Title: National Broadcasting Company Records (Part 7, Office Files)
Inclusive Dates: 1921-1969

Creator:

• National Broadcasting Company

Call Number: U.S. Mss 17AF; Disc 45A; Audio 494A; Audio 521A; Audio 1142A; Micro 10; Micro 757; Micro 764; Micro 779; Micro 960

Quantity: 445.0 c.f. (604 boxes and cartons), 3197 disc recordings, and 72 reels of microfilm (35 mm)

Repository:

Wisconsin Historical Society, Library-Archives Division

Archival Locations:

See the catalog entry for information on possible additional materials and shelf locations.

Wisconsin Historical Society (Map)

Abstract:

Records of the nation's oldest broadcasting network, founded in 1926 as a radio programming service which went on to both radio and television broadcasting. Although incomplete at the highest levels, the collection offers representative coverage of operations in advertising, public relations, research, sales, and news and public affairs broadcasting from the 1930s through the 1950s. Included are correspondence, memoranda, reports, logs, scripts, promotional material and publications, scenic designs, photographs, a few production files, and a library of scripts and recordings; legal and financial records are scarce. Because the NBC finding aid is too large to open in most browsers, it has been split into 15 smaller documents. To get all fifteen, do a search for “National Broadcasting Company” as a “Collection Title” on the drop-down menu; or click here. Part 7 covers the Office Files series' Public Relations, Corporate Relations, and Operations subseries.

Note:

There is a use restriction on the entire collection; see the Administrative/Restriction Information portion of this finding aid for details.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-us0017af07

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This register itself is now also available on microfilm (negative Micro 960). The positive is in the Library Microforms Room as P68-2077.

A narrative overview description of the NBC collection as well as advice on locating material in it is present in Part 1 of this finding aid. This part of the finding aid, as well as parts 6 and 8-10, pertain to the OFFICE FILES. The OFFICE FILES relate to the Advisory Council, which reviewed network policy and standards; several corporate-level executives; and the Public Relations, Corporate Relations, Operations, Public Affairs, Radio, Television, and the Owned-and-Operated and Spot Sales Divisions.

Corporate executives represented include John F. Royal, vice-president for programming, international relations, and television during the 1930s and 1940s, and Niles Trammell and Sylvester L. Weaver Jr., each of whom was both president and chairman of the board. Several other executives who rose to prominence are represented by papers filed with the departments with which they were affiliated.

Public Relations records (36 feet) include papers of William F. Brooks, vice-president in charge; Richard A.R. Pinkham, vice-president for advertising; and Sidney H. Eiges, vice-president for press and publicity, and records generated in the advertising, continuity acceptance, and press and publicity subdivisions of the department. Topics treated include audience, broadcast, and station promotion; newspaper and magazine advertising; censorship; and relations with advertising agencies and affiliates. Numerous advertising kits and samples of publicity materials are included. One box of continuity acceptance records in this section may be used only with the permission of the director of the Wisconsin Historical Society.

Corporate Relations files (12 1/2 feet) consist chiefly of information on various studies and reports on television audience characteristics and sales effectiveness which were prepared or commissioned by the research and planning section of the department and files of Easton Woolley, director of station relations during the 1940s.

Operations files (18 feet) consist of fragmentary records generated in the business and administration, engineering, facilities operations, and integrated services divisions. (Earlier related operations records are filed with the television records). Included are the papers of William S. Hedges, vice-president for integrated services. Among the miscellaneous documentation are engineering logs and monthly reports; floor plans, scenic designs, and proper lists for programs aired from the New York studios during the 1950s; reports of New York technical directors; operational files for Wide, Wide World; and copies of miscellaneous corporate publications and speeches by NBC executives collected by the network library.

The records of the Spot Sales and Owned-and-Operated Stations Division include material on sales and program arrangements and other day-to-day relations between the network and its owned and affiliated stations. Prominent are the papers of John M. Gaines and Carleton D. Smith, both of whom served as vice-presidents. Actual station files include logs of WMAQ, the company-owned station in Chicago, and office correspondence, logs, and news scripts of the WNBC/WNBC-TV, the network's flag station in New York City. Notable among the WNBC/WNBC-TV records are papers generated by Ted Cott and Hamilton Shea, two station managers, and production files for the Open Mind, a public affairs program.

Public Affairs records are extensive (50 feet) and include material on the news and special events, public service, and sports subdivisions, as well as papers generated by Davidson Taylor, vice-president in charge, and William F. Brooks, vice-president for news and special events. News and special events files include information on the writing and gathering of news stories and film, the coordination of domestic and foreign correspondents, and the development of mobile broadcasting. Also included are production files from producers Reuven Frank, Eliot Frankel, Irving Gitlin, Gerald Green, and Ted Mills for programs such as Background, Chet Huntley Reporting, Frank McGee Report, Nation's Future, and Outlook. Public service materials are useful for examination of religious and educational broadcasting. This section includes production files generated by Doris Ann, Wade Arnold, and Dorothy Culbertson for programs such as Catholic Hour, Continental Classroom, Frontiers of Faith, Living, and NBC University Theatre. The sports files are small, though there are some papers and scripts pertaining to the work of announcer-sports director Bill Stern.

Radio Network files (16 feet) divide into two smaller sections, programming and sales, and papers of network vice-presidents Ted Cott and William J. Fineshriber Jr. The sales records include a selection of contracts, presentations, and exchanges with advertisers and advertising agencies; the programming files contain miscellaneous routine material, with the production files created by Albert L. Capstaff for Monitor being perhaps the most notable. Also included are two boxes of correspondence from Sidney N. Strotz and Clarence N. Menser, two vice-presidents for programming during the early 1940s.

Television Network files (43 feet) also divide into program and sales sections (the second being somewhat more fully represented) and files of Noran Kersta and Carleton D. Smith, both directors for television operations during the late 1940s, and Edward Madden, a vice-president for television operation and sales during the early 1950s. These files provide extensive documentation on the early day-to-day development of television by the network. Programming material includes papers from such executives as Charles C. Barry and Michael H. Dann, who were responsible for the development and sale of new programming ideas during the 1950s, and Samuel Chotzinoff, supervisor of classical music broadcasting. Production files largely represent the work of Mort Abrahams on Producers' Showcase. Although the sales files are generally routine in character, they include papers of John K. Herbert and Walter D. Scott, two executives who later rose to prominence within the corporate structure.

Acquisition Information

Placed on deposit by the National Broadcasting Company, New York, New York, and Chicago, Illinois, 1958-1974, with portions presented via Sidney Eiges, Sylvester L. Weaver, and Stockton Helffrich.

Accession Number: MCHC60-028, MCHC61-005, MCHC63-033, MCHC63-058, MCHC63-061, MCHC63-078, MCHC64-059, MCHC65-067, MCHC67-048, MCHC67-094, MCHC68-017, MCHC68-025, MCHC69-104, MCHC70-098, MCHC70-119, MCHC71-138, MCHC72-109, MCHC74-006

Processing Information

Processed by Carolyn J. Mattern and Roy H. Tryon, 1979.

Use Restrictions

NBC paper records may be photocopied for private study for research and educational purposes. Copying for publication or distribution and/or the publication of material from the NBC records requires the written permission of NBC. Any copying or broadcasting of NBC audio materials requires the written permission of NBC. For publication and copying permissions, contact Nancy Cole, Director, Archives, NBC News, 30 Rockefeller Plaza, New York, New York 10112. Recordings may be used only in the Historical Society building and only for study and research purposes.

