Summary Information
Carnegie Commission on the Future of Public Broadcasting Records
1969-1980
- Carnegie Commission on the Future of Public Broadcasting
Mss 787
10.6 c.f. (27 archives boxes)
Wisconsin Historical Society (Map)
Records, mainly 1977-1979, of a Carnegie Corporation-sponsored study of public broadcasting that made recommendations for improvement in a published report, A Public Trust. Included are research reports and related background materials of staff and consultants; correspondence of staff, Chairman William McGill, and Executive Director Sheila Mahony; testimony (by Joan Ganz Cooney, Fred Friendly, John Gardner, Walter Heller, Frank Mankiewicz, and others) and agendas for hearings and special meetings; work plans; press material; photographs; and clippings. Research carried out by staff included case studies of programs such as The Adams Chronicles, All Things Considered, and Nova; funding sources; innovations in technological dissemination; and public participation and visits to Minnesota Public Radio and the British Broadcasting Corporation. Also included is correspondence and other material pertaining to the Freedom of Information suit brought by the commission to discover the politicization of programming during the Nixon Administration.
English
http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-mss00787 ↑ Bookmark this ↑
Biography/History
On June 14, 1977 the Carnegie Commission on the Future of Public Broadcasting (sometimes referred to as Carnegie II) was announced by Alan Pifer, president of the Carnegie Corporation of New York. The decision to form the commission and to fund it with a one million dollar grant was based on recommendations made by a Carnegie Task Force and by requests from the boards of both the Corporation for Public Broadcasting and National Public Radio. The commission originally consisted of twenty commissioners including Chairman William J. McGill, president of Columbia University, Stephen K. Bailey, Red Burns, Henry J. Cauthen, Peggy Charren, Bill Cosby, Wilbur B. Davenport, Jr., Virginia B. Duncan, Eli N. Evans, John W. Gardner, Alex P. Haley, Josie R. Johnson, Kenneth Mason, Bill Moyers, Kathleen Nolan, J. Leonard Reinsch, Tomas Rivera, and Beverly Sills. Bill Cosby and Beverly Sills later resigned due to professional commitments. The commission was assisted by a professional staff located in New York City and by Sheila Mahony who served as executive director.
The purpose of the commission was to evaluate the progress made in public broadcasting since the first (1967) Carnegie Commission report, Public Television : A Program For Action, and to provide recommendations for long range strategies in dissemination, funding, programming, and public participation. Public radio and the educational role of public broadcasting were to be a special focus of the analysis.
In October, 1977 the commission began a series of monthly hearings in Chicago, Washington, D.C., New York, Los Angeles, Columbia, S.C., Boston, Lincoln, and Dallas. Special meetings were also held on topics such as independent film and videomakers and on children and learning at which input was sought from consultants and experts in the field. The commission also surveyed public radio and public television stations, and staff members visited stations across the country, as well as in Canada, Great Britain, and Japan.
From July to December, 1978 the staff and commissioners compiled their research and documentation for the final report, A Public Trust, which was presented at a reception at the Waldorf Astoria on January 30, 1979.
Recommendations in A Public Trust included creation of a public telecommunications trust to replace the Corporation for Public Broadcasting and increased federal funding with a matching funds program (every three dollars raised locally to be matched by two Federal dollars) that was to be partially underwritten by spectrum fees paid by commercial stations. Other recommendations included completion of the public radio system, increased emphasis on program production and equal opportunity employment, and continued commitment to educational programming.
A Public Trust received extensive media and newspaper coverage and Chairman McGill was interviewed on the MacNeil/Lehrer Newshour and also appeared with commission member Bill Moyers on The Today Show. However, the commission's recommendations were generally ignored by the White House and by Congress.
Arrangement of the Materials
The collection contains reports, research materials and notes, correspondence, testimonies, work plans, agendas, clippings, some photographs and related materials and is divided into five series: BACKGROUND AND HISTORY, CHRONOLOGY FILES, MEETING FILES, CLASSIFIED FILES, and SUBJECT FILES.
Scope and Content Note
This collection contains materials collected and generated by the commission during its eighteen-month study, but it does not cover the activities of the small Carnegie Task Force and other bodies which led to the creation of Carnegie II, nor the implementation and/or impact of any of its recommendations.
