1935-1936
Reel   178
Speed Queen, Chicago, 1975-1979
Reel   178
Spencer corsets, Canada, 1942
Reel   178
Sprague, Warner and Company: Richelieu Foods, Chicago, 1939-1940
Reel   178
S.S. Steiner, Inc.: Hops, New York, 1938
Reel   178
Sta-Blonde, London, 1935
Reel   178
STET deodorant, New York, 1949
Reel   178
Stewart, Scully Company, Canada, 1929-1930
Reel   178
St. Louis Gillespie System, Chicago, undated
Reel   178
Stoneware Manufacturers Association, Chicago, undated
Reel   178
STP, Chicago, 1971
Reel   178
Straus Brothers, Chicago, undated
Reel   178
Street and Smith magazines, Chicago, 1933-1934
Studebaker
Reel   178
Chicago, 1924-1925
Reel   179
Chicago, 1925
Reel   179
Sunbeam, 1960-1961, 1964-1966, 1968, 1970-1979
Reel   179
Sun Harbor Packing Company, Los Angeles, 1945
Sunkist
Reel   179
Los Angeles, 1919, 1922-1923
Reel   179
Chicago/Los Angeles, 1924-1929
Reel   179
Chicago, 1930
Reel   180
Los Angeles, 1930
Reel   180
Chicago/Los Angeles/London, 1931
Reel   180
Chicago/Los Angeles, 1932
Reel   180
Los Angeles/London, 1933-1936
Reel   180
Los Angeles, 1937-1938
Reel   180
Los Angeles, 1939-1940
Reel   180
Los Angeles/Toronto, 1941
Reel   180
Canada/Los Angeles, 1942-1943
Reel   181
Los Angeles, 1943
Reel   181
Canada/Los Angeles, 1944-1945
Reel   181
Chicago, 1978-1979
PH Mss 882
Photos of billboards, 1941-1945
Micro 2080
Sun-Maid Raisins
Reel   181
Chicago, 1921
Reel   181
Los Angeles, 1930
Reel   181
San Francisco, 1936-1939, 1941-1943
PH Mss 882
Photo, circa 1921
Micro 2080
Reel   181
Swerl Products Company: Fine fabric and dish suds, San Francisco, 1940-1942
Reel   181
Swiss National Travel Office, New York, 1950-1953
Reel   181
Tanqueray, Gordon and Company, Ltd.: Gordon's Gin, Toronto, 1936-1938
Reel   181
Tecate Beer, San Francisco, 1945
Reel   181
Telephone advertising, Toronto, 1941
Reel   181
Tell-Tale Testing Light, Los Angeles, 1943
Reel   181
Texas Star Flour Mills, Chicago, undated
Reel   181
Three-in-One Oil, New York, 1950-1951
Tide Water Oil Company: Flying “A”
Reel   182
1935-1943
Reel   182
New York, 1957
Reel   182
Todd Company: Bank supplies, Chicago, undated
Reel   182
Tokalon: Face powder, London, 1945
Reel   182
Tom Collins Corporation: Distilled gin, New York, 1934
Toni Company
Reel   183
Chicago, 1946-1948
Reel   183
New York, 1948
Reel   183
Chicago/New York, 1949
Reel   183
Chicago, 1950-1952
Reel   183
Topeka chain stores, Los Angeles, 1939
Trane Heater Company
Reel   183
Chicago, 1930
Reel   183
Chicago/Toronto, 1931
Reel   183
Chicago, 1932
Troco Nut Butter Company
Reel   183
Chicago, undated
Reel   184
Chicago, undated (continued)
Reel   184
Trommer's Beer, New York, 1933-1934
Reel   184
Tru-Lax products, New York, 1929
Reel   184
Tussy cosmetics, Canada, 1945
TWA
Reel   184
New York, 1956-1959
Reel   185
New York, 1959-1962
Reel   186
New York, 1962-1964
Union Oil Company
Reel   187
Los Angeles, 1930-1941
Reel   188
Los Angeles, 1941-1945
PH Mss 882
Photos of billboards, 1939-1945
Micro 2080
Reel   188
United Chemical and Organic Products Company, Chicago, 1924-1926
Reel   188
United Motor Service, Chicago, 1937-1938
United States Gypsum Company
Reel   188
Chicago, 1930-1932
Reel   189
Chicago, 1935-1937
Reel   189
United States Lines, New York, 1935
Reel   189
United States Treasury, Chicago, undated
Reel   189
Universal Pictures, New York, 1936
