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The banker-farmer news bulletin
(1920-1924)

Macklin, Theodore
The Banker-farmer news bulletin. Bulletin no. 33: co-operative commodity marketing PDF (1.1 MB)



              * -
 Co-operative Commodity Marketing
                         By THEODORE MACKLIN
                  College of Agriculture, Madison, Wisconsin
   "Winning Success for Farm Products Through Advertising" was
discussed in th
Banker-Farmer News Bulletin for April. One of the seven fundamental propositioa
listed for successful advertising expenditure was the following:
CO-OPERATIVE WAREHOUSES-SECOND STEP IN CO-OPERATIVE
    *                 .,.~~~ARKETI NG.7
       Each warehouse forms the center of a district exchange. These exchanges
                 co-operate in maintaining a national sales company.
   "There must be a cooperative commodity marketing company, owned by
farmers
It must be so created and operated that it renders unexcelled service with
greatest
efficiency."


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