Archival Resources in Wisconsin: Descriptive Finding Aids

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+ Patent Drawings and Specifications

McCormick Family Patents

McCormick Company and Historical Patents

Patent Suits, Court Documents, and Legal Records

U.S. Congressional and State Legislative Documents Concerning Agricultural Patents

Container	Title
	Series: Commercials
	Advertising Federation of America
Box 9 Reel 24	Light bulb Physical Description: 20 seconds, animated, black and white
Box 9 Reel 25	Refrigerator Physical Description: 20 seconds, animated, black and white
Box 5 Reel 25	Adorn hair product, “Hold It” Physical Description: Color
	Young & Rubicam, American Can Company
Box 8 Reel 42	Dixie Cups and Aurora Toilet Paper K-A 171 Physical Description: 60 seconds, color
Box 18 Reel 1	American Oil Foundation, “University of Wisconsin FH Tractor Operators Contest” Physical Description: 60 seconds, black and white
Box 5 Reel 26	Audubon Camps (#1963-2) Physical Description: 2 segments, black and white
Box 5 Reel 27	Avon
Box 5 Reel 28	Butter-Nut coffee
Box 5 Reel 29	Carver Music Company, Voice of Music phonograph Physical Description: Color
Box 18 Reel 2	Camay, 2164 Physical Description: 60 seconds
Box 5 Reel 30	Clorox Physical Description: 60 seconds, black and white
Box 5 Reel 31	“Coffee Queen – Project 125,” 1957
Box 18 Reel 3	Colgate, “Who Won” Physical Description: 60 seconds, black and white
Box 5 Reel 32	Crisco, “Aunt Aggie” Physical Description: 30 seconds, color
Box 5 Reel 33	Crisco, “Reverend Cass” Physical Description: Color
Box 5 Reel 34	Crisco, “Some Legs” Physical Description: Color
Box 14 Reel 1	Dairy, “June is Dairy Month,” (Film No. 92B), 1957 Physical Description: Animated, black and white
Box 5 Reel 35	Dean's Milk, “Brave Eagle” (DM-989-T15) Physical Description: 10 seconds, black and white
Box 18 Reel 4	Direct Distance Dialing Physical Description: 40 seconds, black and white
Box 5 Reel 36	Dow Machine, DBC-2-69 Physical Description: 16 mm on reel, 30 seconds, color
Box 5 Reel 37	Downy, “Bus Stop” Physical Description: 30 seconds, color
Box 6 Reel 1-2	Downy, “Noticing Noses” Physical Description: 2 reels, 30 seconds and 60 seconds, color
Box 6 Reel 3	Duncan Hines, Blueberry Muffin Mix Physical Description: Black and white
Box 6 Reel 4	Duz, “Bride” Physical Description: Black and white
Box 6 Reel 5	Duz, “Mrs. LaVigne” Physical Description: 60 seconds, black and white
Box 6 Reel 6	DX Heating Oil Physical Description: Black and white
Box 18 Reel 5	Encore Beer, Schlitz. “Skiing” C-857-ENCORE-20 Physical Description: 20 seconds, color
Box 18 Reel 6	Feeder Air Conditioning
Box 18 Reel 7-8	Folger's, “ID-265R” Physical Description: 2 reels, 8 seconds
Box 6 Reel 7	Fortrel, Wunda Weave (Commercial #17-1) Physical Description: Color
Box 6 Reel 8	Friskies dog food Physical Description: 60 seconds, black and white
Box 6 Reel 9	Gainsburgers dog food Physical Description: 2 segments, black and white
Box 18 Reel 9	Gallo Wine, “Rhinegarten” 162-R6-300 Physical Description: 30 seconds
Box 18 Reel 10	Gallo Wine, “Vin-Rose” 161-VR-30C Physical Description: 30 seconds
