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Thoma, Harry C. (ed.) / Wisconsin alumnus
Volume 38, Number II (Nov. 1936)

[Cover] The Wisconsin alumnus



          Lincoln had a good answer,
          "Long enoughg," he drawled,
             ~'t rech ront his body to
                  the ground."
               rplIA  seeS lie a goo0d rule
               toapplY to a busines.I
           Touh to be big enough to do the
           jobgit is intended to do.
                haeyou ever thought about
                  Rav ie Ofa ,   what
                thesiz ofa omnpanY
            makes it big or small?    i
              It isn't the, direcosadtin'
              the stockholdersbu the publC
              No business gro-S an  eeso
                 gofl unleSs it mleets, the peo-
             pie'sineeds and -renders a worth-
             PhIleC eric  at a fair Price.-
                  The1~el Sstem has develope
                log those lines for oe  it
              yars. thagrwas the nation
              harsgrw. It has to be, big to Pro-
              vide eficent, a quat teolephon
              eservice to 1-27,000,00  e~e
BELL TELEPHONE SYSTEM


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