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Schoenfeld, Clay (ed.) / Wisconsin alumnus
Volume 48, Number 8 (May 1947)

Here comes the Badger,   p. 19

Page 19

BOB ENGLE (front and center) Kenosha, varsity quarterback, war veteran, and
former commercial-artist,
edited last year's Badger as a sophomore. Because of paper and staff shortages
his book didn't appear
until fall. The lone male in the back row is Gary Schulz, Milwaukee, junior
in journalism and Campus News
Service photographer, who takes many of the picture3 which appear in the
Wisconsin AlUmnus.
Here Corn
  WITH THE "tempo of the times" as
its theme, the 1947 Badger, Wisconsin's-
yearbook, will soon be distributed to
the largest graduating class in the
history of the University. This year's
annual, edited by Joan Zeldes, junior
from Galesburg, Ill., pictures the con-
trast of the bustling post-war campus
to the lean war years, tries to catch the
spirit of the year just past by record-
ing "the many little things," and looks'
ahead to the University of Wisconsin
Foundation's dream of a remodeled
lower campus.
  The granddaddy of all Badgers ap-
peared in April, 1884. The yearbook
was then known as the Trochos.. It was
edited by C. L. Allen and dedicated to
"the ladies of the class of '85 in testi-
mony of our high appreciation and
esteem." The frontispiece was a fine
pen drawing of Pres. John Bascom.
Editor Allen apologized in his intrdduc-
tion for the fact that the book appeared
late in the year. He explained that cer-
tain members of the staff belonging to
the Chi Psi, Phi Kappa Psi, and Beta
Theta Pi fraternities quit in a huff
over the order in which the fraternities
would appear in the annual and walked
off with half the copy, which Editor
Allen then had to rewrite.
  In 1888 the name of the University
yearbook was changed to the Badger.
The book that year recorded the ex-
ploits of the '87 baseball team, "chain-
   For 63 years the UW's
   annual Badger has
   chronicled the lights and
   shadows of campus life.
   The 1947 yearbook is
   about to come off the
   press. By the way, if you
   want a copy of your
   class' Badger, you can
   order one for $1 from
   the Wisconsin Alumni
pions of the northwest," and of the
grand opening of Science Hall.
  The Badger of those years was a
project of the junior class. The '01
Badger, in other words, was published
in the spring of 1900. It remained a
junior book until 1932, when it became
a senior publication under Editor Jack
Thompson and Business Manager Ger-
hard Becker.
  Throughout the years the Badger
has pretty sharply reflected the tone of
Wisconsin campus *1 i f e. The 1913
Badger, for instance, caught the vision
of a greater University which Pres.
Charles R. Van Hise was conjuring up
and dedicated itself to "the future Wis-
consin." The book contained elaborate
artists', sketches of dormitories, malls,
libraries, sports halls, and social cen-
ters, many of which are yet to become
a reality.
  The Badgers of the '20s were huge,
gorgeous affairs replete with gold leaf
and 100-pound paper, each built around
a particular theme. For sheer artistry
they reached their zenith in the 1928
book edited by Harry C. Thoma, hand-
somely  arranged  with  murals and
blank verse in an Indian motif.
  By the early '30s the impact of the
Depression on campus life had given
even the debonair Badger a social con-
sciousness. The 1934 annual was a
skinny affair which relied on charts
and graphs rather than on filtered
photographs to tell the Wisconsin story.
  In 1941 the Badger recovered its
poise. That year Editor Robert Schmitz
turned out a keepsake which featured
full-color plates of the work of Artist-
in-Residence John Steuart Curry. The
1942 book was a cosmopolitan job
which caught as well as any Badger in
history the whole scope of University

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