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Covering rural Wisconsin effectively
([1925/1926?])

Wabeno, 2388,   p. 135 PDF (252.3 KB)


Page 135


iCovering Rural Wisconsin Effetivelyj
Circulation, 4200        Is itZVNON C0YNT    CENSOR                  Wednesday
Advertising rates - display, per inch 504.    Agency commission, 15%.
        Cash discount, 2%.
Mechanical requirements - width of column, 13 ems. Depth of column, 22 inches.
        Columns to page, 7. Body type, 8 pt. Screen of halftones, 80.
        Use Mats? Yes.
Advertising representatives - American Press Association, New York City.
        Daniel Priest edited the first numbers of this newspaper which was
established in 1856. Other editors were Colonel Henry Casson and Colonel
0. G.
Munson, the latter served from 1880 to 1920. Harlow E. Goldsmith has been
edi-
tor since 1920.
                                       B W
TABENO, 2388                                                           FOREST
        Potato growing and general farming are carried on around this town.
Lumber and shingle mills are located here.
                                WABENO ADVERTISER
Circulation
        The Advertiser was established in 1898. It has recently been revived
by J. W. Norris.
                                       B W
YTALWORTH, 757                                                       WALWORTH
        Dairying is the chief industry of this Walworth county community.
A large milk condensary also flourishes here, taking care of the local milk
products. Cement blocks and FISH ROTARY ovens, used in big bakeries through-
out the United States, are made here. The place is also a summer resort be-
cause of the resort near Geneva Lake. There is a great deal of tourist trade
in this community. Walworth has three rural routes.
                                 WALWORTH TI1AES
Circulation, 600      Is it sworn? Yes.                               Thursday
Advertising rates - display, per inch 25/. Classified, per inch25q. Agency
         commission, 15%. Cash discount, 2%.
 Mechanical requirements - width of column, 13 mes. Depth of column, 22 inches.
         Columns to page, 7. Body type, 8 pt. Screen of halftones, 80 to
100.
         Use Mats? No.
Advertising representatives - American Press Association, New York City.
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