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Covering rural Wisconsin effectively
([1925/1926?])

Park Falls, 2676,   p. 103 PDF (231.7 KB)


Page 103


  Covering Rural Wisconsin Effectively                                  
  03
                          PARDEVILLE-17YOCENA TIMES
Circulation, 750                                                       Friday
Advertising rates - display, per inch 25%. Classified, per inch 30%.
       Agency commission, 15%, Cash discount, 2%.
Mechanical requirements - width of column, 13 ems. Depth of column, 194
       inches. Columns to page, 7. Body type, 8 pt. Screen of halftones,
       80. Use Mats? Yes.
       In 1878 Co H. Williams founded this weekly and served as editor for
two years. Then came the following: L. Woodard, 1880 to 90; Crawford
Brothers, 1890 to t91; T.J.L. McDonald, 1891 to 193; J. E. Jones, 1893 to
194; J. V. M. Davis,1894 to t98; and H. P. Thompson from 1898 to the pres-
ent time.
                                     B W
PARK FALLS, 2676                                                        PRICE
       Paper and lumbering are the mainstays of this Price county town.
Dairying is on the increase.
                           PARK FALLS INDEPENDENT
Circulation, 900                                                     Thursday
Advertising rates - display, per inch 30%. Classified, per line 5ยข.
       Agency commission, 15%. Cash discount, 2%.
Mechanical requirements - width of column, 13 ems. Depth of column, 20
       inches. Columns to page, 6. Body type, 8 pt. Screen of halftones,
       80. Use Mats? No.
       Richard E. Smith founded this weekly in 1915 and the same has been
under his exclusive management ever since.
                              PARK FALLS HERALD
Circulation, 870                                                       Friday
       The Park Falls Herald was founded by H. J. Smith in 1900 and edited
by him for six months.   Richard E. Smith then carried it for a year and
eight months.  George D. Young was editor until 1912, when J. L. McGregor
took over the management. VF. K. Currie is the present local editor.
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