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Northrop, E. B.; Chittenden, H. A., Jr. (ed.) / The Wisconsin lumberman, devoted to the lumbering interests of the northwest
(August, 1874)

Peirce and Whaling. Magnitude of the iron business of the northwest--proof of Milwaukee's uninterrupted commercial progress,   pp. [477]-478 PDF (737.6 KB)


Page [477]


l7&e Wcouwmn Lmbema%                           ,.;
sn extensive acquaintance which has
stuck to him with its increasing trade,
-ever since he opened his large estab-
lishment in Milwaukee. So well and
favorably known is the house of Si-
monds & Brooke that the usual com-
mercial travelers are not needed to
introduce their goods to patrons; the
only difficulty being in fully supply-
ing the trade which comes to them
through the long established reputa-
-tion of the firm. Mr. Simonds has
been a practical lumberman himself
and appreciates the difficulties that
sometimes attend the lumber busi-
ness; therefore he has always proved
a reliable, lenient and faithful friend
to all his customers in the pineries of
the northwest. The result is the up-
-building of one of Milwaukee's largest
houses, wealth to that firm, and the
oever-increasing good will of all who
are fortunate in forming their ac-
*quaintance. A lumberman especial-
ly is always cordially greeted by Mr.
-Simonds, and whether he wishes to
buy goods or not, if he gets away
from Mr. Simonds' genial conversa-
&tion and hospitality in any reasonable
length of time it will be because the
head of the firm of Simonds & Brooke
is unusually busy.
Port Huron, Mich., has logthieves.
The shing'e mill of D. C. Bowen &
Co., Montague, Mich., h5s a capacity
of 85,000 per day.
The steam saw mil of Williams &
:Bros., Saginaw City, was burned July
37; lows $40,000; insurance $30,000;
principally in eastern companies.
PEIRCE & WHALING.
Magnitude of the Iron Business of the
Nerthwest-Proof of Mlwaukees Uninter-
rupted Commeial Pregreus.
The MILWAUKEE JOURNAL OF CoM-
mon pays the following merited
tribute to one of Milwaukee's most
enterprising and widely-known busi-
ness houses.
The firm of Peirce & Whaling is so
well known to readers of the Mm-
wAuxzE JoURNAL OF Comasn that we
shall attempt no description of their
warehouse, Nos. 133, 135, 137, 139,
141, 143. 145 and 147 West Water
street, or of their perfect machinery
and admirable methods of doing bus-
ness, or of their wisely liberal style
of advertising. It is hardly exagger-
ation to saythat this energetic house
is as widely-known as any wholesale
house in any line of business in the
northwest. It is favorably known to
the trade, not only for its importance
as the largest heavy hardware house
in the west, but for its- enterprise in
keeping up its assortment of goods,
for its courtesy and promptness in
correspondence, for its honorable-
ness in fulfilling orders, and for hav-
ing inaugurated in this market the
policy of small profit on large trans-
actions, in place of the old-fashioned
policy of immense profits and little
business.
The fact that Peirce & Whaling,
during the months of reaction follow-
ing the great disaster to the iron in-
terests of the country, have steadily
increased their trade, making up in
one quarter what was cut off in an-
other, and finding no occasion to re-
duce their extensive force of workers,
is a satisfactory proof of the general
prosperity of the northwest and of
Milwaukee's identity with this pros-
periy. It shows that the iron mer-
cantile interests, as well as the iron
manufacturing interestof this point,
are soundly established and care-
ully conducted with reference to the


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