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Richard, George (ed.) / Wisconsin alumnus
Volume 59, Number 5 (Nov. 1957)

Participation grows as alumni giving enters fall phase,   p. 14

Gifts, grants,   p. 14

Page 14

Participation Grows
As Alumni Giving
Enters Fall Phase
  "The 100,000 pieces of literature just mailed brings the
total of Foundation mailing pieces to over one-half million
in the past two years."
  With this statement University of Wisconsin Founda-
tion President Frank V. Birch '18 announced the fall
campaign for the 1957 Alumni Fund.
  The 1957 Alumni Fund is the first on a full calendar
year basis and honorary chairman for this year's drive
has been Stanley C. Allyn '13 who is chairman of the
board of National Cash Register Company, a former
president of the Wisconsin Alumni Association and a
long time advocate of alumni support for the University
of Wisconsin. Emeritus Dean Fay H. Elwell '08 is chair-
man of the Foundation's Alumni Fund committee.
" "Messages from Howard Potter '16, Stanley C. Allyn
and myself may appear as non-personal in a mailing of
this size," Birch added, "but I can assure you we consider
it is a real personal message telling each and every
Badger of the need for their interest and support."
   At the same time, Bob Rennebohm '48, executive direc-
 tor of the Foundation, revealed that 1,600 alumni have
 already given or pledged over $40,000 to the 1957
 Alumni Fund.
   "This is slightly under our average of $35 per giver
 established during the first two annual alumni funds, but
 it represents a marked increase in the number of par-
 ticipants over previous drives at this point," he said.
 "With some large gifts expected during the final quarter
 of 1957, we are confident of maintaining our fine aver-
 age and at the same time increasing the number of donors
 and the total gift fund.
   "Those of more recent classes are responding in large
 numbers and this is a trend we like. The need for alumni
 support has evidently been brought home to them by
 conditions they faced on the campus.
   "At the same time, each mailing seems to 'reach home'
 with more and more older alumni. There is a steady
 increase in their enthusiasm and support of this new
   Alumni giving to the first and second annual alumni
 funds during the period October 1955-December 31,
 1956 totalled over $133,000 from about 3,700 alumni con-
 tributions. The 1957 Alumni Fund closes December 31,
 1957, and the Honor Roll of Contributors will be printed
 early in 1958.
          Gifts, Grants
  Neil T. Torgerson, Frankfort, Kans., $5; Delta Gamma
Sorority Assn., $2,000; Kohler Foundation, Inc., $3,000;
Wisconsin Alumni Club of Southern California, $100; Emil
W. Breitkreutz, San Marino, Calif., $25; Mrs. Anne Steytler,
Chapel Hill, N. C., $5; Madison Branch American Assoc. of
University Women, $100; The Institute of Life Insurance,
New York City, $3,000; General Foods Corp., Hoboken,
N. J., $2,500; Mr. H. L. Rusch, Princeton, N. J., $500; L. P.
Rosenheimer family, Kewaskum, Wis., $25; Dr. Chester E.
Poetsch, Moorestown, N. J., $5; Smith, Kline & French Labo-
ratories, Philadelphia, Pa., $5,000; Wisconsin Society for
Jewish Learning, Inc., Milwaukee, $400; L. K. Olson, Drexel
D. Journey, and Marvin S. Kahn, Washington, D. C., $27.50;
Linde Air Products Co., four or five year annual grant-in-
aid, per scholar, $100; West Side Garden Club, Madison,
$150; Central Bureau of Research of the American Otologi-
cal Society, Inc., New York City, $1,200; Parke, Davis & Co.,
Detroit, Mich., $2,500; Wisconsin Junior Chamber of Com-
merce Auxiliary, $3,000; The Alexander and Margaret Stew-
art Trust, Washington, D. C., $45,000; Government of
France, $500; Mr. and Mrs. Robert E. Cech, Scotia, N. Y.,
$25; Leonard L. Lovshin, Cleveland, Ohio, $10; Anonymous,
Mr. and Mrs. Norten Ames, Oregon, and Mr. and Mrs.
Herbert Moon, Milwaukee, $1,075; The Pelton Steel Casting
Co., Milwaukee, $1,100; Trustees of the General Electric
Educational and Charitable Fund, $170.50; American Can-
cer Society, Wisconsin Division, Madison, $1,100; Wiscon-
sin Law Alumni Club of Chicago, $500.
  University of Wisconsin Foundation, income from estate
of Dr. Sobey Okuyama, Genesee Depot, $3,000; The Upjohn
Co., Kalamazoo, Mich., $2,000; Red Star Yeast and Products
Co., Milwaukee, $3,200; American Dry Milk Institute, Chi-
cago, $11,060; Union Carbide Chemicals Co., New York,
$1,000; Twin Ports Cooperative Dairy Assoc., Superior,
$400; American Cyanamid Co., New York, $3,000; Wiscon-
sin Milk Dealers Assoc., Inc., and Wisconsin Assoc. of Ice
Manufacturers, Inc., Madison, $1,200; American Cancer So-
ciety, New York, $1,000; 'Committee on Chemotherapy, Na-
tional Advisory Cancer Council, $1,300; National Institutes
of Health, Bethesda, Md., $63,174; Smith, Kline & French
Laboratories, Philadelphia, Pa., $3,000; Hoffman-La Roche,
Inc., Nutley, N. J., $11,100; Ray-O-Vac Foundation, Madi-
son, $2,000; Research Corp., New York, $1,920; The Ameri-
can Cancer Society, Wisconsin Division, Madison, $34,000;
The Population Council, Inc., New York, $2,500; The John-
son Foundation, Racine, $750; The Rockefeller Foundation,
New York City, $14,000; Committee for Economic Develop-
ment, New York City, $2,220.51; Linde Co., Division of
Union Carbide Corp., New York, $900; National Science
Foundation, Washington, D. C., $102,400; Winnebago Lake
Fly Research, Inc., $36,000; National Consumers' Commit-
tee for Research and Education, Inc., Cleveland, $3,000.
                (continued on page 34)
                  Wisconsin Alumnus, November, 1957

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