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Roper, Teryl R. (ed.) / Wisconsin Cranberry School 1998 proceedings
(1998)

Mahr, Daniel L.
Cranberry pest management in the future,   pp. 17-21


Page 17

17 
CRANBERRY PEST MANAGEMENT IN THE FUTURE 
   Daniel L. Mahr 
Department of Entomology 
University of Wisconsin - Madison 
  The Food Quality Protection Act of 1996 (FQPA) is likely to have a profound
impact on 
cranberry pest management. The organophosphate and carbamate insecticides
will be amongst 
the first groups of pesticides to come under rigorous review. The great majority
of synthetic 
insecticides used on cranberry belong to these two chemical groups (Table
l), and their usage 
patterns will undoubtedly change once FQPA becomes fully implemented, supposedly
by 2006. 
The changes may be substantial, to the point that some products in common
use today may not 
be available at all in the future; usage patterns will certainly change.
  Partly because of FQPA, we may be entering the period of greatest change
in insect 
control on horticultural crops since the golden age of broad spectrum synthetic
organic 
insecticides starting in the late 1940s. But FQPA is not the only factor
responsible for the 
changes on the horizon. Consider the following. 
  Consumer interests drive marketing. Today's consumers are more vocal and
certainly 
concerned about the safety of the food they eat as well as the impacts of
farming (and other 
human activities) on our resources and the natural environment. Although
consumers probably 
often make decisions with poor information or no information, the fact still
remains that they will 
be more likely to consume products that are perceived to be produced as safely
as possible. 
  Many studies recommend safer practices. Various national studies have pointed
to the 
need for safer and more sustainable pest management practices. These are
studies conducted by 
objective scientific groups that evaluate real data. 
  Farmers and farm groups seek alternatives. Many major farming groups supported
the 
legislation that resulted in the Food Quality Protection Act because they
see it as an overall 
benefit to our agricultural economy. In my role as an extension entomologist,
I get numerous 
questions from individual farmers each year about how to reduce reliance
on using broad 
spectrum pesticides. The reasons are usually threefold: (1) protection of
the health of the farm 


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