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Murphy, Thomas H. (ed.) / Wisconsin alumnus
Vol. 72, Number 7 (May 1971)

Weaver, John C.
Fellow alumni of Wisconsin,   pp. 25-26


Page 26


million Americans could be classified
as 'poor' compared to 39.5 million
in 1960."); a summary of THE
HERALD'S growth; The Doctor &
The President by publisher Korten
("Dr. William Parsons of the UW
Medical School has decided in his
infinite wisdom, knowledge, and pom-
posity that the ROTC ceremonies
which precede [campus athletic
events] should be eliminated forth-
with. .... President John Weaver
announced that he was 'sympathetic'
to Dr. Parsons' desires. I have been
worrying about Mr. Weaver since his
arrival in January, but this drove me
over the brink."); Reflections on the
Mayoral Primary ("No city in the
world can claim to have the potpourri
of politics and politicians that pour
into Madison ... On the hill at the
west end of State Street Madison has
gathered the snobs and intellectual
boobs of the liberal establishment,
and on the hill at the eastern ex-
tremity it has a congress of the mid-
western midwives of American tradi-
tion and virtue . . . It is fair to say,
we think, that democracy in Madison
has exceeded itself. Pericles would
either , applaud or barf."); After
Earth Day ("The Hoofer Ecology
Center has had a great number of in-
quiries concerning no-phosphate de-
tergents," followed with a list of local
salesmen.); The Death of the Entre-
preneur ("America will continue to
be truly great to the extent to which
it encourages the continued growth
and expansion of a free market
economy."); U. S. Refuses Soviet
Refugee ("No hoped-for reconcilia-
tion between the United States and
the Soviet Union should be purchased
at the expense of that part of Amer-
ica which makes it a haven for fugi-
tives; . . . no agreement reached at
the price of human freedom is worth
the cost.") and a book review of THE
CONSCIENCE OF A MAJORITY
by Barry Goldwater ("His detractors,
as well as his followers, are well ad-
vised to partake of this bit of what
Bill Rusher calls 'vintage Gold-
water' ".).
THE HERALD publishes on Mon-
day and Thursday. Thursday's edi-
tion is printed in the School of Jour-
nalism (as is THE CARDINAL),
after HERALD staffers deliver
camera-ready copy. Monday's issue
is done commercially in Sun Prairie
because state employees don't work
on Sunday. One of the goals, after
some of the debts get paid, is to buy
a camera with which to make the
necessary offset negatives.
  No doubt another is to invent a
tamper-proof coin box for the sales
racks, so that end of distribution
shouldn't be a total loss. Loniello
laughs. "You can tell a lot about the
campus by those racks. They're set
up on the honor system: you take
the paper and are supposed to put
the nickel in the box. The racks in
which most of the papers are paid
for are in the School of Business.
Most of the papers were stolen from
the racks in social science-so many
that we took them out-and that's
where they discuss the causes of
criminality."
   The list of ultimate goals, surpris-
ingly, does not include becoming the
only newspaper on the UW campus.
"Nobody wants a monopoly press-
that isn't healthy," said George Hes-
selberg, the paper's fine-arts editor.
George, of the flaming red beard, is
what Loniello calls "the kind of
staffer we're glad we've been able to
attract this year." What this means
is that George is far from a YAFer,
indeed, quite a liberal, thereby help-
26
ing add balance to the editorial page,
while "a good journalist who sticks to
the facts in doing the news."
   Not long ago a CARDINAL stal
member told a Milwaukee audience
that his paper had been forced to
become "more objective" because of
HERALD competition. To TIlE
HERALD, this statement, according
to Nick and George, is a little like
getting at least a small Pulitzer, but
is not terribly surprising, even if it
proves to be true and permanent.
   Says George: "The Left press has
reached a plateau. In fact, I guess
quite a few underground papers have
gone out of business." ("And if the
record companies stop advertising, a
lot more will," adds Nick.) George:
"If there's a new development on
campus, it's the growth of the alterna-
tive papers like the BADGER HER-
ALD. In fact, we helped out in the
founding of one on the UW-Milwau-
kee campus called UWM CROSS-
ROADS, and at the University of
Chicago, called CHICAGO RAP.
Another came out of the blue, just
like ours did, at the University of
Kentucky. And we got a letter here
from a guy who wants to start one
at Harvard. They're all getting started
because people want papers that
aren't political instruments."
   If enough of them get going, Loni-
ello says they hope to schedule an
annual summer program in Madison
on "Lenin vs. Franklin" for college
journalists; possibly honcho a news
service for "alternative" newspapers,
and branch out into occasional pub-
lishing of special editions, in-depth
studies and white papers. (Last Sep-
tember, right after the Sterling Hall
bombing, they did publish CO  nlO"
Sense [ Vol. 1, No. 1 ] decrying the
event. Four thousand copies were
                  continued on page 29


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