Of the three groups of people involved with Carnegie II (commissioners, consultants, and professional staff), it is the activities of the staff that are best documented. The staff notes, correspondence, research materials, and reports make up the majority of the records, while the activities of the commissioners, especially William McGill, are primarily represented by their correspondence to the staff. The role of consultants is scattered throughout the collection.
Statements by witnesses and summaries of the testimony as well as agendas and related correspondence exist for many of the public hearings and for most of the special meetings. The documentation regarding the station surveys and visits is not complete, however. The largest portion of these collected materials deal with the visit to the Minnesota Public Radio Network and the trip to the British Broadcasting Corporation.
The BACKGROUND AND HISTORY series focuses on the publicity generated by the Commission and the final report. Included are clippings, press releases, photographs (in SHSW Sound and Visual Archives), and information on the public relations technique adopted by the commission. Similar information (also including photographs and a transcript of the proceedings) pertains to the release of the final report. For the report itself, the collection includes a copy of the final published volume which has been specially annotated to indicate the sources for factual assertions. There is, however, very little to document the evolution of the document during the drafting process, although further information on this may be found scattered within the internal memoranda.
CHRONOLOGY FILES consist of four files of correspondence and memoranda, each arranged chronologically. The arrangement is largely that which was used by the commission, and the distinction between the four categories is not precise. The main file is that of Sheila Mahony, the executive director. This file contains her incoming correspondence, some outgoing letters, and items routed to her by staff. Copies of some of William McGill's correspondence also appear here, but these items were probably selected for routing and do not reflect a complete record of McGill's correspondence. His correspondence was presumably part of files at Columbia University. Mahony's correspondence includes many letters to and from leaders in the public broadcasting community, although there are only scattered items pertaining to the participation of individual commissioners. (An exception is the lengthy commentary, November 28, 1977, prepared by John Gardner.)
The memoranda file, a chronological file of material circulated internally to the commission and the staff, is a much better source than the correspondence for studying the operation of the commission and for determining the rationale on which various policy issues were made.
The staff members files, which are subdivided alphabetically by name, contain a mixture of correspondence and memos to or from individual staff members. At the end of the section is a special file of memoranda concerning phone calls, interviews, and other contacts by staff with various broadcasting specialists.
The MEETING FILES contain documentation about regular commission meetings and hearings as well as special meetings sponsored by the commission or attended by members of the staff, all arranged together in chronological order. The files variously include agenda, memoranda, handwritten notes, background papers, and summaries of proceedings. For a few meetings (October 23, November 16, 1978) there are verbatim transcripts. In addition, there are transcripts of a few public hearings, and among these are presentations by such leaders in the profession as Joan Ganz Cooney (November 18, 1977) and Frank Mankiewicz and Fred Friendly (both May 19 20, 1978). Also filed here is a transcript of testimony presented by McGill and Walter Heller in 1979 in behalf of the commission at congressional hearings on broadcasting aspects of HR 3333.
The CLASSIFIED FILE is a weeded remnant of a file created by the commission staff for material related to their specialized investigations. This file is divided into: Radio, Instruction, Dissemination Task Force, Funding Task Force, Programming Task Force, Public Participation Task Force, and Miscellany. Within each of these categories the material was further subdivided, as required, into a numbered file of research reports prepared by staff or by consultants; research documentation, a numbered subject file; and memoranda. (The meeting files which were originally part of this classification scheme were removed to facilitate access.) Some categories have been eliminated through weeding, and in a few cases (indicated in the container list by the absence of identifying file numbers) items have been added. In all cases, the subject titles are those used by the commission.
Documentation on the Programming Task Force is particularly strong, including numerous cases studies of individual programs and series (such as Nova and The Adams Chronicles) and general programming operations. Also here are transcripts of interviews conducted by Nick DeMartino of broadcasting leaders such as Larry Grossman. The Radio file also includes a detailed case study of All Things Considered.
The SUBJECT FILES series consists of alphabetically arranged material not classified by the staff. The majority of the files here provide only fragmentary coverage. The chief exception are the Freedom of Information files which contain correspondence pertaining to the suit brought by the commission to discover the extent of President Nixon's politicization of public affairs programming.
Administrative/Restriction Information
Presented by the Carnegie Corporation, New York, N.Y., 1980. Accession Number: MCHC80-084
Processed by Brenda L. Spychalla (Intern), 1990.