Reel   189
Van Camp Kitchens, Chicago, undated
Van Ess Laboratories
Reel   189
Chicago, 1927
Reel   190
Chicago, 1927-1930
Reel   190
Van Raalte, New York, 1948-1949, 1952-1954
Reel   190
Van Vleet-Mansfield Drug Company/La Creole Lab, Chicago, undated
Reel   190
Vega Aircraft, Los Angeles, 1941
Victor X-Ray Corporation
Reel   190
Chicago, 1926-1929
Reel   191
Chicago, 1929
Reel   191
Vikelp Body Building Tablets, London, 1934-1936
Reel   191
Vi-Tone health drink, Toronto, 1936
Reel   191
WAAC Auxiliary recruiting drive, Chicago, 1943
Reel   191
Walker Dishwasher Corporation, Chicago, 1930-1931
Reel   191
Wallace candies, Chicago, undated
Reel   191
Walter Wanger Productions, Los Angeles/New York, 1939
Reel   191
Wander Company: Ovaltine, Chicago, 1964, 1966
War bonds
Reel   191
Toronto, 1941
Reel   191
Canada/New York, 1942
Reel   191
Ward-Garcia Line, New York, 1958
Reel   191
War Manpower Emergency Committee, Chicago, 1945
Reel   191
War Production Fund, New York, 1942
Reel   191
Washington Park Jockey Club, Chicago, 1935-1938
Reel   191
Welfare and relief mobilization, New York, 1932
Reel   191
Western Transit advertising, Los Angeles, 1943
Western United Gas and Electric
Reel   191
Chicago, 1933-1940
Reel   192
Chicago, 1941-1945
Reel   192
Western Venetian Blind Company, Los Angeles, 1931
Reel   192
West Shore Railroad, New York, 1930-1931
Reel   192
West Virginia Taxpayers' Association, Chicago, 1958
WGN
Reel   192
Chicago, 1956-1970
Reel   193
Chicago, 1971-1979
Reel   193
White Spirit Association, Chicago, undated
Reel   193
White, Wile and Warner Rings, Chicago, undated
Reel   193
William Braid and Company/Lanka Tea, Chicago, undated
Reel   193
Wilson's Beverages, Toronto, 1931
Reel   193
Wilton, Chicago, 1976-1979
Reel   193
Winslow Boiler and Engineering Company: Kleen Heat, Chicago, undated
Wisconsin Steel
Reel   193
Chicago, 1964-1973
Reel   194
Chicago, 1975-1977
Woods Underwear Company, Ltd.
Reel   194
Canada, 1930
Reel   194
Toronto/Canada, 1931-1932
Reel   194
Toronto, 1933
Wrigley's Gum
Reel   194
London, 1931-1935
Reel   194
Chicago, undated
Reel   194
W&R Jacob and Company, Ltd., London, 1936
Reel   194
Yellow Knight Motors, Chicago, undated
Reel   194
Yours from Abroad, Inc., New York, 1952
Zenith
Reel   194
Chicago/New York, 1958
Reel   194
Chicago, 1959-1961
Reel   195
Chicago/Canada, 1961-1966
Reel   195
Chicago, 1967-1968
Reel   196
Chicago, 1968-1976
Reel   197
Chicago, 1976-1979
Reel   197
Movado, Chicago, 1972
1980 Scrapbooks
Reel   197
Amana
Reel   197
Armour-Dial
Reel   197
Bolens
Reel   197
Borg-Warner
Reel   197
Brown and Williamson
Reel   197
Coors
Reel   197
Cummins
Reel   197
First Chicago
Reel   197
Foote, Cone & Belding
Reel   198
Foote, Cone & Belding (continued)
Reel   198
Hallmark
Reel   198
Interstate Brands
Reel   198
International Harvester
Reel   198
Johnson Controls
Reel   198
S.C. Johnson
Reel   198
Kraft
Reel   198
Lanier
Reel   198
People's Gas
Reel   198
Pizza Hut
Reel   198
Sears
Reel   198
Speed Queen
Reel   198
Sunbeam
Reel   198
Sunkist
Reel   198
Swift
Reel   198
Hiram Walker
Reel   198
WGN
Reel   198
WQLN
Reel   198
Zenith
1981-1982 Scrapbooks
Reel   199
Amana
Reel   199
Bolens
Reel   199
Borg-Warner
Reel   199
Brown and Williamson
Reel   199
Coldwell Bankers
Reel   199
Coors
Reel   199
Cummins
Reel   199