U.S. Mss 17AF	Series: Organizational Charts and Lists: described in Part 1 of this finding aid (see search link in abstract in Summary Information)
	Series: Central Files: described in Parts 2-5 of this finding aid (see search link in abstract in Summary Information)	⇧
	Series: Office Files	⇧
	Subseries: Advisory Council Reports and Minutes: described in Part 6 of this finding aid (see search link in abstract in Summary Information)
	Subseries: Executives: described in Part 6 of this finding aid (see search link in abstract in Summary Information)	⇧
	Subseries: Public Relations	⇧
	Brooks, William F., Papers: described in Part 6 of this finding aid (see search link in abstract in Summary Information)
	Advertising: described in Part 6 of this finding aid (see search link in abstract in Summary Information)
	Continuity Acceptance
	Program Files, 1938-1961 Physical Description: 2 boxes (1 foot, 5 inches)  Scope and Content Note Files on programming decisions of the continuity acceptance department. The bulk of these files covers the mid-1940s through the mid-1950s and contains correspondence, memoranda, newsclippings, reports, telegrams, scripts, press releases, and related material. For the most part, the files are comprised of carbons of outgoing correspondence and material received by Stockton Helffrich, director of continuity acceptance through most of the 1940s and 1950s. There is also a significant amount of material from department personnel who preceded Helffrich. Documented in the program files are decisions on the broadcast acceptability of more than one hundred radio and television programs. Of special concern was the treatment of sensitive subjects and the use of profane, suggestive, or derogatory language and actions. The files also document concern for proper conduct of quiz shows and contests, scheduling of appropriate commercials, and avoidance of “product plugs” on live programming. The files for soap operas and other dramatic productions reveal a conscious support of traditional mores and values. All programs listed are not equally documented, but the more substantial files include scripts and departmental reports. Programs which received adverse public reaction often have clippings and copies of audience mail. For television shows filmed in Hollywood, there are copies of reports on difficulties with shooting scripts or kinescope previews, as well as considerable correspondence between Helffrich and Hollywood personnel. The files have been arranged into one alphabetical sequence by program titles, with those programs which are sparsely represented segregated into a miscellaneous category. Among the NBC executives well represented in the program files are Wade Arnold, Kenneth Bilby, William F. Brooks, William Hedges, John K. Herbert, Joseph V. McConnell, William Burke Miller, Carleton D. Smith, and Sidney Strotz.
Box   151 Folder   1	Abbott and Costello, 1952-1955
Box   151 Folder   2	Adelaide Hawley Show, 1944-1955
Box   151 Folder   3	Anybody Home, 1952
Box   151 Folder   4	Aunt Mary, 1948-1950
Box   151 Folder   5	Baby Snooks, 1949-1950, 1955
Box   151 Folder   6	Baron and the Bee, The, 1953
Box   151 Folder   7	Barrie Craig, Confidential Investigator, 1952-1954
Box   151 Folder   8	Bat Masterson, 1961
Box   151 Folder   9	Big Show, 1950-1952
Box   151 Folder   10	Boomerang, 1948
Box   151 Folder   11	Breakfast at Baurs, (script 1943 June 9 and 12), 1948-1949
Box   151 Folder   12	Broadway Spotlight, 1949
Box   151 Folder   13	Call the Police, 1947-1948
Box   151 Folder   14	Calling All Cowboys, 1950
Box   151 Folder   15	Chicago Roundtable, 1948-1949
Box   151 Folder   16	Continental, The 1951-1952, 1956-1957
Box   151 Folder   17	Crisis, 1949
Box   151 Folder   18	Curtain Time, 1947-1949
Box   151 Folder   19	Date With Judy, A, 1947-1948
Box   151 Folder   20	Dimension X, 1950-1951 Scope and Content Note: Includes script: June 17, 1950, “Zero Hour” and There Will Come Soft Rains,” adapted by George Lefferts
Box   151 Folder   21	Dr. I.Q., 1942, 1947-1948
Box   151 Folder   22	Dr. Paul, 1948-1950, 1952
Box   151 Folder   23	Dr. Polgar, 1949-1950, 1953
Box   151 Folder   24	Doctors Anonymous, 1951
Box   151 Folder   25	Doctor's Orders, 1948
Box   151 Folder   26	Door With No Name, The, 1951
Box   151 Folder   27	Easy Does It, 1949-1950
Box   151 Folder   28	Everyman's Story, 1948-1949 Scope and Content Note: Includes script: 1948 December 26, #12, “With Trembling Hands,” by Howard Rodman
Box   151 Folder   29	Fearless Fosdick, 1952
Box   151 Folder   30	Get More Out of Life, 1949
Box   151 Folder   31	Hank McCune Show, 1950
Box   151 Folder   32	Harvest of Stars, 1947-1949
Box   151 Folder   33	Henry Morgan Show, 1949-1950 (contains script #5, April 10, 1949)
Box   151 Folder   34	Here Is Tomorrow, 1942-1943
Box   151 Folder   35	Highlights of the Bible, 1948-1949
Box   151 Folder   36	Hollywood Star Theater, 1947-1950, 1954
Box   151 Folder   37	I Want A Divorce, 1940
Box   151 Folder   38	I'd Like To See, 1948-1949
Box   151 Folder   39	I'd Rather Be Right, 1940
Box   151 Folder   40	Invisible Microphone, 1949 (contains script for May 27, 1949)
Box   151 Folder   41	It's Sewing Time, 1949
Box   151 Folder   42	Jack Lait-Confidential, 1950
Box   151 Folder   43	Jack Pearl Show, 1948
Box   151 Folder   44	Judy Canova Show, 1947-1948, 1950-1953
Box   151 Folder   45	Judy Splinter's Show, 1950
Box   151 Folder   46	Katie's Daughter, 1947-1948
Box   151 Folder   47	Kay Kayser Show, 1947-1950
Box   151 Folder   48	Lambs Gambol, The, 1949 (script for February 27, 1949)
Box   151 Folder   49	Leave It To The Girls, 1949-1951
Box   151 Folder   50	Let's Ask Mom, 1947 (script for March 1, 1947)
Box   151 Folder   51	Light of the World, 1947-1950
Box   151 Folder   52	Lora Lawton, 1947-1950 Scope and Content Note: Includes script: January 6, 1950, #1725, by Helen Walpole for Frank and Anne Hummert
Box   151 Folder   53	Ma Perkins, 1946-1949
Box   151 Folder   54	Maggie McNellis Show, 1944, 1946
Box   151 Folder   55	Manhattan Merry-Go-Round, 1943-1947
Box   151 Folder   56	Manor House Party, 1947 (script for June 2, 1947, by Bill Sweeney)
Box   151 Folder   57	Mary Kay and Johnnie, 1948-1949
Box   151 Folder   58	Masquerade Party, 1952, 1957-1960
Box   151 Folder   59-65	Matinee Theater, 1955-1959 Scope and Content Note: Includes two scripts:1956, April 2, “Singer in the Valley,” by Dorothy R. Steward, adapted Helen Hanff; and undated, “The Prophet Hosea,” by Marjorie D. Adler
Box   151 Folder   66	Meet the Expert, 1949 (script for May 6, 1949)
Box   151 Folder   67	Menosha the Magnificent, 1950
Box   151 Folder   68	Metropolitan Opera, 1951
Box   151 Folder   69	Mind Your Manners, 1948-1950
Box   151 Folder   70-72	Miscellaneous, 1938-1960
Box   151 Folder   73	Modern Farmer, The, 1945
Box   151 Folder   74	Molle Mystery Theater, 1943-1948
Box   151 Folder   75	Musical Merry-Go-Round, 1951
Box   151 Folder   76	My Good Wife, 1949
Box   151 Folder   77	My Mother's Husband, 1950
Box   151 Folder   78	My Silent Partner, 1949
Box   151 Folder   79	NBC Comics, 1950-1951
Box   151 Folder   80	NBC Salute to Veterans, 1948
Box   151 Folder   81	News from Belgium, 1942
Box   151 Folder   82	News Quiz, 1950
Box   151 Folder   83	Norman Brokenshire Show, 1948-1950
Box   151 Folder   84	Old Gold Amateur Hour, 1950
Box   151 Folder   85	Opera Once Over Lightly, 1952-1953
Box   151 Folder   86	Pass the Buck, 1945
Box   151 Folder   87	Portia Faces Life, 1943, 1947-1950
Box   151 Folder   88	Radio City Playhouse, 1948-1949
Box   151 Folder   89	Ranger Joe, 1947-1950
Box   151 Folder   90	Road of Life, 1947-1948, 1950-1951, 1954
Box   152 Folder   1	R.F.D. America, 1948-1949 (script for June 6, 1948)
Box   152 Folder   2	Scott Music Hall, 1952-1953
Box   152 Folder   3	Secret Echelon 9, 1951
Box   152 Folder   4	Short Story Theater, 1951-1952 Scope and Content Note: March 21, 1952, #16, “How Beautiful with Shoes,” by Wilbur Daniel Steele, Adapted by Earl Hamner
Box   152 Folder   5	Smilin' Ed McConnell, 1949-1951
Box   152 Folder   6	Song Is Born, A, 1944
Box   152 Folder   7	Sound Off, 1952
Box   152 Folder   8	Sports Newsreel of the Air, 1947-1948, 1950
Box   152 Folder   9	Standard Hour, 1951 (script for January 28, 1951)
Box   152 Folder   10	Stars In Khaki and Blue, 1952 (script for April 6, 1952, by Bob Condon)
Box   152 Folder   11	Stars Over Hollywood, 1950-1951
Box   152 Folder   12	Stop Me If You've Heard This One, 1948
Box   152 Folder   13	Stories by Olmstead, 1948
Box   152 Folder   14	Straw Hat Matinee, 1951
Box   152 Folder   15	Swap Night, 1948
Box   152 Folder   16	Take It or Leave It, 1948-1950
Box   152 Folder   17	Teentimers Club, 1945-1947
Box   152 Folder   18	Television Detective, 1949
Box   152 Folder   19	Tello-Test, 1944, 1947
Box   152 Folder   20	Texas Rangers, 1950-1952
Box   152 Folder   21	Theater of the Mind, 1949
Box   152 Folder   22	Theatre Royal, 1953-1954
Box   152 Folder   23	This Is Nora Drake, 1947-1949
Box   152 Folder   24	Those Two, 1951-1953
Box   152 Folder   25	Tobe's Topics, 1945 (script for September 1945)
Box   152 Folder   26	Today's Children, 1946, 1948-1949
Box   152 Folder   27	Treasury Men In Action, 1951-1954
Box   152 Folder   28	Triple B Ranch, 1947, 1949 (script for March 1, 1947)
Box   152 Folder   29	Twenty Questions, 1949
Box   152 Folder   30	Vacation Wonderlands, 1951
Box   152 Folder   31	WNBC Stamp Club, 1948-1949
Box   152 Folder   32	WNBT Panel Discussions, 1954
Box   152 Folder   33	Wanted, 1950
Box   152 Folder   34	Warren Hull Show, 1949-1950 (script for January 24, 1950)
Box   152 Folder   35	We Love and Learn, 1948-1950
Box   152 Folder   36	Welcome Travelers, 1948-1951, 1953-1954
Box   152 Folder   37	When A Girl Marries, 1947-1951
Box   152 Folder   38	White Hunter, 1951-1952
Box   152 Folder   39	World's Great Novels, 1947-1948
Box   152 Folder   40	You Are An Artist, 1949-1950
Box   152 Folder   41	Your Prize Story, 1952
Box   152 Folder   42	Your Radio Reporter, 1947-1948 (script #218 for October 4, 1947)
Box   152 Folder   43	Your Show Time, 1948-1949
	CART Reports, 1951-1960 Physical Description: 1 box (2 inches)  Scope and Content Note Reports sent to department personnel, radio and television program personnel, and owned-and-operated stations. Written by Stockton Helffrich, director of the continuity acceptance department, these mimeographed monthly reports are chatty, reflective, and designed to inform subscribers about NBC decisions and policies. Often as much as six pages in length, the reports include summaries and examples of audience complaints, refer to newspaper and magazine columnists' program reviews, cite changing social views and attitudes, and remark on the activities the National Association of Broadcasters, NBC's affiliates, and other broadcasting groups. Throughout, Helffrich examined the nature and role of broadcast censorship and its relationship to decisions on programs containing profanity, questionable amounts of sex and violence, certain portrayals of racial and ethnic groups, misleading or false commercials, and related topics. Many of the reports mention specific programs which provoked audience and/or journalistic comment; others contain examples of segments cut from NBC scripts. Arranged chronologically, the CART reports are complete for the years 1954 through 1959. For 1951, 1953, and 1960 there is only one monthly report per year; there are no reports for 1952. Use of these records requires the permission of the Director of the State Historical Society.
Box   153 Folder   1-5	CART Reports, 1951-1960
	Press and Publicity
	Brown, Milton. Papers, 1956 Physical Description: 2 boxes (7 inches)  Scope and Content Note: Papers of a manager of program publicity. Operating within the press department, program publicity was responsible for generating and coordinating routine promotion of NBC broadcasts by supplying background information and story ideas to the network, affiliated stations, and the print media. Divided into two alphabetically-arranged groups, CORRESPONDENCE and SUBJECT FILES, the collection consists of correspondence, memoranda, biographical sketches of entertainers, production information, plans, reports, publicity releases, fact sheets, Trendex ratings, and other material relating to daily operations. Documentation is present for a wide variety of NBC productions, including The Dinah Shore Show, Meet the Press, Modern Romances, and several quiz and audience participation programs. In sum, the papers illustrate the cooperation between the network and the print media in creating television coverage. Kenneth Bilby, Sidney H. Eiges, Michael Horton, Ellis Moore, and Al Rylander are all represented in Brown's files.
	Correspondence Files
Box   154 Folder   1-9	A-W
Box   154 Folder   10-11	Regarding St. Louis Post Dispatch
	Subject Files
Box   154 Folder   12	Irving Berlin (special to Journal American)
Box   154 Folder   13	Buffalo, New York
Box   154 Folder   14	Chicago and Washington
Box   154 Folder   15	Colgate Meetings
Box   154 Folder   16	Columns
Box   154 Folder   17	Sidney Eiges
Box   154 Folder   18	Features
Box   154 Folder   19	Mike Horton
	Hollywood
Box   154 Folder   20	Ken Kantor
Box   154 Folder   21	Casey Shawan
Box   154 Folder   22	Earl Ziegler
Box   154 Folder   23	Miscellany
Box   154 Folder   24	Interoffice Memos
Box   154 Folder   25	Ellis Moore
Box   155 Folder   1	Miscellaneous
Box   155 Folder   2	Political Conventions
Box   155 Folder   3	Publicity Plans and Reports
Box   155 Folder   4	Ratings
Box   155 Folder   5	Al Rylander
Box   155 Folder   6	Summer Plans
Box   155 Folder   7	Staff Writers
Box   155 Folder   8	Sylvania Awards
Box   155 Folder   9	Telegrams regarding Programs and Entertainers