Box 6 Reel 10	Goodyear Tire and Rubber Company, Tubeless Double Eagle Tires
Box 18 Reel 11	Gold Seal Floors and Walls Physical Description: 10 seconds, black and white
Box 6 Reel 11	Grain Belt Beer Physical Description: Animated, black and white
Box 6 Reel 12	Hamilton Beach Mixing Center, 1955 Physical Description: 60 seconds, black and white
Box 18 Reel 12	Hamm's, H-1 Physical Description: 56 seconds
Box 18 Reel 13	Hamm's, H-29 Physical Description: 20 seconds
Box 18 Reel 14	Hamm's, H-30 Physical Description: 80 seconds
Box 6 Reel 13	Hanley Implement Company Physical Description: Black and white
Box 6 Reel 14	Hill Bros. coffee, “Raft” Physical Description: Black and white
CC 920	Heileman Old Style Beer advertisements Physical Description: Animated
M2015-078 Box 18 Reel 18	Hostess Snack Cakes, “HHH IIXR/HR-37AX” Physical Description: 60 seconds, color
Box 18 Reel 19	Hostess Snack Cakes, “T-235X/HC -253x” Physical Description: 60 seconds
Box 6 Reel 15	The Hub, Ed Schmitz & Sons, men's suit coats (67-1-C) Physical Description: 60 seconds, color
Box 18 Reel 15	Humble Oil & Refining Company, “Colored Paving,” HR-1N Physical Description: 58 seconds
Box 18 Reel 16	Humble Oil & Refining Company, “Enco Extra Power,” FH-37N Physical Description: 58 seconds, color
Box 18 Reel 17	Humble Oil & Refining Company, "Research Omnibus" HR-5NH Physical Description: 58 seconds
Box 6 Reel 16	Kitchen Queen bread Physical Description: Black and white
Box 18 Reel 20	International Latex Commercial, “Playtex Girdle,” G32-57-20
Box 18 Reel 21	Isodine Pharmaceutical Company, “Isodettes,” IDT 9-20
Box 6 Reel 17	Ivory Snow, “Cow Boy” Physical Description: Color
Box 6 Reel 18	Joy dish soap Physical Description: Color
Box 18 Reel 22	Joy dish soap Physical Description: 30 seconds, black and white
Box 6 Reel 19	Life Magazine spots Physical Description: 10 seconds each
Box 18 Reel 23	Nestle Candy Company, “Chunky” Physical Description: Black and white, 2 clips
Box 9 Reel 23	Nytol Safesleep Capsule (N-9-383-30) Physical Description: 30 seconds, color
Box 6 Reel 20-21	Oxydol Plus
Box 6 Reel 22	Pabst Blue Ribbon Physical Description: 20 seconds, black and white
Box 6 Reel 23	Pace
Box 6 Reel 24	Pace Deodorant, “Golf Pro” Physical Description: 30 seconds, color
Box 6 Reel 25	Pampers, “Great Sit In” Physical Description: 60 seconds, color
Box 6 Reel 26	Pampers, “Spoil Your Baby” Physical Description: 60 seconds, color
Box 18 Reel 30	Penzoil, #3 Physical Description: 60 seconds
Box 18 Reel 27	Pepsi-Cola, “Patio Diet Cola” with Mona Hawkins Physical Description: 20 seconds, black and white
Box 18 Reel 24-25	Pepsi-Cola, “PC-92-10, PC-95-10, PC-98-10” Physical Description: 2 reels, 30 seconds, black and white
Box 18 Reel 26	Pepsi-Cola, “Sixteen-ounce, 8 pack”
Box 6 Reel 27	Peters Meats, “Picnic” Physical Description: Color
Box 6 Reel 28	Phase III Physical Description: 16 mm on reel, 30 seconds, color
Box 18 Reel 28	Phillips 66, “Trop-Arctic Motor Oil” Physical Description: Black and white
Box 18 Reel 29	Pillsbury Homemaker “Prod. 18252, B-3059”
Box 6 Reel 29-32	Playtex spots Physical Description: 4 reels, black and white
