University of Wisconsin Digital Collections
Link to University of Wisconsin Digital Collections
Link to University of Wisconsin Digital Collections
The State of Wisconsin Collection

Page View

Shattuck, S. F., et. al (ed.) / A history of Neenah

Communications,   pp. 222-226 PDF (1.4 MB)

Page 226

  Neenah was growing, and a need for a commercial broadcasting sta-
tion was felt. Mr. S. N. Pickard sparked the movement that resulted
in the establishment of the Neenah-Menasha Broadcasting Com-
pany, with Mr. Pickard as President, Mr. Don C. Wirth as Vice-
President, and Mr. R. D. Molzow as Secretary-Treasurer. The first
program went on the air in May of 1947 from a transmitter located
on County Trunk A about one mile south of Neenah. The first studios
were located in the basement of the National Manufacturers' Bank.
The station continued to operate in the daytime only, with a power of
1,ooo watts, until July of 195o. In the meantime an FM transmitter
was placed in service in conjunction with the AM unit. The dual
transmissions were continued with the AM station on full-time opera-
tion until 1953, when the FM license was relinquished to make room
for television. Picture transmission was started late in February of
1954, on the UHF Channel 42. UHF transmissions were not complete-
ly successful, and late that same year, the station went off the air. TV
was here to stay, though. The Neenah-Menasha Broadcasting Com-
pany merged with the Valley Telecasting Company, of Green Bay, in
order to operate a VHF station on Channel 5.
  Electrical communications as used by the citizens of Neenah have
become more and more complex, and have effected rather drastic
changes in all of our lives. The end of this chronicle has arrived, but
not the end of more useful, more rapid, and more convenient devices,
all operated by our servant, electricity.
  I wish to acknowledge the efforts of the following people, without
which this chronicle could not have been written: Mr. Robert P.
Brooks, Mr. Donald Cyr, Mr. Brian Seroogy, Mr. Don C. Wirth,
Mr. Irving Stilp.
Compiled by Lowell W. Zabel

Go up to Top of Page