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Murphy, Thomas H. (ed.) / Wisconsin alumnus
Volume 86, Number 4 (May 1985)

Mucks, Arlie M., Jr.
On Wisconsin,   p. 4


Page 4


  The Majestic
Alpine Passage
        and the
Glacier Express
On
Wisconsin
August 18-29, 1985
An Exclusive Travel Value!
        Visit the best of
        Switzerland.
   Three nights in Montreux.
   Two nights in Zermatt.
   Two nights in St. Moritz.
   Three nights in Lucerne.
Included: Roundtrip scheduled jet
service. Full American breakfasts
daily. Luncheon aboard the
Glacier Express. Luncheon and
visit to Liechtenstein. Welcome
and farewell parties and dinners.
City highlight excursions. Plus
many more features.
Optional excursions to Gstaad and
Gruyeres; Berne and Interlaken;
Bernese Oberland; Mt. Pilatus;
Lugano.
Special Alumni Price: $2045
(double occupancy) from Chicago.
Space is limited-write for the
colorful brochure today!
WAA Travel Department
65o N. Lake Street
Madison 537o6
  Arrangements supervised by Alumni
  Holidays.
By Arlie M. Mucks, Jr. '43
Executive Director
pring has arrived on the campus, and
      it's the time of year when we dust
      off the red carpet and hang out the
welcome sign in anticipation of the thou-
sands of people who will visit the campus
and our Alumni House in the weeks
ahead.
   What's happening at this time of the
year to attract so many visitors? The Uni-
versity and its diversified program of ac-
tivities. The Association is proud to con-
tribute to this involvement. Last month,
our Day on Campus drew 400 from
throughout Wisconsin; Alumni Weekend,
May 10th through the 12th, will bring
nearly 1,000 graduates back for class re-
unions and the All-Alumni Dinner. Sum-
mer continues to be the most popular time
of the year for campus tours and for visits
by alumni club leaders and parents and
prospective students. We are proud to
have the opportunity to show off our cam-
pus and to provide assistance to these
many visitors.
   And we would be remiss if we did not
 mention the many other traditional and
 special events offered here in the spring-
 everything from the arts to athletics. On
 April 27th, sports enthusiasts of all ages
 participated in three major events: the
 Crazy Legs Run, the spring football game
 and Butch Strickler's annual Badger Bash.
 In April and May, over fifty programs
 relating to the arts are held on campus.
    Hotel managers who appreciate the
high occupancy rate over Alumni Week-
end don't have much of a breather before
all the nice folks arrive the next weekend
for commencement on May 19th. Inter-
session, summer session and the hundreds
of continuing education seminars offered
by UW Extension help make Madison a
very busy place during the summer months
also. It's then that the planning begins for
the programs to be held in the fall. Thus,
the cycle continues.
   In past articles, we've emphasized the
fact that the University has a tremendous
economic impact on our area, but now,
thanks to a study recently completed by
our School of Business, we can be more
specific in expressing our appreciation.
The results of this well-documented study
show that the UW's economic input in
Madison and Dane County totals $1.4
billion a year. That's a lot of bucks.
   The Bureau of Business Research used
a search of University invoices as well as
surveys of employees, students and visitors
(whose $139.7-million annual spending
here we mentioned in the January issue of
the magazine) to conclude that $628.5
million is brought into Dane county each
year that would not be here if the Univer-
sity did not exist. None of the figures in-
cludes money paid to the University itself,
and the study does not reflect research
funds. (A year ago, the total research
budget at UW-Madison exceeded $168
million, the majority of which represents
federal grants.)
    Given the way money recirculates in a
 community, the $628.5 million translates
 into a total impact from direct and indirect
 spending of about $1.4 billion--of which
 about $933 million is spent in local busi-
 nesses. Associate School of Business Dean
 Bill Strang said that the report provides "a
 renewed appreciation for the University's
 importance to the community."
    In terms of jobs for the area, the report
 noted that the UW itself employees 21,677
 faculty, staff and students and estimates
 that more than 18,000 other Dane County
 jobs--a total of about 40,000--are due to
 the presence of the University.
    We're obviously pleased but not sur-
 prised with the results of the study. It
 reinforces our belief that a first-class uni-
 versity is a vital resource for the state of
 Wisconsin and the many publics it
 serves.           e      .
4 / THE WISCONSIN ALUMNUS


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