Contents List
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Series: Background and History Files
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Box
1
Folder
1
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Statement of Purpose and Background Information, 1977-1978, undated
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Box
1
Folder
2
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Commissioners' Biographies, undated
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Publicity
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Box
1
Folder
3-7
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Clippings, 1978-1998, undated
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Box
1
Folder
8
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Press Releases, 1977-1979
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Box
1
Folder
9
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Public Relations Programs Prepared by NPO Task Force
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Report, A Public Trust
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Box
1
Folder
10
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Briefing Material for Press Conference, 1979
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Box
2
Folder
1
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Press Conference Transcript, 1979
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Box
2
Folder
2
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Published Report and Sources, 1979
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Box
2
Folder
3
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Miscellaneous Chapter Drafts, 1978
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Box
2
Folder
4
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Memorandum of Law on Recommendations, 1978, undated
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Box
2
Folder
5
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Minority View, 1979
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Box
2
Folder
6
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Summary Review by PBS, 1979
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Series: Chronology Files
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Executive Director Mahony's Files
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Box
2
Folder
7-11
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1977, June-November
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Box
3
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1977, December-1978, May
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Box
4
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1978, May-1979, February
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Box
5
Folder
1-3
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1979, February-March
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Memoranda
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Box
5
Folder
4-9
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1977, June-November
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Box
6
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1978, May-1979, February
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Box
7
Folder
1-3
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1979, March-June
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Individual Staff Correspondence
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Box
7
Folder
4
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Beatty, Rick, 1977-1979
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Box
7
Folder
5
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Carpenter, Ted, 1977-1978
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Box
7
Folder
6
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Carradine, Sam, 1977-1978
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Box
7
Folder
7
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Demartino, Nick, 1978-1979
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Box
7
Folder
8
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Dort, Dennis, 1977-1979
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Box
7
Folder
9
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Goldstein, Michael, 1977-1978
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Box
7
Folder
10
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Josephson, Larry, 1978
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Box
7
Folder
11
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Low, Peter, 1978-1979
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Box
7
Folder
12
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Perkins, Laura, 1978
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Box
7
Folder
13
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Polsky, Richard, 1977-1979
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Box
8
Folder
1
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Stengel, Rob, 1977-1979
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Miscellaneous Files
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Box
8
Folder
2
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Consultants' File, 1977-1978
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Contact Reports
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Box
8
Folder
3
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Sheets, October 1977-June 1978
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Box
8
Folder
4
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Lists, November 1978
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Series: Meeting Files
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Box
9
Folder
1
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September 19, 1977
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Box
9
Folder
2
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October 21, 1977
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Box
9
Folder
3-4
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November 17, 1977
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Box
9
Folder
5-6
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December 19, 1977
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Box
9
Folder
7
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Association of Independent Video and Filmmakers Hearing, January 25, 1978
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Box
9
Folder
8-10
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January 29-30, 1978
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Box
9
Folder
11
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Audience Research Symposium, February 10, 1978
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Box
9
Folder
12
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Seminar on Instructional Television and Radio, February 15, 1978
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Box
10
Folder
1-3
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February 20-21, 1978
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Box
10
Folder
4
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National Public Radio, March 2, 1978
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Box
10
Folder
5-6
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March 16-17, 1978
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Box
10
Folder
7-9
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Open Forum, April 12-13, 1978
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Box
