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Smith, Robert (ed.) / The Wisconsin engineer
Vol. 70, No. 6 (March 1966)

Alumni news or: badgers make good,   pp. 42-47


Page 45


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                   Ten years ago we were making only a handful of relatively
simple
                   semiconductor devices for a limited number of applications.
                   Today, with highly advanced and exotic processes, we are
pro-
                   ducing hundreds of different and sophisticated semiconductors
                   -for thousands of applications. Our technicians can now
control
g                  material composition down to the molecules with precise
regu-
                   lation of impurity levels-and on a daily production line
basis.
                   This we call PERFORMANCE.
o                  Five years ago we produced semiconductor packages the
size of
                   a pencil eraser that replaced the big glass vacuum tubes
in your
                   radio. Today we're making sophisticated semiconductors
that per-
                   form giant-sized tasks-yet fit on a soupspoon like grains
of rice.
                   We call this MINIATURIZATION.
                   Drop the old time vacuum tube and it would smash. Its
parts
                   wore out pretty regularly too. Shake it or shock it beyond
rela-
                   tively modest limits and you were in trouble. Now you
can launch
                   a space vehicle with thousands of semiconductor components
to
                   go all the way to the moon and back . . . and make it
go back
                   around all over again. And a couple of times more after
that.
                   That's RELIABILITY.
                   Shake 'em, shock 'em, squeeze 'em or freeze 'em-today's
elec-
                   tronic devices have got to be able to take it . . . and
perform.
                   Motorola makes them as though they're a matter of life
or death.
                   Sometimes they are.
TRUST THIS EMSIGNIA
WHEREVER YOU FIND IT
MOTOROLA
MARCH, 1966
45


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