	Eiges, Sidney H. (1909-). Papers, 1946-1958 Physical Description: 23 boxes (22 feet, 3 inches)  Scope and Content Note Papers of a vice president for press and publicity who joined NBC as a press department writer in 1941. Included are correspondence, clippings, memos, logs, reports, speeches, minutes, financial records, press releases, drafts, photographs, and related material. First divided chronologically by year, the papers are then arranged as subject and department files. Taken together, the papers clearly reflect Eiges' responsibility for institutional and program publicity. Though much of the material is routine, there are some important files, especially those concerning reports; promotional campaigns; and press department coordination between New York, Chicago, and Hollywood. Especially noteworthy are the files on the development of the exploitation unit under Al Rylander. There is also significant material regarding such programs as “Amahl and the Night Visitors,” which was aired by NBC Opera Theatre; Medic; Fibber McGee and Molly; The Big Show; Victory at Sea; Howdy Doody; and the three major talk shows - Today, Home, and Tonight. Prominent entertainers mentioned in Eiges' files include Fred Allen, Steven Allen, Dinah Shore, and Arturo Toscanini; prominent correspondents are listed in an index which is at the end of this part of the finding aid. Throughout, there is noteworthy documentation of Eiges' relations with advertising agencies, newspapers, magazines, and affiliated radio and television stations. For most years, the files concern awards, ratings, the Public Relations Society of America, the National Association of Radio and Television Broadcaster, and Eiges' Columbia University course on radio and television publicity. Interesting and substantive files also relate to color television “spectaculars,” the Army-McCarthy hearings, and NBC's relations with the black community, particularly as they regarded employment policies. Because Eiges reported to the vice-president for public relations, there is a good deal of memoranda exchanged with the two men who held that position during the years documented here, William F. Brooks and Kenneth Bilby. In addition there is a considerable amount of correspondence, speeches, articles, and related public announcements by NBC executives sent to the press department for editing and approval. Among the more significant executive files are those for Charles Denny, Edward Madden, John F. Royal, David Sarnoff, Robert W. Sarnoff, Niles Trammell, and Sylvester L. Weaver Jr. There are two scripts in Eiges' files: the first part of The Quick and the Dead (box 161, folder 5) and an August 15, 1954, broadcast of American Forum of the Air entitled “McCarthy: A Force for Good of Evil?” (box 165, folder 40). A Selected Correspondent index is at the end of this part of the finding aid.
	1946-1948
Box   156 Folder   1	Jinx Falkenberg, 1946
Box   156 Folder   2	Agricultural editors, 1946-1948
	1948
	Subject Files
Box   156 Folder   3-4	Advertising agencies
Box   156 Folder   5	Columbia University
Box   156 Folder   6	Election night
Box   156 Folder   7-8	Magazines
Box   156 Folder   9	Military
Box   156 Folder   10-18	Miscellaneous correspondence
Box   156 Folder   19	National Association of Broadcasters
Box   156 Folder   20	National Association of Public Relations Counsels and the Public Relations Society of America
Box   156 Folder   21	NBC Code
Box   156 Folder   22	NBC Convention
Box   156 Folder   23-30	Newspapers, A-Z
Box   156 Folder   31	Newspaper radio program listings (articles by Eiges)
Box   156 Folder   32	Radio Corporation of America
Box   156 Folder   33	Sigma Delta Chi
	Station affiliates
Box   156 Folder   34-35	A-H
Box   157 Folder   1-5	I-Z
Box   157 Folder   6-7	Television
Box   157 Folder   8	Travelers Aid
	Department Files
	Executives and other personnel
Box   157 Folder   9	James Rowland Angell
Box   157 Folder   10	William Fern Brooks
Box   157 Folder   11	Samuel Chotzinoff
Box   157 Folder   12	Ernest de la Ossa
Box   157 Folder   13	Charles R. Denny
Box   157 Folder   14	Kenneth R. Dyke
Box   157 Folder   15	Sterling Fisher
Box   157 Folder   16	Charles P. Hammond
Box   157 Folder   17	Horton Heath
Box   157 Folder   18	William S. Hedges
Box   157 Folder   19	Norman Kersta
Box   157 Folder   20	Thomas Knode
Box   157 Folder   21	Harry Kopf
Box   157 Folder   22	Helen Korday
Box   157 Folder   23	Irene Kuhn
Box   157 Folder   24	John H. MacDonald
Box   157 Folder   25	James Miller
Box   157 Folder   26	Clay Morgan
Box   157 Folder   27	Frank E. Mullen
Box   157 Folder   28	James C. Petrillo
Box   157 Folder   29	John F. Royal
Box   157 Folder   30	Niles Trammell
Box   157 Folder   31-34	Interdepartmental correspondence
	Logs
Box   157 Folder   35	Correspondence
Box   157 Folder   36-37	Photo
Box   157 Folder   38-39	New York Staff
Box   157 Folder   40	Press Department monthly reports
Box   157 Folder   41	Program Board: confidential meeting notes
Box   157 Folder   42	Program Ideas
	Programs and entertainers
Box   157 Folder   43	Jack Benny
Box   158 Folder   1	Edgar Bergen-Charley McCarthy Show
Box   158 Folder   2	Arturo Toscanini
	Stations and Press Department Offices
Box   158 Folder   3-4	Chicago
Box   158 Folder   5	Foreign
Box   158 Folder   6-10	Hollywood
Box   158 Folder   11	San Francisco
Box   158 Folder   12	Washington, D.C.
Box   158 Folder   13	WNBC
Box   158 Folder   14	Stations Planning and Advisory Committee
	1949
	Subject Files
	Advertisers
Box   158 Folder   15	Blatz Beer
Box   158 Folder   16	Pabst Beer
Box   158 Folder   17-19	Advertising agencies
Box   158 Folder   20	Columbia Broadcasting System
Box   158 Folder   21	Columbia University
Box   158 Folder   22	Empire State
Box   158 Folder   23	Fall Promotion
	Magazines
Box   158 Folder   24-25	General
Box   158 Folder   26	Look
Box   158 Folder   27	Military
Box   158 Folder   28-35	Miscellaneous correspondence
Box   158 Folder   36	NBC Code
	Newspapers
Box   158 Folder   37-38	B-F
Box   159 Folder   1-3	G-Z
Box   159 Folder   4	Pending
Box   159 Folder   5	Press Kit
Box   159 Folder   6	Radio and TV Awards Dinner
Box   159 Folder   7-13	Station affiliates, A-Z
Box   159 Folder   14	Sun Valley Alumni Association
Box   159 Folder   15	Television
Box   159 Folder   16	Traveling Ambassadors
	Department Files
	Executives and other personnel
Box   159 Folder   17	David Adams
Box   159 Folder   18	William F. Brooks
Box   159 Folder   19	Samuel Chotzinoff
Box   159 Folder   20	Charles R. Denny
Box   159 Folder   21	Ernest de la Ossa
Box   159 Folder   22-24	Joseph Dine
Box   159 Folder   25	Kenneth Dyke
Box   159 Folder   26	Sterling Fisher
Box   159 Folder   27	James Gaines
Box   159 Folder   28	Charles Hammond
Box   159 Folder   29	Horton Heath
Box   159 Folder   30	Horace Heidt
Box   159 Folder   31	Harry Kopf
Box   159 Folder   32	James Miller
Box   159 Folder   33	Information Department
Box   159 Folder   34-37	Interdepartmental correspondence
Box   159 Folder   38	Management committee
Box   159 Folder   39-40	New York staff
Box   160 Folder   1-2	Photo log
	Programs and entertainers
Box   160 Folder   3	Fibber McGee and Molly
Box   160 Folder   4	Bob Hope tour
Box   160 Folder   5	Dennis Day tour
Box   160 Folder   6-7	Research
Box   160 Folder   8	Staff meetings
	Stations and Press Department Offices
Box   160 Folder   9-10	Chicago
Box   160 Folder   11	Foreign
Box   160 Folder   12-15	Hollywood
Box   160 Folder   16	San Francisco
Box   160 Folder   17	Washington, D.C.
Box   160 Folder   18	Stations Planning and Advisory Committee
	1950
	Subject Files
Box   160 Folder   19-20	Advertising agencies
Box   160 Folder   21	American Civil Liberties Union
Box   160 Folder   22	Joseph V. Baker Associates (race relations)
Box   160 Folder   23	Colgate-Palmolive-Peet
Box   160 Folder   24	Columbia Broadcasting System
Box   160 Folder   25	Columbia University
Box   160 Folder   26-29	Sidney Eiges (personal correspondence)
Box   160 Folder   30-31	Federal Communications Commission
Box   160 Folder   32	Sister Kenny Foundation
Box   160 Folder   33	Magazines
Box   160 Folder   34	Military
Box   161 Folder   1-8	Miscellaneous correspondence
Box   161 Folder   9	National Conference of Christians and Jews
Box   161 Folder   10-12	Newspapers, A-Z
Box   161 Folder   13	Public Relations Society of Aermica
Box   161 Folder   14-16	Stations, A-Z
	Television
Box   161 Folder   17-18	General
Box   161 Folder   19	Color TV
Box   161 Folder   20	Hooperatings
Box   161 Folder   21	United Nations campaign by NBC
	Department Files
	Executives and other personnel
Box   161 Folder   22	David Adams
Box   161 Folder   23	William F. Brooks
Box   161 Folder   24	Charles R. Denny
Box   161 Folder   25	Josef Dine
Box   161 Folder   26	Sterling Fisher
Box   161 Folder   27	James Gaines
Box   161 Folder   28	Charles Hammond
Box   161 Folder   29	William S. Hedges
Box   161 Folder   30	Harry Kopf
Box   161 Folder   31	Thomas McCray
Box   161 Folder   32	Edward Madden
Box   161 Folder   33	Victor Norton
Box   161 Folder   34	John F. Royal
Box   161 Folder   35	Sylvester Weaver
Box   161 Folder   36	Information Department
Box   161 Folder   37-39	Intercompany memos
	Logs
Box   162 Folder   1-2	Correspondence
Box   162 Folder   3	Day
Box   162 Folder   4-5	Photo
Box   162 Folder   6-7	New York staff
Box   162 Folder   8	Pending
	Programs and entertainers
Box   162 Folder   9	Fred Allen
Box   162 Folder   10	Center Theatre
Box   162 Folder   11	Eddie Cantor
Box   162 Folder   12	Arturo Toscanini tour
Box   162 Folder   13	Ed Wynn
Box   162 Folder   14	The Kate Smith Show
Box   162 Folder   15	The Quick and the Dead
Box   162 Folder   16	Paul Robeson (regarding cancellation of a television appearance)
Box   162 Folder   17	Saturday Night Review (Jack Carter Show and Your Show of Shows)
Box   162 Folder   18	Station managers, AM and TV
	Stations and Press Department Offices
	Chicago
Box   162 Folder   19	General
Box   162 Folder   20	Welcome Travelers
Box   162 Folder   21	Foreign
Box   162 Folder   22-23	Hollywood
Box   162 Folder   24	San Francisco
Box   162 Folder   25	Washington, D.C.
Box   162 Folder   26	Stations Planning and Advisory Committee
	1951
	Subject Files
Box   162 Folder   27	Academy of TV Arts and Sciences
Box   162 Folder   28-29	Advertising agencies
Box   162 Folder   30	Joseph V. Baker Associates (race relations)
Box   162 Folder   31	Carl Byoir Associates
Box   162 Folder   32	Bulova Time Signal (CBS)
Box   162 Folder   33	Colgate-Palmolive-Peet
Box   162 Folder   34	Color TV
Box   162 Folder   35	Columbia Broadcasting System
Box   162 Folder   36	Columbia University
Box   162 Folder   37	Federal Communications Commission
Box   162 Folder   38	R. H. Macy Company (regarding Christmas display using NBC stars)
Box   162 Folder   39	Magazines
Box   162 Folder   40	Michael Awards
Box   162 Folder   41	Military
Box   162 Folder   42-47	Miscellaneous correspondence
Box   163 Folder   1	NBC Code
Box   163 Folder   2	National Collegiate Athletic Association luncheon
Box   163 Folder   3-4	Newspapers, A-Z
Box   163 Folder   5	Public Relations Society of America
Box   163 Folder   6	Ratings
Box   163 Folder   7-8	Stations, A-Z
Box   163 Folder   9	Strictly Sustaining (NBC publication)
	Department Files
Box   163 Folder   10	Confidential (mostly regarding staff meetings)
	Executives and other personnel
Box   163 Folder   11	Charles Denny
Box   163 Folder   12	Josef Dine
Box   163 Folder   13	William S. Hedges
Box   163 Folder   14	Joseph Heffernan
Box   163 Folder   15	John H. MacDonald
Box   163 Folder   16	Edward Madden
Box   163 Folder   17	James Nelson
Box   163 Folder   18	Victor Norton
Box   163 Folder   19	John F. Royal
Box   163 Folder   20	Niles Trammell
Box   163 Folder   21	Sylvester Weaver
Box   163 Folder   22	Frederick Wile
	Information Department
	Logs
Box   163 Folder   24-25	Correspondence
Box   163 Folder   26-27	Photo
Box   163 Folder   28	Monthly reports (December only)
Box   163 Folder   29	NBC management
Box   163 Folder   30-31	New York staff
Box   163 Folder   32	Organization changes
Box   163 Folder   33	Pending
Box   163 Folder   34	Personnel
Box   163 Folder   35	Press Department
	Program and entertainers
Box   163 Folder   36	Fred Allen
Box   163 Folder   37	The Big Show
Box   163 Folder   38	Fibber McGee and Molly
Box   163 Folder   39	Jerry Lester
Box   163 Folder   40	Saturday Night Review (Jack Carter Show and Your Show of Shows)
Box   163 Folder   41	Dinah Shore
Box   163 Folder   42	Public Service Report
	Stations and Press Department Offices
Box   163 Folder   43	Chicago
Box   163 Folder   44	Foreign
Box   163 Folder   45	Hollywood
Box   163 Folder   46	San Francisco
Box   163 Folder   47	Washington, D.C.
Box   163 Folder   48	Stations Planning and Advisory Committee
Box   163 Folder   49	Vice Presidents memoranda
	1952
Box   163 Folder   50	Carl Byoir Associates
Box   163 Folder   51	Chicago Negro Public Relations Meeting
Box   163 Folder   52	Columbia University
Box   163 Folder   53	Confidential (mostly regarding staff meetings)
Box   163 Folder   54	New Republic article
Box   163 Folder   55-56	Political Sales unit
Box   163 Folder   57	Press Department staff meetings
Box   163 Folder   58	Public Relations Society of America
Box   163 Folder   59	Radio Corporation of America
Box   164 Folder   1	Speeches
Box   164 Folder   2	TV's Effects on Children
Box   164 Folder   3	“The Campaign Comes to Eighteen Million Whistle Stops” (RCA advertisement)
Box   164 Folder   4-5	Year End Reports
	1953
	Subject Files
Box   164 Folder   6	Academy of Motion Picture Arts and Sciences
Box   164 Folder   7	Advertising agencies
Box   164 Folder   8	Columbia Broadcasting System
Box   164 Folder   9	Columbia University
Box   164 Folder   10	Coronation of Queen Elizabeth II
Box   164 Folder   11	Creative Program Conference, Greenbriar, Virginia
Box   164 Folder   12	Ford Motor Company, fiftieth anniversary
	Magazines
Box   164 Folder   13	General
Box   164 Folder   14	Reports
Box   164 Folder   15	National Association of Radio and TV Broadcasters, Information Committee
Box   164 Folder   16	NBC Radio Affiliates Meeting, Chicago
Box   164 Folder   17	National Collegiate Athletic Association
Box   164 Folder   18	National Conference of Christians and Jews
Box   164 Folder   19	Newspapers
	Public Relations Society of America
Box   164 Folder   20-22	General
Box   164 Folder   23	New York Chapter
	Race Relations
Box   164 Folder   24	Negro performers
Box   164 Folder   25	Negro public relations
	Radio Corporation of America
Box   164 Folder   26	General
Box   164 Folder   27	Advertising and Publicity Committee
Box   164 Folder   28	Speakers Bureau
Box   164 Folder   29	Television
Box   164 Folder   30	Variety articles
	Department Files
Box   164 Folder   31	Confidential
	Executives and other personnel
Box   164 Folder   32	Charles Barry
Box   164 Folder   33	Richard Connelly
Box   164 Folder   34	Charles Denny
Box   164 Folder   35	William Fineschriber
Box   164 Folder   36	John K. Herbert
Box   164 Folder   37	Sylvester Weaver
Box   164 Folder   38	Frank White
Box   164 Folder   39-40	Intercompany memos
Box   164 Folder   41	Press Department staff meetings
	Programs and entertainers
	Complaints
Box   164 Folder   42	Regarding Next of Kin
Box   164 Folder   43	Miscellaneous
Box   164 Folder   44	I Beheld the Glory
Box   164 Folder   45	Industry on Parade
Box   164 Folder   46	Robert Montgomery Presents
Box   164 Folder   47	Talent Usage Report
Box   164 Folder   48	Victory at Sea (exploitation manual)
Box   165 Folder   1	Youth Wants to Know
Box   165 Folder   2	Public Affairs Department, Reports
	Stations and Press Department Offices
Box   165 Folder   3	Chicago
Box   165 Folder   4	Foreign
Box   165 Folder   5	Hollywood
Box   165 Folder   6	San Francisco
Box   165 Folder   7	Washington, D.C.
Box   165 Folder   8	WHAM-TV, Rochester, New York
Box   165 Folder   9	WKY-TV, Oklahoma City, Oklahoma
	1954
	Subject Files
Box   165 Folder   10	Academy of TV Arts and Sciences
Box   165 Folder   11	Advertising agencies
Box   165 Folder   12	Air Force radios