10
Folder
10
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April 20, 1978
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Box
10
Folder
11
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Seminar on Financing Public Broadcasting, April 28, 1978
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Box
11
Folder
1-2
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May 19-20, 1978
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Box
11
Folder
3
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Program Managers Advisory Committee, May 31, 1978
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Box
11
Folder
3a
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PBS Long-Range Planning Meeting, May 31-June 2, 1978
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Box
27
Folder
9
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First Amendment and Television Programming Conference, June 3-4, 1978
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Box
11
Folder
4
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June 25, 1978
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Box
11
Folder
5
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July 18-20, 1978 (Retreat)
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Box
11
Folder
6
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CPB Conference on Television, August 6-8, 1978
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Box
11
Folder
7
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September 21, 1978
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Box
11
Folder
8-9
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October 22-23, 1978
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Box
11
Folder
10-11
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November 16, 1978
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Box
11
Folder
12
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December 7, 1978
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Box
27
Folder
10
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June 27, 1978, Mcgill and Heller Testimony to House Interstate and Foreign Commerce Subcommittee on Communications
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Series: Classified Files
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Instruction
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Documentation
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Box
12
Folder
1
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1-CPB
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Box
12
Folder
2
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2-PBS
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Box
12
Folder
3-4
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3-Policy
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Box
12
Folder
5
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4-Testimony
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Box
12
Folder
6-7
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5-Program Suppliers
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Box
12
Folder
8-10
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6-Children's Television Workshop
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Box
12
Folder
11
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7-Utilization
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Box
12
Folder
12
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8-Learning Research
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Box
12
Folder
13
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9-Adult Learning
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Box
12
Folder
14
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10-Radio
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Radio
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Research Reports
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Box
13
Folder
1
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10-All Things Considered, Stengel, 1978
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Box
13
Folder
2
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20-“Visit to Minnesota Public Radio,” Goldstein, 1978
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Box
14
Folder
8
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40-“Public Radio (Why Radio; Money; and Legal, Technical, and Regulatory Issues),” Josephson, 1978
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Box
13
Folder
3
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50-“Radio-Issues and Options,” Low, 1978
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Documentation, 1976-1979
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Box
13
Folder
4
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1-Costs
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Box
13
Folder
5-6
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Public Radio Factbook, 1977
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Box
13
Folder
7
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3-Satellite Interconnection
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Box
13
Folder
8
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4-Formats
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Box
13
Folder
9
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5-Development
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Box
14
Folder
1
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5-Development, continued
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Box
14
Folder
2
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6-Docket 20735: Spectrum Utilization
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Box
14
Folder
3
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7-Audiences
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Box
14
Folder
4
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8-National Federation of Community Broadcasters
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Box
14
Folder
5-6
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9-Minnesota Public Radio
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Dissemination Task Force
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Research
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Box
14
Folder
7
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3-“Public Broadcast Dissemination: Background, Issues and Options,” Carradine, 1978
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Box
14
Folder
9
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4-“Mission, Services: Technology: An Agenda of Issues,” Carey, 1978
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Box
14
Folder
10
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5-“The Context of Public Broadcasting: Technology/Dissemination Issues,” Stengel, 1978
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Box
14
Folder
11
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6-“CONVOCOM: A Public Telecommunications Model,” Stengel, 1978
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Box
14
Folder
12
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7-“Innovative Uses Of Telecommunications: A Summary of Experiments, Demonstrations & Applications,” Rudick, 1978
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Box
14
Folder
13
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“Communication Satellite Experimenter's Conference: a Summary Report” and “Communication Satellites and the Public Interest” McGrew, 1976
