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Murphy, Thomas H. (ed.) / Wisconsin alumnus
Volume 86, Number 3 (March 1985)

The news,   pp. 17-20


Page 20


The News
July 14-20, the subjects will be: Literature
Too Good to Miss, Biological Changes and
Exercises, and Introduction to Microcom-
puters. From July 28-August 3, it is Gene-
alogy and a repeat of the literature and mi-
crocomputer courses. The fee of $195 per
person includes tuition, dorm meals and
room, and social activities. Registration be-
gins March 15. For further information,
contact Virginia Marks, Division of Uni-
versity Outreach, 27 Bascom Hall, Madi-
son 53706.
Students in our School of Business are add-
ing class to their classes this semester.
Members of Mu Kappa Tau, the honorary
professional marketing association, are
part of a GM competition in ten colleges
across the country. They form their own ad
agency to come up with a promotional
package for a GM product. And you can't
sell something until you've tested it, right?
So they're forced to drive around in a 1985
Cadillac Cimarron until April, when they
make their presentation to GM. All that
and the possibility of a $10,000 prize to the
winning school.
Treated Tissue Stops Cold Viruses
Elliot Dick PhD, professor of preventive
medicine here, has found that cold sufferers
who used a newly developed tissue contain-
ing virucidal agents did not transmit their
colds to healthy volunteers in the same
room. It was treated with citric and malic
acids, both found in fruit such as oranges
and apples, and with sodium lauryl sulfate,
a substance often used in shampoo and
toothpaste. The tissue is nontoxic to hu-
mans. Although it does not cure existing
colds, Dick believes it is a promising way to
fight their spread. In addition to killing 99.9
percent of rhinoviruses in less than five sec-
onds, it destroys 80 percent of all identified
cold virus types, influenza and some intesti-
nal viruses in less than a minute.
   UW researchers have been studying the
common cold and its transmission since
1963. The current study is based on their
earlier work in collaboration with the John-
son Wax Company-using iodine-treated
tissues-which stopped a cold epidemic in
Antarctica in 1979 a few days after they
were introduced. Upper respiratory infec-
tions decreased for the rest of the season.
   Unlike iodine, the new virucidal agents
The "account executives" and their test product. From left: Paul
Loomans, Horicon; Diane
Pflugrad, Kenosha; Bill Heeter, Appleton, Larry Widi, Green Bay; and Chris
Shields,
Brookfield. Behind the windshield are Prof. Michael Rothschild, their advisor,
with local
Cadillac dealer Peter Ahrens at the wheel.
are colorless and do not evaporate quickly.
The idea of using citric acid originated with
researchers at the Kimberly-Clark Corpo-
ration, which is now test-marketing the
product in New York state.
   Dr. Dick and his colleagues were the
first to design a study to transmit colds at a
predictable rate under natural conditions.
"Vaccines are not practical because there
are so many viruses-200 or so-that
cause colds, and anti-viral drugs need much
more research," he says.
Research Debunks Welfare
Stereotype
Sandra Danziger, a project associate in our
sociology department, says the popular
stereotype of a "welfare mother" is wrong:
women on welfare want to work. Her re-
cent study shows that after the Reagan ad-
ministration cut aid to families with depen-
dent children in 1981, working women
whose benefits were reduced or stopped did
not quit their jobs to re-qualify. Most de-
cided to continue working, despite the fact
that their decision left them poorer.
   Her findings were based on income re-
ported to AFDC in 1981 and in telephone
interviews with the same women in 1983.
Of 622 who earned too much to continue
receiving payments, 82 percent were still
working. Even though their overall in-
comes (combining wages and welfare) went
down 12 percent, they did not quit their
jobs to return to the welfare rolls. El
  Come Back!
20 / THE WISCONSIN ALUMNUS
Alumni Weekend
May 10-12


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