Box   165 Folder   13	American Association of Advertising Agencies (regarding color TV)
Box   165 Folder   14	Awards
Box   165 Folder   15-16	Boosters
Box   165 Folder   17	Carl Byoir Associates
Box   165 Folder   18	Canadian Football
Box   165 Folder   19	Cigarette broadcasts
Box   165 Folder   20	Columbia Broadcasting System
Box   165 Folder   21	Crime and Violence (TV study by Jack Mabley, Chicago Daily News)
Box   165 Folder   22	Tom Duggan (sportscaster fired by NBC)
Box   165 Folder   23	Editorializing
Box   165 Folder   24	Effects of TV on Children
Box   165 Folder   25	Election
Box   165 Folder   26	Federal Communications Commission
Box   165 Folder   27	George Washington Bridge Billboards
Box   165 Folder   28	Joint Defense Appeal
Box   165 Folder   29	Victor Lasky
Box   165 Folder   30	Laxative advertising
Box   165 Folder   31-32	Magazines
Box   165 Folder   33-34	Joseph McCarthy (Army hearings)
Box   165 Folder   35	Microphones for Dwight Eisenhower
Box   165 Folder   36	Military TV
Box   165 Folder   37-42	Miscellaneous correspondence
	National Association of Radio and TV Broadcasters
Box   165 Folder   43	General
Box   165 Folder   44	TV Committee
Box   165 Folder   45	Peabody Awards
Box   165 Folder   46	Political Broadcast Procedures
	Public Relations
Box   165 Folder   47	NBC Public Relations Committee
Box   165 Folder   48	NBC publicity schedules
Box   165 Folder   49-50	NBC Plan
	Public Relations Society of America
Box   165 Folder   51	General
Box   165 Folder   52	Seminar
Box   165 Folder   53	Frank Quattrocchi (Hollywood Press Department)
	Race Relations
Box   165 Folder   54	Coordinating Council for Negro Performers
Box   165 Folder   55	Committee for Racial Equality
Box   165 Folder   56	Integration without Identification (NBC employment policy)
Box   165 Folder   57	Negro Performers
Box   165 Folder   58	Press clippings
Box   165 Folder   59	Negro Public Relations
Box   165 Folder   60	Radio Rate Reduction
Box   165 Folder   61	Radio and TV Directors Guild (strike)
Box   166 Folder   1	Radio and TV Executives Society
Box   166 Folder   2	Radio and TV newspaper listings
	Radio Corporation of America
Box   166 Folder   3-6	General
Box   166 Folder   7	Advertising and Publicity Committee
Box   166 Folder   8	Annual Reports
Box   166 Folder   9	Ratings
	Reader's Digest articles
Box   166 Folder   10	Regarding David Sarnoff and color TV
Box   166 Folder   11	Regarding children's programs
Box   166 Folder   12	Religious broadcasts
Box   166 Folder   13	Subversives (1953-1954)
	Television
Box   166 Folder   14	Citizens Group on TV
Box   166 Folder   15	Color Spectaculars
Box   166 Folder   16	Color TV
Box   166 Folder   17	TV production rate manual
Box   166 Folder   18	TV set network data
Box   166 Folder   19	TV Affiliates Executive Committee
Box   166 Folder   20	TV Affiliate meeting
Box   166 Folder   21	Time Franchise Situation (regarding program scheduling)
Box   166 Folder   22	UHF conversion campaign, Norfolk, Virginia
Box   166 Folder   23	Veterans Hospital Radio Guild
	Department Files
Box   166 Folder   24	Advisory Reports from the newsroom
Box   166 Folder   25	Budget
Box   166 Folder   26	Confidential
Box   166 Folder   27	Continuity Acceptance Reports
Box   166 Folder   28-33	Daily correspondence (carbons)
	Executives and other personnel
Box   166 Folder   34	David Adams
Box   166 Folder   35-36	Kenneth Bilby
Box   166 Folder   37	John Clifford
Box   166 Folder   38	Richard Connelly
Box   166 Folder   39	Ernest de la Ossa
Box   166 Folder   40	Charles Denny
Box   166 Folder   41	William Fineschriber
Box   166 Folder   42	Joseph Heffernan
Box   166 Folder   43	Mannie Sacks
Box   166 Folder   44	Cornelius Sullivan
Box   166 Folder   45-46	David Sarnoff
Box   166 Folder   47-49	Robert Sarnoff
Box   167 Folder   1-3	Sylvester Weaver
Box   167 Folder   4	Exploitation
Box   167 Folder   5-6	Hollywood Press Department
Box   167 Folder   7	Information Department
Box   167 Folder   8-11	Intercompany memos, A-Z
	Logs
Box   167 Folder   12-13	Correspondence
Box   167 Folder   14	Photos
Box   167 Folder   15	Magazine report
Box   167 Folder   16-17	Management staff meetings
Box   167 Folder   18	Organization and Vice President memos
Box   167 Folder   19	Owned and Operated station publicity operations
	Press Departments
Box   167 Folder   20	Cost reductions
Box   167 Folder   21-22	Memos
Box   167 Folder   23	“Twelve Points”
Box   167 Folder   24	Press relations campaign for sales
Box   167 Folder   25	Weekly reports
	Programs and entertainers
Box   167 Folder   26	Amahl and the Night Visitors
Box   167 Folder   27	Sid Caesar tour
Box   167 Folder   28	Emperor Jones
Box   167 Folder   29	Facts Forum (radio series by H.L. Hunt)
Box   167 Folder   30	Jackie Robinson
Box   167 Folder   31	Theodore Granik
Box   167 Folder   32	Inheritance
Box   167 Folder   33	Justice
	Medic
Box   167 Folder   34	General
Box   167 Folder   35	Memos
Box   167 Folder   36	Press Releases
Box   167 Folder   37	Publicity and promotional material
Box   167 Folder   38	Showings and station line-ups
Box   167 Folder   39	Studies
Box   167 Folder   40	J. Fred Muggs Round the World Junket
Box   168 Folder   1	Program sneak previews for tours
Box   168 Folder   2	Publicity plans
Box   168 Folder   3	Strike It Rich
Box   168 Folder   4	NBC Symphony
Box   168 Folder   5	Talent Usage
Box   168 Folder   6	Today, Home, Tonight
Box   168 Folder   7	Victory at Sea
Box   168 Folder   8	Voice of Firestone
Box   168 Folder   9	Releases
Box   168 Folder   10	Responsibility Reports
	Stations and Press Department Offices
Box   168 Folder   11	Chicago
Box   168 Folder   12	Foreign
	Hollywood
Box   168 Folder   13-15	General
Box   168 Folder   16	Rose Bowl Parade
Box   168 Folder   17	Washington, D.C.
	1955
	Subject Files
Box   168 Folder   18	Academy of TV Arts and Sciences
Box   168 Folder   19	Advertising agencies
Box   168 Folder   20	Affiliates
Box   168 Folder   21	American Catholic Association
Box   168 Folder   22	American Legion (Onondaga, New York)
	Awards
Box   168 Folder   23	Homemaker
Box   168 Folder   24	Sylvania
Box   168 Folder   25	Miscellaneous
Box   168 Folder   26	Beer and wine advertisements
Box   168 Folder   27	Bernay's survey (regarding allocation of channels for educational TV)
Box   168 Folder   28	Brooklyn studios
Box   168 Folder   29	Canadian Broadcasting Corporation
Box   168 Folder   30	Children's programs
Box   168 Folder   31	Columbia Broadcasting System
Box   168 Folder   32	Columbia University
Box   168 Folder   33	Enlightenment (regarding children's programs)
Box   168 Folder   34-35	Federal Communications Commission
Box   168 Folder   36	Fort Wayne Study (regarding TV)
Box   168 Folder   37	Robert Goldenson (psychology professor, Hunter College)
Box   168 Folder   38	Victor Lasky
Box   168 Folder   39	Lists
Box   168 Folder   40-41	Magazines
Box   168 Folder   42	Mayor's TV Committee
Box   168 Folder   43-48	Miscellaneous correspondence
	National Association of Radio and TV Broadcasters
Box   168 Folder   49	General
Box   168 Folder   50	TV Information Committee
Box   168 Folder   51	National Radio and TV Week
Box   169 Folder   1	Negro Public Relations
Box   169 Folder   2-4	Newspapers, A-Z
Box   169 Folder   5	News stories
Box   169 Folder   6	NORR Newsletter
Box   169 Folder   7	Pay As You Go TV
Box   169 Folder   8	PIB Billings
Box   169 Folder   9	Plotkin Questionnaire
Box   169 Folder   10	Political conventions
Box   169 Folder   11	Premier Day
Box   169 Folder   12	Public Relations News
Box   169 Folder   13	Public Relations Seminar
Box   169 Folder   14	Public Relations Society of America
	Radio Corporation of America
Box   169 Folder   15-17	General
Box   169 Folder   18	Advertising and publicity
Box   169 Folder   19	Annual Report
Box   169 Folder   20	Color TV
Box   169 Folder   21	TV Promotion
Box   169 Folder   22	Radio and TV Executives
Box   169 Folder   23-24	Ratings
Box   169 Folder   25	Reviews and Interviews
Box   169 Folder   26	Showplane (tour of cities by NBC stars)
Box   169 Folder   27	Sigma Delta Chi
Box   169 Folder   28	Speeches
Box   169 Folder   29	Benjamin Spock
Box   169 Folder   30	Stations, A-Z
	Television
Box   169 Folder   31	Chicago color TV (confidential)
Box   169 Folder   32	Color City (NBC study)
Box   169 Folder   33	Color Spectaculars
Box   169 Folder   34	Color TV
Box   169 Folder   35	Spectaculars
Box   169 Folder   36	TV pitchment (unethical advertising)
Box   169 Folder   37-38	Sets
Box   169 Folder   39	Time (magazine)
Box   169 Folder   40	UHF
Box   169 Folder   41	Union contract
Box   169 Folder   42	World Series
	Department Files
Box   169 Folder   43-44	Budget
	Daily Correspondence (carbons)
Box   169 Folder   45-46	January-April
Box   170 Folder   1-4	May-December
	Executives and other personnel
Box   170 Folder   5-8	General
Box   170 Folder   9-12	Kenneth Bilby
Box   170 Folder   13-15	Al Rylander
Box   170 Folder   16	David Sarnoff
Box   170 Folder   17	Pat and Bob
Box   170 Folder   18-19	Robert Sarnoff
Box   170 Folder   20	Sylvester Weaver
	Exploitation
Box   170 Folder   21	Bulletins
Box   170 Folder   22	Correspondence
Box   170 Folder   23	Reports
Box   170 Folder   24	Optional Station Plan
Box   171 Folder   1	Organization notices
Box   171 Folder   2	Photo Log
	Press Department
Box   171 Folder   3-5	General
Box   171 Folder   6	Releases
	Programs and entertainers
Box   171 Folder   7	Alice In Wonderland
Box   171 Folder   8	Steve Allen
Box   171 Folder   9	Perry Como Show
Box   171 Folder   10	Emperor Jones
Box   171 Folder   11	Fall Program Schedule
Box   171 Folder   12	The Four Poster
Box   171 Folder   13	Theodore Granik
Box   171 Folder   14	Hallmark Hall of Fame
Box   171 Folder   15	Dr. Frances Horwich
Box   171 Folder   16	Jeannie Carson tour
Box   171 Folder   17	The King and Mrs. Candle
Box   171 Folder   18	Martin and Lewis closed circuit viewing
Box   171 Folder   19	Medic
Box   171 Folder   20	Monitor
Box   171 Folder   21	Nightmare in Red
Box   171 Folder   22-23	Pinky Lee-Howdy Doody
Box   171 Folder   24	$64,000 Question
Box   171 Folder   25	Summer Schedule
Box   171 Folder   26	Today, Home, Tonight
Box   171 Folder   27	Tomorrow
Box   171 Folder   28	Tosca
Box   171 Folder   29	Tuesday night line-up
Box   171 Folder   30	Weekday
Box   171 Folder   31	Wide, Wide World
Box   171 Folder   32	Publicity schedules
Box   171 Folder   33-34	Responsibility Reports
Box   171 Folder   35-37	Sales Department meetings
	Stations and Press Department Offices
Box   171 Folder   38	Chicago
Box   171 Folder   39	Foreign
Box   171 Folder   40-43	Hollywood
Box   171 Folder   44	San Francisco
Box   171 Folder   45	Washington, D.C.
Box   171 Folder   46	WBUF, Buffalo, New York
Box   172 Folder   1	Year End Review
	1956
	Subject Files
Box   172 Folder   2-4	Academy of TV Arts and Sciences
Box   172 Folder   5	Advertising agencies
Box   172 Folder   6	Advertising Checking Bureau Inc.
Box   172 Folder   7	Affiliates meeting
Box   172 Folder   8	American Jewish Committee
Box   172 Folder   9	Atlanta (Georgia) newspapers
	Awards
Box   172 Folder   10	Look
Box   172 Folder   11	Miscellaneous
Box   172 Folder   12	Boca Raton, Florida
Box   172 Folder   13	Booster
Box   172 Folder   14	Booz, Allen, Hamilton
Box   172 Folder   15	Bureau of Advertising (ANPA)
Box   172 Folder   16	Carl Byoir Associates
Box   172 Folder   17	Circulation trends
Box   172 Folder   18	Color spectaculars
Box   172 Folder   19	Color TV
Box   172 Folder   20	Columbia University
Box   172 Folder   21-22	Cooperative magazines (NBC Telelog)
Box   172 Folder   23-24	Federal Communications Commission
Box   172 Folder   25	Invitations
Box   172 Folder   26	Kenyon and Eckhardt Advertising
Box   172 Folder   27	Lists
Box   172 Folder   28	Magazines
Box   172 Folder   29	Miami situation
Box   172 Folder   30-35	Miscellaneous correspondence
	National Association of Radio and TV Broadcasters
Box   172 Folder   36	General
Box   172 Folder   37	TV Information Committee
Box   173 Folder   1	NBC-Westinghouse antitrust inquiry
Box   173 Folder   2-4	Newspapers, A-Z
Box   173 Folder   5	Political campaigns and conventions
Box   173 Folder   6	Public relations seminar
Box   173 Folder   7	Public Relations Society of America
	Radio Corporation of America
Box   173 Folder   8-9	General
Box   173 Folder   10	Advertising and Publicity Committee
Box   173 Folder   11	Phonevision
Box   173 Folder   12	Ratings
Box   173 Folder   13	Stations
	Department Files
Box   173 Folder   14-15	Budget
Box   173 Folder   16	Confidential
Box   173 Folder   17-22	Daily correspondence (carbons)
	Executives and other personnel
	General
Box   173 Folder   23-24	A-D
Box   174 Folder   1-3	E-Z
Box   174 Folder   4	Kenneth Bilby
Box   174 Folder   5	William Goodhart
Box   174 Folder   6	Al Rylander
Box   174 Folder   7	David Sarnoff
	Robert Sarnoff
Box   174 Folder   8-9	General
Box   174 Folder   10	Speeches and articles
Box   174 Folder   11	Cornelius Sullivan (reports)
Box   174 Folder   12-14	Exploitation
Box   174 Folder   15	Gilt Edge Passes
Box   174 Folder   16	Information Department
Box   174 Folder   17	Institutional Publicity
	Logs
Box   174 Folder   18-19	Correspondence
Box   174 Folder   20	Photo
Box   174 Folder   21	NBC Owned Stations, Audience Promotion Department
	Press Department
Box   174 Folder   22-23	Memos
Box   174 Folder   24	Releases
	Programs and entertainers
Box   174 Folder   25	Camel News Caravan
Box   174 Folder   26	Circus Boy
Box   174 Folder   27	Ding Dong School
Box   174 Folder   28	Dragnet (regarding New York Post article)
Box   174 Folder   29	Festival of Music
Box   174 Folder   30	Hallmark Hall of Fame
Box   174 Folder   31	Hiram Holliday
Box   174 Folder   32	Last Man Out
Box   174 Folder   33	Matinee Theatre
Box   174 Folder   34	Medic
Box   174 Folder   35	Meet the Press
Box   175 Folder   1	Robert Montgomery Presents
Box   175 Folder   2	NBC Bandstand
Box   175 Folder   3	Peter Pan
Box   175 Folder   4	Today, Home, Tonight
Box   175 Folder   5	Esther Williams
Box   175 Folder   6	The Walter Winchell Show
Box   175 Folder   7	Promotion Committee meetings
Box   175 Folder   8-9	Responsibility Reports
Box   175 Folder   10-13	Sales Program reports
	Stations and Press Department Offices
Box   175 Folder   14	Chicago
Box   175 Folder   15	Foreign
Box   175 Folder   16-17	Hollywood
Box   175 Folder   18	San Francisco
Box   175 Folder   19	Washington, D.C.
Box   175 Folder   20	Year End Report
	1957
	Subject Files
Box   175 Folder   21-22	Academy of TV Arts and Sciences
Box   175 Folder   23	Advertising agencies
Box   175 Folder   24	Affiliates
Box   175 Folder   25-26	American Jewish Committee
Box   175 Folder   27	Awards
Box   175 Folder   28	Carl Byoir Associates
Box   175 Folder   29	Magazines
Box   175 Folder   30-35	Miscellaneous correspondence
Box   176 Folder   1	National Association of Radio and TV Broadcasters
