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Covering rural Wisconsin effectively
([1925/1926?])

Waterloo, 1,263,   p. 137 PDF (231.5 KB)


Page 137


Covering Rural Wisconsin Effeotively                                    
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                                WATERFORD POST
Circulation                                                           Thursday
Advertising rates - Classified, per inch 25t. Agency commission, 15%,
Mechanical requirements - width of column, 13 ens. Depth of column, 22 inches.
        Columns to page, 7.   Screen of halftones, 85 - 120. Use Mats? No.
        C. Whitman founded The Post November 21, 1897. Succeeding editors
were
Ed. Malone and J. D. Roberts. Miller and Merrill are the present editors.
                                       B W
WATERLOO, 1,263                                                      JEFFERSON
        This Jefferson county community is located in the center of a well
known stock and grain growing district. A strong Farmers' Cooperative is
located here. Waterloo is also noted for the Firemans' Park which attracts
people from nearby states. Waterloo has three rural routes.
                                WATERLOO COURIER
Circulation, 1500        Is it sworn? No.                             Thursday
Advertising rates - display, per inch 30/. Classified, per word 14. Agency
         commission, 15%. Cash discount, 2%.
Mechanical requirements - width of column, 13 ems. Depth of column, 20 inches.
         Columns to page, 7. Body type, 8 pt. Screen of halftones, 100.
         Use Mats? No.
 Advertising representative - Wisconsin Press Association
         This Jefferson county weekly is today owned by J. Lewis White and
 edited by Exilda Hackett White.
                                        B W
 WATERTOWN, 9,299                                                       
 DODGE
         Situated on Rock River, this Dodge county town is favored with abundant
 water power that is used by many local industries. A rich agricultural section
 is in this territory. Watertown has ten rural routes.
                                 WATERTOWN GAZETTE
 Circulation, 700                                                      Thursday
          Founded in 1879, this Dodge county newspaper is today edited by
 James W. Moore.
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