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Covering rural Wisconsin effectively
([1925/1926?])

Lake Geneva, population 2632,   p. 72 PDF (226.2 KB)


Page 72


Coering Rural Wisesin Effetivly
LAKE GENEVA, Population 2632                                      WALTTORTH
       Located in the heart of a farming and dairy community this Walworth
county town is also noted as a summer resort. Many wealthy families own
large estates on the lake.  There are 21 hotels and rrny camps nearby.
The famous Yerkes observatory, the Y.M.C.A. Collogo camp and the Interna-
tional Sunday School Association grounds are located here. Lake Geneva
has three rural routes.
                          LAKE GENEVA NEWS TRIBUNE
Circulation, 2565         Is it sworn? Yes.                       Thursday
Advertising rates - display, per inch 40.   Classified, par line 104.
       Foreign display, per inch 454.   Agency commission, 15%.   Cash dis-
       count, 2%.
Mechanical requirements - width of column, 13 ems.   Depth of column, 211
       inches. Columns to page, 7. Body type, 8 pt. Screen of halftones,
       100. U'se Mats? Yes.
Advertising representative - American Press Association
       S menrger has produced the News Tribune. Its earliest ancestor was
organized in 1879. Today it is controlled by the Home News Publishing Com-
pany and edited by Arthur R. Todd.
                                    B W
LAKE MILLS, 1754                                                 JEFFERSCN
       Here in Jefferson county is another famous summer resort. Farming,
however, is the most important industry to the community. Lake Mills has
two rural routes.
                              LJKE MILLS LEADER
Circulation, 750
       The Leader was founded in 1878. Its present editor is C. L. Hubbs.
                        THE LAKE MILLS-DEERFIELD NEWS
Circulation1ll86                                                  Thursday
Advertising rates - display, per inch 254.    hgencr commission, 15%.
Mechanical requirements - width of column, 13 ems. Depth of column, 20
       inches.  Columns to page, 6.  Body typo, 8 pt.  Use Mats? No.
advertising representatives - lmierican Press Association, New York
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