Box   176 Folder   2-3	Newspapers, A-Z
Box   176 Folder   4	Public Relations Society of America
Box   176 Folder   5	Radio Corporation of America
Box   176 Folder   6-7	Ratings
Box   176 Folder   8-9	Stations, A-Z
	Television
Box   176 Folder   10	Color TV
Box   176 Folder   11	Educational TV
Box   176 Folder   12	Telelog
Box   176 Folder   13	World Series
	Department Files
Box   176 Folder   14-19	Daily correspondence (carbons)
	Executives and other personnel
Box   176 Folder   20-23	General, A-Z
Box   176 Folder   24-25	Kenneth Bilby
Box   176 Folder   26	Robert Kintner
Box   176 Folder   27	Al Rylander
Box   176 Folder   28	David Sarnoff
	Robert Sarnoff
Box   176 Folder   29-30	General correspondence
Box   177 Folder   1	Speeches
Box   177 Folder   2	Cornelius Sullivan
Box   177 Folder   3	Information Department
	Logs
Box   177 Folder   4-5	General
Box   177 Folder   6	Executive
Box   177 Folder   7-8	Night Executive Office
	Press Department
Box   177 Folder   9-10	Memos
Box   177 Folder   11	Releases
Box   177 Folder   12-15	Program Department meetings (January-June)
	Programs and entertainers
Box   177 Folder   16	The Steve Allen Show
Box   177 Folder   17	Annie Get Your Gun
Box   177 Folder   18	Sid Caesar
Box   177 Folder   19	Nat “King” Cole
	Fall Programs
Box   177 Folder   20-21	Closed circuit viewing
Box   177 Folder   22	New Programs
Box   177 Folder   23	Sally
Box   177 Folder   24	Dinah Shore Chevy Show
Box   177 Folder   25	Special programs
Box   177 Folder   26	Summer-Fall Program Schedule
Box   177 Folder   27	Today, Home, Tonight
	Stations and Press Department Offices
Box   177 Folder   28	General (owned and operated)
Box   177 Folder   29	Hollywood
Box   177 Folder   30	WIIC, Pittsburgh
	1958
Box   177 Folder   31-32	Kenneth Bilby
Box   177 Folder   33-36	Daily correspondence (carbons)
Box   178 Folder   1	Robert Kintner
Box   178 Folder   2	Matinee Theatre
Box   178 Folder   3-5	Robert Sarnoff
	Horton, Michael. Papers, 1953-1958 Physical Description: 1 box (1 foot)  Scope and Content Note: Papers of a director of information, 1953-1958, which document responsibility for information and publicity. The files include correspondence, memoranda, press releases, and other material. Much of this relates to programming and color television, presentations for award competitions, speeches and articles by NBC executives, preparation and editing of press releases, evaluation and response to audience mail, and preparation of various NBC publications. The files reflect Horton's close cooperation with his immediate supervisor, Sidney H. Eiges, and with Kenneth Bilby and Stockton Helffrich.
Box   179 Folder   1-5	Awards, 1955-1958
Box   179 Folder   6	Advertising Research, 1955-1956
	Byliners
Box   179 Folder   7	Electronic Age, 1957
Box   179 Folder   8	Thomas McAvity, 1956
Box   179 Folder   9	Emanuel Sacks, 1957
Box   179 Folder   10	Robert W. Sarnoff, 1955-1957
Box   179 Folder   11	Sylvester Weaver, 1955
Box   179 Folder   12	Miscellaneous, 1955-1957
Box   179 Folder   13	Convention and election coverage, 1956
Box   179 Folder   14-15	Correspondence, 1955-1957
Box   179 Folder   16	Sydney Eiges, 1954-1957
Box   179 Folder   17	Engineering developments, 1954-1958
Box   179 Folder   18	Enlightenment (cultural aspects of TV programming), 1955
Box   179 Folder   19	Stockton Helffrich, 1954-1958
Box   179 Folder   20	Information - Fan Mail (includes monthly summaries), 1957
Box   179 Folder   21	Personnel, 1957
Box   179 Folder   22	Richard Pinkham, 1955-1956
Box   179 Folder   23	Placement (articles in magazines regarding NBC), 1954-1956
Box   179 Folder   24	Program Information Bulletins, 1955-1957
Box   179 Folder   25	Project Twenty, 1956-1958
Box   179 Folder   26	Project Fifty-Eight, 1957-1958
Box   179 Folder   27	Publications and Mailings, 1956-1958
Box   179 Folder   28	RCA releases and correspondences, 1953-1958
Box   179 Folder   29	RCA Twenty-one inch color receivers, 1954
Box   179 Folder   30	Sales, 1954-1956
Box   179 Folder   31	Scholarship and talent development, 1955
	Speeches
Box   179 Folder   32	Michael Horton, 1956-1957
Box   179 Folder   33	Robert Sarnoff, 1954-1957
Box   179 Folder   34	Edward Stanley, 1956
Box   179 Folder   35	Davidson Taylor, 1954-1955
Box   179 Folder   36	Sylvester Weaver, 1953-1956
Box   179 Folder   37	Barry Wood, 1953-1955
Box   179 Folder   38-40	Miscellaneous, 1955-1957
Box   179 Folder   41-42	Telelog, 1957
	Moore, Ellis. Papers, 1956 Physical Description: 1 box  Scope and Content Note: Papers of a director of press, consisting of correspondence, memoranda, publicity campaign plans and proposals, reports, press releases, speeches, and other material. Arranged alphabetically by subject, the papers concern routine operations of the department and press-released activities in other departments. In addition to Sidney H. Eiges, Moore's superviso, Kenneth Bilby, Milton Brown, Robert W. Sarnoff, Sylvester L. Weaver Jr., and other prominent NBC figures are represented.
Box   182 Folder   1	Bilby, Kenneth
Box   182 Folder   2	Brown, Milt
Box   182 Folder   3	Chicago Press
Box   182 Folder   4	Eiges, Sidney
Box   182 Folder   5	Exploitation
Box   182 Folder   6	General correspondence
Box   182 Folder   7	Hollywood Press
Box   182 Folder   8	Home and Today
Box   182 Folder   9	Sarnoff, Robert
Box   182 Folder   10	Staff
Box   182 Folder   11	Staff memos
Box   182 Folder   12	Washington
Box   182 Folder   13	Weaver, Sylvester
Box   182 Folder   14	Ziegfield Theatre
	Publications, 1932-1960 Physical Description: 2 boxes and 2 rolls of microfilm (2 feet)  Scope and Content Note Incomplete runs of two titles issued by the press department for NBC affiliates and the news media: Advance Program Schedules (1938-1960) and News Features (1932-1948). News Features are spotty for the period 1932-1938 during which time the publication was known as NBC Feature Service. Included in the features is information about network programs and stars, together with cuts of photographs available for illustrations. The majority of the features relate to television programs. At the end of this sequence are a number of miscellaneous undated feature stories. The weekly and sometimes bi-weekly program listings usually include program descriptions, information on broadcast time, notices of program changes, indications of commercial or sustaining status, place of origination, and for television, whether the broadcast was in color. Radio advance schedules are on microfilm and are arranged into three sections: network schedules (1938-1956), WEAF (1944-1946) and WNBC (1946-1947). The television schedules are for the network and are arranged into one alphabetical group.
Micro 764	News Features
Reel   3	News Features, 1932-1948
Reel   3	Miscellaneous Features, undated
	Advance Program Schedules
	Radio
Reel   4	Network, 1938, 1945-1956
Reel   4	WEAF, 1945-1946
Reel   4	WNBC, 1946-1947
U.S. Mss 17AF	TV
Box   180	1947, 1954 August 14
Box   181	1954 August 15-1960
	Subseries: Corporate Relations	⇧
	Research and Planning
	Baiman, Marvin. Papers, 1952-1956 Physical Description: 1 box (5 inches)  Scope and Content Note: Papers of a research associate involved in the planning and execution of Television's Daytime Profile: Buying Habits and Characteristics of the Audience, a survey which was conducted by W. R. Simmons and Associates in consultation with the Advertising Research Foundation. Baiman handled requests from advertisers for individually-tailored tabulations of the results. His files contain final drafts of results presentations, correspondence, internal NBC memos, and the variatyped dummy of the final report. The report is very thorough and includes technical appendices on the sample design, questioning methods, and reliability of the study results. A copy of the questionnaire and the computer card codebook containing the response to each question complete the documentation. Thomas E. Coffin and Hugh M. Beville are well represented in these files.
Box   183 Folder   1	Preliminary Planning, 1952-1954
	Questionnaire
Box   183 Folder   2	Planning, 1953
Box   183 Folder   3	Final Draft, 1953-1954
Box   183 Folder   4	Response totals, 1954
	Presentations of Survey Results, 1954
Box   183 Folder   5-6	General
Box   183 Folder   7	Movie Version
	Final Report, 1954
Box   183 Folder   8	Variatyped Dummy
Box   183 Folder   9	Supplementary Tables
Box   183 Folder   10	Special Requests from advertisers, 1954-1955
Box   183 Folder   11	Product bulletins, 1954
Box   183 Folder   12-13	Survey results related to specific programs and products, 1953-1956
	Bulletins, 1948-1973 Physical Description: 4 boxes (2 feet)  Scope and Content Note: Bulletins issued by several sections of research and planning, notably markets and media, ratings, corporate planning, and research. Titles vary over time, but the nature of the bulletins remain substantially constant: information on advertising developments and trends, analyses of sponsored time on the networks, studies of viewing and listening habits, and NBC research projects. By far, the greatest number of bulletins concern ratings of NBC programs by such audience measurement organizations as A. C. Nielsen and Arbitron. Some later bulletins focus more closely on daytime television audiences and sports programming.
Box   184 Folder   1-25	1948 March-1964 June
Box   185 Folder   1-11	1964 July-1968 March
Box   186 Folder   1-8	1968 April-1972 August
Box   187 Folder   1-3	1972 September-1973 October
	Coffin, Thomas E. Papers, 1948-1952 Physical Description: 3 boxes  Scope and Content Note Papers of an NBC supervisor of television program research who was primarily responsible for pioneering studies of television sales effectiveness. The studies were conducted in the New York metropolitan area by NBC in cooperation with Hofstra College in 1949 and 1951, and they point out the advertising superiority of television. Coffin began work on these studies while head of the Psychology Department of Hofstra College. In 1949 he joined NBC as a research associate, shortly thereafter becoming television research supervisor. Some of the files pre-date his employment at NBC and contain material which originated in the files of other NBC executives such as Hugh M. Beville, Edward England, Jack Landis, and William Reynolds. For the most part, these papers represent the working papers of the project. Probably the most interesting material is found in the correspondence, which contains exchanges between project participants regarding the scope and methods of the Hofstra studies. Throughout there are correspondence, memos, statistical data, drafts, reports, notes, questionnaires, and related material. There is also commentary for promotional slide shows. In addition to the two major NBC-Hofstra studies, the papers also document a study of summer television viewing, 1951, and miscellaneous radio and television studies by NBC and other research groups, 1948-1951. Among the miscellaneous studies are several of note: a Hofstra College project which measured the effects of television on family life, NBC-sponsored studies on audience reaction to Abbott and Costello and Fearless Fosdick, radio sales effectiveness, radio news listening in television homes during the Korean War, and length of television commercials, the effect of television on sports, and the reaction to large-screen theatre showings of Camel News Caravan.
	NBC-Hofstra Studies
Box   188 Folder   1-2	General correspondence, 1948-1952
	Study No. 1
Box   188 Folder   3-4	Studies and related background material
Box   188 Folder   5	Product lists and tabulations
Box   188 Folder   6	Automobile pre-test
Box   188 Folder   7	Boston media comparison
Box   188 Folder   8	Cost data
Box   188 Folder   9	Miscellaneous data and questionnaires
Box   188 Folder   10-11	Promotional slide presentation
Box   188 Folder   12	Published copy, The Hofstra Study,
	Study No. 2
Box   188 Folder   13	Pre-test
Box   189 Folder   1	Time spent on major media, Length of TV ownership
Box   189 Folder   2	Newspaper reading time
Box   189 Folder   3	Cumulative TV audience data
Box   189 Folder   4	Share of program by brand
Box   189 Folder   5	Program cost figures: men and women
Box   189 Folder   6-7	Magazine advertisements
Box   189 Folder   8	Radio, newspaper, and magazine indexes
Box   189 Folder   9-10	Code Book
Box   189 Folder   11	Miscellaneous tabulations
Box   189 Folder   12-13	Technical report (chapter draft and related material)
Box   189 Folder   14	Sales effectiveness chapter
Box   189 Folder   15	Ad campaign and other publicity
Box   189 Folder   16	Slide show commentary
Box   189 Folder   17	Published copy, Television Today
Box   189 Folder   18	Supplementary study (with William Simmons Associates), 1952
Box   189 Folder   19	Slide show commentary on Study No. 2 and supplementary study
Box   189 Folder   20	Miscellaneous
	Comparisons of Studies No. 1 and No. 2
Box   189 Folder   21	Audience Exposure
Box   189 Folder   22	Sales effectiveness equation
Box   190 Folder   1	Program type differences
Box   190 Folder   2	Program vs. Spots
	Summer Television Advertising Study
Box   190 Folder   3	Special report on clients
Box   190 Folder   4	January/August comparisons
Box   190 Folder   5	Published copy, Summer TV Advertising
	Miscellaneous Studies
Box   190 Folder   6	Radio sales effectiveness (William Reynolds files), 1948-1949
Box   190 Folder   7	Hofstra College - TV's effects on the family, 1949
Box   190 Folder   8	Length of commercials (Sherwin Research), 1950
Box   190 Folder   9	TV's effect on sports, 1950
Box   190 Folder   10	Effects of the Korean War on radio news listening in TV homes, 1950
Box   190 Folder   11	Large screen theater showings of Camel News Carvan, 1950
Box   190 Folder   12	Abbott and Costello (William Reynolds Audience Research), 1951
Box   190 Folder   13	Fearless Fosdick (Jack Landis file), 1951
	Markets and Media Files, 1947-1957 Physical Description: 2 boxes (10 inches)  Scope and Content Note: Integrated files of the markets and media division of research and planning. The bulk of the files pertain to the period 1955-1957, though there is a significant amount of material dating from as early as 1947. The files are arranged as one alphabetical group and, though carbons of outgoing letters and memos predominate, there are also bulletins, reports, studies, financial data, notes, and related material. For the most part the files document the activities of Allen B. Cooper, manager of the markets and media division; there is also a significant amount of material for Bernard Lipsky, supervisor of marketing (later advertising) and of Hugh M. Beville, director of research and planning. The files reveal quite well the division's responsibilities for studies of broadcast audiences and for reports on prospective sponsors prepared for use by other NBC departments and divisions. A substantial number of the files also pertain to studies of advertising in the print and broadcast media which NBC produced to convince sponsors of the value of broadcast advertising. There are reports throughout from the market research firm of Daniel Starch and Staff. Among the most prominent NBC executives represented in these files are Syd Eiges, Richard Pinkham, and Sylvester L. Weaver Jr. Oversized material from this section may be found in Box 563, Folders 5-7.
