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Covering rural Wisconsin effectively
([1925/1926?])

Manawa, 727,   p. 77 PDF (236.6 KB)


Page 77


| Covering Rural Wisconsin Effeoctively                                 
  E
MADISON, 50,000                                                         
 DANE
           Industries of importance on the east side of Wisconsin's capital
city include Burgess Laboratories, French Batteries, Mayer Packing Company,
'fadison-Kipp Lubricating Equipment, Scanlon Morris Hospital Equipment and
the Madison Plow Works. Madison has seven rural routes.
                                 EAST SIDE NEWS
circulation, 1600         Is it sworn? No                            Thursday
Advertising Rates - Display, per inch 35/. Classified, per word 1/. Agency
     commission, 15%.
Mechanical requirements - Width of Column, 13 ems. Depth of column, 20 inches.
     Columns to page, 6.   Body type, 8 pt.   Use Mats? Yes.
     Marshall F. Browne founded this weekly December 4, 1924.
                                       B W
MANAWA, 727                                                           WLUPACA
           Here, too, dairying leads. The Borden Milk Company, operating
a
large condensary, in this Waupaca county town, pays on the average, $50,000
n month to local farmers. A flour iull, a pickle factory, and a cement block
manufacturing plant are located here. Local farners ha ve found pure bred
cattle ard hogs profitable and are developing both to be community mainstays.
Mainawa has four rural routes.
                                 MANAWA ADVOCATE
Circulation, 800          Is it sworn? No.                           Thursday
Advertising rates - dislav, per inch 20/ and 25/.    Classified, per line
5/.
     Agency commission, 15%.
Mechanical requirements - width of column, 13 ems.    Depth of column, 19-7/8
     inches.  Columns to page, 6.   Body type, 8 pt.   Screen of halftones,
     85-100. Use Mats? No.
           C. D. McFarland, who founded the Advocate in April, 1895, continued
to edit it to July, 1896. His successor, C. P. Smith, served for only five
months.  Since this latter time A. C. VTalch has been the editor.
                                       B W
UINTJTOWOC, 17,5C3                                                  LMANITOWOC
     Diversified industries hold forth in this city.    It is in the heart
of
n section that produces alumnunum products.  M!nnitowoc has seven rural router.
I


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