Box 6 Reel 33	Prell Concentrate Shampoo Physical Description: Color
Box 6 Reel 34	Puffs, “Skin of Your Face”
Box 18 Reel 31	Puffs, “Skin of Your Face,” PB-3130c Physical Description: 30 seconds, color
Box 6 Reel 35	Puritan Fashions Physical Description: 16 mm on reel, 30 seconds, color
Box 18 Reel 32	Red Band Flour commercials (3 on reel) Physical Description: Black and white
Box 18 Reel 33-34	Red Dot Potato Chips Physical Description: 2 reels, 20 seconds and 60 seconds
Box 18 Reel 35	Rival Dog Food, “Window Washer”
Box 6 Reel 36	Ronson Blender Physical Description: 50 seconds, color
Box 6 Reel 37	Ronson Butane Fuel, “Fastest Lighter” Physical Description: 55 seconds, color
Box 18 Reel 36	Royal Crown
Box 6 Reel 38	Rural Insurance Physical Description: Color
Box 18 Reel 37	Rural Insurance, TV-60-1 Physical Description: Color
Box 6 Reel 39	Sanka coffee Physical Description: 30 seconds, color
Box 18 Reel 38	Sardo Bath, #602-C Physical Description: 60 seconds
Box 18 Reel 39	Sardo Bath, #670 Physical Description: 60 seconds
Box 6 Reel 40	Scope mouthwash, “Beach” Physical Description: 30 seconds, color
Box 6 Reel 41	Shell Oil Company, “Gold Rush Sweepstakes” 1966 Physical Description: 60 seconds
Box 18 Reel 41	Shell Oil Company, “Shell gas with butane and perforamte”
Box 18 Reel 40	Simmons Sleep Center Physical Description: 30 seconds, black and white
AE 568	Singer Sew-Off, Hannah Troy, Young and Rubicam
M2015-078 Box 6 Reel 42	Shoes Physical Description: Color
Box 6 Reel 43	Shoes Physical Description: Color
Box 7 Reel 1	Slim Mint gum, “Tiger” Physical Description: Animated, 30 seconds, color
Box 7 Reel 2	Speed Queen washer and dryer Physical Description: 60 seconds, color
Box 7 Reel 3	Stan's Floor Covering, Masland Carpets Physical Description: 16 mm on reel, 60 seconds, color
Box 7 Reel 4	Standard Oil, Fertilizer
Box 18 Reel 42	Steamset Hair-Setter Physical Description: 60 seconds, black and white
Box 7 Reel 5	Sun Mate aftershave and tanning foam by Sea & Ski
Box 7 Reel 6	Super Jet spray painting tool Physical Description: 2 minutes, black and white
Box 18 Reel 43	Tasty Bread Commercial
Box 18 Reel 44	TV Guide, 1962 March 10 Physical Description: 20 seconds
Box 7 Reel 7	Vanish, Perfectionish Physical Description: 16 mm on reel, 30 seconds, color
Box 7 Reel 8	Vanish toilet bowl cleaner Physical Description: 30 seconds, color
Box 19 Reel 1	Volkswagon of America, “Auto Stick Shift” 33-11-74161 Physical Description: 50 seconds, black and white
Box 19 Reel 2	Volkswagon of America, “Boom” 33-22-74031C Physical Description: 50 seconds, color
Box 19 Reel 3	Volkswagon of America, “Castle” 33-22-74071 Physical Description: 50 seconds, black and white
Box 19 Reel 4	Volkswagon of America, “Elopement” 33-32-64071C Physical Description: 50 seconds, color
Box 19 Reel 5	Volkswagon of America Physical Description: 60 seconds, black and white
Box 19 Reel 6	Winchester News Bureau, “Fiberglass Shotgun” Physical Description: Animated, black and white
Box 7 Reel 9	Segment #1: White Cloud toilet paper; Segment #2: Puff Facials Physical Description: Color