Box   191 Folder   1	Audience Characteristics Proposals, 1957
Box   191 Folder   2	Broadcast Advertisers Reports - Worksheets, 1957
	Correspondence
Box   191 Folder   3-4	General, 1955
Box   191 Folder   5	Interdepartmental, 1955-1957
Box   191 Folder   6	Gasoline Industry Data, 1957
Box   191 Folder   7	Local TV - Worksheets, 1956-1957
Box   191 Folder   8	Magazines, 1952-1956
Box   191 Folder   9-10	Market Data and Reports, 1947, 1952-1956
Box   192 Folder   1	Media Comparisons, 1948-1956
Box   192 Folder   2	Newspapers, 1947-1956
Box   192 Folder   3-8	Projects, 1955-1956
Box   192 Folder   9	Starch - Evening Radio Study, 1954-1957
	Reports and Studies, 1948-1967 Physical Description: 3 boxes (2 feet, 5 inches)  Scope and Content Note Reports and studies divided into two groups: independent research organizations and NBC's research and planning department. Most of the reports and studies concern the effectiveness of television as an advertising medium, the impact of color, and the appeal of individual programs; a few scattered items pertain to radio. The reports and studies done by independent organizations are arranged alphabetically by name. About three-fourths of the reports and studies were produced by Advertest Research Inc. Located here is an almost complete set of monthly reports, The Television Audience Today; the “Colortown Study” on the development and impact of color television; and the “Media Effectiveness study conducted for the Automotive Industry.” Based on personal interviews in the New York area, each of Advertest's Television Audience of Today reports covers a particular topic in depth. Examples include television vs. radio; product usage in television homes, and weekend viewing habits. Several of the reports are annotated or contain memoranda by NBC personnel. Three organizations -- Jerome Barnum Associates, Allan C. Russell Research, and Schwerin Research -- produced reports and studies on the appeal of selected programs and pilots including Caesar's Hour, Howdy Doody, and Pinky Lee. Reports relating to automobile advertising and purchasing can be found under Qualitative Research Inc. and William H. Weintraub & Company Noteworthy among the NBC Research Department reports is “Why Sales Come in Curves.”
	Independent Research Organizations
	Advertest Research Inc.
Box   193 Folder   1	TV Spot Ratings, 1949
	The Television Audience Today
	1949
Box   193 Folder   2	Daytime TV, March
Box   193 Folder   2	Children's Programs, April
Box   193 Folder   3	Radio vs. TV, May
Box   193 Folder   3	Nighttime TV, June
Box   193 Folder   4	Advertising Effectiveness, July
Box   193 Folder   4	Summertime TV, August
Box   193 Folder   5	Sports and TV, September
Box   193 Folder   6	TV Drama, October
Box   193 Folder   6	Product Usage in TV Homes, November
Box   193 Folder   7	TV News, December
Box   193 Folder   7	Summary of 1949 Studies
	1950
Box   193 Folder   8	TV Movies, January
Box   193 Folder   8	Radio vs. TV, February
Box   193 Folder   9	Product Usage in TV Homes and the Advertising Effectiveness of TV, March
Box   193 Folder   9	Effect of TV on Reading Habits, April
Box   193 Folder   10	TV Variety Programs, May
Box   193 Folder   10	Daytime TV, June
Box   193 Folder   11	TV Index of Product Usage, July
Box   193 Folder   11	Durable Goods in TV Homes, August
Box   193 Folder   12	TV Commercials, September
Box   193 Folder   12	Children's Televiewing
Box   193 Folder   13	TV vs. Radio - 18 Month Comparison, November
Box   193 Folder   13	Televiewing After 11 p.m., December
	1951
Box   193 Folder   14	Advertising Effectiveness of TV, January
Box   193 Folder   14	Weekend Habits in TV Homes, February
Box   193 Folder   15	TV Mystery Programs, March
Box   193 Folder   15	TV Western Programs, April
Box   193 Folder   16	Daytime TV, May
Box   193 Folder   16	Alternate Week TV Programs, June
Box   193 Folder   17	Non-Owners (Audience and Market), July
Box   193 Folder   17	Summertime TV, August
Box   193 Folder   18	TV News and Educational Programs, September
Box   193 Folder   18	TV Commercials, October
Box   193 Folder   19	TV vs. Radio - Three Year Comparison, November
Box   193 Folder   19	Sports and TV, December
	1952
Box   193 Folder   20	TV Movies, January
Box   193 Folder   20	Early Evening TV, February
Box   193 Folder   21	TV Dramatic Programs, March
Box   193 Folder   21	Product Usage in TV Homes, April
Box   193 Folder   22	Daytime TV, May
Box   193 Folder   22	TV Spot Commercials, June
Box   193 Folder   23	Quiz and Panel Quiz Programs, July
Box   193 Folder   23	Summertime TV, August
Box   193 Folder   24	TV's Effects on Reading Habits, October
Box   193 Folder   24	Situation Comedy Programs on TV, November
Box   193 Folder   24	TV News Programs, December
	1953
Box   193 Folder   25	TV Movie Programs, January
Box   193 Folder   25	TV Dramatic Programs, February
Box   193 Folder   26	Children's TV Programs, March
Box   193 Folder   26	Daytime TV, April
Box   193 Folder   27	TV Commercials, May
Box   193 Folder   27	Product Usage in TV Homes, June
Box   193 Folder   28	Female Interest in TV Sports Programs, July
Box   193 Folder   28	Summertime TV, August
Box   193 Folder   29	Non-Owners (Audience and Market), September
Box   193 Folder   29	TV's Effect on Reading Habits, October
Box   193 Folder   30	Alternate Sponsored TV Programs, November
Box   193 Folder   30	Daytime TV, December
	1954
Box   193 Folder   31	TV Movie Programs, January
Box   193 Folder   31	Multiple Sponsored Programs, February
Box   193 Folder   32	TV Mystery Programs, March
Box   193 Folder   32	Children's TV Programs, March
Box   193 Folder   33	TV Homes, May
Box   193 Folder   33	TV Commercials, June
Box   193 Folder   34	Repeat TV Programs, July
Box   193 Folder   34	Summertime TV, August
Box   193 Folder   35	TV Sports Programs, September
Box   193 Folder   35	New TV Programs, October
Box   193 Folder   36	Radio Listening Habits, November
Box   193 Folder   36	Daytime TV, December
	1955
Box   193 Folder   37	TV Movie Programs
Box   193 Folder   37	Late Evening Viewing, February
Box   193 Folder   38	Alternate-Sponsored Program and Alternate Programs, March
Box   193 Folder   39	TV News Programs, April
Box   193 Folder   40	TV Commercials, June
Box   193 Folder   41	TV Homes, July
Box   193 Folder   42	Summertime TV, August
Box   193 Folder   42	The Teenager and TV, September
Box   193 Folder   43	New TV Programs, October
Box   193 Folder   43	Daytime TV, November
Box   193 Folder   44	TV Movie Programs, December
	1956
Box   193 Folder   44	Late Evening Viewing, January
Box   193 Folder   45	Quiz and Panel Shows, February
Box   194 Folder   1	TV Dramatic Programs, March
Box   194 Folder   1	Radio Listening Habits, April
	Colortown Study
Box   194 Folder   2	First Survey, December 1955
Box   194 Folder   3	Special Report (program viewing) No. 1, February 1956
Box   194 Folder   4	Interim Report, July 1957
Box   194 Folder   5-9	Gross tabulations, surveys no. 1, 2, and 3, September 1957
Box   194 Folder   10	Four Program TV Ratings, April 1958
Box   194 Folder   11	A Profile of Set Owners, 1958
	Media Effectiveness Study for the Automotive Industry
Box   194 Folder   12	Final Report, 1958
Box   194 Folder   13	Highlight Summary, 1957
Box   194 Folder   14	Advertising's Role in Automotive Selling - Supplementary data, 1957
	Special Reports
Box   194 Folder   15	Chevrolet, Ford, and Plymouth
Box   194 Folder   16	Buick
Box   194 Folder   17	DeSoto
Box   194 Folder   18	Edsel
Box   194 Folder   19	Oldsmobile
Box   194 Folder   20	Plymouth
Box   194 Folder   21	Special Analysis for Chevrolet, 1958
Box   194 Folder   22	Special Report on the Summer Chevy Show, 1958
	American Research Bureau
Box   194 Folder   23	The National Color Television Audience, 1965
	Jerome Barnum Associates
Box   194 Folder   24	Arthur Godfrey's Talent Scouts, 1957
Box   194 Folder   25	Caeser's Hour, 1956
Box   194 Folder   26	Impact, 1956
Box   194 Folder   27	The Kertenkalls, 1957
Box   194 Folder   28	Mystery Writers Theatre, 1957
Box   194 Folder   29	Tales of Wells Fargo, 1957
	Broadcast Advertisers Reports Inc.
Box   194 Folder   30-32	Network Program Promos, 1961
Box   194 Folder   33	On-the Air Deviation Reports, 1961
Box   194 Folder   34	Broadcast Measurement Bureau Audience Areas, 1946
	R. H. Bruskin Associates
Box   194 Folder   35	Advertising Effectiveness of Prudential Insurance on Huntley-Brinkley, 1967, and a special broadcast, 1960
Box   194 Folder   36	Daytime Rendezvous with Women who Buy, 1959
Box   194 Folder   37	The Power of Actuality Specials: The Death of Stalin, 1963
	Walter Gerson Inc.
Box   194 Folder   38	Television Opinion and Preference Survey Among Members of the U. S. Senate and House of Representatives, 1961
	Arthur D. Little Inc.
Box   194 Folder   39	Management Study of the U. S. Congress
	O'Brien-Sherwood Associates
Box   194 Folder   40	Company Knowledge Among Men Car Owners, 1958
	Pulse Inc.
Box   194 Folder   41	Report on Pittsburgh Radio Stations
	Qualitative Research Inc.
Box   194 Folder   42	The Edsel Story, 1958
Box   194 Folder   43	Influence of the Network on Daytime Serial Viewing, 1955
	Allan C. Russell Research Inc.
Box   194 Folder   44	Color Tuning Study, 1957
	Children's Television Survey, 1955
Box   194 Folder   45-46	Howdy Doody
Box   194 Folder   47-48	Pinky Lee
Box   195 Folder   1	Television Survey: A Study of Effectiveness, 1955
	Schwerin Research Inc., 1958
Box   195 Folder   2	“Behind Closed Doors”
Box   195 Folder   3	“Joan of Arkansas”
Box   195 Folder   4	“Meet McGraw”
Box   195 Folder   5-6	“Ruditsky”
Box   195 Folder   7-8	“Sally”
Box   195 Folder   9	“Sis”
Box   195 Folder   10	“Yankee Bligh”
Box   195 Folder   11	“You Know Me, Al”
	William H. Weintraub Inc.
Box   195 Folder   12	Influence of Walter Winchell on Car Buyers, 1949
	NBC Research Department
Box   195 Folder   13	Cumulative Radio Audience Method, 1966
	The Action Audience, 1966
	Daytime TV Primer, 1961
Box   195 Folder   14	Impact of Color on Television Audiences, 1965
	Leading Network Among Color Homes, 1966
	NTP People, 1966
	Personality Plus, 1961
	Television Profile, 1950
Box   195 Folder   15	Why Sales Come in Curves, 1952
	Rumple, Barry T. Memoranda, 1941-1945 Physical Description: 1 box (5 inches)  Scope and Content Note: Memoranda prepared by a manager of research which summarize monthly and semi-monthly reports produced by the research firms of C. E. Hooper Inc., and the Cooperative Analysis of Broadcasting, 1941-1945. The memos are bound in three volumes; three volumes summarize Hooper and CAB reports on commercial and sustaining programs aired over NBC and the other major networks and the remaining volume concerns Hooper reports on NBC sustaining programs, 1941-1943. There is some duplication here of information in the other three volumes. Information supplied varies somewhat between Hooper and CAB reports, but all reports include data on current program ratings, previous ranking, and points change. The fifty leading commercial programs are listed in rating order. Often included, especially for the Hooper reports, are data on the audiences for limited network and regional programs, five-minute broadcasts (usually news), special events, and programs broadcast after 10:30 EST. Reports on sustaining programs often indicate the air time and frequency per week of programs reported.
Box   196 Folder   1	Hooper NBC Sustaining Reports, 1941-1943
Box   196 Folder   3-4	Hooper and CAB Commercial and Sustaining Reports, 1943-1945
	War Reports, 1941-1945 Physical Description: 1 box (5 inches)  Scope and Content Note: Reports on war-related programs and announcements broadcast by NBC, December 1941 through July 1945 and compiled by the program analysis division of the department. The reports identify NBC broadcasts by type (governmental announcements and programs, programs supported by outside organizations, and NBC's own commercial and sustaining programming). Typical of these broadcasts are recruiting announcements, war bond drives, presidential addresses, military band programs, and a great number of commercial and sustaining programs which treated war-related themes. For each broadcast there is information on its time, length, and broadcasting regularity. There is also significant program information, summarizing major themes and listing prominent performers. The reports are semi-monthly through 1942 and monthly thereafter. Prior to May 1943 they contain separate broadcast data for station WEAF.
Box   197 Folder   1-8	1941 December-1945 July
	Station Relations
	Files, 1950-1951, 1956, 1960 Physical Description: 1 box (5 inches)  Scope and Content Note: Integrated files from the offices of several members of NBC's station relations department, consisting of memos, reports, bulletins, minutes, correspondence, clippings, and related material. The files are divided by media and deal chiefly with the reception of NBC programs by affiliates and with FCC actions regarding affiliates. The folder on Monitor is particularly noteworthy because it contains a report on that program conducted by the Bureau of Applied Social Research of Columbia University. Related Material: More extensive office files for this period may be found in the collection presented to the Society by Harry R. Bannister.
	Radio
Box   198 Folder   1	Affiliates Meeting
Box   198 Folder   2	Congressional Committees
Box   198 Folder   3	Graham, Billy
Box   198 Folder   4	Monitor
Box   198 Folder   5	NBC Bulletins
Box   198 Folder   6	Radio Affiliates Executive Committee
	Television
Box   198 Folder   7	Color TV Status Reports
Box   198 Folder   8	Executive Committee Meetings
	Federal Communications Commission
Box   198 Folder   9	General
Box   198 Folder   10	Composite Report
Box   198 Folder   11	Actions on NBC affiliates
Box   198 Folder   12	Miscellaneous TV programs
Box   198 Folder   13	NBC Opera Company
Box   198 Folder   14	Owned and Operated Stations
Box   198 Folder   15	Station Managers Contact Lists
