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Johnson, Dwight A. (ed.) / Wisconsin alumnus
Volume 51, Number 5 (Feb. 1950)

Faculty,   pp. 13-15


Page 13


Music Profs. Put in Overtime . .          F A   C   U  L T Y          ...
More on "How to Live" Talk
Practical Music Masters
   MUSIC PROFESSORS at Wis-
 consin do a great deal more than
 show students how to make pear-
 shaped notes or teach the difference
 between glockenspiels and piccolos.
 A faculty activities report issued by
 Departmental Chairman Leland A.
 Coon indicates that staff members
 over the past year wrote musical
 compositions, gave statewide recitals
 and lectures, and did advanced study
 and research.
   Prof. Henry W. Kaufmann wrote
a two-movement work for cello and
piano entitled Melody and Dance
while he attended the Middlebury
Composers' conference; Prof. Hil-
mar F. Luckhardt wrote the orch-
estra score of student R o b e r t
Hasse's music for the State Centen-
nial sound film, Badger Birtthday;
and Prof. Cecil Burleigh produced
13 piano compositions.
  University musical ambassadors
around the state were pianists Prof.
Leo Steffens (who gave nine recitals
and made appearances with various
orchestras in Wisconsin) and In-
structor Rabert Monschein    (who
gave three recitals and was guest
speaker before a Fond du Lac group
of music teachers).
  Chairman Coon meanwhile gave a
lecture on Latin-American music for
the University Extension Division.
He also serves as a member of the
executive committee of the Music
Teachers National Association and
as regional chairman of the Ameri-
can Matthay Association.
   Advanced s t u d y and research
 found their way into several other
 work schedules. Robert M. Fleury,
 assistant band director did research
 in England at the London College of
 Music, the King's Music Library,
 and the British Museum; and Prof.
 Christine Gunlaugson studied at
 Pasadena, Calif.
   Prof. Helene S-Thomas Blotz con-
 tinued her research in the collection
 of folk songs in Wisconsin; she is
 preparing a manuscript on a number
 of these ballads which have been col-
 lected on phonograph records dur-
 ing the past eight years.
 Dr. Schindler's Agent
 THE AMAZING case of Dr.
 Schindler and his radio talk, "How
 to Live a Hundred Years Happily,"
 (Wisconsin Aluwnnus, D e c e m b e r,
 1949) has become even more amaz-
 ing. Now it has competition from its
 own by-product, "The Amazing Case
 of H. B. McCarty, Director of
 WHA."
 The radio talk was first given one
 year ago this month by Dr. John A.
 Schindler, '29, Monroe. It was ad-
 dressed to a Farm and Home Week
 audience of several hundred persons
 in the Union Theater on campus,
 and it was broadcast from WHA
 over the State Radio Council FM
 network.
 Today that original group of sev-
 eral hundred has become a group of
 15,000,000 readers and millions more
 radio listeners. And the man who
made the size of the group skyrocket
          PROF. H. B. McCARTY and DR. JOHN A. SCHINDLER, '29
                          Agent at a Distance
FEBRUARY. 1950
and the name of John Schindler,
M.D., famous has never met the
doctor.
   The man is H. B. McCarty, who
 besides directing WHA, is somewhat
 involuntarily acting as circulation
 manager for Dr. Schindler's speech.
 Book publishers get in touch with
 McCarty, and radio network offi-
 cials, and m a g a z i n e publishers,
 and . . .
   "I call up Dr. Schindler," Mc-
 Carty explained to a Wisconsin State
 Journal reporter, "and I say 'Look,
 I'm no agent. When it comes to pub-
 lishing houses, I'm naive as a babe.
 What am I supposed to do about it?"
 And the busy Monroe doctor says,
 cheerfully, "I'm naked as the prairie,
 myself"; and he leaves it up to Mc-
 Carty.
 Director McCarty got rolled into
 the now prodigious "How to Live
 Happily" snowball when it was just
 a handy, maneuverable little item.
 Dr. Schindler's talk simply looked
 like the most promising event of the
 night, so Director McCarty put it on
 the FM network.
 There was a good response, and
 it was rebroadcast three days later
 as the "Encore" program of the
 week. And next month, when Fresh-
 man Forum was cancelled because
 of exams, they made the doctor's
 talk a substitute.
 Then came the deluge reported by
 the Wisconsin Alumnus in Decem-
 ber. Director McCarty was promot-
 ing that deluge all the way.
 Last May, he ran across an editor
 of the Readers Digest on a St. Louis
elevator, bought him breakfast. and
convinced him the Digest should print
the Schindler article. A month later,
McCarty attended a University of
Illinois conference of directors of
educational radio stations through-
out the nation. He offered to cut
them transcriptions of the 51-min-
ute talk, ten stations accepted, and
the result was thousands more re-
quests for copies.
   Some interesting letters accom-
pany requests for the 10-cent mimeo-
graphed copies distributed by WHA.
An officer of a large paper company
writes to ask that a copy be sent to
"my brother-in-law in Texas; he
needs it." A director of Alcoholics
Anonymous    in   Saginaw, Mich.,
writes for 100 copies. A doctor in
Dayton says "It's far better med-
icine than pills." The president of a
bottling company in a faraway state
asks for a transcription (costing
$22.50) to be played to his wife and
his wife alone. Bernard Gimbel, of
New York store fame, asks permis-
sion to use the eight salient points
of the talk on his personal Christ-
mas cards.
  It all started with a radio talk
over WHA, and the man who pro-
moted the talk to nationwide fame
has never met the author.
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