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Schoenfeld, Clay (ed.) / Wisconsin alumnus
Volume 48, Number 8 (May 1947)
Here comes the Badger, p. 19
Page 19
BOB ENGLE (front and center) Kenosha, varsity quarterback, war veteran, and former commercial-artist, edited last year's Badger as a sophomore. Because of paper and staff shortages his book didn't appear until fall. The lone male in the back row is Gary Schulz, Milwaukee, junior in journalism and Campus News Service photographer, who takes many of the picture3 which appear in the Wisconsin AlUmnus. Here Corn WITH THE "tempo of the times" as its theme, the 1947 Badger, Wisconsin's- yearbook, will soon be distributed to the largest graduating class in the history of the University. This year's annual, edited by Joan Zeldes, junior from Galesburg, Ill., pictures the con- trast of the bustling post-war campus to the lean war years, tries to catch the spirit of the year just past by record- ing "the many little things," and looks' ahead to the University of Wisconsin Foundation's dream of a remodeled lower campus. The granddaddy of all Badgers ap- peared in April, 1884. The yearbook was then known as the Trochos.. It was edited by C. L. Allen and dedicated to "the ladies of the class of '85 in testi- mony of our high appreciation and esteem." The frontispiece was a fine pen drawing of Pres. John Bascom. Editor Allen apologized in his intrdduc- tion for the fact that the book appeared late in the year. He explained that cer- tain members of the staff belonging to the Chi Psi, Phi Kappa Psi, and Beta Theta Pi fraternities quit in a huff over the order in which the fraternities would appear in the annual and walked off with half the copy, which Editor Allen then had to rewrite. In 1888 the name of the University yearbook was changed to the Badger. The book that year recorded the ex- ploits of the '87 baseball team, "chain- For 63 years the UW's annual Badger has chronicled the lights and shadows of campus life. The 1947 yearbook is about to come off the press. By the way, if you want a copy of your class' Badger, you can order one for $1 from the Wisconsin Alumni Association. pions of the northwest," and of the grand opening of Science Hall. The Badger of those years was a project of the junior class. The '01 Badger, in other words, was published in the spring of 1900. It remained a junior book until 1932, when it became a senior publication under Editor Jack Thompson and Business Manager Ger- hard Becker. Throughout the years the Badger has pretty sharply reflected the tone of Wisconsin campus *1 i f e. The 1913 Badger, for instance, caught the vision of a greater University which Pres. Charles R. Van Hise was conjuring up and dedicated itself to "the future Wis- consin." The book contained elaborate artists', sketches of dormitories, malls, libraries, sports halls, and social cen- ters, many of which are yet to become a reality. The Badgers of the '20s were huge, gorgeous affairs replete with gold leaf and 100-pound paper, each built around a particular theme. For sheer artistry they reached their zenith in the 1928 book edited by Harry C. Thoma, hand- somely arranged with murals and blank verse in an Indian motif. By the early '30s the impact of the Depression on campus life had given even the debonair Badger a social con- sciousness. The 1934 annual was a skinny affair which relied on charts and graphs rather than on filtered photographs to tell the Wisconsin story. In 1941 the Badger recovered its poise. That year Editor Robert Schmitz turned out a keepsake which featured full-color plates of the work of Artist- in-Residence John Steuart Curry. The 1942 book was a cosmopolitan job which caught as well as any Badger in history the whole scope of University life. 19
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