	Woolley, Easton C. Papers, 1940-1951 Physical Description: 6 boxes (4 cubic feet)  Scope and Content Note: Papers of a director of radio station relations, together with some papers related to several predecessors and one successor. Included are memos, surveys, reports, bulletins, minutes, correspondence, clippings and related materials. The files are divided into SUBJECT and GENERAL FILES, with a separate subjection on the STATION PLANNING AND ADVISORY COMMITTEE. The papers represent the ongoing relationship between NBC and its affiliated stations. Some of the more extensive areas of documentation include planning, research, traffic, and rates. In addition, special files deal with compensation of stations, the FCC, network policies and “Red Tab” sales policy memos. Most notable are the research files documenting the setting of rates in competition with CBS. There are also extensive files of the traffic between NBC and the various affiliates. Some notable files deal with the reclassification of employees during the war to avoid the draft, a report on the vulnerability of affiliates, Interim Conelrad (the procedure initiated in case of enemy air attack in the early 1950s), a brief history of affiliated stations (1942-1945), and a supervisory inventory containing comments and suggestions from station employees and work ratings. There are also extensive files on the Station Planning and Advisory Committee which appeared to have acted as a sounding board for affiliates to the network as well as a regular vehicle for the network to share information with affiliates.
	General Files
Box   573 Folder   1	Activities reports, 1943-1949
Box   573 Folder   2	Budget, 1949
Box   573 Folder   3	Canadian Association of Broadcasters, 1945-1947
Box   573 Folder   4	Canadian Broadcasting Corporation, 1944-1946
Box   573 Folder   5	Canadian Radio-Listening Trends, 1942
Box   573 Folder   6	Clear Channel, 1947
Box   573 Folder   7	Crime and mystery programs, 1947-1948
Box   573 Folder   8	Bannister, Harry, 1947
Box   573 Folder   9	Blue Network Inc. (regarding Separation), undated
Box   573 Folder   10	Denny, Charles R., 1950
Box   573 Folder   11	Federal Communications network regulations, 1940-1947
Box   573 Folder   12	Hiatus Plan, 1948
Box   573 Folder   13	History of network affiliated stations, 1942-1945
Box   573 Folder   14	McConnell, Joseph V., 1950
Box   573 Folder   15-16	Miscellany, 1949-1950
Box   573 Folder   17	Notices and bulletins, 1949-1950
Box   573 Folder   18	Pacific Coast Time, 1944-1945
Box   573 Folder   19	Plan for radio network rate reductions, 1951
Box   573 Folder   20	Plans, 1942
Box   573 Folder   23-24	Rate Committee, 1946-1949
Box   573 Folder   25	Rate increase study, 1945
	Rate studies
Box   573 Folder   27	1943
Box   573 Folder   28	1945
Box   573 Folder   29	1951
Box   573 Folder   30	Nighttime rate analysis, 1951
Box   573 Folder   31	Pacific Coast stations, 1951
Box   573 Folder   32	Network option time, 1949
Box   573 Folder   33	Night, 1947
Box   573 Folder   34	Plan # 2 Night, 1945
Box   573 Folder   21-22	Rates, 1946-1951
Box   573 Folder   26	Rates-Miscellaneous, 1947-1949
	Research
Box   573 Folder   35-36	General, 1943-1950
Box   573 Folder   37	Analysis of network operations, 1947
Box   574 Folder   1	Analysis of proposed discount revision and extension of premium time, 1946
Box   574 Folder   2	Communications Division, 1948
Box   574 Folder   3	Recommendation on “Closed Circuit” communications, 1949
Box   574 Folder   4	Selective Service, 1942-1948
Box   574 Folder   5-6	Speeches, 1946-1948
Box   574 Folder   7-8	Station changes, 1944-1948
Box   574 Folder   9-10	Station contact file, 1948-1949
Box   574 Folder   11	Suggestion system, 1947
Box   574 Folder   12	Supervisory Inventory, 1948
Box   574 Folder   13	Telegrams, 1949
Box   574 Folder   14	Telephones, 1948-1949
Box   574 Folder   15	Television Survey-Booz, Allen & Hamilton, 1948
Box   574 Folder   16	Tip Service, 1949-1950
Box   574 Folder   17	Toeppen Report, 1949
Box   574 Folder   18	Trade Marks, 1946
	Traffic Department
Box   574 Folder   19	Activities, 1948-1949
Box   574 Folder   20-21	Book wires (Commercial), 1947-1949, 1951
Box   574 Folder   22	Communications, 1945-1949
Box   574 Folder   23	Duplication, 1946-1947
Box   574 Folder   24-25	Operations, 1943-1948
Box   574 Folder   26	Personnel, 1945-1949
Box   574 Folder   27	Reports, 1950
Box   574 Folder   28	Trammell, Niles, 1945-1948
Box   574 Folder   29	U.S. Steel, 1950
Box   574 Folder   30	WHO contract meeting, 1950
Box   574 Folder   31	Woolley, Easton C.-Book wires, 1950
	Subject Files
Box   575 Folder   1	Affiliation refusals, 1947-1950
Box   575 Folder   2	Affiliates meeting, 1950
Box   575 Folder   3	American Federation of Musicians, 1947-1951
Box   575 Folder   4	American Federation of Radio Artists, 1948-1949
Box   575 Folder   5	Atlantis, 1951-1952
Box   575 Folder   6	Broadcast Measurement Bureau, 1946-1952
Box   575 Folder   7	Chime Breaks, 1951
Box   575 Folder   8	Closed circuit talks, 1949-1950
Box   575 Folder   9-10	Compensation sheets, 1950-1951
Box   575 Folder   11	Compensation to stations, 1949
Box   575 Folder   12	Comparative report on current and proposed contract, 1949
Box   575 Folder   13	Contract analysis, 1941-1950
Box   575 Folder   14	Cut-In announcement rates, 1939-1950
Box   575 Folder   15	Dual affiliation, 1949-1950
Box   575 Folder   16	Facility changes, 1940-1949
Box   575 Folder   17-18	Frequency Modulation, 1943-1950
Box   575 Folder   19	Interim Conelrad, 1951-1952
Box   575 Folder   20	Labor-General, 1949-1950
Box   575 Folder   21	Management-General, 1952
Box   575 Folder   22	Miscellany, 1943-1952
Box   575 Folder   23	M & O station maps, 1947
Box   575 Folder   24	NABET, 1945-1949
Box   575 Folder   25	National Association of Broadcasters, 1942-1949
Box   575 Folder   26	Program policies, 1943-1951
Box   575 Folder   27	Network maps, 1947
Box   575 Folder   28	Network studies, 1947-1951
Box   575 Folder   29	Nielsen radio index, 1949-1952
Box   575 Folder   30	Political policy, 1948
Box   575 Folder   31	Program Board meetings, 1952
Box   575 Folder   32	Proposed changes in programs, undated
Box   575 Folder   33	Public service report, 1948-1952
Box   575 Folder   34	RCA, 1945-1952
Box   575 Folder   35	Radio Writers Guild, 1947-1948
Box   575 Folder   36	Rates (Network comparisons), 1947
Box   575 Folder   37-38	Red Tab Memos, 1946-1949
Box   575 Folder   39	Vulnerability of NBC affiliates, 1949-1950
	Station Planning and Advisory Committee
Box   576 Folder   1-2	Minutes of meetings, 1942-1951
Box   576 Folder   3	Elections, 1948-1949
Box   576 Folder   4	General correspondence
Box   576 Folder   4-7	1948-1950
Box   577 Folder   1-2	1941-1947
Box   577 Folder   3-7	Meeting files
Box   577 Folder   3-7	1948-1950
Box   577A Folder   1	1947
Box   577A Folder   2	Promotion and separate committees, 1950
	Subseries: Operations	⇧
	Business and Administration
	Conflict Production Files, 1954-1959 Physical Description: 1 box (5 inches)  Scope and Content Note: Production files for the unbroadcast series Conflict which concerned psychiatry. Produced by Barry-Enright Productions Inc., the property was purchased by NBC as part of a program package. At NBC such properties were the responsibility of the business affairs department. The papers, which are actually those of Jack Barry, refer to the development, production, and attempted sale of the pilot to NBC, CBS, and various advertisers; there are no materials relating to the handling of the property by the business affairs department. The pilot herein documented was written by Reginald Rose and directed by Sidney Lumet.
Box   199 Folder   1	Budgetary Information, c. 1955
Box   199 Folder   2	Contracts, 1954-1955; 1958
Box   199 Folder   3	Correspondence, 1954-1959
Box   199 Folder   4	Film Editing Material, 1956-1958, undated
Box   199 Folder   5	Film Reports, 1955
Box   199 Folder   6	Scripts, 2 drafts and a preliminary outline by Reginald Rose, 1955
Box   199 Folder   7	Story Ideas, 1954 (contains the script of Tell My Story, a 1954 NBC Radio special written by Samuel Elkin)
Box   199 Folder   8	Questionnaires, undated
	Lapore, Frank, Papers, 1949-1956 Physical Description: 1 box (2 inches)  Scope and Content Note: Papers of a manager of film and kinescope operations and services, who worked under the director (later vice-president) of the film division. The files consist primarily of inter-office correspondence, but also include policy statements and kinescope inventories. In general, the files contain good coverage of policy formulations and the development and operation of commercial film distribution.
	Commercial Distribution
Box   200 Folder   1	Planning, 1949-1956
Box   200 Folder   2	Political Footage, 1956
Box   200 Folder   3	Kinescope Negative Inventory, 1948-1949, 1955
Box   200 Folder   4-5	Policies, 1951-1956
	Engineering
	Logs, 1956 Physical Description: 4 boxes (1 foot, 8 inches)  Scope and Content Note: Operational logs for the New York radio operations of the NBC network and WRCA for July and October 1956. Generally the information contained in the logs is routine, with data on personnel, equipment problems and maintenance and technical support for programs. Also included are logs of television audio requirements met by the engineering department. For each day, there is a radio program scheduled which identifies program by type, by origin of transmission, if outside whether transcribed or live, and by the identity and duration of accompanying commercials and announcement.
Box   201 Folder   1-16	1956 July 1-16
Box   202 Folder   1-15	1956 July 17-31
Box   203 Folder   1-15	1956 October 1-15
Box   204 Folder   1-16	1956 October 16-31
	Reports, 1931-1956 Physical Description: 5 boxes (5 feet)  Scope and Content Note Monthly reports of division and station engineers throughout the country. The reports are quite detailed and change significantly in format over time, and though the information supplied is often routine (e.g. equipment maintenance reports, power and frequency studies, and personnel changes), there is also information on the origination of NBC programming, special field broadcasts, and from 1931, the development of television. Generally there is more detail for New York City operations than for other areas; for the early 1940s this New York material is the only data supplied. There are some other gaps in coverage, most notably for the 1933-1935 and 1946-1948 periods.
Box   205 Folder   1-24	1931-1932
Box   206 Folder   1-31	1936-1940
Box   207 Folder   1-47	1941-March 1945
Box   208 Folder   1-42	1945, April-October 1951
Box   209 Folder   1-38	1951 November-1955
	Facilities Operations
	Grant, Norman, Papers, 1954-1955 Physical Description: 1 archives box and 4 flat boxes  Scope and Content Note: Papers generated in the office of the director of design and art operations, consisting of set designs, a few elevations, and prop requirements. The set designs are filed in oversize boxes; the prop requirements are filed with the standard sized material in the collection. The files are arranged alphabetically by program title, except for a few commercials, special and promotional spots which are grouped by general subject category.
	American Inventory
Box   598 Folder   1	Set designs
Box   210 Folder   1	Prop requirements
Box   598 Folder   2	Armstrong Circle Theatre
Box   598 Folder   3	Background
	Big Story
Box   598 Folder   4	Set designs
Box   210 Folder   2	Prop requirements
Box   598 Folder   5	Camel News Caravan
	Childrens' Hour
Box   598 Folder   6	Set designs
Box   210 Folder   3	Prop requirements
Box   598 Folder   7	Coke Time
Box   598 Folder   8	Commercials, Miscellaneous
Box   598 Folder   9	Continental Classroom
Box   599 Folder   1	Eternal Light
	Frontiers of Faith/Catholic Hour
Box   599 Folder   2	Set designs
Box   210 Folder   4	Prop requirements
	Goodyear TV Playhouse
Box   599 Folder   3	Set designs
Box   210 Folder   5	Prop requirements
Box   599 Folder   4	Great Moments of Sports
Box   599 Folder   5	Happy Felton's Spotlight Club
Box   599 Folder   6	Howdy Doody
Box   599 Folder   7	Justice
Box   599 Folder   8	Juvenile Jury
	Kraft TV Theatre
Box   600 Folder   1	Set designs
Box   210 Folder   6	Prop requirements
Box   600 Folder   2	Mister Peepers
	Modern Romances
Box   600 Folder   3	Set designs
Box   210 Folder   7	Prop requirements
	Philco Television Playhouse
Box   600 Folder   4	Set designs
Box   210 Folder   8	Prop requirements
Box   600 Folder   5	Red Buttons Show
	Robert Montgomery Theatre
Box   600 Folder   6	Set designs
Box   210 Folder   9	Prop requirements
Box   601 Folder   1	Specials, promotional spots, and unidentified material
	Way of the World
Box   601 Folder   2	Set designs
Box   210 Folder   10	Prop requirements
Box   601 Folder   3	“Where Are We?”
	Wide Wide World
Box   601 Folder   4	Set designs
Box   210 Folder   11	Prop requirements
Box   601 Folder   5	World of Mr. Sweeney
Box   601 Folder   6	You're Hired
	Your Hit Parade
Box   601 Folder   7	Set designs
Box   210 Folder   12	Prop requirements
	McElrath, George (1900-). Technical Facilities Reports, 1955 Physical Description: 3 boxes (1 foot, 3 inches)  Scope and Content Note: Reports generated in the office of a director of technical operations, consisting of forms completed by the technical directors for various television programs produced in NBC's New York studios from February through September 1955. The forms, which are arranged chronologically, include data on personnel, equipment, and studio use.
Box   211 Folder   1-6	1955 February-April 15
Box   212 Folder   1-7	1955 April 16-July 15
Box   213 Folder   1-5	1955 July 16-September 30
	Theiss, Ernest W. Papers, 1948-1957 Physical Description: 3 boxes (3 feet)  Scope and Content Note: Selected papers of a manager of production operations. This group of NBC records is arranged functionally into PROGRAM OPERATIONS and those divisions under Theiss; BROADCAST FILM (Stanley Parlan, manager); and BROADCAST OPERATIONS (Edward Whitney, manager). Included in the latter section are broadcast coordination plans, scripts, notes, and miscellaneous other files pertaining to Wide, Wide World, a weekly program featuring Dave Garroway. The collection also contains files for two subdivisions of broadcast operations: broadcast routines (Peter Affe, Edward Whitney, and Sumner Glimcher, supervisors, successively) and broadcast operations coordination. The broadcast routines segment includes samples of television operations routines, both for WNBC and for the network as a whole, which list broadcast coordinators, announcers, and the routing and timing of each program. With the exception of the Wide, Wide World material, the papers are limited; nevertheless, the documentation presents an outline of the functions of the department.
	Program Operations
Box   215 Folder   1	General, 1953-1957
Box   215 Folder   2	Program Operations Manual, 1952
	Broadcast Film Operations
Box   215 Folder   3	General, 1949-1954
Box   215 Folder   4	Progress Reports, 1950-1951
	Broadcast Operations
Box   215 Folder   5	General, 1950-1957
	Wide, Wide World, 1955-1957
	1955
Box   215 Folder   6	June 27 (presented on Producers' Showcase
Box   215 Folder   7	October 16, “A Sunday in Autumn”
Box   215 Folder   8	October 30
Box   215 Folder   9	November 13, “A Sunday with Youth”
Box   215 Folder   10	November 27, “Heritage”
