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Covering rural Wisconsin effectively
([1925/1926?])

River Falls, 2273,   pp. 117-118 PDF (472.4 KB)


Page 117


  Covering Rural Wisconsin Effectively
RIPON, 4100                                                      FCND DU
12MC
       Three large pea canneries take care of the peas raised in this region,
which is also r great Hair-ing center.   The industries include two large
washing rechine factories, knitting mill, cloth advertising factorv and a
foundry. Ripor is the birthplace of the Republican party. Ripon has four
rural routes.
                                  RIPON PRESS
Circulation, 2400          Is it sworn? 'Yes                          Thursday
Advertising rates - display, per inch 301. Classified, per line7t/. Agency
       commission, 15%. Cash discount, 2%.
Mechanical requirements - width of column, 13 ems.    Depth of column, 21-2
       inches. Columns to page, 7. Body type, 8 pt;. Screen of hrlftones,
85.
       Use Mats? Yes.
       November, 1877, is the date of birth of this weekly. The paper is
con-
ducted by Messrs. R. E. & R. S. Howe and Miss Helen How since the death
of
E. L. Howe, who edited it for nmy years. "A family of printers for more
than
a century". Recently they have added a four-pa7e tabloid marnzine to
their
paper.
                              RIPON COIMYAWEALTH
Circulation, 1250        Is it sworn? No.                               Friday
Advertising rates - display, per inch, 24g. Classified, per word, l1.
       Agency commission, 15%. Cash discount, 2%,
Mechanical requirements - width of column, 13 ems.    Depth of column, 22
inches.
       Columns to page, 7.  Body type, 8 on 10.   Screen of hrlftones, 110.
       Use Hlats? Yes.
Advertising Representative - Wisconsin Press Association
       Founded in 1863 this weekly is today edited by 0. A. Luck.    Joseph
S. Morris, associate editor.
                                      B WE
RIVER FI.LLS, 2273                                           PIERCE - ST.
CROIX
       Two successful cooperative organizations, a laundry and a creamery,
flourish in this town.   Here is also located a sauer kraut and pickle factory,
a muncipal light and posher plant and a normal school.   The normal school
is
this town's greatest asset. River Falls has six rural routes.


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