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Documentation
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Box
15
Folder
1-2
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3-Public Service Aspects
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Box
15
Folder
3-4
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4-Regional Networks
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Box
15
Folder
5
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5-UHF
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Box
15
Folder
6
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7-Public Television Coverage, Area Pop.
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Box
15
Folder
7
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8-Station Facilities
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Box
15
Folder
8-9
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11-Instructional Television Fixed Service
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Box
15
Folder
10
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14-Facilities Program
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Funding Task Force
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Research
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Box
15
Folder
11
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10-“Funding of Public Broadcasting,” Beatty, 1978
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Box
15
Folder
12-13
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20-“Financial Practices in Public Broadcasting,” Beatty, 1978
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Box
16
Folder
1
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20-“Financial Practices in Public Broadcasting,” Beatty, 1978, continued
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Documentation, 1971-1979
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Costs
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Box
16
Folder
2
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1-General
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Box
16
Folder
3
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2-T.V. Programs
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Box
16
Folder
4
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3-T.V. Stations
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Box
16
Folder
5
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4-Radio Stations
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Income Targets
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Box
16
Folder
6
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5-General
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Box
16
Folder
7-8
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6-Membership
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Box
16
Folder
9
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7-Corporations
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Box
17
Folder
1-4
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8-State and Local Government
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Box
17
Folder
5
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10-Station Aggregation
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Box
17
Folder
6
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11-Institutional Stations
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Box
17
Folder
7
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13-Underwriting
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Box
17
Folder
8-10
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14-Radio
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Box
18
Folder
1-2
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15-Corporation for Public Broadcasting
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Box
18
Folder
3
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16-CPB-PBS Programming Process
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Box
18
Folder
4
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17-PBS Planning Process
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Box
18
Folder
5
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18-GAO Audit
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Box
18
Folder
6
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19-Government Agencies
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Memoranda
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Box
18
Folder
7
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1-Task Force Work Plans, 1977-1978
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Programming Task Force
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Research
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Box
18
Folder
8-9
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10-“Independent Television Production and the Public Broadcasting System,” Demartino, 1978
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Box
18
Folder
10
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20-“PTV System Funds for National Programming,” 1978
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Box
19
Folder
1
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20-“PTV System Funds for National Programming,” 1978, continued
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Box
19
Folder
2-3
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30-Newsroom, Perkins, 1978
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Box
19
Folder
4
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40-“NPACT, a National Public Affairs Center,” Perkins, 1978
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Box
19
Folder
5
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50-Woman Alive, Perkins, 1978
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Box
19
Folder
6
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60-“Description of WNET's Programming Schedule,” Perkins, 1978
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Box
19
Folder
7
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70-“Program Development: Managing the Creative Process,” Perkins, 1978
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Box
19
Folder
8
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80-“Local Programming and Public Television,” Perkins, 1978
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Box
19
Folder
9
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90-“Television Production in Public Broadcasting,” by Laura Perkins, 1978
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Box
19
Folder
10
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100-NOVA, by Polsky, 1978
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Box
20
Folder
1
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110-The Adams Chronicles, Polsky, 1978
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Box
20
Folder
2
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120-“Case Study: The South Carolina ETV and Radio Network,” Polsky, 1978
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Box
20
Folder
3
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130-“Precis of The Federal Role in Funding Children's Television Programming by Mielke, Johnson And Cole,” Polsky, 1978
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Box
20
Folder
4
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140-“Peer Review and Its Implications for Public Broadcasting,” Polsky, 1978
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Box
20
Folder
5
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150-“The Role of Foundations in Public Broadcasting,” Polsky, 1978
