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Wisconsin Cheese Makers' Association / Proceedings of the Wisconsin Cheese Makers' Association forty-third annual convention November 14, 15, 1934 assembled in the Eagles Auditorium Sheboygan, Wisconsin
(1935)

Balderston, Robert W.
Methods and results of national advertising of dairy products,   pp. 55-60 PDF (1.4 MB)


Page 55


FORTY-THIRD ANNUAL CONVENTION
fluence, in spite of the fact that we have seen them criticized as mean-
ingless stunts, but I think you will agree very well that it is worth
while, and I am going to leave the answer with you.
PRENSDErT WHMNG: We have a few announcements to make. The
Resolutions Committee will meet at room 349 Foeste Hotel right after
dinner at 1:15 sharp. Anyone that has any suggestions or resolutions,
bring them in to that committee.
Convention Procession
SECRErARY SAMMIS: Out of courtesy to the Chamber of Commerce
who made this convention possible here, I am asked to read this notice,
that lunch will be served in the Chamber of Commerce rooms, Heidel-
berg Club, 7th Floor of the Security National Bank Building. You
pay for what you get and there is a bar in connection.
By arrangement with the Sheboygan Association of Commerce and
other people, we have an agreement to co-operate with them at 12
o'clock downstairs at the front door to march'in procession. They will
be down there and you are asked to take the next ten minutes to get
yourselves all downstairs and out of the front door. As you go out of
the front door you will receive the regalia of the cheese makers pa-
rade, hats, caps, horns, canes and everything else. Everybody is wel-
come to march. We want to show the city of Sheboygan there are a
few cheese makers in town.
It is up to you to decide right now whether you want the afternoon
meeting in this room or in the theatre. Is this room big enough? All
those in favor of meeting up here will say aye. Those in favor of
meeting over at the theatre will say aye. You have voted to remain
here this afternoon. We are very much obliged to Mr. Broughton for
making the theatre available in case we need it. By some unfortunate
mistake which can't be explained, his name was left off the program
but Mr. Broughton will be one of the chief speakers this afternoon and
we will all be glad to hear him.
Thursday Afternoon Session
METHODS AND RESULTS OF NATIONAL ADVERTISING
OF DAIRY PRODUCTS
By RoBEaT W. BALDIRSTON, Manager, National Dairy Council
Mr. President, Gentlemen and friends: I certainly feel quite humble
in being forced on this afternoon's program. I will try my very best
to make it worth your while.
It is indeed a pleasure to come to Wisconsin and talk any type of
dairy product, as we all realize Wisconsin is the real heart of the
dairy industry in the United States. I wonder how many of you know
that last year Wisconsin surpassed New York in the total of all dairy
products. Last year Wisconsin had 109 million returns from her fair
dairy products and New York only 106 million.
55


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