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Shattuck, S. F., et. al (ed.) / A history of Neenah
(1958)

The 1910's,   pp. 81-[96] PDF (3.8 MB)


Page 82


A HISTORY OF NEENAH
stand out as leaders and supporters of this humanitarian movement,
namely, Mr. and Mrs. C. B. Clark.
v.i By-Product of War
  War always brings its by-products, both good and bad. Among the
constructive by-products of World War I, destined to be of untold
economic benefit to Neenah, was the manufacture by Kimberly-Clark
of a highly absorbent pulp product for the Army and the Red Cross.
This product was given the name "Cellucotton." It was used for
sponges in major surgical operations. Nurses and other women con-
nected with the Armed Services during the war found an unplanned
use for this substance in their monthly periods. Following the war,
Kimberly-Clark assigned this idea to its research department and out
of the research came "Kotex." Following in the wake of "Kotex"
came "Kleenex" and a host of other sanitary products, to the end
that today, thirteen Kimberly-Clark plants across the world are serv-
ing their generations with those popular items, first thought of and
made in Neenah.
  In this connection it should be noted that in 1914 Ernst Mahler
cast his lot with Kimberly-Clark. Not only was Mr. Mahler a skilled
chemical engineer, but through his leadership there followed a galaxy
of younger men trained in the chemical and physical sciences. Paper-
making is still an art, but this generation of scientists has undergirded
it with a firm scientific texture.
  The Institute of Paper Chemistry at Appleton, which has had a pro-
found influence on the paper industry of North America, owes its ex-
istence to Ernst Mahler's vision and initiative.
First Playground Equipment
  The broadening life of the "teens" (191 1) saw the first expenditure
of funds for playground equipment. The local chapter of the Red
Cross started the ball rolling, later to be assumed by the Park and Rec-
reation Department of the city.
  To mention the weather may seem superfluous, but the winter of
  1912 will be remembered as one of the coldest. January records days of
200 to 3o0 below zero, resulting in anchor ice, ice jams and power fail-
ures.
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