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Box
20
Folder
6
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160-“The Local Broadcast Schedule: An Examination of Nine Licensees,” by Richard M. Polsky, 1978
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Box
20
Folder
7
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170-“Public Broadcasting Training Programs,” Polsky, 1978
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Box
20
Folder
8
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180-“Toward a New Vernacular: Notes on the Future of Public Broadcasting,” by Demott, 1978
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Box
20
Folder
9
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190-“BBC Outline,” Dort, 1978
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Box
20
Folder
10
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200-“Distribution and Use of Public Television Programs,” Woodward, 1978
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Documentation, 1970-1978
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Box
20
Folder
11-12
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1a-CPB Program Funding
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Box
21
Folder
1
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2-Community Service Grants
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Box
21
Folder
2
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4-PBS Program Statistics
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Box
21
Folder
3
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5-OTP Funding Guidelines
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Box
21
Folder
4
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6-Satellite Interconnection
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Box
21
Folder
5
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7-Program Research
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Box
21
Folder
6
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8-Public Television Library
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Box
21
Folder
7-10
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Demartino Interview Transcripts, 1978
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Memoranda
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Box
22
Folder
1
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Policy Paper Drafts, 1977-1978
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Public Participation Task Force
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Research
|
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Box
22
Folder
2-3
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10-“Originality and Pluralism,” Carpenter, 1979
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Box
22
Folder
4
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20-“KQED: A Case Study on Mission and Governance,” Carpenter, 1978
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Box
22
Folder
5
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30-“Models for Congressional Support of Public Broadcasting,” Carpenter and Dort, 1979
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Box
22
Folder
6
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40-“Public Attitudes Towards Public Broadcasting,” Setlow, 1978
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Box
22
Folder
7
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50-“A Public Television Research Plan,” Metzger, 1978
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Box
22
Folder
8-9
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60-“Ascertainment and Research in Public Broadcasting,” Rowland, 1978
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Box
22
Folder
10
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70-“Governance Case Studies,” Dawson, 1979
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Documentation, 1975-1978
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Box
23
Folder
1
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1-Public Affairs Programming
|
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Box
23
Folder
2
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2-Audience Measurement
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Box
23
Folder
3
|
3-Independent Producers
|
|
|
Box
23
Folder
4
|
4-Radio
|
|
|
Box
23
Folder
6
|
6-Minorities
|
|
|
Box
23
Folder
7
|
7-CPB Minority Task Force Report
|
|
|
Box
23
Folder
8
|
8-Public Participation
|
|
|
Box
23
Folder
9-10
|
9-Public Participation Task Force Report
|
|
|
Box
24
Folder
1-2
|
10-Regionalism
|
|
|
Box
24
Folder
3
|
11-Governance
|
|
|
Box
24
Folder
4
|
12-Final Report Documentation, Public Participation Chapter
|
|
|
Box
24
Folder
5
|
13-Braren, Warren (Consumers Union)
|
|
|
Box
24
Folder
6
|
14-Fore, Bill (National Council of Churches)
|
|
|
Memoranda
|
|
|
Box
24
Folder
7
|
1-Work Plans, November 1977-January 1978
|
|
|
Miscellaneous Files
|
|
|
Research
|
|
|
Box
24
Folder
8
|
10-“The Public Broadcasting Act, the FCC, and the Courts,” Dort, 1977
|
|
|
Box
24
Folder
9
|
20-“CPB's Function as a System Insulator,” Dort, 1978
|
|
|
Box
24
Folder
10-11
|
30-“Possible Contexts of the Future of Public Broadcasting,” Goldstein, 1978
|
|
|
Box
24
Folder
12
|
40-“Relationship Between Television and Literacy,” Goldstein, 1977
|
|
|
Box
24
Folder
13-14
|
50-“Public Television-Facts and Foibles,” Rice, 1978
: Includes: I. “Is Localism Next To Cleanliness?”
II. “Is Local Programming a Public Affair?”
III. “Money!!!”
IV. “Standards--Whose?”
V. “The Best Time: Transponding to Community Needs”
VI. “Who Decides Who Decides?”
|
|
|
Box
24
Folder
15
|
60-“A Decade of Public Broadcasting--1967-77,” Esplin, 1978
|
|
|
Box
25
Folder
1
|
70-“The Politics of Public Broadcasting at the National Level--1973-78,” Avery and Pepper, 1978
|
|
|
Box
25
Folder
2
|
80-“Japanese Public Broadcasting,” Geller, 1978
|
|
|
Box
25
Folder
3
|
90-“Broadcast Practices in Europe and Canada,” Dordick, 1978
|
|
|
Series: Subject Files
|
|
|
Box
25
Folder
4
|
Anti-Trust (US v. Topco), undated
|
|
|
Box
25
Folder
5
|
“Ascertainment and Research in Public Broadcasting,” Rowland, 1978
|
|
|
Box
25
Folder
6-13
|
Aspen Institute Papers
|
|
|
Box
25
Folder
14
|
BBC, Correspondence and Miscellany, 1978
|
|
|
Box
25
Folder
15
|
“Blacks Brittanica,” 1978
|
|
|
Box
25
Folder
16
|
Cable Television Report, 1977
|
|
|
Box
25
Folder
17
|
Dow-Lownes Plan for Revision of Communications Act, 1978
|
|
|
Freedom of Information Act Suit
|
|
|
Box
25
Folder
18
|
Correspondence and Reports, 1978-1979
|
|
|
Box
25
Folder
19
|
OTP Public Broadcasting Records Inventory, undated
|
|
|
Box
26
Folder
1-7
|
Xeroxed Documents, 1969-1974
|
|
|
Box
26
Folder
8
|
Government Trusts and Dedicated Taxes, undated
|
|
|
Box
27
Folder
11
|
Kentucky Instructional Television, Report to CCII, 1978
|
|
|
Box
26
Folder
9
|
Law and Policy, Miscellany, 1978-1979
|
|
|
Box
27
Folder
1
|
Minorities, September 1977-March 1979
|
|
|
Box
27
Folder
1a
|
National Citizens Committee for Broadcasting, 1977
|
|
|
Box
27
Folder
2
|
National Emergency Civil Liberties Foundation, 1977
|
|
|
Box
27
Folder
3
|
National Institute of Health, undated
|
|
|
Box
27
Folder
4
|
Pluralistic Programming, Implication for Regulation of Mass Media, undated
|
|
|
Box
27
Folder
5
|
Satellite Interconnection, 1977
|
|
|
Box
27
Folder
6
|
“Scarlet Letter” Funding, 1977
|
|
|
Box
27
Folder
7
|
Station Program Cooperative, 1977-1978
|
|
|
Box
27
Folder
8
|
Trust and Endowment Board, 1978
|
|
|
