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Richard, George (ed.) / Wisconsin alumnus
Volume 56, Number 10 (Feb. 15, 1955)

[Cover] Wisconsin alumnus,   pp. [1]-2

Page 2

     A new way of giving colleges
     the financial help they need
The G-E Educational Fund announces a
plan to match an employee's gifts to his
   college, up to $1000 in one year.
 One out of every two colleges and universities in the
 U.S. is today operating in the red, and rapidly in-
 creasing enrollments mean they face a mounting
 deficit every year.
   To American industry, which depends on healthy
 schools for its trained man power, the question is,
 "How can we help-and encourage others to help?"
   A "Corporate Alumnus Program" is now an-
 nounced for 1955 by the Trustees of the General 1lec-
 tric Educational and Charitable Fund. Here is how
 the plan works:
   For every gift made by a G-E employee to an
 accredited four-year U.S. college or university at
which he has earned a degree, the Fund will make
a gift to the same school. Within the limits of the
plan, it is the intent to match each employee's con-
tributions, up to $1000 in one year, on a dollar-for-
dollar basis. This is in addition to the scholarships,
fellowships and grants-in-aid provided by the Fund.
  The Corporate Alumnus Program will not itself
lift the colleges' dollar burden, but it will be a good
start in stimulating increased alumni and industry
support-and, as we see it, a good example of prog-
ress in the American way.
                          WISCONSIN ALUMNUW

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