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Smart, John W. (ed.) / The Wisconsin engineer
Vol. 27, No. 3 (December 1922)

[Cover] The Wisconsin engineer,   pp. [I]-IV


Page II


The Wisconsin Engineer
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The Complete Projec
the Standard Oil Buil
    New York City
 CARRRRE & HASTIN
       Architects
    Vol. 27, No. 3
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ding
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"The New Architecture"
A DISTINCTLY new tendency is apparent in architectural thought and de-
    sign today. Architects are designing in masses - the great silhouette,
the profile of the building has become of far greater importance than its
detail.
There is a new vigor and ruggedness even in buildings which are conven-
tionally classic in their detail. Masses mount upward, supporting the tower,
accentuating its height. The new architecture is tending toward great struc-
tures rather than multiplicity of detail.
Certainly modern invention-modern engineering skill and organization,
will prove more than equal to the demands of the architecture of the future.
O T I S              E    L E V A T O                  R       C    O   
 M     P A N
                             Offices in all Principal Cities of the World
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