University of Wisconsin Digital Collections
Link to University of Wisconsin Digital Collections
Link to University of Wisconsin Digital Collections
The State of Wisconsin Collection

Page View

Fourth annual report, St. Croix Co. Agricultural Extension Service: Nov. 1, 1940--Oct. 31, 1941
(1941)

Dairy cattle improvement,   pp. 8-12 PDF (2.2 MB)


Page 11


                         quality Milk Program
      In putting on the Quality Milk prozrcun it was necessary to
 ask the cooperation of two or more farmers from each school dist-
 rict in the county to conduct the schoolhouse meetings. A county-
 wide meeting of plant operators and interested farmers was held on
 September 11. This group was heartily in favor of the program,
 and as a result, two leaders, training meetings wore hold on Sept-
 ember 17 and 18, at which time two farmers from each school district
 in the county were invited in and the Quality Milk program was ex-
 plained to them, and they were asked to go back to their respective
 communities and conduct an educational meeting for the farmers of
 their district. These schoolhouse meetings were held on September
 23. At these schoolhouse meetings 60% of the farmers of the county
 attended. This certainly was a very satisfactory turnout.
      The purpose of the Quality Milk program vas not to go out and
 promote milk houses and other expensive equipment. The program is
 a part of a state-wide move to maintain its supremacy in the dairy
 world.
      A great deal has been done along the line of advertising
 dairy products and more must be done in the future. Considerable
 work has been done in packaiing cheese, in particular, so that e
 smell package of natural cheese can be offered the consumer in an
 attractive and practical sized package. Regardless of the advert-
 ising and the work the quality of the dairy products offered for
 sale must be maintained and improved. Vie well appreciate that
 probably 90% and more of our farmers are producing a quality prod-
 uct today. However, there are those farmers who still feel they
 can get by with an inferior product and as long as creameries and
 cheese factories are willing to accept that type of product they
 will continue to produce it. Certainly the plant operator does not
 want an inferior product, but he has hesitated on cramping down on
 quality because of a fear of losing patronage. We have put too
 much emphasis on volume, and as a result have sacrificed quality.
 In cooperating with other parts of the state, a quality for prod-
 ucts is now so that the farmer who is producing an inferior quality
 milk will find he has no outlet for his product. He in turn must
 meet the requirements for a quality product or refrain from offering
 for sale his inferior product. Sediment tests and M.ethylene Blue
 tests are now being run in all plants in the county on all milk
 taken into the plant. Ill cream is graded. A report is sent back
 to every farmer in the county. If the milk or cream does not meet
 requirements,:he is given a warning to that effect, and encouraged
 to improve his quality. The state inspector end the plant operators
 are interested in helping him meet the requirements. They are work-
 ing with him and giving him every assistance possible. If the farm-
 or is not interested then the plant operator and ins.ector have no
 alternative than to refuse to accept his milk or cream. Other
 plants are not allowed to tare on this customer until he has had a
 satisfactory release from the previous plant. In other words, there
 are no loop holes left so that the farmer must improve his quality
 to meet requirements, or he will have no market. Wo have had a
 great many fine bomplimunts on the program thus far and with the
 continued cooperation of our plant operators we feel that much is
being done and can be done to improve the quality of dniry products
11


Go up to Top of Page