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Richard, George (ed.) / Wisconsin alumnus
Volume 54, Number 10 (May 1953)

[Alumni],   pp. 31-32

With the classes,   pp. 32-33

Page 32

wise, not downward. Our enterprise
system under the new administration
will be encouraged to function freely
in a progressive and competitive en-
vironment-all to the benefit of 155
million Americans.
   "Economic fluctuations are inherent
in our system," he noted. "They are
healthy correctives which keep us sharp,
alert and competitive. In a free economy
they may be expected to occur not in-
frequently and be of minor magnitude.
They are not to be feared; they are to
be anticipated if possible, but in any
event, dealt with forthrightly and recog-
nized for what they are-the governors,
the stabilizers of our free enterprise
   He declared that the time has come
for the U.S. to examine its foreign trade
policy. He pointed out the foreign eco-
nomic policy of the U.S. is probably
the key to an enduring peace.
   "I am glad to say that there are many
signs that the great American public is
beginning to understand this problem,"
he said, "and is beginning to realize
that a balanced trade account-imports
equaling exports-is the way to tax
reduction for us all here at home and
to economic independence and political
stability for our friends of the free
   Reed is top executive officer of a
company with about 220,000 workers
and 250,000 stockholders-and one that
is currently spending 100 million a year
on new properties, added production
and equipment.
Badgers Prominent
In Business World
  The prominence of Wisconsin grad-
uates in the business world was pointed
up again last month, when succeeding
pages in Forbes Magazine reported on
the activities of three Badgers.
   Plaudits were rendered General Mills
Board Chairman Harry Bullis, '17, for
his part in a highly successful promo-
tion that stuck authentic, small-sized
auto license plates to a reported 10 mil-
lion Wheaties boxes and shot sales of
the cereal up enormously.
  Borden Company's President Theo-
dore G. Montague, '21, was given credit
for much of the company's appeal to
investors. He was characterized as "a
crisp operator likely to clip costs, bring
operations in line."
   President Bill Balderston, '19, of the
Philco Corporation was described as
"most expansive citizen in the City of
Brotherly Love" after his 144.4 million
outfit won the American Dairy Associ-
ation's "distinguished service award"
for developing the Philco Dairy Bar and
Cheese Keeper.
Lindbergh Tells Story
Behind Famous Flight
  It was while he was a student at the
University of Wisconsin that Charles A.
Lindbergh, '24, first became interested in
flying. In "33 Hours to Paris," a Saturday
Evening Post story, Col. Lindbergh re-
counts his early day experiences in air
travel, before and after his triumphant
non-stop solo flight from New York to
Paris on May 21, 1927.
  That historic achievement signaled
the beginning of the real growth of
American commercial aviat'on. And it
was Col. Lindbergh, on a Guggenheim
tour, who awakened the entire nation
to air transport possibilities. On the
tour he visited several Wisconsin towns,
dropping white mail sacks containing
letters of greetings where he did not
have time to land.
  Lindbergh flew from Milwaukee to
Waukesha, Fond du Lac, Oshkosh and
Madison on Aug. 22, 1927, and re-
ceived a roaring welcome from thou-
sands at the old Madison airport when
he landed his silver monoplane. A
parade of more than 100 cars escorted
him to the UW stadium, where a home-
coming reception awaited the hero, who
had been an unknown freshman on the
Wisconsin campus a few years before.
Forty-thousand persons cheered him in
a throng that surpassed in size and en-
thusiasm that of any homecoming in the
history of the University field up to
that time.
1879-1900 ...      .........         W
  The Alumnus has received word of the
death of Mrs. E. H. Hemenway (Helen
Louise CLARK), 1879, at Carlsbad, N. M.
  Thomas B. HILL, '94, died Jan. 11 at
Seattle, Wash.
  Judge Louis A. COPELAND, '96, former
executive vice-president of the Lincoln Build-
ing and Loan Association of Los Angeles,
and Mrs. Copeland celebrated their 50th wed-
ding anniversary March 18 in Pasadena.
  George Harvey' JONES, '97, retired util-
ities executive, died March 20 in River For-
est, Ill.
  Mrs. Joseph F. Smith (Mary Emily
SMITH), '97, died March 13 at Wausau.
  Ernest M. WILLSON, '97, passed away
March 26 at Little Green Lake.
  Ernest G. EHLMAN, '98, Milwaukee, died
Dec. 14.
THE CLASS OF 1903, which enters the Half-Century Club on June 19, looks fondly
back upon
the crew of its freshman class, which in 1900 was the first UW boat to ever
take a first
place at the Poughkeepsie Regatta. A. M. O'Dea was coach and in the first
row when this
photo was taken were J. A. Armstrong, captain, W. K. Murphy, T. F. Sawyer,
D. Trevarthen
and H. W. Werner. In the back row were A. J. Quigley, C. H. Gaffin, D. H.
Murphy (commo-
dore), R. G. Stevenson and L. H. Levisee.

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