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Murphy, Thomas H. (ed.) / Wisconsin alumnus
Vol. 75, Number 1 (Oct. 1973)

Mucks, Arlie M., Jr.
On Wisconsin,   p. 2


Page 2


Arlie M. Mucks, Jr.
Executive Director
OnWisconsin
This past year was a most unusual and satisfying one for the officers, your
Board of Directors and the staff of Wisconsin Alumni Association. We
face the greatest economic challenge of a decade, and are most proud
to say that even though our total budget was severely curtailed,
our prize-winning program did not lose any momentum.
  During the past couple of years it has become impossible for the
University to continue its support by providing financial assistance
in our many programming areas. So it has become necessary for us to carry
forth with a reduced staff and limited resources. Because of this the
officers and directors of WAA had to consider a number of areas
where dollar savings can be realized without damage to our program.
  With this issue of the award-winning Wisconsin Alumnus, we go on
a six-times-yearly printing schedule instead of our former 10. To see to
it
that you lose little or none of the quantity of good reading you've always
enjoyed, our designer has changed the type size, stretched the
columns a little more without endangering good design, and is having
the copy set a little more tightly. So you get as much as you
always have, but we save on paper, production and mailing costs.
  Further, while we will continue to offer a complimentary one-year
membership to graduating Seniors from this campus, we ask that they fill
out an address card and return it-in short, that they show their
continued interest in the University. Previously the membership was
given out broadcast to an average of 5500 new graduates a year.
We think we'll cut this number by about 50, now and in doing so will
capitalize on those who want to be a vital part of your Alumni Association.
  In conjunction with the Association's new fiscal year which began on
September 1, we have pledged our full resources to serve the entire
alumni body of some 168,000. To do so, we found it advisable to end our
practice of offering free programming, accounting, mailing and clerical
service to the nine constituent alumni groups from the various
colleges and departments on campus.
  This past year was the greatest in the history of the University
Foundation, and this makes us very happy because our activities play
an important role in the success of the alumni-giving program.
  Finally, we want to salute the members of our Association, those who
continue to show such faith in the staff and our programs (which,
incidentally, are emulated by many other alumni associations around
the country.) We continue to be leaders in our field because we have the
finest alumni. Thank you for your support. That's what gives us our
ability to serve you and our University!
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