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Covering rural Wisconsin effectively
([1925/1926?])

Whitewater, 3,215,   p. 146 PDF (222.9 KB)


Page 146


Covering Rural Wisconsin Effectively
WHITEHALL, 851                                                    TREMPEtLEU
       This town is in a farming section. It has flour mills and a creamery,
Whitehall has four rural routes.
                                   WHITEHALL TIMES
Circulation, 1650                                                     Thursday
Advertising rates - display, per inch 30$. Classified, per word 1. Agency
       commission, 16%. Cash discount, 2%.
Mechanical requirements - width of column, 13 ems. Depth of column, 21 inches.
       Body type, 8 pt.   Use Mats? No.
Advertising representative - American Press Association, New York City.
        F. E. Beach and S. B. Nichols are editors of this weekly that was
es-
tablished in 1859.
                                         B W
WHITEWATER, 3,215                                                     WALYT'rORTH
        Dairy products lead in this Walworth county town.   Brick and tile
are
 made in large quantities.. .Raincoats are also manufactured. 1ihitewater
has
 five rural routes.
                                  WHITEIVATER PRESS
 Circulation, 1400       Is it sworn? No.                             Thursday
 Advertising rates - display, per inch 40$.    Agency commission, 15%.  
Cash
        discount, 2%.
 Mechanical requirements - width of column, 13 ems. Depth of column, 193
inches.
         Columns to page, 7. Body type, 8 pt. Screen of halftones, 100.
         Use Mat s? Yes.
 Advertising representatives - American Press Association, New York City.
         The Whitewater Press Company, now incorporated, founded the Press
in
 January 1924. F. R. Bloodgood has edited it ever since,
                                 VMfTEWVATER REGISTER
  Circulation, 1741                                                    Thursday
         Robert K. Coe is the publisher of this weekly founded in 1857.


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