First National Bank
Reel   199
Hallmark
Reel   199
Hiram Walker (1981 only)
Reel   200
International Harvester
Reel   200
S.C. Johnson
Reel   200
Kraft
Reel   200
Lanier
Reel   200
Oak Communications
Reel   201
Pearle Vision
Reel   201
People's Gas
Reel   201
Pizza Hut
Reel   201
Sara Lee (1982 only)
Reel   201
Sears
Reel   201
Speed Queen
Reel   201
Sunkist
Reel   201
Swift (1982 only)
Reel   201
WGN
Reel   201
Zenith
Series: Television Commericals
Mss 882
Photo scripts, 1964
Box   4
Folder   1
Armour
Box   4
Folder   2
Chicago Tribune
Box   4
Folder   3
B.F. Goodrich
Box   4
Folder   4
S.C. Johnson
Box   4
Folder   5
Kimberly-Clark
Box   4
Folder   6
Sara Lee
Box   4
Folder   7
Kraft Foods
Box   4
Folder   8
Paper Mate
Box   4
Folder   9
People's Light, Gas and Coke Company
Box   4
Folder   10
Sunbeam Corporation
Box   4
Folder   11
Zenith
VBB 324
Commercials, about 1950-1979, selected as the most successful: Paper Mate, Levi Strauss, Clorox, Clairol, Sunkist, Fritos, Dial Soap, and Hallmark
Mss 882
Box   5
Folder   2
Screen Actors Guild contracts for commercials, 1955-1956
Series: Publications
Box   1
Folder   1
“The Collection,” a talk given by archivist Cindy Knight, together with slides used for illustration, undated
Box   3
Folder   6
Account Executive Development Program, 1979
Box   1
Folder   2
Altruism in Advertising-Concerning a Literature which Compels, Lord & Thomas, 1911
Box   5
Folder   1
American Dairy Association Fact Book, 1970
Box   1
Folder   3
Annual reports (True North), 1963, 1965-1966 and 1996
Box   1
Folder   4
Blue Streak, Some Observations Mostly about Advertising, by Fairfax Cone, 1973
Box   1
Folder   5
FCB Flash and True North Flash, 1995-1997
Box   1
Folder   6
Foote, Cone & Belding historical memos by Fairfax Cone, 1955-1957
Box   1
Folder   7
From One Person to Another; What Advertising Is All About and How You Go About It, by John E. O'Toole, for FCB people, 1977
Box   1
Folder   8
Hidden Causes of Reckless Advertising Waste, 1913
Box   1
Folder   9
How Advertising Works: An FCB Strategy Planning Model, 1979
Box   2
Folder   1
How to Test Advertising, 1923
Box   2
Folder   2
International Newsletter, 1965 May
Box   2
Folder   3
Masonry, by Bruce Mason, 1995-1996
Box   2
Folder   4
Miscellaneous publications, 1964-1979
Box   2
Folder   5
New Blueprint for the 80s, by Norman Brown, 1982
Box   2
Folder   6
The New Way in Advertising, by C.C. Hopkins, 1908
Box   2
Folder   7
Outdoor Advertising, 1906
Person to Person video magazine
VHA 363
1994 December
VHA 365
1995, 1st quarter
VHA 366
1995, 2nd quarter
VHA 367
1995, 3rd quarter
VHA 368
1995, 4th quarter
VHA 364
1996, 1st quarter
Mss 882
Box   3
Folder   4-5
Printers' Ink series, 1925-1930, undated
Box   2
Folder   8
Profiting from Celebrity Presenters, 1978
Box   2
Folder   9
Real Salesmanship in Print-Strategy in Advertising, 1911
Box   2
Folder   10
Reprints of 1925-1928 ads
Box   2
Folder   11
Scientific Advertising, by Claude Hopkins, reprinted, 1952
Box   2
Folder   12
“Shaping our Century,” by Robert J. Koretz, circa 1977
Box   3
Folder   1
A Technique for Producing Ideas, by James Webb Young, reprint, 1949
Box   3
Folder   2
“This is FCB, a Fact Book,” 1980
Box   3
Folder   3
This We Believe; Some Things We Have Learned in Fifty Years From a Billion Dollars' Worth of Advertising Experience, 1955