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University of Wisconsin. Dept. of Agricultural Journalism / 22 community building advertisements : use them to bring your bank greater prestige, increased goodwill, more business
([1930])

Harris, Roy T.
When one cow is worth two PDF (278.5 KB)



Release Week Beginning May 12
When One Cow Is Worth Two
                           I KNOW a Wisconsin farmer who had a $6000 mortgage
    By Roy T. Harris      on his farm. His herd was one of the poorest in
the neigh-
    State Supervisor      borhood and only produced an annual return over
feed
    of Dairy Teats        costs of $43.87 per cow.
                             In the spring of 1921 he joined the local Herd
Improve-
                          ment Association a little reluctantly, for he had
but little
                          money and a heavy mortgage hanging over his head.
At
                          the end of that first year he knew which of his
23 cows
                          were producing profits, which did not pay for their
                          board, and which feed gave him the best results.
                             By 1927 he had sold his boarders and reduced
his herd
                          to seventeen good cows. And although he had seven
less
                          cows he raised his returns over feed costs from
$1000 in
                          1921 to $1932 in 1927.
                             The other day a neighbor asked him why he did
not
                           fill his seven empty stalls and his reply was
"I'd rather
                           feed seven empty stalls than the seven poor cows
I had
                           in those stalls." It pays to keep only the
best cows.
                             Today he is making almost twice as much money
as
                           formerly and has paid off his $6000 mortgage.
The Herd
                           Improvement Association has helped him to greater
profits
                           just as it has helped thousands of other Wisconsin
farmers
                               It will help you too.
                     "For Farm Prosperity"
               [Name of Your Bank]
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