Box   215 Folder   11	December 4, “American Rhapsody,” by Joe Liss
Box   215 Folder   12	December 18, by Lou Salaman and Charles Andrews
	1956
Box   215 Folder   13	January 1, by Bob Corcoran and Gene Wyckoff
Box   215 Folder   14	January 22, “Portrait of an American Winter,” by Joe Liss
Box   215 Folder   15	January 29, “Two Ways to Winter,” by Lou Salaman
Box   215 Folder   16	February 12, “The World of Celebrations,” by Bob Corcoran and Gene Wyckoff
Box   215 Folder   17	February 19, “America at Play While S.A.C. Stands Guard,” by Harold Flender and Alden Stevens
Box   215 Folder   18	March 4, “Birth of an America,” by Joe Liss
Box   215 Folder   19	March 11, [Sir Laurence Olivier's production of Richard III]
Box   215 Folder   20	March 25, “Land of Plenty,” by Lou Salaman
Box   215 Folder   21	April 1, “The Awakening of Spring,” by Bob Corcoran and Gene Wyckoff
Box   215 Folder   22	April 15, “In Pursuit of Happiness,” by Joe Liss
Box   216 Folder   1	April 29, “Sunday Drivers,” by Lou Salaman
Box   216 Folder   2	May 13, “Power for Peace,” by Bob Corcoran and Gene Wyckoff
Box   216 Folder   3	May 20, “A Promise for America”
Box   216 Folder   4	June 3, “The St, Lawrence Story,” by Joe Liss (in association with C.B.C.)
Box   216 Folder   5	September 16, “Song of America,” by Joe Liss
Box   216 Folder   6	September 30, “The Hollywood Story,” by Harold Flender and Charles Speer
Box   216 Folder   7	October 14, “The American Dream,” by Max Wylie and Jesse Sandler
Box   216 Folder   8	October 28, “So Goes the Nation,” by Lou Salaman
Box   216 Folder   9	November 11, “The Florida Story,” by Joe Liss
Box   216 Folder   10	November 25, “American Sunday: A Visit with Three Faiths,” by Harold Flender and Charles Speer
Box   216 Folder   11	December 9, “The American Campus,” by Jesse Sandler and Dick Krolik
Box   216 Folder   12	December 23, “The Joyous Time: Christmas Through the Eyes of Children,” by Lou Salaman
	1957
Box   216 Folder   13	January 6, “A Woman's Story: A Visit with Some Great American Women,” by Joe Liss
Box   217 Folder   1	January 20, “America's Riches,” by Harold Flender
Box   217 Folder   2	February 3, “Texas, U.S.A.,” by Jesse Sandler
Box   217 Folder   3	February 17, “The Creative Spirit,” by Lou Salaman
Box   217 Folder   4	March 3, “A Man's Story,” by Joe Liss
Box   217 Folder   5	March 17, “Flight,” by Will Sparks
Box   217 Folder   6	March 31, “Spring Jubilee,” by Jess Sandler
Box   217 Folder   7	April 14, “American Waters,” by Lou Salaman
Box   217 Folder   8	April 28, “Land of Promise,” by Joe Liss
Box   217 Folder   9	May 12 (Broadcast Coordination Routine only)
Box   217 Folder   10	May 26, “The American Indians: Between Two Worlds” by Jesse Sandler
Box   217 Folder   11	June 9, “Summertime,” by Lou Salaman
Box   217 Folder   12	Broadcast Operations Coordination, 1952-1956
	Broadcast Routines,
Box   217 Folder   13-16	Network, 1949-1951
Box   217 Folder   17	WNBT, 1948-1949
	Integrated Services
	Hedges, William S. (1895-1978). Papers, 1951, 1953-1955 Physical Description: 2 boxes (1 foot, 2 inches)  Scope and Content Note: Papers of an NBC vice-president for integrated services, 1951-1959, which consist of fragmentary and routine correspondence, clippings, memos, reports, charts, speeches, financial data, and related material. Divided chronologically by year and then alphabetically by subject, the files are best for Hedges' responsibility for the divisions of integrated services: the general library, guest relations, transportation, traffic, purchasing, and the night executive officer. The papers treat such varied topics as union negotiations, safety regulations, disposition of NBC facilities, tours and displays, and television demonstrations. Hedges' activity in several professional organizations is reflected in the files on the National Association of Radio and Television Broadcasters, the oral history project of the Radio Pioneers and Columbia University, and the Radio and Television Executives Society. Related Material: Hedges personally presented to the Society a small collection of separately-catalogued papers which includes some materials on his earlier years with NBC. The register for this collection includes more detailed biographical information.
	1951
	Radio Pioneers
Box   218 Folder   1-2	General correspondence
Box   218 Folder   3	Oral history project
	1953
Box   218 Folder   4	Budget
Box   218 Folder   5	Charity drives
Box   218 Folder   6	Cities Service
Box   218 Folder   7	Civil Defense
Box   218 Folder   8	Contribution requests
Box   218 Folder   9	Frech, Willard W.
Box   218 Folder   10	Hedges, William S. - Speeches
Box   218 Folder   11	Integrated Services
Box   218 Folder   12	Legal
Box   218 Folder   13	Library
Box   218 Folder   14	Microfilm material
Box   218 Folder   15	Miscellaneous material
Box   218 Folder   16	Monthly reports
Box   218 Folder   17	National Association of Radio and Television Broadcasters
Box   218 Folder   18-19	Night Executive Office
Box   218 Folder   20	Personnel
Box   218 Folder   21	Public Affairs and Education
	Radio Pioneers
Box   218 Folder   22	General correspondence
Box   218 Folder   23	Oral history project
Box   218 Folder   24	Rockefeller Center Luncheon Club
Box   218 Folder   25	Speeches
Box   218 Folder   26	Station Relations
Box   218 Folder   27	Television
Box   218 Folder   28	Time Sales
Box   218 Folder   29	Union negotiations
	1954
Box   218 Folder   30	Advertising and Promotion
Box   218 Folder   31	Budget
Box   218 Folder   32	Cities Service
Box   218 Folder   33	Civil Service
Box   218 Folder   34	Color Television
Box   218 Folder   35	Maurice Constant's photographs
Box   218 Folder   36	Federal Communications Commission
Box   218 Folder   37	General Library
Box   218 Folder   38	Guest Relations
Box   218 Folder   39	Hedges, William S. - Speeches
Box   218 Folder   40	Integrated Services
Box   218 Folder   41	Legal
Box   218 Folder   42	MacDonald Brothers Report (management study)
Box   218 Folder   43	Miscellaneous correspondence
Box   218 Folder   44	Monthly reports
Box   218 Folder   45	NBC Enterprises
Box   218 Folder   46	Public Affairs and Education
Box   218 Folder   47	Public Relations
Box   218 Folder   48	Purchasing Department
Box   218 Folder   49	Radio Pioneers
Box   218 Folder   50	Radio Corporation of America
Box   218 Folder   51	Rockefeller Center Luncheon Club
Box   218 Folder   52	Safety
Box   218 Folder   53	Taxes
Box   218 Folder   54	Television
Box   218 Folder   55	Union negotiations
	1955
Box   218 Folder   56	Budget
Box   218 Folder   57	Guest Relations
Box   218 Folder   58	Hedges, William S. - Speeches
Box   218 Folder   59	Integrated Services
Box   218 Folder   60	Legal
Box   218 Folder   61	Miscellaneous correspondence
Box   219 Folder   1	National Association of Radio and Television Broadcasters
Box   219 Folder   2	Personnel
Box   219 Folder   3	Public Affairs and Education
Box   219 Folder   4	Public Relations
Box   219 Folder   5	Radio Pioneers
Box   219 Folder   6	Radio and Television Executives Society
Box   219 Folder   7	Rockefeller Center Luncheon Club
Box   219 Folder   8	Station Relations
Box   219 Folder   9	Television
	Library, 1934-1973 Physical Description: 3 boxes (2 feet, 5 inches)  Scope and Content Note Miscellaneous print and near-print material prepared by various NBC departments and divisions for distribution to advertisers, affiliates, employees, and the general public. The materials are of two kinds: speeches and articles and other kinds of printed matter. PRINTED MATTER, which is arranged alphabetically by office of creation, varies in character and completeness. Publications which warrant special mention include statements of program policies and broadcast standards; annual reviews and reports; The Fourth Chime, a history of NBC News; and mimeographed newsletters issued by WMAQ and the Western Network for their overseas employees during World War II. Many titles, especially those of the press department, are not complete; their presence is intended merely as illustration of the types of material issued. Further examples of many titles may be found scattered in the records. SPEECHES AND ARTICLES are alphabetically-arranged by name. As with the above material, copies of additional speeches by these and other NBC executives may be found throughout the records.
	Printed Materials
	NBC Library
Box   220 Folder   1	Television Bibliography, 1948
	Corporate Papers
Box   220 Folder   2-3	Program Policies, 1934-1956
Box   220 Folder   4	Reports, 1945-1968
Box   564	Oversize items
Box   220 Folder   5	Souvenir Publications, 1951, 1956, 1961, 1966, 1976
	Advertising and Promotion
Box   220 Folder   6	Highlights, 1943-1946
Box   220 Folder   7	NBC Study Guide, 1962
Box   220 Folder   8	Miscellany
	Behind Your Radio Dial, 1948
	Facts about NBC Red Network, 1941
Box   220 Folder   9-10	Artists' Service Memo, 1935-1939
	Educational Enterprises,
Box   220 Folder   11	Communique, undated
Box   220 Folder   12	Film Catalogues, 1971-1972, undated
Box   220 Folder   13	Engineering, 1953-1958
	NBC Symphony
Box   220 Folder   14	Symphony Notes, 1944-1945
Box   220 Folder   15	Commemorative Booklet, 1949
	News
Box   220 Folder   16	The Fourth Chime, 1944
	1944-1945
Box   220 Folder   17	1951
Box   220 Folder   18	1963
	Stand By: NBC News
	The Longest Night
Box   220 Folder   19	1968-1972
Box   564	Oversize items
Box   220 Box   220 Folder   20	Owned and Operated Stations, 1968, undated
Box   220 Folder   21	Personnel Management Newsletter, 1952-1953
	Press and Publicity
Box   220 Folder   22	Exploitation Information Bulletin, undated
Box   220 Folder   23	NBC, 1956, 1967
Box   220 Folder   24	NBC Biography, 1947-1967
Box   220 Folder   25	NBC Feature, 1953-1966
Box   220 Folder   26	NBC Film Division, undated
Box   220 Folder   27	NBC News, 1948-1967
Box   220 Folder   28	NBC Program Information, 1950-1960
Box   220 Folder   29	NBC Radio Feature, 1955
Box   220 Folder   30	NBC Radio/Network News, 1953-1958
Box   220 Folder   31	NBC Radio Program, 1955
Box   220 Folder   32	NBC-TV News, 1951-1956
Box   220 Folder   33	NBC Television Programs, 1952-1955
Box   220 Folder   34	NBC Trade News, 1953-1955
Box   220 Folder   35	NBC Transmitter, 1942
Box   220 Folder   36	Program Releases, 1952-1956
Box   220 Folder   37	Miscellany
	Public Affairs
Box   220 Folder   38-39	Educational Bulletin, 1931-1938
Box   220 Folder   40	NBC Presents, 1938-1941
Box   220 Folder   41	On the Dial, 1948
Box   220 Folder   42	This is NBC, 1941-1947
Box   220 Folder   43	Miscellany
	Radio
Box   221 Folder   1	Network Programs, 1938-1939
	Programs,
Box   221 Folder   2	Army Hour, 1944
Box   221 Folder   3-4	Cheerio Promotional Materials, 1940, undated
	Great Plays, undated
Box   221 Folder   5	Image America
	Medicine U.S.A.
Box   564	Oversize items
Box   221 Folder   6	Monitor
Box   564	Oversize items
Box   221 Folder   7	Miscellany
Box   564	Oversize items
	Sales
Box   564	Comparative Network Schedules, 1942-1946
Box   221 Folder   8	Rating Points, 1950-1951; Radio Coop Programs Handbook, 1955
Box   221 Folder   9	Sales Facts Bulletins, 1950-1952
Box   221 Folder   10	Sports, 1972
	Television
Box   221 Folder   11	Preview, 1966-1969
	Programs
Box   221 Folder   12	Exploring, c. 1964
Box   221 Folder   13	Max Liebman Presents, “Satins and Spurs,” 1954
Box   221 Folder   14	NBC Opera Theatre, “Amahl and the Night Visitors,” undated
Box   221 Folder   14	Producer's Showcase, “Peter Pan”
Box   564	Oversize items
Box   221 Folder   14	Victory at Sea
Box   564	Oversize items
Box   221 Folder   15	We Take a Giant Step, 1971
Box   221 Folder   16	Youth Wants to Know
Box   221 Folder   17	Miscellany
Box   564	Oversize items
Box   221 Folder   18	WJZ, 1937
	WMAQ
Box   221 Folder   19	Public Service Feature, 1943-1950
Box   221 Folder   20	The Rut, 1944
	WNBC-WNBT
	WEAF Program Schedule
Box   221 Folder   21	1943-1945
Box   221 Folder   22	1945-1946
	WNBC Program Schedule, 1946-1950
Box   221 Folder   23	WNBT Program Schedule, 1950
Box   221 Folder   24	WRCA-TV Tele-Log, 1956-1963
Box   221 Folder   25	Focus, 1965-1967
Box   564	Oversize items
Box   221 Folder   26	[Monthly Report of the Public Affairs Department], 1965-1973
Box   221 Folder   27	Monthly Report, Community Affair Department, 1967, 1969
Box   221 Folder   28	NBC Week, 1965-1969
Box   564	Oversize items
	Programs
Box   221 Folder   29	For Women Only, 1967
Box   221 Folder   30	New York Illustrated, undated
Box   221 Folder   31	See For Yourself, 1971
Box   221 Folder   32	Speaking Freely, 1967, undated
Box   221 Folder   33	Your Life in the 1970s, 1969
Box   221 Folder   34	Miscellany
Box   564	Oversize items
Box   221 Folder   35	WRC-TV Dedication Press Information Kit, 1958
	Western Division
Box   564	Comparative Network Schedules, 1944-1946
Box   221 Folder   36	Radio City Reporter, 1943-1944
	Speeches and Articles
Box   221 Folder   37	Beville, Hugh M., Jr., 1948
Box   221 Folder   38	Culligan, Matthew J., 1959
Box   221 Folder   39	Denny, Charles R., 1952
Box   221 Folder   40	Frank, Reuven, 1970-1971
Box   221 Folder   41	Goodman, Julian, 1966-1973
Box   221 Folder   42	Heffernan, Joseph V., 1954
Box   221 Folder   43	Kintner, Robert E., 1960
Box   221 Folder   44	Labunski, Stephen B., 1966
Box   221 Folder   45	McConnell, Joseph H., 1950, 1952
Box   221 Folder   46	Mullen, Frank E., 1945
Box   221 Folder   47	Pinkham, Richard A., R., 1956
	Sarnoff, David
Box   221 Folder   48	1924, 1926
Box   221 Folder   49-50	1945-1960
Box   222 Folder   1	1961-1967
	1964
Box   564	Oversize items
Box   222 Folder   2	Salutes and Commemorations, 1951-1966
Box   222 Folder   3-5	Sarnoff, Robert W., 1955-1965
Box   222 Folder   6	Scott, Walter, 1966-1969
Box   222 Folder   7	Trammel, Niles, 1946, 1948
Box   222 Folder   8	Weaver, Sylvester L., Jr., 1955
	Library. Additions, 1945-1964 Physical Description: 0.4 c.f.  Scope and Content Note: Additional print material issued by various NBC departments.
Box   567 Folder   1	News
Box   564	Oversize items
Box   567 Folder   2	Personnel
Box   567 Folder   3	NBC and You, 1945, 1948, employee manual
	Press and publicity
Box   567 Folder   4	Opinion leaders campaign
Box   567 Folder   5	Variety campaign
Box   567 Folder   6	Television-Miscellany
Box   564	Oversize items
	Subseries: Spot Sales and Owned-and-Operated Stations: described in Part 8 of this finding aid (see search link in abstract in Summary Information)	⇧
	Subseries: Public Affairs: described in Parts 8-9 of this finding aid (see search link in abstract in Summary Information)	⇧
	Subseries: Radio Network: described in Part 10 of this finding aid (see search link in abstract in Summary Information)	⇧
	Subseries: Television Network: described in Part 10 of this finding aid (see search link in abstract in Summary Information)	⇧
	Series: Script and Recording Library: described in Parts 11-15 of this finding aid (see search link in abstract in Summary Information)	⇧